How To Build Positive Marketing Stories That Work | Tracking Transmedia | Scoop.it

Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs...

 

...in past posts in this series we’ve explored the critical importance of basing marketing efforts on values. Still, it goes without saying that viral success takes something more--some spark of joy or emotion or outrage that takes a message from launch to world famous in seconds.

 

That something more can be revealed by looking at a couple of the most iconic Internet viral successes through an unlikely lens--the evolution of the human brain. What we’ll discover are three universally powerful viral story elements: Freaks, Familiars, and Cheats. Anyone who wants to be heard in this world of noise and clamor has a stake in understanding these shortcuts to audience attention....