Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Transmedia Heresy! Don’t Start with the Story… My new post for Transmedia Coalition! Busy on the next..

Transmedia Heresy! Don’t Start with the Story… My new post for Transmedia Coalition! Busy on the next.. | Tracking Transmedia | Scoop.it
Recently, I was in Singapore for the second Transmedia SG, giving a Masterclass on Native & Indie, & I had the opportunity to connect with two fellow Transmedia Alliance co-founders, Anita Ondine & Marco Sparmberg.
siobhan-o-flynn's insight:

Morning all! I'm starting a new venture joining The Transmedia Coalition as a blogger & my 1st post (on Ruby Skye PI) is up! thanks to Jill Golick for generous info sharing as always & and thanks to Marco Sparmberg for sparking the idea for this post

 

If you're working on something interesting, let me know

 

@sioflynn 

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Dr. Pamela Rutledge's comment, July 8, 2013 2:13 PM
Nice post, Siobhan! Interesting reframe (as we psychologists like to say to try to sound erudite). Is this a chicken and egg thing? Storytelling starts with the audience because all connection starts with a psychological need. Success fulfillment of the need (excitement, emotion, transportation, curiosity, engagement) means you have to know what need your are filling and not just how and where but what story to tell to reach them. The genius, then, is two-fold, the humanity to see the need and the skill to crafting the story to match the need. Love the example.
siobhan-o-flynn's comment, July 8, 2013 5:39 PM
I like the way you frame this Pamela! It is indeed a two-fold process & understanding the audience, especially for interactive and/or multi-platform is HUGE! At least two more examples to follow!
Brad Tollefson's curator insight, March 4, 12:56 PM

Love it- and R. Pratten's comment... more to come.

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Culture Shock! museums and galleries digital storytelling conference 29 Sept 2011 | Aberth Digital Storytelling

Culture Shock! museums and galleries digital storytelling conference 29 Sept 2011 | Aberth Digital Storytelling | Tracking Transmedia | Scoop.it
Aberth Digital Storytelling - (RT @lauramalteser: RT @digitalst: Culture Shock!
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