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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Ces séries qui mettent Paris en bouteille

Ces séries qui mettent Paris en bouteille | Tourism Storytelling, Social Media and Mobile | Scoop.it
Paris sexy, Paris puissante, Paris ouvrière… D’“Engrenages” à “Ainsi soient-ils”, quelques séries françaises ont fait de la...

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25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015 | One Month

25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015 | One Month | Tourism Storytelling, Social Media and Mobile | Scoop.it

"Over the past eight years, I’ve read more than 100 books on storytelling, persuasion, copywriting, content marketing, and designing presentations. From Edward Tufte’s books on information design to Joseph Campbell’s The Hero’s Journey, to the neuroscience behind storytelling. This year, I've compiled the top 26 books that I think every leader, communicator, thought leader and business owner should read.

 

If you want to up your game and grow your business, elevate your platform, or become a better storyteller — read these books."

 

Read the full article to discover the storytelling books in this list.  You'll find 14 recommendations under the categories:

Books on writingStorytelling


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Four Pitfalls Hollywood Must Avoid To Keep Up With The Kardashians On Mobile

Four Pitfalls Hollywood Must Avoid To Keep Up With The Kardashians On Mobile | Tourism Storytelling, Social Media and Mobile | Scoop.it
 When Apple launched the iPhone in 2007, the world was immediately changed forever and the web gave way to apps as the leading way people absorbed content.

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7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog

7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog | Tourism Storytelling, Social Media and Mobile | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.


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LaurentHinard's curator insight, February 23, 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Apptimate's curator insight, February 27, 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.

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Disney Characters Surprise Shoppers

See what happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers...

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7 books to read to become a better storyteller.

7 books to read to become a better storyteller. | Tourism Storytelling, Social Media and Mobile | Scoop.it
As we’re always looking to tell better stories, we think it’s a good idea
to consider how our ancestors taught the craft of storytelling: by
listening to master storytellers weave their tales. Here are 7 books that
will help you to tell better stories. 

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Transmedia Trouble? Better Call Saul!

Transmedia Trouble? Better Call Saul! | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, February 19, 1:38 PM


A look at the transmedia storyworld around Breaking Bad spin-off, Better Call Saul, from Lee Robinson of Bellyfeel.

Brad Tollefson's curator insight, February 20, 6:24 PM

What is good news for fans of great interactive content is that AMC chose to augment the TV story with some brilliantly thought out Storyworld content – they didn’t fluff it (as so many do) apart from the whole GEO issue… Thanks AMC!

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EPIC List of Content Marketing Resources for Startups

EPIC List of Content Marketing Resources for Startups | Tourism Storytelling, Social Media and Mobile | Scoop.it

Are you running a startup? Read this post about how Groove HQ has grown their startup through content marketing if you need to be convinced.

 

Below is an epic list of content marketing resources. We reference this list often at our agency. We hope you can use it for your startup or company. It’s a selection of content marketing articles, tips, resources, examples, case studies, tools, inspiration, and more...


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Jeff Domansky's curator insight, February 19, 10:56 AM

Invaluable list of 200+ content marketing resources. Recommended reading. 9/10

Nedko Aldev's curator insight, February 20, 8:30 AM

 

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Pixar Storytelling Rules - YouTube

Pixar Storytelling Rules - YouTube | Tourism Storytelling, Social Media and Mobile | Scoop.it

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Joyce Valenza's curator insight, February 27, 9:44 AM

Wonderful collection of 10 videos to share with learners.

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How to Use Neuroscience Findings to Improve Conversions?

How to Use Neuroscience Findings to Improve Conversions? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Extensive studies in the field of neuroscience combined with numerous eyetracking researches, brain scans and neuromarketing findings prepare the ground for some very interesting discoveries also from a UX perspective.

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17 Works of Art That Will Hang In George Lucas's New Museum

17 Works of Art That Will Hang In George Lucas's New Museum | Tourism Storytelling, Social Media and Mobile | Scoop.it
There was a great disturbance in the Force this week as George Lucas announced he's locating his new art museum in Chicago instead of San Francisco. But Lucas's art isn't all Millennium Falcon models: There are some seriously fascinating pieces in his collection, all themed around the concept of storytelling.

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Increase Content Marketing Visibility With PR

Increase Content Marketing Visibility With PR | Tourism Storytelling, Social Media and Mobile | Scoop.it
Boost content marketing visibility beyond owned and social media. Integrate content marketing and PR efforts to increase your content marketing placement.

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VR storytelling wars begin, but will anyone be watching?

VR storytelling wars begin, but will anyone be watching? | Tourism Storytelling, Social Media and Mobile | Scoop.it
This is a time for pioneers, real adventurers who will earn their place in history not by hoarding their riches but by sharing them in hopes that they will multiply. If you are one of them, more power to you — and don’t forget to drop some breadcrumbs along the way.

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Nibbler - Test any website

Nibbler - Test any website | Tourism Storytelling, Social Media and Mobile | Scoop.it
Free tool for testing how good your website is, and what you can do to improve it. Check accessibility, SEO, social media, compliance and more.

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10 Most Popular Social Bookmarking Websites of 2015

10 Most Popular Social Bookmarking Websites of 2015 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or m…

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transmediale 2015: Why we need spaces for art and tech beyond corporate influence

transmediale 2015: Why we need spaces for art and tech beyond corporate influence | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, February 21, 2:54 PM


Elvia Wilk:  "True to its title, "Capture All," the program of this year's transmediale festival in Berlin was ambitiously panoramic, with such a marathon, round-the-clock schedule that by the last day a number of attendees had come down with the same cold" ...

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Daniel Ravner: The ABC’s of social TV

Daniel Ravner: The ABC’s of social TV | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, February 20, 1:33 PM


"Social TV's buzzwords explained by [Daniel Ravner,] the CEO of Israel's Practical Innovation."

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7 Tools To Help Increase Your Conversion Rate

7 Tools To Help Increase Your Conversion Rate | Tourism Storytelling, Social Media and Mobile | Scoop.it
Your website conversion rate is one of the most important online metrics you are required to measure. Measuring your conversion rate is one aspect, but you then need to consider how you are going to…

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Four Pieces of PR Wisdom from Hunter S. Thompson | PR Daily

Four Pieces of PR Wisdom from Hunter S. Thompson | PR Daily | Tourism Storytelling, Social Media and Mobile | Scoop.it
As the 10th anniversary of the Thompson's death approaches, this writer reflects on some advice he got directly from the father of gonzo journalism.

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Jessica Kelly's curator insight, February 19, 3:01 PM

Tomorrow marks the 10th anniversary of HST's passing. In this post, Gil Rudawsky shares some lessons he learned via bar conversations w/Thompson many, many years ago--lessons that still have meaning for writers today.

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10 Web Design Galleries You May Not Know About

10 Web Design Galleries You May Not Know About | Tourism Storytelling, Social Media and Mobile | Scoop.it

There’s a great abundance of web design galleries, and you probably already know about the popular ones. But in this roundup I’d like to share 10 web design galleriesthat I recently discovered.


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Nedko Aldev's curator insight, February 20, 8:30 AM

 

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Gary Campbell's curator insight, February 20, 9:24 AM

I must say when you find a aesthetically pleasing website, it makes you just want to stay there, at least for a few minutes regardless of the content of the site. It is like a new place of refuge for the Internet traveler.

Lori Wilk's curator insight, February 20, 3:09 PM

Thanks for this great resource list of #design galleries. 

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10 Free Online Tools That Make a Writer's Life Easier

10 Free Online Tools That Make a Writer's Life Easier | Tourism Storytelling, Social Media and Mobile | Scoop.it

From thinking of what to write, doing the research, to constructing the first few sentences of our work – it will never be the same process because it’s always a unique struggle every time. Fortunately in this age, we are blessed with apps, online tools, and websites that can lessen the struggle of writers.

 

If you’re a blogger, content writer, journalist, or novel writer, here are 10 FREE online tools that I recommend you to use to make your writing life a whole lot easier:...


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Marco Favero's curator insight, February 19, 12:03 PM

aggiungi la tua intuizione ...

Lori Wilk's curator insight, February 20, 3:10 PM

As a #writer I appreciate these tools to make my efforts easier and more efficient. 

Rumpelstiltskin Media 's curator insight, April 3, 6:33 PM

These tools are FREE and help speed up your content creation process!!

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Classic Alice & The Brave New World of Transmedia Storytelling

Classic Alice & The Brave New World of Transmedia Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, February 18, 1:34 PM


Erik Urtz:  "The Classic Alice and its heavy social media integration are a great example of what storytelling in the twenty first century just might become."

Michael Kosmides's curator insight, February 21, 6:30 AM

Classic transmedia Alice

James Coombes's curator insight, March 9, 9:18 PM

This is an interesting use of social media, though I would not regard its participatory aspect as any kind of immersion.

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Marvel’s New "Uberframework" Graphs Every Character In The Universe

Marvel’s New "Uberframework" Graphs Every Character In The Universe | Tourism Storytelling, Social Media and Mobile | Scoop.it
The business of heroes needs saving from the crushing weight of its own data. The Marvel team thinks they’ve built a solution: a massive database that uses graph theory to give fans a simple take on characters that span comics, movies, and video games.

Via siobhan-o-flynn
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Vivalist's curator insight, February 18, 12:08 PM

wow

Darkness.com ☥'s curator insight, February 19, 4:19 AM

Wow. Just wow. The physical representation of the Marvel universe's characters... is absolutely breathtaking. Visually, it's just... wow. I know, but hell, is there any other word for it? Graphed out, it actually looks like a Universe; or well, a Miniverse, --the complexity of the Universe itself is infinite, the complexity of the Marvel Universe is finite, --and this is just one of the stunning graphics you can see on the source.


Some of the other visual graphics for the Marvel universe are multicolored, but... phew. I want this in my house. Like, as a giant mural, covering one wall; do you think if it was blown up against one big wall, you could see all the characters and names? All their relationships? My ex-husband would stare at something like that for hours, and most likely, go into serious nerd overload. He might even have a seizure. The Marvel universe is... beautiful. 

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TOM, Travel On Move – Les réseaux sociaux encore sous exploités dans le Tourisme

TOM, Travel On Move – Les réseaux sociaux encore sous exploités dans le Tourisme | Tourism Storytelling, Social Media and Mobile | Scoop.it
Le cabinet d’étude Deloitte vient de publier un rapport sur les habitudes des voyageurs sur les réseaux sociaux à travers le monde. Il met le doigt sur une contradiction dans le Tourisme : si les voyageurs sont ultra-connectés, les professionnels, eux, sont peu présents sur ces plateformes.

Via Arnaud Desmarest & Pierre Le Moël, Luis Costa
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Seven Small Propositions that Fall, Autumnally, Upon Interactive Documentary

YOUR RELATIONS MATTER
If pieces are small, reusable, and able to be linked or interconnected, then, like any basic Lego kit what matters is not the house or field or car or pool that we make, but that we can make all of them. This is a media of unfixed, or if you like, promiscuous, relations. Hillbilly media.

INTERACTIVITY INSIDE
The Web (and then blogs), show what happens when we let relations happen inside the medium itself. For most video online interactivity is outside of the box. It is buttons, menus, scripts that surround video. What might happen if video and its relations became as granular as the HREF attribute?

 

by Adrian Miles


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