"Cloud Atlas" author David Mitchell was chased by fans through the streets of Shanghai on a recent visit to the city. Why is he so popular in China?
Now, in China, too, social media is fanning the flames of the “Cloud Atlas” craze, helping Mr. Mitchell’s feed on Sina Corp.’s Weibo microblogging website rack up 35,000 followers in its first week.
Why is the book so popular in China?
According to one fan, 32-year old designer Li Wei Gang, the appeal of “Cloud Atlas” lies in its melding of contemporary British literature with themes that resonate in China.
“The younger generation in China wants to understand better what young British people are seeking, what they care about, what they read,” says Li. “Then there is a kind of spirit of transmigration in the book, which is an Asian thing that is also in accordance with what Chinese believe.”...