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How To Convert Visitors from Facebook Promoted Posts into Customers

How To Convert Visitors from Facebook Promoted Posts into Customers | Tout sur les réseaux sociaux | Scoop.it
Tiphanie Routier's insight:
Why Do Only a Handful of People See Your Posts?

Facebook’s EdgeRank algorithm determines who sees your posts in their News Feed and how long your post stays in the News Feed. It is made up of three major components:

Affinity – Affinity is how friendly your brand is with someone. For example, if they comment on your page  and you respond, Facebook will increase your affinity score with them and thus your posts will show in their News Feed more often. 

Weight – All content is not weighted equally. Videos, photos and links all tend to be weighted more than other content and thus show up more often and higher in News Feed. 

Decay – Old news is less likely to appear front and center in someone’s News Feed regardless of what type of content it is. This means something you posted 8 hours ago is likely not to show up in someone’s News Feed any more since it has likely been replaced with more recent updates.

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{Infographic} $5,000,000 Proves Social Sharing Drives Sales | AddShoppers

{Infographic} $5,000,000 Proves Social Sharing Drives Sales | AddShoppers | Tout sur les réseaux sociaux | Scoop.it
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