Tourism Storytelling, Social Media and Mobile
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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We’re All in Advertising Now

We’re All in Advertising Now | Tourism Storytelling, Social Media and Mobile | Scoop.it
More companies — in a variety of industries — are acquiring digital agencies, reflecting the marriage of technology and marketing.
Via Fred Zimny
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Disney World Star Wars Augmented Reality Weekends – Aurasma

Disney World Star Wars Augmented Reality Weekends – Aurasma | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via Soraia Ferreira
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Rescooped by Andrea Rossi from Online Marketing Resources
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A technical guide to SEO

A technical guide to SEO | Tourism Storytelling, Social Media and Mobile | Scoop.it
This guide is meant to be a pretty accurate list for all technical aspects of search engine optimisation.
Via Pedro Da Silva
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Discovering Which Sites Your Target Audience Visits - Whiteboard Friday

Discovering Which Sites Your Target Audience Visits - Whiteboard Friday | Tourism Storytelling, Social Media and Mobile | Scoop.it
Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community.
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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5 Reasons Why Influencer Marketing Shouldn't Be Ignored

5 Reasons Why Influencer Marketing Shouldn't Be Ignored | Tourism Storytelling, Social Media and Mobile | Scoop.it
Influencer marketing is a fastest growing channel to market high volume of relevant audience in low cost than other traditional marketing channels

Via Soraia Ferreira
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How To Be More Productive On Social Media

How To Be More Productive On Social Media | Tourism Storytelling, Social Media and Mobile | Scoop.it
Social media productivity may seem like an oxymoron but if you have a clear strategy & the right tools, it's easier than you think to achieve your goals.
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Rescooped by Andrea Rossi from Public Relations & Social Media Insight
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New Research Reveals Paid Social Media Effectiveness : Social Media Examiner

New Research Reveals Paid Social Media Effectiveness : Social Media Examiner | Tourism Storytelling, Social Media and Mobile | Scoop.it

Do you know where to spend your social media marketing dollars?


 


Wondering what works for other businesses?


 


In this article  you’ll discover recent insights on the efectiveness of paid social media marketing....


Via Jeff Domansky
Andrea Rossi's insight:

Discover recent insights on the effectiveness of paid social media marketing.

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Angela Watkins's curator insight, March 10, 8:46 PM

Discover recent insights on the effectiveness of paid social media marketing.

Sebastián Muñoz's curator insight, March 11, 6:30 AM

Discover recent insights on the effectiveness of paid social media marketing.

WIKIBLINKS's curator insight, March 13, 3:16 AM

Discover recent insights on the effectiveness of paid social media marketing.

Rescooped by Andrea Rossi from Online Marketing Resources
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16 SEO Experiments And Their (Surprising) Results

16 SEO Experiments And Their (Surprising) Results | Tourism Storytelling, Social Media and Mobile | Scoop.it
What you thought to be true about SEO is about to change. The most surprising scientifically backed SEO experiments and how to take advantage of them.
Via Pedro Da Silva
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Rescooped by Andrea Rossi from Just Story It! Biz Storytelling
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Story Listening: The Hidden Power of This Forgotten Leadership Skill

Story Listening: The Hidden Power of This Forgotten Leadership Skill | Tourism Storytelling, Social Media and Mobile | Scoop.it
It may be the most underutilized and underdeveloped leadership skill you will find in entrepreneurs. And it may be your most important link to success.

Via Karen Dietz
Andrea Rossi's insight:

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Peter (PJ) Fulcher-Meredith's curator insight, March 11, 3:30 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Roger Francis's curator insight, March 11, 4:39 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Graham Clark's curator insight, March 11, 7:12 AM

I've talked before about the critical importance of story listening for great leadership. This article talks about it too, but also discusses:

organizational conversationsauthentic listeningand gives us 8 ways to be when receiving feedback (and communicating in general)

 

As the author, Marcel Schwantes, says at the end, "As you move forward, embrace relating to others with more curiosity and intent about those you serve."  Love that!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Andrea Rossi from Content Marketing & Content Strategy
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The Ultimate Guide to Infographic Marketing

The Ultimate Guide to Infographic Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it
This guide will help you design and promote the best, most valuable infographics possible to engage and grow your audience.

Via Stefano Principato
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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The Theology of Screenwriting | Go Into The Story

The Theology of Screenwriting | Go Into The Story | Tourism Storytelling, Social Media and Mobile | Scoop.it
A 25-part series that takes a look at theological concepts as metaphors for significant philosophical and psychological dynamics writers can use in their stories.
Via M. W. Catlin, Soraia Ferreira
Andrea Rossi's insight:
This series of pieces of Theology and story telling is elemental.  Great for plot development. 
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M. W. Catlin's curator insight, March 6, 9:56 AM
This series of pieces of Theology and story telling is elemental.  Great for plot development. 
Soraia Ferreira's curator insight, March 7, 7:43 AM
This series of pieces of Theology and story telling is elemental.  Great for plot development. 
J Gideon Sarantinos's curator insight, March 9, 3:37 PM
This series of pieces of Theology and story telling is elemental.  Great for plot development. 
Rescooped by Andrea Rossi from Innovation and trends in tourism
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Bravo Is Bringing Reality Show Drama to the World of Tourism

Bravo Is Bringing Reality Show Drama to the World of Tourism | Tourism Storytelling, Social Media and Mobile | Scoop.it
Brandon Presser, a writer who has written more than 50 travel books, says there's a difference between being a traveler and a tourist. A tourist might head...
Via Roland Schegg
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Plot Generator

Plot Generator | Tourism Storytelling, Social Media and Mobile | Scoop.it
Inspiration for your next novel, film or short story

Via José Carlos, Soraia Ferreira
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Modern Filmmakers Are 'Content Creators': How to Break into Digital TV

Modern Filmmakers Are 'Content Creators': How to Break into Digital TV | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
Andrea Rossi's insight:

 

Liz Nord:  "According to a major production company VP, we're at a conjuncture in content creation where there are no rules. It's time to innovate."

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The Digital Rocking Chair's curator insight, March 16, 12:47 AM

 

Liz Nord:  "According to a major production company VP, we're at a conjuncture in content creation where there are no rules. It's time to innovate."

Melanie Hundley's curator insight, March 17, 1:44 PM

 

Liz Nord:  "According to a major production company VP, we're at a conjuncture in content creation where there are no rules. It's time to innovate."

Rescooped by Andrea Rossi from Online Marketing Resources
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9 Free Online Marketing Courses To Increase Your Skills This Month

9 Free Online Marketing Courses To Increase Your Skills This Month | Tourism Storytelling, Social Media and Mobile | Scoop.it
Are you looking to sharpen your marketing chops but are a little short on cash at the moment?  Not to worry!  I've gone out and found the top free marketing courses you should check out to increase

Via Pedro Da Silva
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DoubleClick Web Design's curator insight, March 19, 11:03 PM
Interested in Marketing?  Interested in learning some new skills for Free?  Find out more here ...
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Virtual Reality Is the Most Powerful Medium of Our Time

Virtual Reality Is the Most Powerful Medium of Our Time | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via Gary Hayes
Andrea Rossi's insight:
Quote "Virtual reality, too, has existed for a long time—at least in some form. In 1935, American science fiction writer Stanley G. Weinbaum planted early seeds of virtual reality with his short story Pygmalion’s Spectacles, having imagined a pair of magic goggles that could transport the wearer into a faraway place—a holographic, multisensory motion picture complete with touch and smell. By 1968, legendary computer scientist Ivan Sutherland (then an associate professor of electrical engineering at Harvard) created one of the first-ever virtual reality headsets, called the Head Mounted Display (HMD). Absent the accelerometers that now inhabit nearly all of our devices to track movements, and due to the HMD’s heft, the device and its connections had to be hung from the ceiling, earning it the nickname “The Sword of Damocles.”"
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Gary Hayes's curator insight, March 17, 8:14 AM
Quote "Virtual reality, too, has existed for a long time—at least in some form. In 1935, American science fiction writer Stanley G. Weinbaum planted early seeds of virtual reality with his short story Pygmalion’s Spectacles, having imagined a pair of magic goggles that could transport the wearer into a faraway place—a holographic, multisensory motion picture complete with touch and smell. By 1968, legendary computer scientist Ivan Sutherland (then an associate professor of electrical engineering at Harvard) created one of the first-ever virtual reality headsets, called the Head Mounted Display (HMD). Absent the accelerometers that now inhabit nearly all of our devices to track movements, and due to the HMD’s heft, the device and its connections had to be hung from the ceiling, earning it the nickname “The Sword of Damocles.”"
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What makes content marketing content real content marketing - and not just content

What makes content marketing content real content marketing - and not just content | Tourism Storytelling, Social Media and Mobile | Scoop.it

Content marketing's differentiating feature is the intentional use of valuable content to develop and nurture a relationship with the consumer. It's the value that's the key, whether that value is entertainment or information.


Via Jeff Domansky, Guillaume Decugis
Andrea Rossi's insight:

Don't you love my great title? 

 

Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important. 

 

Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.

 

So not all content is created equal.

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Tommy Landry's curator insight, March 11, 11:28 AM

Content marketing has an identity crisis. Here's why (and how to resolve it).

Dominique Mas's curator insight, March 13, 12:18 PM

Content marketing has an identity crisis. Here's why (and how to resolve it).

Andrew Orvis's curator insight, March 19, 6:24 PM

Don't you love my great title? 

 

Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important. 

 

Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.

 

So not all content is created equal.

Rescooped by Andrea Rossi from Digital Storytelling
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Working With Story

Working With Story | Tourism Storytelling, Social Media and Mobile | Scoop.it
The class I teach is called “Story,” and the first assignment was to give a “TEDette.” I defined the project as a five minute talk using a personal story to make an audience care about a scientific...

Via José Carlos
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Hook ‘Em: 4-Point Approach to Writing an Interesting Blog Post in a Boring Industry

Hook ‘Em: 4-Point Approach to Writing an Interesting Blog Post in a Boring Industry | Tourism Storytelling, Social Media and Mobile | Scoop.it
If your topic seems boring to you, take heart. One of the reasons why B2B content marketers struggle to produce a variety of engaging content is because they see the topic as boring.But there’s good news: Since most people in your industry aren’t creating useful content solely because they don’t know how to, boring topics can be a great opportunity for you to dominate your niche.Let’s discuss the 4-point approach to writing an interest blog post in a boring industry. Are you ready? ...
Andrea Rossi's insight:
sage blogging tips from Neil Patel.
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Sharon Johnson's curator insight, March 10, 4:04 PM
sage blogging tips from Neil Patel.
Jeff Domansky's curator insight, March 11, 10:29 PM

Sage blogging tips from Neil Patel.

Angela Watkins's curator insight, March 12, 12:41 PM

Sage blogging tips from Neil Patel.

Rescooped by Andrea Rossi from Médias sociaux et tourisme
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Best Of Vidéo et Tourisme [Mars 2016]

Best Of Vidéo et Tourisme [Mars 2016] | Tourism Storytelling, Social Media and Mobile | Scoop.it
Je vous ai mitonné ce mois-ci une sélection vidéo touristique internationale aux petits oignons. Vous allez le constater, il y en aura pour tous les goûts !

Via SL
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Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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What Makes Audiences Trust Your Influence Marketing

What Makes Audiences Trust Your Influence Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it
What happens when an influencer becomes so sought-after, they run the risk of losing the hard-earned trust of their audience?

Via Kamal Bennani
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Rescooped by Andrea Rossi from Content Creation, Curation, Management
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Out of Ideas? 13+ Tools to Spark Content Creation

Out of Ideas? 13+ Tools to Spark Content Creation | Tourism Storytelling, Social Media and Mobile | Scoop.it
These 13+ tools can help spark ideas for new, engaging, and relevant content – Content Marketing Institute
Via massimo facchinetti
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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5 rules for adapting your company to the age of group-storytelling

5 rules for adapting your company to the age of group-storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
2016 will be the year social storytelling shifts from “me” to “we”, where one-off posts focused on me, me, me, will give way to people using social media and technology to not just link their stories but collaborate in sharing the story of our lives and society in real-time.

Via Simon Staffans, Soraia Ferreira
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Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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6 Ways to Manage a Successful Interactive Conference

6 Ways to Manage a Successful Interactive Conference | Tourism Storytelling, Social Media and Mobile | Scoop.it
Digital interaction is the biggest factor influencing audience engagement - which is a key contributor to the success of an interactive conference.

Via Kamal Bennani
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Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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5 Ways to Build a Customer Adventure to Better Connect with Your Audience

5 Ways to Build a Customer Adventure to Better Connect with Your Audience | Tourism Storytelling, Social Media and Mobile | Scoop.it
With so many choices and ways to buy, today's customers are crafting their own “choose your own adventure” in their purchasing path. So as the author of your story, are you confident that you’re connecting with your customers and showing them how they can be a part of building their own version of your story that makes them want to come back again and again?

Via Kamal Bennani
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