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Tourism Storytelling
tourism storytelling: tourism is the medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Digital Cinema - Transmedia
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Transforming Hollywood: The Future of Television Conference Videos (Part One)

Transforming Hollywood: The Future of Television Conference Videos (Part One) | Tourism Storytelling | Scoop.it
Today, we are releasing the first batch of videos from our April 4 conference, Transforming Hollywood: The Future of Television, jointly hosted by Denise Mann (UCLA) and myself (USC) and held in UCLA’s James Bridges Theater.

Via Digital Cinema in Transition
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7 Tools for Lean Content Marketing

7 Tools for Lean Content Marketing | Tourism Storytelling | Scoop.it

hat tools do you Last week, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content.


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Ally Greer's curator insight, March 6, 9:31 PM

What tools do you use to keep your content strategy lean?

YvonneFinn's curator insight, July 7, 12:50 PM

Content marketing is for all marketers; making it lean will help your readers get to the point easily and quickly ...

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Transmedia Shows Are Winning the Internet

Transmedia Shows Are Winning the Internet | Tourism Storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 11, 2:49 AM


Fruzsina Eördögh:  "Bernie Su's interactive storytelling is winning Emmys and raking in revenue, thanks to its die-hard fangirls."

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It's All About Community and Fan Engagement

It's All About Community and Fan Engagement | Tourism Storytelling | Scoop.it
Our guest is transmedia strategist Lara Hoefs (Story Disruptive), who chats with Steve about her work on the Twilight Saga film series and how fans and community are shaping projects like The Veronica Mars Movie. Also, we're once again joined by Michael Anderson (ARGNet) who shares the current goings-on in the Alternate Reality world. And…

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Simon Staffans's curator insight, March 27, 4:47 PM

A new Storyforward podcast!

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Henry Jenkins. The Transmedia Imagination | CCCB LAB

Henry Jenkins. The Transmedia Imagination | CCCB LAB | Tourism Storytelling | Scoop.it
Transmedia narrative thrives in a networked culture. Stories are now told across multiple media platforms, relying on readers to connect the dots. Popular fiction is increasingly organized around immersive story worlds.

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Thoughts on the T – SXSW14 Re-Cap: 5 Lessons Learned from Movie Studios on How to Market Your Movie

Thoughts on the T – SXSW14 Re-Cap: 5 Lessons Learned from Movie Studios on How to Market Your Movie | Tourism Storytelling | Scoop.it

Via Simon Staffans, Fausto Cantu
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Simon Staffans's curator insight, March 18, 3:42 AM

Some good insights from SXSW (make sure to read Christine's other posts from SXSW as well!)

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What Games Are: The Future Of Pervasive Games

What Games Are: The Future Of Pervasive Games | Tourism Storytelling | Scoop.it

Via The Digital Rocking Chair, Alberto Gago
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The Digital Rocking Chair's curator insight, October 28, 2013 12:25 AM


Tadhg Kelley: "Pervasiveness forms the meat of transmedia and gamification. The former is interested in using it as a way to tell stories, going from one format to another. The latter is more concerned with ways that games and behavior usefully coincide."

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Procedural Versus Strategic Approaches to Social Media | MIT Sloan Management Review

Procedural Versus Strategic Approaches to Social Media | MIT Sloan Management Review | Tourism Storytelling | Scoop.it
Younger employees often have procedural understanding of social media but need strategic vision.
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Why 'Frozen' Became The Biggest Animated Movie Of All Time

Why 'Frozen' Became The Biggest Animated Movie Of All Time | Tourism Storytelling | Scoop.it
The film has generated more than $1 billion worldwide. (Why 'Frozen' Became The Biggest Animated Movie Of All Time http://t.co/jMvUUtPIpS)

Via Jose Nevarez
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Content Strategy Resources: The Ultimate Curated Collection

Content Strategy Resources: The Ultimate Curated Collection | Tourism Storytelling | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!

Via Robin Good, Luis Costa
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Robin Good's curator insight, November 24, 2013 4:21 AM



If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for.


Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online. 


From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy.



Free to use.


Check it out: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ 





Lynnette Van Dyke's curator insight, November 24, 2013 8:37 AM

A wonderful resource.  Many thanks to Robin for  this alert!

Brad Tollefson's curator insight, December 1, 2013 5:33 PM

So are Content Marketing and Content Strategy the same? No, but they are clearly related, so a better question to ask might be: are these two practices compatible with each other? Definitely!...

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Executive Producers Tell the Story Behind 'Game of Thrones' || Brief

Executive Producers Tell the Story Behind 'Game of Thrones' || Brief | Tourism Storytelling | Scoop.it
"Long Story Short" video tells the tale of how HBO's epic came into being.

 

The story of how HBO’s “Game of Thrones” is slightly more complicated than that, but Benioff and Weiss tell the rest in a 5-minute video above. After reading the books, the two writers met with the fantasy author for lunch and mentioned taking the show to HBO, to which Martin replied: “I never imagined it anywhere else.” They then just had to pitch the “crazy undertaking” to HBO, which became a problematic pilot and later series that requires more than 250 cast members and 100 locations."

 
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It's All About Community and Fan Engagement

It's All About Community and Fan Engagement | Tourism Storytelling | Scoop.it
Our guest is transmedia strategist Lara Hoefs (Story Disruptive), who chats with Steve about her work on the Twilight Saga film series and how fans and community are shaping projects like The Veronica Mars Movie. Also, we're once again joined by Michael Anderson (ARGNet) who shares the current goings-on in the Alternate Reality world. And…

Via Simon Staffans, Digital Cinema in Transition
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Simon Staffans's curator insight, March 27, 4:47 PM

A new Storyforward podcast!

Rescooped by Andrea Rossi from Stories - an experience for your audience -
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How to design stories worth telling | Fyrefly - Linkis.com

How to design stories worth telling | Fyrefly - Linkis.com | Tourism Storytelling | Scoop.it
Everyone has a story to tell. I've never had a doubt about that. Aspired storytellers - writers, film makers, marketers, journalists, and many more of us - are constantly under the pressure to prod

Via José Carlos, Hans Heesterbeek
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8 Digital Tools Every Journalist Should Try | Mediashift | PBS

8 Digital Tools Every Journalist Should Try | Mediashift | PBS | Tourism Storytelling | Scoop.it

...There’s nothing wrong with the classic tools; they just aren’t the latest ones. So I turned to Ben Wirz, who a couple of digital lifetimes ago joined Knight as director of business consulting. Ben helps lead the Knight Enterprise Fund, which invests in startup companies.

 

Here are his notes on tools journalists and news organizations should try....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 16, 11:43 AM

Great tools for PR and marketing too.

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Design, philosophy art and business

Design, philosophy art and business | Tourism Storytelling | Scoop.it
What do arts, design and philosophy have to do with business?
It is about opportunity through anthropological performance, through co-creating our futures, the “new normal”. It is Near Future Desi...
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“Transmedia is a word for old people”

“Transmedia is a word for old people” | Tourism Storytelling | Scoop.it

As a relative newbie to transmedia, I’ve been feeling psyched about the possibilities, particularly when it comes to storytelling for non-profits. Think of the possibilities for engaging donors and volunteers, bringing organizations’ missions to life in a visceral way.

But when a friend of mine shared my obsession with her 17-year-old daughter, this was her response:

“Transmedia is a word for old people.”


Via The Digital Rocking Chair, Justin Nalepa
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Ivon Prefontaine's curator insight, March 29, 11:40 PM

Interestingly, not every young person lives the way the author's friend's daughter suggested. And not every old person needs a word to describe this practice.

Sadim MR's curator insight, March 31, 3:22 AM

"My friend’s daughter explained that young people don’t need a word to describe transmedia because this is how they live every day. The narrative of their own lives unfolds across different social media platforms and they consciously create identities for themselves depending on where, what, how and with whom they share information."

Justin Nalepa's curator insight, March 31, 11:01 AM

Love the comment posted below the article: "The word represents an attack on the institutional tendency to retain control and ownership of cultural vitality... I think your friend's daughter is absolutely right and only slightly wrong because transmedia is another word for power, and sharing control of culture is not the primary objective of the folks who are presently in control of the definition of transmedia."

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VideoGenie Launches StoryBox, A Product That Aggregates All Kinds Of Content About A Brand

VideoGenie Launches StoryBox, A Product That Aggregates All Kinds Of Content About A Brand | Tourism Storytelling | Scoop.it

Excerpt from the review article by TechCrunch:
"VideoGenie has launched a new product that it calls StoryBox, which aggregates all kinds of content about a brand. The company says the testimonials can include tweets, YouTube videos, Instagram photos, and more, all presented in what Nassiri (VideoGenie's CEO) called “a rich, visual environment” on the brand’s site, and with the option for visitors to add their own stories directly from the site.

Naturally, brands can curate the content, so that a tweet with the wrong message doesn’t end up in the StoryBox. At the same time, Nassiri said the product offers analytics showing which content is getting the most engagement and (when relevant) driving the most sales. StoryBox can automatically prioritize the best-performing content and display it prominently on the site..."

Read full original article by TechCrunch:
http://techcrunch.com/2014/03/03/videogenie-launches-storybox

More Info about StoryBox:
http://www.videogenie.com/solutions

The product is already live on the Mountain Hardwear site:
http://www.findingwinter.com/

 


Via Giuseppe Mauriello
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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 


Via Guillaume Decugis
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Paula Silva's comment, March 3, 3:54 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
b2interactive's comment, March 6, 11:38 AM
Establishing quality should be the first step. If you start fast and focus on production, the quality will suffer and might not ever catch up. Less is more here.
Bertrand Marouzé's curator insight, April 22, 12:43 PM

Le lean est partout / lean is everywhere

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Documentary filmmaker explores the new visual language of virtual reality

Documentary filmmaker explores the new visual language of virtual reality | Tourism Storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 9, 3:59 PM


Stephen Kleckner:  "It’s alluring to see this 360-degree medium as limitless, but this borderless world is not as free of structure as it first appears. Artists face a new set of rules to play by if they intend on creating an intentional, visual, virtual-reality composition."

i-Docs's curator insight, April 10, 6:19 AM

“All we know is that traditional rules of filmmaking no longer apply,” Danfung said. “We’re focused on the technical aspect to begin with as there are still big challenges in the capture, workflow, and playback … but I think the even bigger challenge is the new visual language that is going to emerge.”

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How to Avoid a Social Media Fiasco

How to Avoid a Social Media Fiasco | Tourism Storytelling | Scoop.it

A panel at the 2014 South by Southwest festival highlighted five ways to avoid a social media crisis.

 

1. Do not try to capitalize on catastrophic events

2. Plan ahead for social media fiascos

3. Train employees to use social media in the context of your business

4. Recognize that the world is eagerly waiting for you to make a mistake

5. Remember that fiascoes can also present opportunities

 


Via Kenneth Mikkelsen
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Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia]

Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia] | Tourism Storytelling | Scoop.it

Via The Digital Rocking Chair, Hans Heesterbeek
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The Digital Rocking Chair's curator insight, April 16, 3:43 PM


Jeff Gomez:  "More than another action-packed superhero romp, “Winter Soldier” serves as a primer in successfully structuring and steering a sprawling franchise, and stands as a warning to rival Warner Bros. and its DC superheroes that old school one-off tent pole development is becoming a thing of the past."

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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10 viewing trends for 2014 that will change the way we watch TV

10 viewing trends for 2014 that will change the way we watch TV | Tourism Storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 14, 12:07 AM


Stuart Dredge:  "From Twitter's 'social soundtrack' to self-made YouTube stars and Amazon turning future viewers into commissioners: the latest in interactive television trends" ...

Roger Ellman's curator insight, April 14, 4:45 AM

Worth a glance and then...add your own ideas...keeps the breahting channels for new ideas open!

Debbie Elicksen 's curator insight, April 18, 5:19 PM

It's not just television, it's television made better.

 

Love #6. I'm good with "Samantha" taking the lead.

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This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN

This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN | Tourism Storytelling | Scoop.it

Want 10k new website visitors and $25k in new sales tomorrow? No problem. Just get your brand mentioned on CNN. These 10 PR tips will help you pull it off.

 

PR hackers use technology & tools to execute PR strategies on a massive scale *ON THE CHEAP* — to get their companies mentioned in print, TV, radio & online media.

 

The goal is to not just get 5 media hits, but 500! To not just get 1,000 new users to your site, but to get a million or 10 million new users.

 

GBelow I’ll tell you more about how Kaplan first got his book on CNN. But let’s first go through his 10 essential laws of PR hacking....


Via Jeff Domansky
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aanve's curator insight, April 2, 11:25 PM

www.aanve.com

 

malek's curator insight, April 3, 9:03 AM

Doing PR the Buzzfeed way...genius in action

massimo scalzo's curator insight, April 4, 7:41 AM

"The" Digital Strategy refers to many aspects of a tactical and technical nature.


This article, written by Pat Parkinson about Ben Kaplan, for sure describes one of the most important pieces of the jigsaw puzzle....The evolution of mktg public relations campaigns and how businesses can benefit from it.

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Crafting Interesting Characters

Crafting Interesting Characters | Tourism Storytelling | Scoop.it
No one wants to write boring characters, but what qualities do interesting characters have? In this article I explore five qualities that can make your characters jump off the page: exaggeration, exotic setting, active introduction, truth-likeness and empathy.

Via mooderino, Jim Lerman
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KindredReaders's curator insight, March 31, 11:33 AM

Karen includes lots of good examples to illustrate her points. I second her recommendation to read the posts on scenes and sequels.

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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Tourism Storytelling | Scoop.it

Via The Digital Rocking Chair, Fausto Cantu
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Dr. Pamela Rutledge's curator insight, March 19, 12:07 PM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

danielle's curator insight, March 26, 5:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 1:32 PM

Great transmedia projects!