UX design predominately focuses on user experience. But should it instead be focusing on user memory?
'Is it possible that UX design is kind of missing the point? Is creating “great experiences” pointless?
Kahneman obviously didn’t mean to study UX design, but it’s striking how his conclusions apply to UX. A return visit to Amazon, after all, is a conscious decision. So is recommending something to a friend.
Neither decision is made by our experiencing self, but by our remembering self. But what makes these selves so different?
First, it’s important to understand the concept of “psychological present,” or the “now.” It has been described as “the duration of an experiental process and estimated (…) to last between 100 milliseconds and approximately five seconds with an average length of two to three seconds.” (See “Spontaneous confabulations, disorientation, and the processing of ‘now’,” by Prof. Armin Schnider.)
The “now” is distinguished from periods shorter than 100 milliseconds, “which are perceived as instantaneous, and from periods longer than five seconds, which are thought to involve long-term memory.”
Therefore, if something does not get encoded into memory in the time frame of two to three seconds, it is lost forever. In fact, most of what we experience is lost forever since we encode only a tiny fraction of specific details....'