"Over the past eight years, I’ve read more than 100 books on storytelling, persuasion, copywriting, content marketing, and designing presentations. From Edward Tufte’s books on information design to Joseph Campbell’s The Hero’s Journey, to the neuroscience behind storytelling. This year, I've compiled the top 26 books that I think every leader, communicator, thought leader and business owner should read.
If you want to up your game and grow your business, elevate your platform, or become a better storyteller — read these books."
Read the full article to discover the storytelling books in this list. You'll find 14 recommendations under the categories:
Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.
We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.
As we’re always looking to tell better stories, we think it’s a good idea to consider how our ancestors taught the craft of storytelling: by listening to master storytellers weave their tales. Here are 7 books that will help you to tell better stories.
Are you running a startup? Read this post about how Groove HQ has grown their startup through content marketing if you need to be convinced.
Below is an epic list of content marketing resources. We reference this list often at our agency. We hope you can use it for your startup or company. It’s a selection of content marketing articles, tips, resources, examples, case studies, tools, inspiration, and more...
Extensive studies in the field of neuroscience combined with numerous eyetracking researches, brain scans and neuromarketing findings prepare the ground for some very interesting discoveries also from a UX perspective.
There was a great disturbance in the Force this week as George Lucas announced he's locating his new art museum in Chicago instead of San Francisco. But Lucas's art isn't all Millennium Falcon models: There are some seriously fascinating pieces in his collection, all themed around the concept of storytelling.
This is a time for pioneers, real adventurers who will earn their place in history not by hoarding their riches but by sharing them in hopes that they will multiply. If you are one of them, more power to you — and don’t forget to drop some breadcrumbs along the way.
From thinking of what to write, doing the research, to constructing the first few sentences of our work – it will never be the same process because it’s always a unique struggle every time. Fortunately in this age, we are blessed with apps, online tools, and websites that can lessen the struggle of writers.
If you’re a blogger, content writer, journalist, or novel writer, here are 10 FREE online tools that I recommend you to use to make your writing life a whole lot easier:...
The business of heroes needs saving from the crushing weight of its own data. The Marvel team thinks they’ve built a solution: a massive database that uses graph theory to give fans a simple take on characters that span comics, movies, and video games.
Le cabinet d’étude Deloitte vient de publier un rapport sur les habitudes des voyageurs sur les réseaux sociaux à travers le monde. Il met le doigt sur une contradiction dans le Tourisme : si les voyageurs sont ultra-connectés, les professionnels, eux, sont peu présents sur ces plateformes.
YOUR RELATIONS MATTER If pieces are small, reusable, and able to be linked or interconnected, then, like any basic Lego kit what matters is not the house or field or car or pool that we make, but that we can make all of them. This is a media of unfixed, or if you like, promiscuous, relations. Hillbilly media.
INTERACTIVITY INSIDE The Web (and then blogs), show what happens when we let relations happen inside the medium itself. For most video online interactivity is outside of the box. It is buttons, menus, scripts that surround video. What might happen if video and its relations became as granular as the HREF attribute?
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
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Creating engaging newsletters with your curated content is really easy.