Tourism Storytelling, Social Media and Mobile
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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How to use data to make a hit TV show

How to use data to make a hit TV show | Tourism Storytelling, Social Media and Mobile | Scoop.it
Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data -- and suggests a brainier way to use it.

Via Soraia Ferreira, Ph.D.
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Celtx is Now an All-in-One Video & Movie Planning System

Celtx is Now an All-in-One Video & Movie Planning System | Tourism Storytelling, Social Media and Mobile | Scoop.it
Celtx is not just for writing scripts anymore. The popular (and free) screenwriting program is ringing in the new year with a bunch of great updates, including new video planning and collaboration tools. Celtx has added a ton of new features to help not only screenwriters write scripts, but also help directors and creative teams work together on their projects using new story development and video planning tools. The promo video below lays out a bunch of these new goodies:

Via Soraia Ferreira, Ph.D.
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Emmanuel Bethoux's curator insight, January 10, 2016 8:03 AM

C'est un bon outil que je recommande pour l'avoir utilisé. Ses nouvelles fonctionnalités vont encore l'améliorer.

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4 Free Tools to Analyze Your Social Media Competitors

4 Free Tools to Analyze Your Social Media Competitors | Tourism Storytelling, Social Media and Mobile | Scoop.it
Do you want to improve your social media marketing? Discover four free tools to compare your social media presence with your competitor's.

Via Stefano Principato
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How to use the power of Instagram to market your brand

How to use the power of Instagram to market your brand | Tourism Storytelling, Social Media and Mobile | Scoop.it

In this article, Jacqueline Bourke outlines how to use Instagram to its full potential for maximum brand engagement. It has been reported that articles with images get 94% more total views, so it comes as no surprise that Instagram was among the fastest growing social networks of the last two years. Australian brands fighting for attention on the Internet must first be seen in order to be heard. To ensure this is achieved, and to make use of the power of visuals, a strong visual strategy needs to be created - this means populating websites and social channels with images that represent the core values of a brand in order to engage and inspire the target audience. The article highlights Tourism Australia and Spotify Australia as two companies which have been able to use imagery to show their brand's key message in a way that resonates with their target audience. Find out more.


Via Tourism Australia , Soraia Ferreira, Ph.D.
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The masters of storytelling predict the future of narrative gaming

The masters of storytelling predict the future of narrative gaming | Tourism Storytelling, Social Media and Mobile | Scoop.it
Video game storytelling has come into its own. The medium of gaming isn’t as old as books or movies. But some of the most moving and riveting tales are debuting on video game platforms, where a title must keep a player entertained for 10 or 20 hours.

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Simon Staffans's curator insight, December 29, 2015 5:19 PM

About one of the more exciting ways of telling stories now, through games.

 

MégF's curator insight, December 30, 2015 6:39 AM

About one of the more exciting ways of telling stories now, through games.

 

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The Tech That Will Change Your Life in 2016

The Tech That Will Change Your Life in 2016 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Gadgets, breakthroughs and ideas we think will define the state of the art in the year ahead.

Via Mark E. Deschaine, PhD, massimo facchinetti
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Robert McKenzie's curator insight, December 31, 2015 12:24 AM

The obligatory look into next year...the prediction " more gadgets"

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AI Storytelling and Its Future in Games

AI Storytelling and Its Future in Games | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair, Soraia Ferreira, Ph.D.
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The Digital Rocking Chair's curator insight, December 27, 2015 1:33 PM


Damien Lawardorn:  "The real reason behind its creation [Scheherazade-IF], says Riedl, “is to probe the bounds of questions of how to get a computer to reason about, create, and understand narrative.” Given that humans are raised on stories, and make them a part of our everyday lives, Riedl’s goal is vital for any artificial intelligence if we want it to understand us."

Vivalist's curator insight, December 28, 2015 5:41 AM

The article explore previous attempts to integrate AI decision making into story telling in games and their limitations.

 

But it's easy to see great potential in addition to procedural game world creation. So these vast world can be realistically populated.

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How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it

How to create a content marketing strategy your customers will love, in 7 steps. Build your content marketing plan with downloadable framework from Jay Baer.


Via Sergio Prior
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Study Reveals 8 Tips on How to Influence Behavior With Personalized Content

Study Reveals 8 Tips on How to Influence Behavior With Personalized Content | Tourism Storytelling, Social Media and Mobile | Scoop.it

How do you make effective, engaging content that gets people to take action? Take some lessons from Carlos Abler, leader of content marketing strategy for 3M Global eTransformation. At the Intelligent Content Conference, Carlos demonstrated how personalized content can not only change behavior but also transform lives.

In his presentation about a University of Michigan case study, he described how a six-week program of personalized online content reduced smoking and increased healthy behaviors for the young adults who were enrolled in the study....


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Jeff Domansky's curator insight, December 22, 2015 11:48 PM

Very interesting case study on how personalized content can influence program results.

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10 Digital Marketing Trends to Watch Out for in 2016 | SEJ

10 Digital Marketing Trends to Watch Out for in 2016 | SEJ | Tourism Storytelling, Social Media and Mobile | Scoop.it

The best way to beat your competition this year is to stay ahead of the digital curve. These 10 digital marketing trends of 2016 will help you do just that.


Via Kamal Bennani, massimo facchinetti
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The 30 Most Brilliant Social Media Campaigns of 2015

The 30 Most Brilliant Social Media Campaigns of 2015 | Tourism Storytelling, Social Media and Mobile | Scoop.it

In 2015, social media campaigns that were visually compelling, customer-centric, and creative took the spotlight.


Via Pedro Da Silva
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Beyond the Single Video Screen: Mirada's Immersive Storytelling for IBM

Beyond the Single Video Screen: Mirada's Immersive Storytelling for IBM | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair, Soraia Ferreira, Ph.D., massimo facchinetti
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The Digital Rocking Chair's curator insight, December 19, 2015 1:25 PM


Conor Risch:  "How the L.A.-based production studio tackled the creative and technical challenges of complex, multi-screen installations."

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7 Strategies for Monitoring Your Competitors | Convince and Convert: Social Media Strategy and Content Marketing Strategy

7 Strategies for Monitoring Your Competitors | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via Jenni Hilton, massimo facchinetti
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The Value In Virtual And Augmented Reality

The Value In Virtual And Augmented Reality | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, January 9, 2016 3:40 PM


Linc Gasking:  "The thesis of VR/AR is that, as a new interface, it will take over many parts of existing interfaces, including real life, such as shopping, education and some forms of live entertainment — and, of course, the Internet. But the true magic and innovation is what we’ve only been able to imagine as part of science fiction: traveling back in time, teleporting to a different location and being with people who are no longer with us."

Fausto Cantu's curator insight, January 11, 2016 7:56 PM

El Valor de Realidad Virtual y la Aumentada

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Gaming’s next level? Tales of the unexpected

Gaming’s next level? Tales of the unexpected | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, January 10, 2016 3:05 AM


Simon Parkin:  "The future looks dim for film-style storytelling as more games allow you to plot your own adventures" ....

Louise Robinson-Lay's curator insight, January 10, 2016 4:09 PM
Taking games driven education to the next level.
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[Compte rendu] Etude : Les applications mobiles dans le tourisme - Etourisme.info

[Compte rendu] Etude : Les applications mobiles dans le tourisme - Etourisme.info | Tourism Storytelling, Social Media and Mobile | Scoop.it
Le 9 novembre 2015, Atout France nous conviait à une conférence dressant un état des lieux du marché (modèles économiques, principaux acteurs…) et présentant les applications utilisées par les clientèles étrangères exprimant les principales attentes des touristes en situation de mobilité.


Quelques chiffres pour commencer sur le M-Commerce au niveau international (tous secteurs confondus) :

35% des ventes s'effectuent en ligne
49% des transactions se font via des applications
Sur mobile, le taux de transformation s'avère meilleur (x 1,6)
4 transactions sur 10 se déroulent sur plusieurs terminaux.

Via Roland Schegg, Luis Costa
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Tourism chiefs say gaming trend could play out well for Scotland

Tourism chiefs say gaming trend could play out well for Scotland | Tourism Storytelling, Social Media and Mobile | Scoop.it
Tourism chiefs say gaming trend could play out well for Scotland - Read the Full Article
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The Most Active VCs In The Internet Of Things And Their Investments In One Infographic

The Most Active VCs In The Internet Of Things And Their Investments In One Infographic | Tourism Storytelling, Social Media and Mobile | Scoop.it

Many corporate investors and smart money VCs have placed significant bets on the Internet of Things industry, which is expected to see nearly $2B in funding through the end of 2015.

Which firms are most active? We used CB Insights data to rank VCs by their unique IoT investments over the past 5 years.

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Intel Capital tops the list as the most active investor in IoT startups, followed by Qualcomm Ventures. Both small-chip companies’ venture arms have been active investors in wearables startups and sensor companies. Since Intel and Qualcomm are involved in designing and/or manufacturing ever-smaller chips to power mobile devices, this area likely offers them strategic value....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 29, 2015 6:45 PM

Essential reading about the VCs and the Internet of Things.

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One year in now media vol V

The year that was in "now media", and the future that hopefully will be. A round up of blog posts from 2015 dealing with best practices, good advice and reflec…

Via Simon Staffans, Soraia Ferreira, Ph.D.
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Simon Staffans's curator insight, December 30, 2015 9:03 AM

My traditional round up of blog posts, complete with some brilliant voices from brilliant people in the field of all kinds of media. Some great thoughts and interesting links!

The Digital Rocking Chair's curator insight, December 31, 2015 2:32 AM


Simon Staffans' excellent annual round up of best practices, good advice and reflections from luminaries in "now media" - i.e. an insightful look at currently available media platforms and the ways we're communicating ....

Bobby Watson's curator insight, January 22, 2016 4:16 AM

Best practices about transmedia.

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5 Successful Brand Facebook Page Case studies

5 Successful Brand Facebook Page Case studies | Tourism Storytelling, Social Media and Mobile | Scoop.it
Achieving social networking success on a social media channel like Facebook fan page depends less on the nature of business and more on what and how you encourage the social engagement for business.  How do you generate social likes, comments, or shares? As per the reports of marketers, posts with pictures get 5.5 times more …

Via malek, massimo facchinetti
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malek's curator insight, December 27, 2015 9:58 AM

client conversation is essential and plays a role in more hype because they spread the term about presents and campaigns  marketed about the site.

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The 6 most important virtual reality breakthroughs of 2015

The 6 most important virtual reality breakthroughs of 2015 | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 22, 2015 3:08 PM


Rachel Metz:  "A lot happened in virtual reality this year; here are the key things to remember."

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Study Reveals 8 Tips on How to Influence Behavior With Personalized Content

Study Reveals 8 Tips on How to Influence Behavior With Personalized Content | Tourism Storytelling, Social Media and Mobile | Scoop.it

How do you make effective, engaging content that gets people to take action? Take some lessons from Carlos Abler, leader of content marketing strategy for 3M Global eTransformation. At the Intelligent Content Conference, Carlos demonstrated how personalized content can not only change behavior but also transform lives.

In his presentation about a University of Michigan case study, he described how a six-week program of personalized online content reduced smoking and increased healthy behaviors for the young adults who were enrolled in the study....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 22, 2015 11:48 PM

Very interesting case study on how personalized content can influence program results.

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Mobile Virtual Reality Is The Ghost Of Christmas Past

Mobile Virtual Reality Is The Ghost Of Christmas Past | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 20, 2015 1:54 PM


Sunny Dhillon:  "The worlds of gaming, sports, live music, commerce and adult entertainment are all primed for a revolutionary consumption shift with the advent of virtual reality (VR). Fantasy shall become reality; a new age of immersive entertainment lies just around the corner."

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The 5 Best Online Tools for Making Professional Videos

The 5 Best Online Tools for Making Professional Videos | Tourism Storytelling, Social Media and Mobile | Scoop.it
There are lots of web-based video editors out there, sadly some aren't very good. Don't worry though, here's our list of the five best.

Via Ariana Amorim, massimo facchinetti, Soraia Ferreira, Ph.D.
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Marco Favero's curator insight, December 18, 2015 3:59 AM

aggiungere la vostra comprensione ...

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The Name Of The Game Is 'Melbourne' In New Tourism Victoria Campaign - B&T

The Name Of The Game Is 'Melbourne' In New Tourism Victoria Campaign - B&T | Tourism Storytelling, Social Media and Mobile | Scoop.it
Beards, hipsters and lane-ways unsurprisingly feature prominently in Clems' new Twitter campaign for Melbourne.
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