![How Social TV is Taking Over the Oscars and How You Can Win [CONTEST] | Transmedia: Storytelling for the Digital Age | Tracking Transmedia | Scoop.it](http://img.scoop.it/_5_oT_byutA-HnUqtNyHfTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
From the official Oscar.com Backstage Experience to special promotions and activities from entertainment checkin services and second screen companies, the biggest award show of the year is taking big steps towards being more social and digital.
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Tracking Transmedia
As the Season Two finale for Sherlock Holmes: The Reichenbach Fall just aired in the US, I'm reposting this case study as I think the transmedia design was just that good! 
The Four Most Underhyped Trends In Social TV Last time I took a look at the most over-hyped topics of the Future of TV, and I thought a great follow-up would be to look at the reverse case. 
daily edventures. Anthony Salcito. "Jenkins talked with us about bringing participatory learning into the classroom, and why we must embrace our networked society to benefit our youth.... How can other educators implement what you’ve learned through this project? Embrace core principles of participatory learning: 
My Fave Bullet Point Title?? 17. Faster, Transmediacat, Kill, Kill! My Three Fave KEY Points: 14. The Word I Like: "Emergence" I’m starting to feel that the success of a given transmedia project lives or dies on how much emergence it affords — emergent gameplay being unexpected or unintended game interaction, and emergent narrative being stories growing out of the experience that you did not plan for or anticipate (and note that both are strongly driven by audience). You cannot demand or force emergence, but I think you can cultivate it by leaving room for it, by designing aspects that cede authorial control (or some portion of it) to those who are participating in your story. It also may work if you just hand out buckets of hallucinogens. 18. Bridges and Holes, Bridges and Holes Transmedia relies on strong transitional elements — how do you move the audience across the many spaces? How do you remove obstacles? How do you get them to want to overcome the obstacles you’re incapable of removing? Story bridges and rabbit holes — places they can cross knowingly or spots they can fall into the narrative unexpectedly — are necessary components to the infrastructure. 20. Cheap As Free The perception of transmedia storytelling is that it’s expensive. And it can be. But it doesn’t have to be. The Internet has made content delivery easy as Sunday morning. A great many tools are free — ask Jay Bushman how an entire story can be told over Twitter. Many tools you already possess — like, say, your phone — have content creation tools already built into them. (We’ve long passed the time when a phone is just a phone. Mine is made of nano-bots. It knits sweaters!) It’s getting cheaper, and maybe even easier. 
By Jeff Gomez, 25 May 2012 'With some industry observers projecting global box office revenues as high as $2 billion for The Avengers, it’s clear that the film is an unprecedented success. Many have pegged Marvel Studios franchise producer Kevin Feige’s creative and strategic approach in building a shared “story world” out of a series of movies (Iron Man, Incredible Hulk, Iron Man II, Captain America and Thor) that coalesced into a kind of all-star movie in Joss Whedon’s Avengers. But contrary to popular belief, this is not the first time a mess of heroes (or anti-heroes) have been assembled in the service of a greater purpose‚ or multiple revenue streams. Our love of team-ups, in fact, dates back to the Stone Age. Early man imbued all things around him with animus, and the coolest things — the sun, the moon, the ocean — were either the incarnations of, or controlled by superior beings, gods. It was just a matter of time before pantheons formed, relationships got complicated, and villains arose to challenge the benevolent....' 
A video of protesters banging pots and pans on Quebec streets is going viral on social networks. Posted on Friday afternoon, the beautiful black and white film shows protesters of all ages taking to the streets to protest the emergency law Bill 78. 
"Crowdsourcing, crowd-financing and... file sharing lawsuits? The science fiction comedy Iron Sky has gotten lots of help from its fans, and its filmmakers have in the past relied on BitTorrent to distribute their works. A number of German Internet users have received letters from a local law office in recent weeks, threatening them with copyright infringement lawsuits for allegedly distributing the science fiction movie Iron Sky via file sharing networks. There was only one way not to get sued, the letter informed them: Sign a cease-and-desist notice and pay € 800 (about $1012)..." 
"Qwiki, the start-up known for creating automated multimedia presentations, is launching a new media format that allows publishers, bloggers, web personalities and others to create 60-second video stories that are embedded with other videos, images,.... Qwiki burst on to the scene with a cool platform for creating automated multimedia presentations on the fly, kind of like a robot-crafted Wikipedia. But founder and CEO Doug Imbruce saw a bigger future for the company as a publishing medium for creators. That’s what prompted him to move the company to New York late last year to be part of the city’s media and publishing scene. Now, the company’s efforts are all coming together with the launch of new media format that allows publishers, bloggers, Web personalities and others to create 60-second video stories that are embedded with other videos, images, maps and links. It’s like an interactive video slideshow that lets users click on other content throughout a narrated story, so they can choose how deep they want to experience the content...." 
By Michael Margolis: "This article is the first in a groundbreaking series on: The Storytelling Matrix: a subtle field of energy at the heart of all business matters. You’d think that a problem makes for an interesting story. And often it does…If George Clooney and Mark Walhberg didn’t get caught in “The Perfect Storm” who’d care about watching the movie? In the world of drama and entertainment, all storytelling requires a problem. But when it comes to telling the story of game-changing innovation, the “problem/solution” model is broken. This is why so many brands and causes have a hard time telling their story. When it comes to business, you want to introduce a paradox, not just a problem. Lets take SuperheroYou, an exciting global initiative led by my friends Jim and Alexis Kwik. We were talking through the SuperheroYou story the other day, and I noticed Jim and Alexis were telling the typical story we’re all used to hearing. It went something like this… There are so many problems in the world…and most of them can be solved by becoming better, faster, more empowered learners. In fact, we need to discover the superhero powers within each of us, because the world needs us now more than ever before...." Courtesy of lynda.com: Take a ride in the Big Spaceship with this intimate look at the inner workings of one of the web's most innovative firms. Since its founding in 2000, Big Spaceship has set about redefining what it means to be a digital agency—and has won countless awards in the process. True to its mission, Big Spaceship ensures that every aspect of the company reflects a fresh way of working, from the layout of office space to how clients are engaged. This installment of Creative Inspirations takes viewers inside the minds and methods behind this extraordinary company.... 
Don Draper and his bride Megan went to the theater on the most recent episode of “Mad Men.” When one of the characters onstage began ranting about advertising, Don looked skeptical, bored and a little angry. Behind the Scenes of The Walking Dead Season 3 with Andrew Lincoln, Norman Reedus, and more. Season 3 premieres this fall on AMC. Who's excited? 
"HBO's supernatural soap "True Blood" is back for a 12-episode fifth season on Sunday, June 10th at 9pm. Ahead of the show's return, the network's released details about the first three episodes, below, which include some juicy (and, for the sensitive, spoilery) developments regarding the return of Denis O’Hare's Russell Edgington, the introduction of a character played by Christopher Meloni and the changes undergone by Michael McMillian's Steve Newlin. Nice to see "Series 7: The Contenders" director Daniel Minahan, who's handled seven episodes of the show so far, helming the premiere..." 3 Episode summaries on Indiewire http://www.indiewire.com/article/television/true-blood-season-five |
But for as many successful crowdfunding campaigns as you hear about, many more completely fail to meet funding goals. The reasons? Well those are plentiful. Based on the research I did for my new book, here are several common characteristics that appear to lie at the heart of disastrous ventures — all worth heeding before hitting the launch button.... 
Facebook games just got a lot more viral. People don't want to install and give data permissions to games, they want to play them, so now Facebook is allowing games to be played directly from within news feed or Timeline stories. !['True Blood,' 'Twilight' Sink Teeth Into Social Media [INFOGRAPHIC] | Tracking Transmedia | Scoop.it](http://img.scoop.it/9R9n7pQ6iPuGOALP_IbfVzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
How do vampire series "True Blood," "Twilight" and "Vampire Diaries" stack up against each other in terms of social media prowess? Like this. 
This is direct: "What Kind of Story to Tell You need to tell a Star Wars story. And by that, I mean you need to take your prospects along a content marketing version of the mythic hero’s journey.
"I was diagnosed with profound hearing loss when I was two years old, and I received my first pair of hearing aids when I was three.... ...After receiving an e-mail from Anthony’s mom, Christina D’Allesandro, Marvel set out to create a new hearing-impaired superhero named Blue Ear. The production team at Marvel decided to pair Blue Ear with the 80s superhero and leader of the West Coast Avengers, Hawkeye. This pairing seems natural since Hawkeye previously suffered from a hearing impairment, but later had his hearing restored. Blue Ear’s special superhero power is of course his blue hearing device, or hearing aid. In one of the first comics featuring Blue Ear, he says, “Thanks to my listening device, I hear someone in trouble!” Marvel seems to be accomplishing two things with their new super hero already: 1. Making hearing aids cool for kids who need them and 2. Showing kids how beneficial wearing their hearing aids really can be...." 
Industrial Design content and community site - articles, discussions, interviews and resources.. May 21, 2012, "a San-Francisco-based company called Leap Motion released the demo video for their eponymous gesture control interface, which appears to be shockingly accurate: 'It's more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen.... This isn't a game system that roughly maps your hand movements. The Leap technology is 200 times more accurate than anything else on the market -- at any price point. Just about the size of a flash drive, the Leap can distinguish your individual fingers and track your movements down to a 1/100th of a millimeter.'
My PSFK Salon LA presentation at the SoHo House in West Hollywood. 
The People vs. George Lucas DVD | Instant Video Directed by Alexandre O. Philippe "The People vs. George Lucas is a quasi-documentary film which uses a courtroom debate approach to explore the issues of filmmaking and fanaticism pertaining to the Star Wars franchise, and its creator, George Lucas. The film combines filmmaker and celebrity interviews with fan-created content and fictional dramatizations to present an all-encompassing look at the indelible mark Lucas has left on pop culture and the film industry. Interviewees include author Neil Gaiman, writer/director Kevin Rubio (Troops), actor David Prowse (Darth Vader), and Star Wars producer Gary Kurtz. Lucas himself appears frequently in archival footage, but is never interviewed directly by filmmaker Alexandre O. Philippe. The People vs. George Lucas discusses the extent to which the Star Wars franchise is an incomplete artistic creation of Lucas (and subject to his evolving vision) versus a cultural phenomenon that belongs to the general public...." 
"This summer and fall, Björk will bring the education portion of her multi-tiered 2011 app album/ experience Biophilia back to New York City. The workshops for children explore the intersection of art, science, nature, and technology, and follow educational programming that took place last fall in Iceland and this February in New York...." 
The director talks about this seminal part of the filmmaking process... Video & trailer for Prometheus.. 
Facebook has a deal with TBS in which it will bundle Facebook ads with its own TV and digital inventory to sell as a single package to promote branded content. The deal with TBS marks the first time that Facebook has partnered with a network to package its inventory with its own, according to Carolyn Everson, Facebook's VP-global marketing solutions. It's not the first sign of a social platform looking to cash in on the social-TV phenomenon -- last week Twitter and ESPN announced a deal to conceptualize and sell branded campaigns around tentpole sports events like the Super Bowl and the NBA Finals. Facebook will sell its own inventory separately in its arrangement with Turner.... 
by Mike Masnick Tue. May 22nd 2012 "Last week, Rob 'Cmdrtaco' Malda (and, can I just say that I think it's awesome the Washington Post allows Rob to keep "Cmdrtaco" in his byline?) wrote a perfectly reasonable (perhaps even tame) column with the admittedly inflammatory title Why Hollywood is doomed. But if you read the actual article, it basically argues that the answer to Hollywood's problems is not to focus on passing bad laws in a quixotic and pointless attempt to "stop" piracy, but rather do what they should be best at: making good movies. He also suggests a much bigger threat to Hollywood than any amount of piracy is (*gasp!*) bad word of mouth: 'While Hollywood blames piracy, at least for now, I put the blame squarely on texts and tweets. These days, a month-long $100 million marketing campaign culminates in a 24-hour social network frenzy. The first $10 million-worth of ticket purchasers influence the potential $90 million-worth with knee-jerk reviews broadcast via their smartphones. These viewers determine if the movie will make a profit. Ultimately, Hollywood, here’s the secret: Make good movies. “The Avengers” is simply fantastic. It’s no surprise, since the film’s director, Joss Whedon (of Buffy and Firefly-fame), is known for making cult, ensemble TV action. His most recent film, prior to “The Avengers”, is “The Cabin in the Woods” -- still the most fun movie of 2012.....'" full post on Techdirt.com 
Cannot WAIT!!!! "The fifth and last season of "Breaking Bad" will start on Sunday, July 15th at 10pm -- at least the first part of it. As announced earlier, the final 16 episodes of Vince Gilligan's stunning series will be split into two parts, with the first half airing in July and the second next summer in 2013 (effectively making it two more short seasons as opposed to one longer one, since it's hard to imagine that episode eight will just leave things hanging abruptly for a year)...." |
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