The fundamental nature of the changes we see all around us demands changes in how people think and act, lead and manage. This extends to how enterprises respond, react and adjust to a completely new environment. While today’s successful companies are becoming “service first,” they are also looking to integrate services with products, and to create devices — products with services and content built in. In essence, their businesses have to integrate devices and services because the service has to be delivered, improved or analyzed via some object.
As the nature of this new objective becomes clearer, and as global competition intensifies, companies are pursuing radical adjacencies in order to seek and execute on opportunities beyond their core business. This introduces the concept of a fluid core, which executives can adapt to suit circumstances and opportunities.
By Haydn Shaughnessy, in association with
Cognizant’s Center for the Future of Work