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The Power of Words. How creative copy wins more customers.

Get discovered on Google. Build a powerful sales funnel. Convert more customers. Those are the main objectives of Antibes-based copywriting team 'The Power Of Words'. Any company that wants to get more sales and customer engagement needs to harness the power of words.

The Power Of Words's insight:

Here's our sales presentation. By the way, SlideShare is a great way to get discovered on Google. We always suggest this service to our customers. And like so many social marketing tools ... it's free!

http://www.thepowerofwords.fr

email roger.day@me.com

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News. 5 Ways to Get Visual on Social Media | Social Media Today

News. 5 Ways to Get Visual on Social Media | Social Media Today | TPOW | Scoop.it
A dynamic visual presence is essential to a successful social media campaign. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs.
The Power Of Words's insight:

Here are 5 useful tips on how to introduce multimedia elements to your social media

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Customer story. Bio Span. Telomere Anti-Aging Formula.

Customer story. Bio Span. Telomere Anti-Aging Formula. | TPOW | Scoop.it
Telomeres are the part of your DNA code that tells cells how to reproduce. Only problem is, as you get older your telomeres get less efficient … which can lead to faulty cell reproduction.
The Power Of Words's insight:

Biotivia is the market leader in resveratrol based anti-aging products. We have been handling their copywriting for several years.

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News. Spending on social media marketing poised for growth

News. Spending on social media marketing poised for growth | TPOW | Scoop.it
Hold on to your smartphones, folks. The percentage of marketing budgets expected to be spent on social media is set to explode.
The Power Of Words's insight:

Christine Moorman, director of the CMO Survey, said in a news release: “Companies are searching for novel ways to interact with their customers that will drive the growth of their companies. Unfortunately, marketers are behind the curve with their current levels of social media expenditure, given the amount of time customers spend engaged with one another and with companies online.”

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Customer story. Aspartame and Fibromyalgia. Do You Think There's a Link?

Customer story. Aspartame and Fibromyalgia. Do You Think There's a Link? | TPOW | Scoop.it
Aspartame and Fibromyalgia. Fibro Day have posted a video from NutritionFactsOrg about a possible link between aspartame and fibromyalgia
The Power Of Words's insight:

We manage all the copywriting, content marketing and website development for Fibro24.com. They make two health supplements for people with fibromyalgia, a medical condition which has many symptoms including chronic pain and fatigue. We have a lot of experience in copywriting for natural and herbal health products.

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News. Marketing Demographics For The Social Age.

News. Marketing Demographics For The Social Age. | TPOW | Scoop.it
SCROLL DOWN FOR PRESENTATION About to begin your next social media marketing campaign? Doing some research on consumer demographics? Fed up with the same old parameters?
The Power Of Words's insight:

Interesting information about demographics and social marketing.

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Customer story. Terre Blanche Golf in the French Riviera.

Customer story. Terre Blanche Golf in the French Riviera. | TPOW | Scoop.it
Planning a golf holiday at Terre Blanche? Blackwood Villas has a selection of beautiful homes, villas and a chateau in the area. Pool. WiFi. See photos ...
The Power Of Words's insight:

BlackWood Villas are a villa rental agency based in Fayence, France. We write a couple of general interest stories each month to bring people into their sales funnel. Any size of business can benefit from the power of words.

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Customer story. Referral marketing for Buzzforces.

Customer story. Referral marketing for Buzzforces. | TPOW | Scoop.it
Want more customers? Want to get referrals? Turn your current customers into a sales team! Buzzforces shows how you can build an efficient referral program.
The Power Of Words's insight:

We're helping referral marketing startup Buzzforces to develop their corporate message. Starting with blog articles, we'll move on to refining their website and helping the company to develop a sales funnel.

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Customer story. Qwyqr DIY webpages for small businesses and solopreneurs.

Customer story. Qwyqr DIY webpages for small businesses and solopreneurs. | TPOW | Scoop.it

Qwyqr is the fastest way to create a mobile-friendly webpage. Our page creation wizard does the hard work for you, so your page looks great on PCs, tablets and smartphones.

 

But getting a sophisticated webpage page is only the beginning of the story ...

The Power Of Words's insight:

Qwyqr have developed a simple way for small businesses to create a mobile-friendly webpage. The page includes features like social referrals, coupon marketing and 'hands free' newsletter management. We wrote the entire website and created the video and slide presentations.

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Customer story. Luviair Installs Helicopter Tracking System.

Customer story. Luviair Installs Helicopter Tracking System. | TPOW | Scoop.it
Spidertracks is an aviation tracking system that gives real time updates of an aircraft's position. Luviair Helicopter Global Operations Management.
The Power Of Words's insight:

Customer example.

 

One of our content marketing customers is Luviair. They're a helicopter operations management company.

 

This article is typical of the blog posts that help a company to get discovered. We even embedded the related tweet in the Wordpress post to make re-tweeting easier.

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News. Creating a sales funnel with The Power Of Words.

News. Creating a sales funnel with The Power Of Words. | TPOW | Scoop.it
#SocialMedia impact on the sales funnel. (#SocialMedia impact on the sales funnel. http://t.co/KpwCehu1nl)
The Power Of Words's insight:

Creating and populating a sales funnel is a big part of what we do at The Power Of Words. This social marketing infographic is thought provoking.

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Customer story. Prestige Yacht Auction at Antibes Yacht Show.

Customer story. Prestige Yacht Auction at Antibes Yacht Show. | TPOW | Scoop.it
Fancy a Riva classic launch. A Cigarette offshore powerboat. Or even a Benetti superyacht? They're all at the Prestige Yacht Auction, Antibes & Monaco.
The Power Of Words's insight:

Just created a blog post for our 'personal branding' customer Nigel Watson. If you're in the market for a Riva speedboat launch ... check out the article.

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News. The Importance of Content Marketing in 2013 | BloggingPro

News. The Importance of Content Marketing in 2013 | BloggingPro | TPOW | Scoop.it

"We all know that online marketing has changed, and in 2013 ‘content’ is playing a bigger part than ever in driving traffic and keeping the search engines happy."

 

"You know what content you should be producing now. But do you know why? Here, we take a look at the importance of content marketing in 2013:"

 

"The search engines are rewarding websites with quality content by ranking them higher, and giving them more SERP authority. This in turn will help you organically rank for not only your chosen keyword phrases, but your individual posts too."

 

Read more: http://www.bloggingpro.com/archives/2013/04/04/the-importance-of-content-marketing-in-2013/


Via Jessica Pospeck
The Power Of Words's insight:

This is an interesting article on how marketing is relying more on quality content

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Jessica Pospeck's curator insight, April 7, 2013 11:45 AM

Everyon knows the phrase, "content is king," but there's a reason it's so prevalent. Quality content that is new, relevant, and engaging will always win out to quantity. Just because you're posting 3 times a day, does not mean that anyone is reading, linking, or even giving your posts a 2nd thought. By putting thought into what you write, others will naturally want to share your insights and return later for future reading. This will build your credit, authority, and following overtime.  

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News. The Organizational Impact of a Social Signal [INFOGRAPHIC] | Social Media Today

News. The Organizational Impact of a Social Signal [INFOGRAPHIC] | Social Media Today | TPOW | Scoop.it
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.
The Power Of Words's insight:

This is a good infographic for social media use

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Customer story. Classic Motorcycle Racing in the Isle of Man.

Customer story. Classic Motorcycle Racing in the Isle of Man. | TPOW | Scoop.it
Allan Brew has been competing in the Isle of Man TT races since 1978 and nowadays races classic motorbikes like the Aermacchi 350. Full story and photos ...
The Power Of Words's insight:

We write regular articles for the personal branding website of Nigel Watson. Nigel has a helicopter management business in the Isle of Man, plus he supports various good causes and charities. This blog article is for a classic motorbike rider that Nigel's business, Luviair, sponsors.

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Customer story. Blog articles for resveratrol health supplement.

Customer story. Blog articles for resveratrol health supplement. | TPOW | Scoop.it
Could resveratrol - the molecule found in grapes - help cut off the blood supply to endometriosis lesions. Some researchers think it could. Muscadinex.
The Power Of Words's insight:

Customer story. At The Power Of Words we content manage health blogs for a few companies. Muscadinex makes a health supplement from North Carolina muscadine grape seeds. This vegetarian product contains the healthy phytonutrients resveratrol, ellagic acid and quercetin.

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News. What Is Content Curation?

News. What Is Content Curation? | TPOW | Scoop.it
From a marketer's perspective, content curation is collecting content relevant to your targeted audience(s) that is organized and presented to make it findable and useful.
The Power Of Words's insight:

At The Power Of Words we like content curation. It's easy for us to create an online 'magazine' that showcases some of the work we have done ... and gives our readers quick access to news that they will find interesting. We provide content curation as a service to our customers.

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Customer story. Superyacht Helicopter Permits from Heli Riviera.

Customer story. Superyacht Helicopter Permits from Heli Riviera. | TPOW | Scoop.it
Get your helisurface permit. HeliRiviera, the superyacht helicopter specialist based at Cannes Mandelieu airport, can manage the whole process for you.
The Power Of Words's insight:

Every month we write blog posts for Cannes-based Heli Riviera. It helps bring new readers into their sales funnel ... and keeps customers engaged in the Heli Riviera story. We also wrote the company website.

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Customer story. We wrote and published an Amazon Kindle ebook for Qwyqr.

Plumbers. 10 Fast Ways To Get More Business : Mobile Marketing Made Easy.: Leo Day: Amazon.com: Kindle Store
The Power Of Words's insight:

Qwyqr wanted to promote their 'DIY mobile website' package to small businesses ... so we wrote an Amazon Kindle ebook showing how plumbers could become experts in mobile marketing. It's the first of a series of niche marketing ebooks that positions Qwyqr as a leader in its field.

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News. SEO infographic. Quality content rules 'post panda'.

News. SEO infographic. Quality content rules 'post panda'. | TPOW | Scoop.it

This infographic by ZealousWeb demonstrates the old vs. new approaches to SEO. Check out the infographic to find out about the power of words in online marketing."

The Power Of Words's insight:

This excellent infographic shows why original, creative copywriting is th eonly way to build a strong online presence. If you think SEO is all about keywords and backlinks ... please take a minute to view this infographic.

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News. How to Connect with Your Audience Through Storytelling.

News. How to Connect with Your Audience Through Storytelling. | TPOW | Scoop.it
Telling stories and relating to one another through shared experiences brings us together as fellow humans. (Essential tips to connect w your audience by telling stories. A must for bloggers!
The Power Of Words's insight:

Corporate storytelling engages your audience. It's the same as making friends: you open up a little, they open up too. Next thing you trust and like each other. We help companies find new friends and advocates.

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The Power Of Words. Copy And Content Management Agency In Antibes, France.

http://www.thepowerofwords.fr Here's the question. "If your company was a person, how would it speak?". Would your enterprise have the tone of voice of a dis...
The Power Of Words's insight:

The Power Of Words is a copywriting and content marketing agency.

 

We're based in Antibes and work on B2B and B2C projects in the French Riviera, Italy, the UK and the USA.

 

This magazine is an example of content curation. Curation is just one of the ways we can help companies to build a sales funnel.

 

Leo Day

http://www.thepowerofwords.fr

Email  roger.day@me.com

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