Cool! Great Post: Follow the White Rabbit: 3 stories, 3 lessons | Tracking Transmedia | Scoop.it
(1) Multiple rabbit holes – Total Recall (2012) Walking in the Upper West Side, I spied a billboard: “Tell us your fantasy. We’ll make it real.” Intrigued, I took out my phone and entered the website listed at the bottom of the poster. There I received the following message: ”We’re sorry – This content requires Adobe Flash Player.”…...