"In their fight against Google, traditional media firmly believe the search engine needs them to refine (and monetize) its algorithm. Let's explore the facts."
Interesting demonstration by Frederic Filloux on Monday Note showing that the battle of the European press against Google might be based on collective myopia on their side. Though European media publishers might think different, facts show that "for Google, the most data-driven company in the world, having newspapers articles in its search system is no more than small cool stuff."
So then why is Google fighting back?
Even though the data Filloux presents show the monetization of news is very marginal for Google, there's another argument to that story: comprehensiveness. Yes, Google could easily shut down Google News and wouldn't feel worse financially for it. But indexing news content for its Search business is however critical, no matter how small a direct revenue stream it creates for them. As Google understood by constantly developping it, a good Search engine needs to index everything. Remove news from Search results, you end up with a broken tool.
Where this gets even more interesting in my opinion is when you add Social to it. Google has been pushing Google+ content and social signals in search results and this is not just an algirithm this time: these are real people sharing and curating content, some of it form European media publishers. Facebook's Zuckerberg also said he was looking at Search as an opportunity. So while now, this seems to be abiout not letting an algorithm index media for free, how about tomororw? Will all European press titles remove the share buttons they have on their sites?
“If we remembered everything we should on most occasions be as ill off as if we remembered nothing.”...
Memory, then, shapes the very core of human experience. Despite this, memory is generally poorly understood, which is why many people say they have 'bad memories'. That's partly because the analogies we have to hand—like that of computer memory—are not helpful. Human memory is vastly more complicated and quirky than the memory residing in our laptops, tablets or phones.
Women's Wear DailyFashion and the female exec: THR talks the new power-dressingLos Angeles TimesSo long shoulder pads and Armani suits. When it comes to Hollywood's female power brokers, “fashion” is no longer a dirty word.
Robin Good: If you are looking for a few examples of successful, self-funded startups, I have put together a small but growing collection of web companies that have reached profitability and success online without resorting to any form of initial funding or seeding by banks or venture capitalists.
Many traditional marketing models now seem ancient and obsolete. New strategic models are needed – not just for text books and academics but for managers. Businesses need practical templates on which to build the next generation of actionable marketing strategies – with a mix of tactics that work online.
Offline is still important – but the web is now your most important business battleground. If you lose the online battle then you lose the business war. Traditional business models no longer work and established businesses need to re-arrange their strategies – and in some cases their organisational structures – in order to compete effectively using the web. It’s a reminder that you need to embrace change as the only source of real progress.
This simple infographic may help you focus your new strategy on the three corners of the modern marketing triangle:
Upstate, downstate, and everywhere in-between, we're seeing lots of homes this fall with decor that evokes a sentimental, rural sophistication that is perfect for the season. Heritage manufacturing techniques, bold Native ...
It's pretty clear that RedBull knows what they're doing when it comes to content marketing. The Space Jump took place almost a month ago, and people are still talking about how genius it was for the company's marketing and PR.
The metrics in this post are proof that, if you find the right event and create the right content on the right channels, you can completely explode.
Also, check out the awesome "Event hijack" by Kit Kat.
The machine was invented in the US four years ago by Dr Kathi Forti. She got the information and inspiration for the device during her own personal near-death experience.
The machine looks like something out of a sci-fi movie, with crystal rods wired to a computer that transmits visual fractals on the screen. The kit is programmed with a revolutionary bio-energetic software system that claims to go far beyond other rejuvenation and beauty treatments.
The machine uses energy healing techniques to restore the unique binary-code-system that make up our health. If these codes are out of sync, we get symptoms of disease and poor health. The Trinfinity8 restores these complex algorithmic codes for improved health and beauty.
For more info about what the T8 could do for you, contact our help line direct at firstname.lastname@example.org
Small businesses on Facebook are gearing up for the 2012 holiday shopping season, with nearly one-half expecting sales to increased compared with last year, nearly one-half planning some sort of promotion on Facebook, and most that have advertised...
I hope you have all had a fantastic day, today we went to Cannes and enjoyed some downtime planning the rest of our team get together here in Cote D Azur. We have planned some amazing programmes for you all to enhance your lives! It brings us such great pleasure to help you all on your paths whether it be aspect in your personal professional lives or your family lives as a whole. We wish you a wonderful end of the summer and look forward to interacting with you all via @vitayours Twitter Account or via PR@vitayours.com
Dr. Amen himself was 30 pounds overweight before he read about the dinosaur effect and took action to improve his brain so he could improve his body, and he has made it a priority to help others the same way. He and everyone who works at Amen Clinics treat each patient as an individual, and take a full personal history before beginning SPECT imaging or recommending any treatment program to lose weight. See http://www.vitayours.com/amenclinics.htm
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.