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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Facebook generation takes on Canadian regulators over crowdfunding

Facebook generation takes on  Canadian regulators over crowdfunding | Tracking Transmedia | Scoop.it
Tech entrepreneurs prepare to lobby the provinces to loosen limits...

 

Canadian Internet and technology entrepreneurs are gathering a volunteer army of lobbyists to force provinces to loosen restrictions on purchasing shares in closely held companies.

 

The battle is over crowdfunding, a money raising strategy that uses social media to round up relatively small contributions from multiple people. At stake is access to hundreds of millions of dollars in financing for Canadian start-ups.

 

In only a few years, tech-savvy entrepreneurs have carved out a niche in the finance industry. Globally, more than 450 crowdfunding platforms generated funds of about $1.5-billion (U.S.) in 2011, a 63 per cent increase in three years, according to Massolution, a research firm. This year, Massolution projects the money raised on crowdfunding sites will double, to more than $2.8-billion....

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6 Insights From Facebook's Former Head Of Big Data - Forbes

6 Insights From Facebook's Former Head Of Big Data - Forbes | Tracking Transmedia | Scoop.it
Ashish Thusoo knows a lot about Big Data. Thusoo joined Facebook in 2007 when the company had 50 million users. He left when it had some 800 million. During that time he managed Facebook's internal data analytics team.
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Storyplanet | Facebook

Storyplanet | Facebook | Tracking Transmedia | Scoop.it
Facebook is a social utility that connects people with friends and others who work, study and live around them.
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TryLife - Online TV Show Where You Choose | Facebook

TryLife - Online TV Show Where You Choose | Facebook | Tracking Transmedia | Scoop.it

TryLife .... imagine Skins but the action pauses and you decide what happens next... Check it out...
Mission
TryLife is a new online interactive drama where the action pauses and you make a decision. That choice will change the course of the storyline. In episode 1 there is more than 20 posible endings. In episode 2 there will be more than 30 possible routes. Will you party or stay in and revise for an exam. You decide...

MUSIC:
If you have a music track and think it's good enough send it to us = music@trylife.tv

AUDITIONS:
Want to be part of our cast and star in TryLife = info@trylife.tv

Description
We are working on an app... soon you will be able to play TryLife on your phone

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JESS3 - Projects / JESS3 Labs - The State of Facebook Infographic

JESS3 - Projects / JESS3 Labs - The State of Facebook Infographic | Tracking Transmedia | Scoop.it
The Project: As avid social networkers, we like to keep tabs on the social world.
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Deeper Facebook Engagement: Dissecting Interactivi... - Lithosphere Community

Deeper Facebook Engagement: Dissecting Interactivi... - Lithosphere Community | Tracking Transmedia | Scoop.it
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.
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The Facebook-Instagram deal is now worth just $738 million

The Facebook-Instagram deal is now worth just $738 million | Tracking Transmedia | Scoop.it

The Instagram-Facebook deal was eye-popping at its announced $1 billion valuation. However, that figure was calculated based on a price of Facebook's stock that was, in fact, lower than the price that the company would finally first sell stock: $38.

 

Boston.com reported that at the $38 per share figure, the deal was valued at $1.17 billion. That’s a simple one to sort: $300 million in cash, plus 22,999,412 shares of Facebook stock at $38 a piece. Here’s the math, if you want to run the figures yourself.

 

As TNW reported some time after Facebook’s IPO, when its stock was at $29.42, the total value of the deal had slipped under the $1 billion mark. That was something to ponder. That’s child’s play compared to where we are now...

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Why Facebook, Twitter Are Accelerating the Convergence of Ad-Tech and Software | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Why Facebook, Twitter Are Accelerating the Convergence of Ad-Tech and Software | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Tracking Transmedia | Scoop.it

For years, the software and ad-tech worlds have traversed different orbits in parallel universes, similar to the way that "paid" media has successfully avoided intermixing with the "earned" media eco-system. This segregation is nearing an apocalyptic end as technology convergence rapidly accelerates, fueled by massive changes in consumer behavior, refocused product roadmaps of the marketing superpowers Facebook and Twitter and a fundamental shift towards overall CMO control of technology choice and budgets.

 

With Fortune 1000 CMOs projected to invest billions in marketing technology this decade, the tipping point is near and that's why Salesforce and Oracle snapped up Buddy Media, Vitrue, Radian 6 and Collective Intellect, and why my company, Syncapse, bought Clickable. If you look at the landscape, it's easy to understand why:

 

Social media is now the world's largest mass media.

 

One billion consumers are now reachable through social media channels. Marketers need to analyze reach, frequency and impact for this audience and they need to intertwine these metrics with existing business objectives. This need for integration extends well beyond the traditional marketing mix as CMOs struggle to operationalize CRM, marketing collaboration, loyalty, customer care, and acquisition across the new and fragmented social media eco-system...

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The Complete Social Media Sizing Cheat Sheet [Infographic] | inspirationfeed.com

The Complete Social Media Sizing Cheat Sheet [Infographic] | inspirationfeed.com | Tracking Transmedia | Scoop.it
Different social media platforms have different guidelines and sizing. The biggest four social media giants you should be focusing on are Pinterest, Facebook, Twitter, and Google +.
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Clothing Store Displays Real-Time Facebook ‘Like Counter’ On Hangers - PSFK

Clothing Store Displays Real-Time Facebook ‘Like Counter’ On Hangers - PSFK | Tracking Transmedia | Scoop.it

Brazilian retailer C&A uses social media to help indecisive shoppers get a 'second opinion' while in the store....

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Very Cool: Vibrant Data Project

Very Cool: Vibrant Data Project | Tracking Transmedia | Scoop.it

Inspired by the Arab Spring popular uprisings’ use of Facebook and Twitter, The Vibrant Data Project is trying to understand the development landscape that is giving rise to the Gutenburg press of our era: disruptive communication and commerce vehicles that have the potential to overthrow corrupt regimes, spread new ideas, broaden economic opportunity, improve health and well being and aid in the fight for social justice and human rights.

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