One of the beautiful things about social media marketing is that its reach and reaction can be tracked. In comparison to direct mailings or print magazine advertisements, a business can actually count the potential customers who lay eyes on their tag lines and read over their reactions immediately, as they happen — right from their office computer screens.
With that said, it’s pointless to waste your payroll establishing a presence on a social media platform without accompanying your company efforts with a measurement plan. This is especially important when exploring Pinterest, a relatively new — and particularly segmented — platform that can do wonders for a startup’s brand and bottom line.
I asked a panel of successful young entrepreneurs the following question:
Are you (still) using Pinterest for your business — and if yes, how are you measuring if it’s working? ...