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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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The Secret to Telling a Memorable Story With Your Brand | Vandelay Design

The Secret to Telling a Memorable Story With Your Brand | Vandelay Design | Tracking Transmedia | Scoop.it
Good stories leave a lasting impression. Even if the audience can't remember exact details, years down the road, they will still remember if it was...

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Kim Zinke (aka Gimli Goose)'s curator insight, July 31, 6:25 PM

Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.

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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Tracking Transmedia | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos, Digital Cinema in Transition
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Nacho Vega's curator insight, July 3, 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

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Jeff Gomez' Masterclass: The Power of Transmedia Storytelling. 3 Day Workshop Series, Toronto.

Jeff Gomez' Masterclass: The Power of Transmedia Storytelling. 3 Day Workshop Series, Toronto. | Tracking Transmedia | Scoop.it

Jeff Gomez, the world’s most successful transmedia producer, comes to Canada to present his one-day Master Class plus his two famous workshops TRANSMEDIA STORYTELLING WORKSHOPThe Future of Story Across Multiple Media Platforms and AUDIENCE & POPULATION ACTIVATION.


All-new and offered for the first time in CANADA, this Master Class delivers practical, how-to training and will assist you to maximize the effectiveness of your projects, your business, and your brands with the vanguard technique of transmedia storytelling.


Learn how to create intense loyalty and long-term engagement among audiences, communities and consumers, which in turn can yield multiple revenue streams


More details & registration here:


http://tmhcreativelab.com/

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Digital Storytelling for Social Impact

"Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them."


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Barbara Ganley's curator insight, May 7, 9:03 AM

Nice, succinct overview

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Tell your story with Parade, using your own photos

Tell your story with Parade, using your own photos | Tracking Transmedia | Scoop.it
Visit www.myparade.com to create your own free scrolling album to share with your friends.

Via José Carlos, Hans Heesterbeek
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José Carlos's curator insight, April 27, 5:11 AM

Using your own photos, its free and easy to share

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A New Mythology. The Internet is the Next Great Story

A New Mythology. The Internet is the Next Great Story | Tracking Transmedia | Scoop.it

Storytelling via the Internet needs a better name.

 

"Before climbing onto the project, Hollow’s producer Nathaniel Hansenand I had for a couple years asked ourselves a question, roughly: 

 

is it even possible to produce interactive online cinematic content that maintains strong narrative and is as engaging as traditional forms of media?

 

Our assumption was that “interactive storytelling” on the web is like the wild west of non-fiction filmmaking, with very few rules, artists working to stake their claim, and unlimited virtual land up for grabs.

Yes, the technology is young, but it’s also a blank canvas, with endless possibilities. Further, because the Internet connects both individuals and technology across time and space, there’s a contextualized “hyper” element that no other medium can employ as cosmically among disparate communities and storytellers."

by Robert Hall - web developer for Hollow

 


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mirmilla's curator insight, December 4, 2013 6:10 AM

Really interesting issues

Jens Peter Madsen's curator insight, December 6, 2013 6:15 AM

I´m working with the art of oral storytelling in digital medias.

I have a a danish site www.digitalstoryteller.dk

It´s soon going to appear in english version

Please inform med about eaxmples of oral storytelling in digital medias.

Storeteller

Jens Peter Madsen, Denmark

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Tracking Transmedia | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.

Via José Carlos, Hans Heesterbeek
siobhan-o-flynn's insight:

Because the hero's journey is soooo cookie-cutter now - take some thought as to how to add greater richness to this most-familiar narrative arc

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Hans Heesterbeek's curator insight, July 29, 2013 5:17 AM

The hero's journey could be helpful in writing authentic stories. 

siobhan-o-flynn's comment, July 29, 2013 7:35 AM
it can also be really redundant
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Tracking Transmedia | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good
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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.

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Rewriting the Script - Storytelling at SOCAP and Beyond

Rewriting the Script - Storytelling at SOCAP and Beyond | Tracking Transmedia | Scoop.it

At its core, SOCAP is the world’s largest storytelling platform for those who dare to apply business principles to social change - a canvas on which socially conscious entrepreneurs, investors, corporate employees, philanthropists, artists and an increasingly broad array of enthusiasts who came to tell their stories in front of 1,600 of their peers....

 

...In a first-ever, somewhat unconventional SOCAP session, titled “The New Connectivity: Storytelling for the Digital Age,” Sachs spoke of the historical role of big business in shaping our culture. “Marketers have become our modern mythmakers,” he explained. This is a problem because, as Sachs points out, today’s corporate-induced myths are largely steeped in the idea that the brand is hero and the audience is a damsel in distress.

 

The problem with being the damsel in distress is that we are uncomfortably distanced from our brands and the companies they represent so that we no longer have influence over them. Instead, we are disparaged by their commercials and ads that tell us what we aren’t and attempt to convince us of what we ought to be. This is just one manifestation of the destructive relationship between marketers and their customers, yet it serves to illustrate how our audiences are demoralized and reduced to paralysis rather than empowered to become heroes themselves.

 

The “hero” Sachs refers to is drawn from the script of Joseph Campbell, the iconic storytelling guru and genius behind the Hero’s Journey – a step-by-step methodology tracked through history’s greatest epics from Odysseus’ journey home from Troy to Luke Skywalker’s realization of his destiny to defeat the Empire. We all desire to be Campbell’s hero, to frame our lives within our own great epic as we strive for higher actualization both for ourselves and society. But Sachs challenges us to flip the script if we wish to write the stories that will create real and lasting impact. “You are not the hero. You must make your audience the hero.”

 

So who are you? “You are the mentor!” says Sachs....

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How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference

How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference | Tracking Transmedia | Scoop.it

Fascinating...

 

5. “The way I see the future of interactive storytelling is basically creators crafting mini brains.” (Aaron Koblin, Creative Director of Google Data Arts Team)


The intersection of data, conversation and art is a major topic – and one that is inspiring artists, data scientists and many others. Aaron is at the center of this, through his role at Google and background at MIT. Data is a big topic of conversation throughout the day, because of the central role that storytelling takes in adding meaning to data...

 

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Storyplanet | Facebook

Storyplanet | Facebook | Tracking Transmedia | Scoop.it
Facebook is a social utility that connects people with friends and others who work, study and live around them.
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Why We Need Storytellers at the Heart of Product Development | UX Magazine

Why We Need Storytellers at the Heart of Product Development | UX Magazine | Tracking Transmedia | Scoop.it

There's an interesting question on Quora right now:

 

If you had to pick between an amazing product designer or an amazing engineer to build a new company around, which would you pick and why?


This question reflects a painful problem that is common at both small startups and large corporate organizations. Far too often, teams focus on execution before defining the product opportunity and unique value proposition. The result is a familiar set of symptoms including scope creep, missed deadlines, overspent budgets, frustrated teams and, ultimately, confused users. The root cause of these symptoms is the fact that execution focuses on the how and what of a product. But in a world where consumers are inundated with choices, products that want to be noticed and adopted must be rooted in the why....

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Knowledge@Wharton Today | The Avengers, Comic Books and the Future of Storytelling

Knowledge@Wharton Today | The Avengers, Comic Books and the Future of Storytelling | Tracking Transmedia | Scoop.it
This post is by Kendall Whitehouse, Wharton's director of new media.

To no one's surprise, the highest-grossing movie this weekend was Marvel Studio's The Avengers, which brought in more than $200 million in the U.
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Studies Confirm the Power of Visuals in eLearning

Studies Confirm the Power of Visuals in eLearning | Tracking Transmedia | Scoop.it
We are now in the age of visual information where visual content plays a role in every part of life. As 65 percent of the population are visual learn

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Lisa Norris's curator insight, July 14, 5:09 PM

Affirmation

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The Psychology of Stories: The Storytelling Formula Our Brains Crave

The Psychology of Stories: The Storytelling Formula Our Brains Crave | Tracking Transmedia | Scoop.it
Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.

Via José Carlos, Digital Cinema in Transition
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Mervi Rauhala's curator insight, June 2, 6:49 AM

This is rather long article but worth reading especially for marketing and communications people. Contains links to primary sources which is always a plus.

Jeni Mawter's curator insight, June 29, 11:43 PM

Why we are 'wired' for stories.

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Watch A Murderer Use Snapchat To Commit The Perfect Crime In This 6-Minute Film

Watch A Murderer Use Snapchat To Commit The Perfect Crime In This 6-Minute Film | Tracking Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, May 12, 4:14 AM


Evie Nagy:  "In Murder On Snapchat, the message-deleting app, along with other social media, becomes the platform of your worst nightmares."

Henrik Safegaard - Cloneartist's curator insight, May 12, 5:09 AM

It's normal to be anxious about the digital permanence of your activity on social media, but according to this film, we might have a lot more to fear from Snapchat messages that disappear forever.

In James Corbett's six-minute Murder On Snapchat, the app that deletes your messages seconds after they're sent is used to commit the perfect crime. It's creepy and dark, and feels like it could totally happen.

Click to watch


CECI Jean-François's curator insight, May 12, 9:13 AM

Il est clair que l'intégration des nouveaux outils de communication dans les films n'a pas fini de nous surprendre...Bonne visualisation !!

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17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley

17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley | Tracking Transmedia | Scoop.it
The following post is a guest post by Alexis Niki, a Paris-based founder & CEO of StoryNova, which provides concept and story strategy and development

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The Hero's Journey - Joseph Campbell

A Jornada do Eu Herói.

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José Carlos's curator insight, February 22, 12:07 PM

The Hero's Journey - Joseph Campbell

Paula Silva's comment, March 4, 12:00 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Google Earth Tour Builder lets you tell stories through maps

Google Earth Tour Builder lets you tell stories through maps | Tracking Transmedia | Scoop.it
Google has used Earth and Maps to tell tales of unfolding tragedies and soldiers fighting for our country. Now its opening up those tools to the public,

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Dean Meyers's curator insight, November 12, 2013 10:45 AM

It seems that mapping, as a storytelling tool, is becoming extremely popular, with new sets and tools opening every day (see my post yesterday on www.vizworld.com about CartoDB.com updating their mapping tools with new capabilities and free subscriptions). 

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How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Tracking Transmedia | Scoop.it

Via The Digital Rocking Chair, Cindy Rudy
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Jeni Mawter's curator insight, July 16, 2013 10:44 PM

With a considerable (and thankful) push from the Gaming industry ...

Sushma Sharma's curator insight, July 17, 2013 4:39 AM

Amazing 

Ryan Burwell's curator insight, July 19, 2013 11:42 AM

Video game control, GPS tracking, and a zombie themed storyline combine to create a new way of participating in narrative.

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Attitudes, Behaviours and Storytelling. Social science and twenty-first century ideas.

 

Another interesting video from "Power to the Pixel" 2012 about the presentation of Wayne Fletcher*.

 

Among the topics covered:

- storytelling from the audience's perspective

- how should we think about innovation

- people and innovations, people and storytelling

 

Excerpts:

 

"If we want to be successful, innovators or communicators in the twenty-first century we need to think very carefully, very closely to the motivations that people have to consume."

 

"If you understand the internal and external structure that govern certain action you're more likely to be able to influence those actions in the future.

 

I think the same applies in communication and in storytelling: if you understand the motivation the people have to consume certain types of entertainment and media then you're more likely to be able to produce content and media that people want to consume and share."

 

*for a short bio: http://bit.ly/Um05Ke

 


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Participation Continuum: Brian Seth Hurst for the Future of StoryTelling 2012


Published on Oct 3, 2012 by FoST org


For generations, the relationship between storyteller and audience has been largely one-sided, but today, as the visionary entertainment consultant Brian Seth Hurst explains in this illuminating film, audience and storyteller can achieve levels of engagement with each other that were never possible in the pre-Internet, pre-Facebook, pre-Twitter era. And this fact is fundamentally changing the way stories and storyworlds are conceived, disseminated, and branded. Hurst sees four distinct levels of conversation between storytellers and their audience, each one progressively more engaging and intimate. The most basic level is what Hurst calls "Here's the Story." This is the way mass media has been presented to audiences since the dawn of the printed word; at this level storytellers have a limited ability to interact with their audience, beyond tracking ticket sales or TV ratings or bookstore receipts in order to understand whether they were reaching their audience effectively or not. The second level of conversation is called "I'm Listening." Storytellers at this level are doing just that: paying attention to fan fiction sites, for example, or Twitter and Facebook communities, and then using that feedback to guide them as they craft future storylines—the audience has been heard! The third level of conversation builds on that connection; Hurst dubs it "My World, and Welcome To It."...

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Banksy. A brand voice rich in storytelling | Truly Deeply/Madly

Banksy. A brand voice rich in storytelling | Truly Deeply/Madly | Tracking Transmedia | Scoop.it

Your brand voice should never be ran­dom. It should com­mu­ni­cate pow­er­fully and coher­ently a brand posi­tion that is true to your brand’s DNA. Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful.
Bansky’s brand voice com­mu­ni­cates by;


– Util­is­ing the grey and life­less plain urban landscape,


– All his pieces are obser­va­tional urban instal­la­tions that you under­stand straight away,


– His work is a social com­men­tary, he is not telling the news, he encour­ages thought and discussion.....

 

 

http://www.trulydeeply.com.au/madly/2010/10/27/banksy-a-brand-voice-rich-in-storytelling/

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When Objects Animate Narratives: Observatory: Design Observer

When Objects Animate Narratives: Observatory: Design Observer | Tracking Transmedia | Scoop.it
What Significant Objects suggests about the relationship between stories and stuff.
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Fabulous! Sherlock Series 2: A Special Q&A with Benedict Cumberbatch & co-creator Steven Moffat

Find answers to some of fans' most popular questions in this special panel with Masterpiece Sherlock star Benedict Cumberbatch, co-creator Steven Moffat and ...

 

[check out the comment thread - love it:

 

"Benedict's mum was a friend of Jeremy Brett.
For some reason, that just seems awesome."]

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