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Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!
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This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.
I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.
I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).
So grab this piece and hone your stories!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Good slideshare with actionable advise for better business storytelling...in video and everywhere!.
Useful to nonprofits, too