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FREE REPORT: 7 Big Mistakes Made in Product Marketing - Total Product Marketing

FREE REPORT: 7 Big Mistakes Made in Product Marketing - Total Product Marketing | TPM Market News | Scoop.it
Dean Ara's insight:
Read about the 7 Big Mistakes…
  • Mistake #2: Too much product marketing “blah blah”
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Launching a New Product? A 4-Criteria Checklist

Launching a New Product? A 4-Criteria Checklist | TPM Market News | Scoop.it
Last year, about 25% of our total revenue came from new products. Every year as we perform strategic planning, new products become the lion's share of our organic growth.Even now, as we look at 2014 (Launching a New Product?
Dean Ara's insight:

And if you're needing some help in positioning that new product, contact us! 


http://totalproductmarketing.com/free-market-positioning-review/

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[Infographic] Google's 200 Ranking Factors - Search Engine Journal

[Infographic] Google's 200 Ranking Factors - Search Engine Journal | TPM Market News | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to
Dean Ara's insight:

Boy, this may be the best infographic I've ever seen. And I've seen a lot. 

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Beyond content marketing: What’s the next phase? | Articles | Home

Beyond content marketing: What’s the next phase? | Articles | Home | TPM Market News | Scoop.it
Increasing reader trust, gamification, and reams of audience data will probably transform the way brands communicate with customers. (Charminfo Beyond content marketing: What’s the next phase?
Dean Ara's insight:

Content is the new advertising? 

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Infographic: Why marketers choose certain colors

Infographic: Why marketers choose certain colors | TPM Market News | Scoop.it
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Via Jeff Domansky
Dean Ara's insight:

I totally believe in the use of colours for certain emotions: Blue and Red are Trust and Action. And you often see the POTUS wearing Red ties.  This is a good podcast that I recommend the episode on colors is worth listening.


http://www.cbc.ca/undertheinfluence/season-1/2013/02/16/colour-schemes-how-colours-make-us-buy-1/

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WEDCBiz's curator insight, May 22, 2013 10:21 AM

Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses.

Ali Anani's curator insight, May 23, 2013 12:16 AM

A must reading to know your feelings and feelings of others

Alison D. Gilbert's curator insight, May 23, 2013 5:12 PM

Red is a color that stimulates the appetite for food. Blue suppresses it.

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Social Media In Business / Infographics

Social Media In Business / Infographics | TPM Market News | Scoop.it
Twitter Promotion (http://t.co/oHXZUyEA0G - Social Media In Business / Infographics..)
Dean Ara's insight:

Interesting how of the Fortune Global 100, only 20% of them use all four: a Facebook account, Twitter account, YouTube account and a corporate blog. Shows thatt there's still lots more growth to come...

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Content Marketing Drives Search Engine Results

Content Marketing Drives Search Engine Results | TPM Market News | Scoop.it
Content Marketing drives Search Engine results. Over the years, Google has grown, matured and changed in how they manage its search engine results.
Dean Ara's insight:

If you're looking for better SERP results? Call on TPM for content marketing...

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Managed Hosting, The Cloud and Complex Requirements

Managed Hosting, The Cloud and Complex Requirements | TPM Market News | Scoop.it
Managed Hosting,The Cloud and Complex Requirements Dedicated hosting companies need to provide trust and security
Dean Ara's insight:

There are many shapes and sizes of Managed Hosters. Depending on your needs, you'll want one that can provide Trust and Security to your mission-critical site or application. 

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Why Your Product Needs To Be Massively Simple--And How To Do It

Why Your Product Needs To Be Massively Simple--And How To Do It | TPM Market News | Scoop.it
What makes a product truly simple and truly mass market Cognitive overhead. Bump cofounder David Lieb explains.
Dean Ara's insight:

Simplicity to me means the absence of anything that is unnecessary. Simplicity works when you have "just enough", not when you have "not enough". Your thoughts? 

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10 Questions to Ask Before Determining Your Target Market

10 Questions to Ask Before Determining Your Target Market | TPM Market News | Scoop.it
A guide to understanding your customers and how your product meets their needs.
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"Do This, Don't Do That"- Go To Market Strategy from CEO's and Dev's Running the Mobile Gauntlet - Willamette Innovators' Network

"Do This, Don't Do That"- Go To Market Strategy from CEO's and Dev's Running the Mobile Gauntlet - Willamette Innovators' Network | TPM Market News | Scoop.it
This Pub Talk is for the crazy ones trying to make great apps or games in the mobile space.
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Content marketing metrics: techniques and examples to measure ROI

Content marketing metrics: techniques and examples to measure ROI | TPM Market News | Scoop.it
It’s important to measure the impact and return using content marketing metrics and KPIs. Data, examples and techniques.
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The $50 Million Man: Mattrick Gets Hefty Cash and Stock Package From Zynga, Including $19.3 Million in the First Year

The $50 Million Man: Mattrick Gets Hefty Cash and Stock Package From Zynga, Including $19.3 Million in the First Year | TPM Market News | Scoop.it
It apparently takes money to make money.
Dean Ara's insight:

Congratulations to Don Mattrick.That sure is a lot of money! Good luck, the pressure is on! 

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FREE REPORT: 7 Big Mistakes Made in Product Marketing - Total Product Marketing

FREE REPORT: 7 Big Mistakes Made in Product Marketing - Total Product Marketing | TPM Market News | Scoop.it
Dean Ara's insight:
Read about the 7 Big Mistakes…
  • Mistake #1: Chasing the wrong “low hanging fruit”
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SaaS Market Domination: You’re Targeting Too Big Of A Market!

SaaS Market Domination: You’re Targeting Too Big Of A Market! | TPM Market News | Scoop.it
The Ideal SaaS Market Size: Go Too Big and You’ll Fail
Every expansion-stage SaaS company wants to dominate its market, but most founders don’t build and execute a market-dominating strategy.

Via Riaz Khan
Dean Ara's insight:

I like this approach as it gets you a better idea of the value of your distinctive competency, one market segment at a time. 

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The 80 Rules of Social Media

The 80 Rules of Social Media | TPM Market News | Scoop.it
The inventor of the web as we know it, Sir Tim Berners-Lee said recently that his next mission was “to bring about world peace”. Seriously. He believes that if people talk to each other, listen and...
Dean Ara's insight:

Don't try to be clever. Be Clever. 

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Finding the Hosting Provider That’s Right For You

Finding the Hosting Provider That’s Right For You | TPM Market News | Scoop.it
Few hosting providers are capable of doing everything for everyone. There is just too much complexity and diversity in IT infrastructure for this to be possible.
Dean Ara's insight:

Few, if any hosting providers are capable of doing everything for everyone. There is just too much complexity and diversity in IT infrastructure for this to be possible. Providers inevitably zero in on certain use cases and leave the rest for competitors. 


We take you on a mini-road trip that will hopefully answer most questions and allow you to get a better understanding of the landscape and get you going in the right direction to finding the hosting provider that’s just right for you.

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13 Alternative Ways to Consume Your News

13 Alternative Ways to Consume Your News | TPM Market News | Scoop.it

How we consume the news has changed dramatically over the years. With the rise of social and information networks like Twitter and Facebook, we now have access to our own crowdsourced news wires. Add to that an army of applications reinterpreting the magazine and newspaper for mobile and tablet forms, and what we have is a news media renaissance that puts the reader's interests above all else. Should you prefer to discover news through social connections, you can turn to Flipboard, Smartr or XYDO. If you want to consume news from just the publishers you trust, then you'll likely develop an affinity for Pulse or FLUD. But if you'd rather your application tell you what to read, Zite may be right for you. And, we're just getting started. What follows is a collection of 13 different apps and services that provide you with alternative ways to consume news....


Via Jeff Domansky
Dean Ara's insight:

A lot of good ways to consume information, freely available. 

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Jeff Domansky's curator insight, May 20, 2013 2:21 PM

Great list! You're sure to find one that works for you.

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The Simplicity Thesis: Product, UX, Messaging, Positioning, the whole value chain

The Simplicity Thesis: Product, UX, Messaging, Positioning, the whole value chain | TPM Market News | Scoop.it

Who said That's not a product, it's a feature? Don't make us think? Box CEO Aaron Levie talks about the trend to simplicity coming out of Silicon Valley. Success is minimum complexity, maximum value. Product, UX, messaging, positioning, business model. 


Via Andrew Cassidy
Dean Ara's insight:

Don't make me think. Don't make me think. Don't make me think. 

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Top 10 Product Management Lessons

Top 10 Product Management Lessons | TPM Market News | Scoop.it
The best CEOs are product leaders at heart and here are my favorite ten product management quotes of all time. Not surprisingly they all come from the mouths of product leaders at great companies.1.
Dean Ara's insight:

I really like #9. Jack Welch had a similar quote in the past. 

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10 Ideas to Make Boring B2B Social Media Posts Captivating | Social Media B2B

10 Ideas to Make Boring B2B Social Media Posts Captivating | Social Media B2B | TPM Market News | Scoop.it
B2B companies use social media to get found and connect with their prospects. These 10 ideas help remarkable content get discovered, clicked and shared.


Digest...


With the right content in mind, on paper and on screen, how do you make sure that your content is found, read and shared by your audience? Start by making it remarkable! Here are 10 ideas for make it captivating:


1. Use Keywords in the Headline

2. Use Adjectives in the Headline

3. Find a Compelling Image

4. Don’t Talk about Your Products

5. Solve Prospects’ Business Problems

6. Share Customer Stories

7. Use Video

8. Experiment with Different Formats

9. Use Subheads to Make it Scannable

10. Remember Social Networks


Via iNeoMarketing
Dean Ara's insight:

A good formula to follow...

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iNeoMarketing's curator insight, May 2, 2013 11:07 AM

Great ideas that you can  start implementing today! Click through for deeper description behind all 10.


  • See the article at socialmediab2b.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
MTD's curator insight, May 2, 2013 11:31 AM

If you don't grab attention NOW with social media posts you don't get it at all. Take a look at these rules and see how you could adapt them to your  social media habits. Do they make a difference?

Jared Hawkins's curator insight, May 2, 2013 2:15 PM

This is a great, it shows some very useful tips for making your social media page or site pop out! When making your page, you need to use things that will really catch the readers attention, you need to appeal to all versions of customers.

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How to Market Your Business Online: 50 Awesome Ideas! | Package Your Genius

How to Market Your Business Online: 50 Awesome Ideas! | Package Your Genius | TPM Market News | Scoop.it
RT @eventsnorthern: 50 Awesome Ideas on How to Market Your Business Online http://t.co/QP0dFgWx63 via @Michele_Welch
Dean Ara's insight:

A lot of good ideas. Which ones do you use? 

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6 new pitches for selling your product, your idea, or yourself | Daniel Pink

6 new pitches for selling your product, your idea, or yourself | Daniel Pink | TPM Market News | Scoop.it
One of my favorite chapters in To Sell is Human is Chapter 7 -- titled Pitch.
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Viral Marketing Tips and Techniques- Definition,Information,Viral Traffic Ideas

Viral Marketing Tips and Techniques- Definition,Information,Viral Traffic Ideas | TPM Market News | Scoop.it
Internet Business Ideas you can start Today using Viral marketing.Discover the best and most profitable internet home business ideas and opportunities.
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