Online video network Maker Studios is best known for managing its partner channel, but Maker has recently extended its services by producing a growing crop of original web series. At its first ever Digital Content Newfronts presentation, Maker teased eight new web productions, most of which will include the network's talent.
Several of Maker's upcoming originals come directly from the minds of its talented creators. For instance, Chester See will star in a scripted series called Over The Top, which is loosely based on his attempt to make it as an independent musician in Los Angeles. Maker co-founder ShayCarl is producing a web series with Maker, too; it's called ShayLife and
"Creating quality brand stories requires skill, insight, and ongoing effort — it’s definitely not something that can be mastered overnight. But even if you had all of the time in the world, your brand’s business storytelling efforts probably won’t get any easier to develop and manage unless you have the right strategic plan in place."
How should you be looking at business storytelling before, during, and after you release your best stories? Read the full article to find out more about these items to think about as you develop and deploy your plan:
Why are you writing brand stories in the first place?What types of content should be part of your storytelling plan?What talent is needed, and how will it be sourced?What standards and processes will you need to establish?How will you measure — and learn from — your mistakes and successes?Additional business storytelling resources
Via Kim Zinke (aka Gimli Goose)
"If you want to become a good photographer, you have to be a good storyteller first. An image with a story, one that evokes emotion and curiosity will rise above other images and catch the viewer’s attention."
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …