With more than 406,000 followers, @NewYorkCity is one of the most popular non-celebrity accounts on Instagram, beating out even Lady Gaga's follower count. But just who is the face behind the camera phone?
Meet 23-year-old Liz Eswein, a recent NYU graduate with a penchant for snapping beautiful photos of the Big Apple and its inhabitants.
After having such huge success with the popular photo-sharing app, Eswein co-founded The Mobile Media Lab with fellow Instagramers Brian DiFeo (@bridif) and Anthony Danielle (@takinyerphoto) with a mission to create "customized visual experiences with brands and their audiences on Instagram and other social media channels."
Now, the agency covers events for clients such as Samsung, Delta, Nine West and Sony Pictures by snapping creative, filtered photos and spreading these images to their personal audiences. Between the three co-founders, they have a whopping 726,000 followers....