Tourism Storytelling, Social Media and Mobile
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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16 SEO Experiments And Their (Surprising) Results

16 SEO Experiments And Their (Surprising) Results | Tourism Storytelling, Social Media and Mobile | Scoop.it
What you thought to be true about SEO is about to change. The most surprising scientifically backed SEO experiments and how to take advantage of them.
Via Pedro Da Silva
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Rescooped by Andrea Rossi from Just Story It! Biz Storytelling
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Story Listening: The Hidden Power of This Forgotten Leadership Skill

Story Listening: The Hidden Power of This Forgotten Leadership Skill | Tourism Storytelling, Social Media and Mobile | Scoop.it
It may be the most underutilized and underdeveloped leadership skill you will find in entrepreneurs. And it may be your most important link to success.

Via Karen Dietz
Andrea Rossi's insight:

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Peter (PJ) Fulcher-Meredith's curator insight, March 11, 3:30 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Roger Francis's curator insight, March 11, 4:39 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Graham Clark's curator insight, March 11, 7:12 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Andrea Rossi from Content Marketing & Content Strategy
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The Ultimate Guide to Infographic Marketing

The Ultimate Guide to Infographic Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it
This guide will help you design and promote the best, most valuable infographics possible to engage and grow your audience.

Via Stefano Principato
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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The Theology of Screenwriting | Go Into The Story

The Theology of Screenwriting | Go Into The Story | Tourism Storytelling, Social Media and Mobile | Scoop.it
A 25-part series that takes a look at theological concepts as metaphors for significant philosophical and psychological dynamics writers can use in their stories.
Via M. W. Catlin, Soraia Ferreira
Andrea Rossi's insight:
This series of pieces of Theology and story telling is elemental.  Great for plot development. 
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M. W. Catlin's curator insight, March 6, 9:56 AM
This series of pieces of Theology and story telling is elemental.  Great for plot development. 
Soraia Ferreira's curator insight, March 7, 7:43 AM
This series of pieces of Theology and story telling is elemental.  Great for plot development. 
J Gideon Sarantinos's curator insight, March 9, 3:37 PM
This series of pieces of Theology and story telling is elemental.  Great for plot development. 
Rescooped by Andrea Rossi from Innovation and trends in tourism
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Bravo Is Bringing Reality Show Drama to the World of Tourism

Bravo Is Bringing Reality Show Drama to the World of Tourism | Tourism Storytelling, Social Media and Mobile | Scoop.it
Brandon Presser, a writer who has written more than 50 travel books, says there's a difference between being a traveler and a tourist. A tourist might head...
Via Roland Schegg
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Plot Generator

Plot Generator | Tourism Storytelling, Social Media and Mobile | Scoop.it
Inspiration for your next novel, film or short story

Via José Carlos, Soraia Ferreira
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Rescooped by Andrea Rossi from Pervasive Entertainment Times
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Hand interfaces critical - Leap Motion Unleashes Orion | Virtual Reality | TechNewsWorld

Hand interfaces critical - Leap Motion Unleashes Orion | Virtual Reality | TechNewsWorld | Tourism Storytelling, Social Media and Mobile | Scoop.it

Leap Motion on Tuesday introduced Orion -- a faster, more precise, more capable and more reliable hand tracking system than its predecessor.


Via Gary Hayes
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Gary Hayes's curator insight, February 26, 8:38 PM

Precise hand tracking is a hyper critical part of #VR #AR and general interface evolution... still using your mouse?

Rescooped by Andrea Rossi from Digital Content Marketing
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Why The Content Marketing Paradox Is Crushing Your Brand (And How To Avoid It)

Why The Content Marketing Paradox Is Crushing Your Brand (And How To Avoid It) | Tourism Storytelling, Social Media and Mobile | Scoop.it

By early 2015, marketers faced a problem. In the rush to “do” content marketing, brands of all shapes and sizes created more content on more and more channels. The result?


Via brandinmind
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Rescooped by Andrea Rossi from Content Creation, Curation, Management
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How to Keep the Creative Content Spark Alive

How to Keep the Creative Content Spark Alive | Tourism Storytelling, Social Media and Mobile | Scoop.it
How can content creators stay inspired? These tips can help generate fresh perspectives and build positive creative habits.

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, February 25, 5:05 PM

(From the article): When you have a mix of formats to work with, creating content is fun. If you want to go down this path, though, you must plan well.

 

It’s tremendously useful to plan at the start of a month what content you should be creating and pushing out each week. This gives you the time you need to chase people for interviews, conduct all the research you want, create videos, or write white papers.

 

It helps to look at how magazine editorial teams plan their monthly issues. They start with an editorial meeting (well in advance) in which everything from the big stories to the centerspreads and photo essays are discussed. They give their writers enough time to go out and get the stories that will make the desired impact. The stories come back to the editorial desk, where they are reviewed and edited to bring them in line with company policy. Should something not materialize, they have a backup ready. They leave nothing to chance, and neither should you.

 

With detailed planning, you will be able to produce content that is relevant, well thought-out, and fresh.

Don Filer's curator insight, February 26, 12:00 PM

I don't have the time to do all this, do you?

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How to Succeed With a Customer-centric Marketing Strategy

How to Succeed With a Customer-centric Marketing Strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it
Welcome to the How to Succeed With a Customer-centric Marketing Strategy page of the Digital Marketing Institute, we are the global certification standard in digital marketing education. To date over 13,000 people in 70 countries have graduated with a DMI qualification – making it the most widely taught digital marketing qualification in the world.

Via Sergio Prior
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Rescooped by Andrea Rossi from Content Creation, Curation, Management
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5 Content Marketing Lessons From Netflix

5 Content Marketing Lessons From Netflix | Tourism Storytelling, Social Media and Mobile | Scoop.it
Is Netflix “Content Marketing?”
Let’s back up. Many marketers wouldn’t consider Netflix a tale of content marketing success. Content marketing, they would argue, is meant to produce leads – and business results. Netflix is entertainment, not content marketing. Or, so the logic goes.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, February 22, 3:05 AM

aggiungi la tua intuizione ...

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New BBC Structure: The Medium is Dead, Long Live Cross Platform | PERSONALIZE MEDIA

New BBC Structure: The Medium is Dead, Long Live Cross Platform | PERSONALIZE MEDIA | Tourism Storytelling, Social Media and Mobile | Scoop.it
Long time no post. I know, bad blogger but prompted to write a little post on today's announcement from the BBC that it is abolishing it's 'Divisions - TV and

Via Gary Hayes
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Gary Hayes's curator insight, February 21, 6:45 PM

The major transformation that has happened with the ubiquitous new medium called broadband has meant audiences can now get what they want on their own terms, not slaves to schedules or broadcasters second guessing what audiences want. The advent of Netflix (and similar) recently means we are finally living into the age of Personalization (which has been the foundation of this blog since 2006 – spend some time in the archives and you will see many prescient articles) – so organisations that split their content based on receiving boxes (TV screen and Radio receiver) are way behind the curve.

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How to use gamification to design memorable travel experiences

How to use gamification to design memorable travel experiences | Tourism Storytelling, Social Media and Mobile | Scoop.it
The travel industry is at a point where market differentiation has become more crucial than ever.

Via Wendy Forbes
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Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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What Makes Audiences Trust Your Influence Marketing

What Makes Audiences Trust Your Influence Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it
What happens when an influencer becomes so sought-after, they run the risk of losing the hard-earned trust of their audience?

Via Kamal Bennani
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Out of Ideas? 13+ Tools to Spark Content Creation

Out of Ideas? 13+ Tools to Spark Content Creation | Tourism Storytelling, Social Media and Mobile | Scoop.it
These 13+ tools can help spark ideas for new, engaging, and relevant content – Content Marketing Institute
Via massimo facchinetti
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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5 rules for adapting your company to the age of group-storytelling

5 rules for adapting your company to the age of group-storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
2016 will be the year social storytelling shifts from “me” to “we”, where one-off posts focused on me, me, me, will give way to people using social media and technology to not just link their stories but collaborate in sharing the story of our lives and society in real-time.

Via Simon Staffans, Soraia Ferreira
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Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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6 Ways to Manage a Successful Interactive Conference

6 Ways to Manage a Successful Interactive Conference | Tourism Storytelling, Social Media and Mobile | Scoop.it
Digital interaction is the biggest factor influencing audience engagement - which is a key contributor to the success of an interactive conference.

Via Kamal Bennani
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Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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5 Ways to Build a Customer Adventure to Better Connect with Your Audience

5 Ways to Build a Customer Adventure to Better Connect with Your Audience | Tourism Storytelling, Social Media and Mobile | Scoop.it
With so many choices and ways to buy, today's customers are crafting their own “choose your own adventure” in their purchasing path. So as the author of your story, are you confident that you’re connecting with your customers and showing them how they can be a part of building their own version of your story that makes them want to come back again and again?

Via Kamal Bennani
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Rescooped by Andrea Rossi from Pervasive Entertainment Times
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Inside Mark Zuckerberg’s Big Bet That Facebook Can Make VR Social

Inside Mark Zuckerberg’s Big Bet That Facebook Can Make VR Social | Tourism Storytelling, Social Media and Mobile | Scoop.it
When Facebook acquired Oculus for $2 billion, Mark Zuckerberg called VR the social platform of the future. It seemed a stretch. But not anymore.

Via Gary Hayes
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Gary Hayes's curator insight, February 28, 4:46 PM

Quote "But Facebook bought the technology as much for what it could do tomorrow as today. Zuckerberg describes it not only as a social platform, but as the next fundamental computing environment—the step after the smartphone. “There was the PC, then web, then phone,” he says. “I think that something like VR and AR is going to be next platform.” In other words, it’s another way of interacting with our computers—and a way of interacting with the world."

Laborious Cretin's comment, February 28, 4:54 PM
As long as they have non facebook owned also. http://www.theguardian.com/technology/2014/jun/29/facebook-users-emotions-news-feeds
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Augmented Reality Rock Climbing Turns a Sport Into a Videogame

Augmented Reality Rock Climbing Turns a Sport Into a Videogame | Tourism Storytelling, Social Media and Mobile | Scoop.it

All you need is a little code and a projector to make climbing a super competitive sport.


Via Gary Hayes
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Gary Hayes's curator insight, February 26, 8:42 PM

Making extreme sport something that can be done without the extreme 'danger' part but with an added game part

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10 excellent examples of user-generated content in marketing campaigns

10 excellent examples of user-generated content in marketing campaigns | Tourism Storytelling, Social Media and Mobile | Scoop.it

Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.


Via Pedro Da Silva
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DoubleClick Web Design's curator insight, February 26, 4:21 PM

We ALL want our readers to engage with our content on social media.  This article covers some campaigns used by companies to facilitate engagement amongst their readers.  Some fantastic ideas!

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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How to Combine Storytelling and Data to Produce Persuasive Content

How to Combine Storytelling and Data to Produce Persuasive Content | Tourism Storytelling, Social Media and Mobile | Scoop.it

Combining data and storytelling can make your brand's content stick out in a meaningful way.


Via Pedro Da Silva, massimo facchinetti, Soraia Ferreira
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Pedro Da Silva's curator insight, February 23, 6:00 PM
Marry stories with data for compelling content
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SMI Showcases Foveated Rendering With New 250Hz Eye Tracking Kit

SMI Showcases Foveated Rendering With New 250Hz Eye Tracking Kit | Tourism Storytelling, Social Media and Mobile | Scoop.it
Foveated rendering, a technique that mimics human vision, could help catapult virtual reality to the next level, but it is something that to this point hasn’t been achievable with current technology – until now.
SensoMotoric Instruments (SMI), one of the oldest and largest companies focused on technology that tracks the human eye, is planning to show off foveated rendering at CES next week alongside the newest edition of their technology – a 250Hz eye-tracking kit for HMDs.

For those of you who aren’t jumping for joy already, foveated rendering is a big deal for virtual reality because it could enable us to create realistically rendered experiences using today’s GPU and CPU technology. Foveated rendering takes advantage of human vision to cut down on what actually needs to be rendered to the screen. When you look at an object only the center of your focus, where your eye’s fovea is, appears perfectly clear with the image getting progressively less so as it approaches your peripheral. Foveated rendering takes advantage of this by using low-latency eye tracking to track the eye’s fovea and then only renders full resolution of the image where the user’s focus is. The benefit being that the computer has significantly less to render because it only needs to output full resolution where you are looking, thus enabling much greater performance with current hardware.
SMI’s Foveated Rendering technique only renders the full resolution directly in the center, with less as you get further out into the periphery.
Just how much greater? According to SMI OEM Director, Christian Villwock, “a factor of two to four is easily achievable right now, and with more effort you can even achieve much higher factors of improvement.”
With that sort of performance improvement, getting modern computer systems to render VR to upcoming 4K, 8K or even 11K screens becomes much more of a possibility. Which is important because in order for rendered resolution to match real world resolution, you need to render at least 8k in each eye according to Oculus’ Chief Scientist, Michael Abrash.
“We are working on a successor project with a few of these companies on the PC side and also on the mobile side”
SMI achieved this through a mixture of “a lot of optimizations” on the software side, alongside a “close collaboration” with the image sensor company, OmniVision. Previous attempts at foveated rendering broke immersion, as they were not fast enough to keep up with your eyes’ rapid movements, resulting in you seeing a little circle of crisp resolution trailing your eyes’ path. SMI’s “low-latency algorithms” work in conjunction with OmniVision’s cameras which operate at a 250Hz refresh rate to enable foveated rendering that Villwock says “is not preceivable anymore.”
“There is this magic number of 240Hz that we have found through over ten years of research,” says Villwock, “at this rate you can start measuring saccadic eye movements, that is very important.”

He is referring to the rapid, simultaneous movements of your eyes as they fixate on a single point. Even if you are staring at a single point, your visual [...]

Via Gary Hayes
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Gary Hayes's curator insight, February 21, 6:40 PM

Quote "Eye tracking technology is something that is going to be a “critical part” of the future of VR technology, according to Oculus founder Palmer Luckey. Eye tracking enables much more than foveated rendering, it can be used to help create a true sense of depth, to create better user interfaces, or even to enable much more engaging social interaction in virtual spaces. That is why so many companies, including Oculus, are actively researching the technology."

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Gamasutra: Pascal Luban's Blog - The Design Of Episodic Games (Part III)

Gamasutra: Pascal Luban's Blog - The Design Of Episodic Games (Part III) | Tourism Storytelling, Social Media and Mobile | Scoop.it

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


Via Soraia Ferreira
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Part 1:

http://gamasutra.com/blogs/PascalLuban/20160119/263754/The_Design_Of_Episodic_Games_part_I.php

 

Part 2:

http://gamasutra.com/blogs/PascalLuban/20160126/264343/The_Design_Of_Episodic_Games_Part_II.php

 

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