Tracking Transmedia
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Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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An App’s Development Secrets Revealed, Part 1

An App’s Development Secrets Revealed, Part 1 | Tracking Transmedia | Scoop.it

Carla Engelbrecht Fisher, Ed.D:  "I've frequently lamented how hard it is to find out the story behind games, the failures and successes. The sales and marketing strategies. Even the cost."

 

Toughest moments (in no particular order)

Greenlighting the a programmer. It’s one thing for me to mess around with code on my own. But paying someone out of my pocket to execute my insane idea about cats and mustaches challenged how committed I truly was to this game idea.Really, iPad only? Am I nuts? I fully believe in cross-platform development whenever possible. In this case, it was truly in our best interest to develop first for iPad and then go from there.Watching users struggle playing the first and second puzzle. The second puzzle in the game (Level 1, Puzzle 2) is the hardest moment. That’s when users understand the multitouch dynamic. Some get it immediately. Others struggle. It’s painful and amazing to watch when they figure it out!...

Read more: http://kidscreen.com/2013/06/17/an-apps-development-secrets-revealed-part-1/#ixzz2WZcbWD00


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The Digital Rocking Chair's curator insight, June 17, 2013 11:29 PM

Some very good, basic information ...oh, and cats with mustaches. LOL

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Content is king: Still true in the mobile era? | Socialmedia.biz

Content is king: Still true in the mobile era? | Socialmedia.biz | Tracking Transmedia | Scoop.it

...So, what is a proper mobile presence?

 

Web apps vs. native apps

 

There are two basic terms you need to know before I can answer this question:

 

• Web app – changing the layout of the information (still in HTML) in a way that is more suited for a mobile screen. The new layout can be attributed to a dedicated design template, or (if we didn’t throw around enough buzz-words so far) to a “responsive design” that takes into account the width of the screen on which it is presented and rearranges the elements in the layout to fit the screen.

 

To be fair, Steve Jobs said: “You don’t need apps, make Web apps.” After saying that, he realized that making apps is not where the tech world was going, and he created the App Store and billions of downloads have confirmed that this move was the right way to go.

 

• Native app – a dedicated app written in the original programming language of the mobile platform. This process creates the best results possible for an app.

 

There is a lively discussion on what is the best approach to adapt the Internet into the mobile world: Web app (because it is probably enough and it is after all the language of the Internet) or native apps (because of their strength and speed)....

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Print Campaigns That Really Speak to You | Adweek

Print Campaigns That Really Speak to You | Adweek | Tracking Transmedia | Scoop.it
Print ads are hitting above their weight lately. Recently, you could test drive a Volkswagen right inside a print ad, thanks to a special app.
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How an iPhone App Made An Oscar-Nominated Film Possible

How an iPhone App Made An Oscar-Nominated Film Possible | Tracking Transmedia | Scoop.it

Emily Price:  "The film Searching For Sugar Man is nominated for Best Documentary at this year’s Academy Awards. But it might have not been completed if it wasn’t for an iPhone."


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Margaret Doyle's curator insight, February 25, 2013 4:12 PM

Love this story of a DIY approach to storytelling. And lo and behold it was heard and received by the Academy! Go indie media go!

Zan Chandler's curator insight, February 25, 2013 10:05 PM

And it actually won the Oscar!

 

While the amount of footage the filmmaker needed to make with his iPhone was small in terms of the overall, I think this sends a number of signals. 1 -  consumer tech is getting closer and closer to industry standards and used in the right way can be effective; and 2 - this is another example of compelling content created with a DIY ethic.

 

I look forward to seeing more examples of where filmmaking can evolve.

Jan van Gils's curator insight, March 9, 2013 10:10 AM

A very nice film and made with a little effort. Thats fine to me.

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iOS app success is a "lottery": 60% (or more) of developers don't break even

iOS app success is a "lottery": 60% (or more) of developers don't break even | Tracking Transmedia | Scoop.it

"There's plenty of money to be made developing apps for iOS—if you can manage to hit it big. A recent survey suggests 59% of apps aren't selling enough to turn a profit, and numerous developers tell Ars that figure may actually be higher..."

 

I posted the Infographic a few days back & it is a blunt wake-up call for anyone thinking 'I need an app!'

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Apps in Education: 12 iPad Apps for Storytelling in the Classroom

Apps in Education: 12 iPad Apps for Storytelling in the Classroom | Tracking Transmedia | Scoop.it
RT @ipadeducators: Nice collection of digital storytelling apps: http://t.co/ndYEzXj #edchat #cpchat...
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