Let’s imagine what our movie theater experience might look like if every movie screen was connected to the Internet in the same manner as our computers, tablets, smart phones and TVs.
Now any video on any server anywhere in the world could potentially be seen on a movie screen. Yes, I know that certain quality specs may have to be met—but the general principle is still true.
Two important points become clear:
1. The universe of potential content becomes much larger.
2. Like the regular consumer with a tablet, the theater owner has much more control—because she does not have to rely on a movie distribution company for her content.