Adults Crave Original Content while Tentpole Enthusiasm Wanes | Tracking Transmedia | Scoop.it

The Austin Film Festival's film program director Stephen Jannise argues that "a new demographic is there for the taking." Using the recent success of "Moonrise Kingdom," "Bernie," "To Rome with Love," "The Best Exotic Marigold Hotel," "Magic Mike," "Ted" and "Beasts of the Southern Wild" as evidence, he writes that "grown-ups want to go to the movies, too, and they’re looking for something original." Sure, "The Avengers," "The Amazing Spider-Man" and in all likelihood "The Dark Knight Rises" are still tentpole moneymakers attracting the 18-25 crowd (and others), but Jannise lays out a theory as to why a new demographic is emerging and urges Hollywood to take note. It boils down to this:


Best Exotic Marigold Hotel The "Gone with the Wind" generation only went to see a new film every couple of weeks, and Hollywood gradually stopped catering to them. But now that the generation that came of age during the profitable blockbuster (i.e. "Jaws") era has grown up, Hollywood can't keep up with their programmed need to see something new every weekend. Unfortunately for studios, much of that grown-up generation has grown tired of aliens, sequels and spandex and doesn't want to pay upwards of $15 to be bombasted with it all on a regular basis. But that doesn't mean they are tired of movies;...