Towards to the Dark Side: 10, 9, 8, 7....
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All of the Feels: How Brands Use the 4 Basic Emotions in Advertising

All of the Feels: How Brands Use the 4 Basic Emotions in Advertising | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Ads that make people share and buy can be summed up in one word -- emotional.
That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions, and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.
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The Neuroscience Of Storytelling [INFOGRAPHIC]

The Neuroscience Of Storytelling [INFOGRAPHIC] | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
To get your team on board and impassioned about your vision, you need to tell a story they believe in.
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Altering food choice architecture can promote healthy eating

Altering food choice architecture can promote healthy eating | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Nudging techniques, such as changing food product order, can influence food choice and holds promise for changing consumer behaviour - but quantifying its effectiveness is difficult, researchers have found.
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Psychological Backfiring: What No One Tells You About Neuromarketing

Psychological Backfiring: What No One Tells You About Neuromarketing | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
There's another side to using psychology online that almost no one is talking about: psychological backfiring. Psychology isn't a perfect, magic formula.
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To Help Students Learn, Engage the Emotions

To Help Students Learn, Engage the Emotions | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
“It is literally neurobiologically impossible to think deeply about things that you don’t care about,” says the neuroscientist Mary Helen Immordino-Yang.
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Rhetoric: 2,000 Years of Powerful Persuasion

Rhetoric: 2,000 Years of Powerful Persuasion | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Rhetoric is all around us, and works to make your brain sit up and pay attention.
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What Neuroscience Says about Free Will

What Neuroscience Says about Free Will | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
We're convinced that it exists, but new research suggests it might be nothing more than a trick the brain plays on itself
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The Neuroscience Behind Storytelling in Sales [Infographic]

The Neuroscience Behind Storytelling in Sales [Infographic] | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Discover why buyers love to hear stories, and learn how to spin a maximally effective yarn.
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Why the modern world is bad for your brain

Why the modern world is bad for your brain | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Multitasking is an essential skill in the era of email, text messages, Facebook and Twitter. But, argues neuroscientist Daniel J Levitin, it’s actually making us less efficient
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How Happy Brains Respond to Negative Things - Mindful

How Happy Brains Respond to Negative Things - Mindful | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Recent research provides a whole new understanding of the brain's amygdala—and suggests that happy people take the bad with the good.
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Neuropolitics, Where Campaigns Try to Read Your Mind - New York Times

Neuropolitics, Where Campaigns Try to Read Your Mind - New York Times | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Technologies like facial coding, biometrics and brain imaging are being used by politicians worldwide to try to measure their standing with voters.
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Adopting neuroscience for political campaigns - 89.3 KPCC

Adopting neuroscience for political campaigns - 89.3 KPCC | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
89.3 KPCC
Adopting neuroscience for political campaigns
89.3 KPCC
A technique called neuromarketing is increasingly being used by political campaigns around the world to enable them to target voters with precision.
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How to Improve the Customer Relationship Using Neuroscience

View more details at http://www.abservice.ch.
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Could You Win the Game of Thrones?

Game of Thrones Psychology book on Amazon: http://amzn.to/1VHbGpC SUBSCRIBE to BrainCraft! http://ow.ly/rt5IE Keep in touch, won't you? Snapchat: nessyhil
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Think you are acting on intuition? Think again!

Think you are acting on intuition? Think again! | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Adam Kepecs, professor of neuroscience at Cold Spring Harbor Laboratory, said the subjective feeling of confidence is actually based on secret objective calculations performed by the brain.
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How Emotions Affect Learning, Behaviors, and Relationships

How Emotions Affect Learning, Behaviors, and Relationships | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
In the first of five posts about the film "Inside Out," Lori Desautels offers strategies to help explore how joy, sadness, fear, anger, and disgust can help students.
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New Brain Map Reveals a World of Meaning

New Brain Map Reveals a World of Meaning | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Source: Globe and Mail - NationalBy monitoring the neural activity of human subjects while listening to hour after hour of stories, researchers have captured the way the meaning of language is organized across the entire brain.
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Lost Your Train of Thought? Brain’s ‘Stopping’ System May Be to Blame

Lost Your Train of Thought? Brain’s ‘Stopping’ System May Be to Blame | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Neuroscience News has recent neuroscience research articles, brain research news, neurology studies and neuroscience resources for neuroscientists, students, and science fans and is always free to join. Our neuroscience social network has science groups, discussion forums, free books, resources, science videos and more.
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Brains Use Statistics to Calculate Confidence and Make Decisions

Brains Use Statistics to Calculate Confidence and Make Decisions | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Neuroscience News has recent neuroscience research articles, brain research news, neurology studies and neuroscience resources for neuroscientists, students, and science fans and is always free to join. Our neuroscience social network has science groups, discussion forums, free books, resources, science videos and more.
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How the Brain Switches to Memory Mode

How the Brain Switches to Memory Mode | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Neuroscience News has recent neuroscience research articles, brain research news, neurology studies and neuroscience resources for neuroscientists, students, and science fans and is always free to join. Our neuroscience social network has science groups, discussion forums, free books, resources, science videos and more.
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Emotional Advertising: How Brands Use Feelings to Get People to Buy

Emotional Advertising: How Brands Use Feelings to Get People to Buy | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Learn how brands use the four core human emotions in advertising to influence buying behavior.
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The Brain Processes Social Information at High Priority

The Brain Processes Social Information at High Priority | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Neuroscience News has recent neuroscience research articles, brain research news, neurology studies and neuroscience resources for neuroscientists, students, and science fans and is always free to join. Our neuroscience social network has science groups, discussion forums, free books, resources, science videos and more.
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Nudging Canadians Towards A Healthier, Happier Lifestyle - Huffington Post Canada

Nudging Canadians Towards A Healthier, Happier Lifestyle - Huffington Post Canada | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
"Nudge theory" is quickly becoming a favourite among policy makers around the world.
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Neuroscience on a Budget - Braindecoder

Neuroscience on a Budget - Braindecoder | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Controlling live insects with a smartphone, or moving the arm of one person using nerve signals of another are the kinds of weird, madcap projects that neuroscientist Greg Gage and his colleagues work on at their Michigan-based startup Backyard...
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Does Nudging Work? A Critique of Sunstein and Thaler

Does Nudging Work? A Critique of Sunstein and Thaler | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
We have all cringed watching friends and family make terrible decisions, and been tempted by visions of the pain spared if we could only make them follow o
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