Ahead of this week’s Power To The Pixel Conference and Market in London, Screen looks at how Canada’s transmedia work is the envy of other nations.
While much of the world is still argues about what “transmedia” exactly means, some countries have been producing it in quantity for some time. One of the leaders among these is Canada. Since the 1990s, Canada’s government funding bodies have aggressively supported and promoted innovation in digital media, and the country is now the home of some of the top transmedia producers in the world.
As a result, Canadian speakers will feature prominently in London’s Power To The Pixel conference, running October 16-19.
One of Power To The Pixel’s guest speakers will be Loc Dao [pictured], the head of digital content and strategy at the National Film Board of Canada’s Digital Studio. Dao has won dozens of awards for his digital media work, which include Bear 71, Gods Lake, Waterlife and The Test Tube With David Suzuki.
“We do get great feedback about our work here,” Dao says. “I hear people asking a lot if they can be Canadians and come work with us. We do think of ourselves as being somewhere in between the European and the American industry. We’re kind of a unique hybrid that you can’t really compare to either one. We’re very lucky in having this institution, the National Film Board of Canada, with our mandate and ability to produce these unique works.”..
Andra Sheffer, Bell Fund
Pierre-Mathieu Fortin, Head of Creation, Online Content, at Radio Canada