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How to stop songs from getting stuck in your head? Chew some gum! | Neuroscientist News

How to stop songs from getting stuck in your head? Chew some gum! | Neuroscientist News | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
An effective solution to get rid of earworms, those annoying tunes that keep on re-playing in never ending loops in our heads, has been found by a team of scientists at the University of Reading, UK. Published in the Quarterly Journal of Experimental Psychology the results of the research show the best way to block obsessive melodies is neither to read a good novel nor solve complex anagrams but, simply, to chew gum.
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Music Makes You a Better Reader, Says Neuroscience

Music Makes You a Better Reader, Says Neuroscience | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Science continues to find reasons why music makes you better at pretty much everything. #ProjectLiteracy
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The Neuroscience Of Compassion Tania Singer

Subscribe for more Knowledge http://youtube.com/subscription_center?add_user=MrSorosGeorge Blog: http://mrsorosgeorge.blogspot.com/ For most reliable ...
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Where Are The Big Ideas in Neuroscience? (Part 1) - Neuroskeptic

Where Are The Big Ideas in Neuroscience? (Part 1) - Neuroskeptic | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Neuroscientists don't seem to disagree on the big issues. Why are there no big ideas in neuroscience?
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3. Neuroscience -- Brains, Minds, and Selves: What is it like to be a bat, and what does i

This is part 3 of a 7-part talk Presented by James Giordano Ph.D, M.Phil., Director of the Center for Neurotechnology Studies, and Chair of Academic Programs ...
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Sleep-dependent learning: a nap is as good as a night - Nature Neuroscience

Sleep-dependent learning: a nap is as good as a night - Nature Neuroscience http://t.co/yLarJBcvNp #psychology
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This is your brain on advertising - The Globe and Mail

This is your brain on advertising
The Globe and Mail
The idea of “neuromarketing” research has been around for some time. One research firm, Mindlab International, was founded in the U.K. in 1988.
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Advertisers Seeks Answers from Neuroscience - MIT Technology Review

Advertisers Seeks Answers from Neuroscience - MIT Technology Review | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Neuromarketing promises to measure what people feel when they see ads, but the science is unsettled.
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What Happens to Your Brain on Sugar, Explained by Science. - Snapzu.com

What Happens to Your Brain on Sugar, Explained by Science. - Snapzu.com | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
RT @Snapzu_Science: What Happens to Your Brain on Sugar, Explained by Science. http://t.co/9m6KRLWK6K via @Snapzu #science #neuroscience #r…
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5 Practical Learning Tips Based On How People Do--And Don't--Learn

5 Practical Learning Tips Based On How People Do--And Don't--Learn | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
5 Practical Learning Tips Based On How People Do--And Don't--Learn
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Neuromarketing: the battle for our brains is big business - Irish Times

Neuromarketing: the battle for our brains is big business - Irish Times | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Scientists can map thought processes using fMRI scans, and corporations see it as a golden opportunity to market their products directly to the subconscious
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Telling Tales: Using Narrative Psychology in Branding

Telling Tales: Using Narrative Psychology in Branding | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it

Storytelling is constantly examined for relevance and efficacy. Pundits are all over the map. It is viewed broadly as integral, over-used, irrelevant, or even dead.


This exploration is a good thing because storytelling is constantly evolving in interesting ways but most businesses do not keep pace. Here are three changes taking place in branding and marketing storytelling that you must be aware of.


Via Ivo Nový
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Medical Book Download Cognitive Neuroscience The Biology of the Mind Fourth Edition

Cognitive Neuroscience The Biology of the Mind 4th Edition. Free Download Link On : http://is.gd/Q0a803.
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67 Ways to Increase Conversion with Cognitive Biases - Neuromarketing

67 Ways to Increase Conversion with Cognitive Biases - Neuromarketing | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Human behavior is affected by built-in biases. Learn how these cognitive biases in your customers can improve your conversion optimization.
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dababadook: A Swiss Army Knife for Neuroscience

dababadook: A Swiss Army Knife for Neuroscience | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
A Swiss Army Knife for Neuroscience http://t.co/ectVR6AWlz
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Neuromarketing World Forum 2015: ‘We are hungry for this now’ : Walnut

Neuromarketing World Forum 2015: ‘We are hungry for this now’ : Walnut | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Consumer Neuroscience Research & Consultancy
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What Obama Could Learn About Negotiating With Iran From My $2000 Used Car - TIME

TIME What Obama Could Learn About Negotiating With Iran From My $2000 Used Car TIME Volumes of research in game theory, behavioral economics, and psychology show that these two attributes are deadly when it comes to success in bargaining: honesty...
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Brain Scans Shed Light On How To Sell Bargains - Forbes

Brain Scans Shed Light On How To Sell Bargains - Forbes | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Are consumers more likely to buy if they see the price before the product, or vice versa? Researchers scanned the brains of shoppers to find out.
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Neuromarketing: Pseudoscience No More - Forbes

Neuromarketing: Pseudoscience No More - Forbes | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
In the ten-plus years I've been writing about neuromarketing, I've bemoaned the lack of serious academic research into the various neuroscience-based techniques used to evaluate ads, products, brand attitudes, and so on.
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NeuroFocus Uses Neuromarketing To Hack Your Brain

NeuroFocus Uses Neuromarketing To Hack Your Brain | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Intel, PayPal, Pepsico, Google, HP, Citi, and Microsoft are spending millions to plumb your mind. Here's how it's done.
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Can Neuro-Music Boost Your Productivity? - Neuromarketing

Can Neuro-Music Boost Your Productivity? - Neuromarketing | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Work environments today are noisy and distracting. As Maria Konnikova writes in a recent New Yorker article, open office plans are a big culprit.
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Power of Ten: The Weird Psychology of Rankings - Neuromarketing

Power of Ten: The Weird Psychology of Rankings - Neuromarketing | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks.
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How films synchronise audience's brains (Wired UK)

How films synchronise audience's brains (Wired UK) | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
At a recent event hosted by the Academy of Motion Picture Arts and Sciences, Hasson presented his research into what happens inside people’s brains when they watch movies
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