"At the end of 2011, many media analysts were predicting the demise of movie theaters. Complaints about quality of the movie-going experience and high prices were at the top of the list.
A lot of those complaints have merit, but the reality is this: the movie theater exhibition business really doesn’t look to be in that much trouble.
Quite to the contrary, the U.S. box office is up a staggering 16.5% year-to-date over 2011. In fact, it’s the highest it has been in over six years. Even looking at the performance through April (excluding THE AVENGERS), the box office was up 14.7% vs. 2011 and 21.9% over 2008! According to Hollywood.com, attendance was up 19% through the first 113 days of 2012 (pre-AVENGERS). That performance is expected to persist throughout the year, making it likely that 2012 will be one of the highest grossing years at the box office in history..."