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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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The 5 biggest VFX trends for 2015 | 3D | Creative Bloq

The 5 biggest VFX trends for 2015 | 3D | Creative Bloq | Tourism Storytelling, Social Media and Mobile | Scoop.it

2015 will be a huge year for VFX. We're getting the sequel to one of the most successful films ever in Avengers: Age of Ultron, and the latest in the saga that kickstarted effects into the mainstream – Star Wars: The Force Awakens.


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Report: Email Beats Internet & Social Media As The Most Important Tool For Workers

Report: Email Beats Internet & Social Media As The Most Important Tool For Workers | Tourism Storytelling, Social Media and Mobile | Scoop.it
While new technologies have emerged in the workplace, none have figured out how to top good ol' email in the 'importance' department.

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Patrick Cox's curator insight, January 6, 11:30 PM

Another post on the importance of quality email marketing. It's here to stay so learn how to use it.

Russell R. Roberts, Jr.'s curator insight, January 6, 11:41 PM

Fascinating article on how email trumps the internet and social media as the most important tool for workers.  In some ways, email is more private and therefore, a bit more secure than a public social site where all of your personal data can be easily exposed.  For me, email remains the main way I reach my blog followers.  A good email list is invaluable for small businesses and personal blogs.  You can control exposure to data a bit more successfully when you address your concerns to a limited amount of people.  I find social networks valuable, too.  But I prefer email because I can more accurately control who gets my correspondence.  Your mileage may vary.  Aloha, Russ.

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Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers - Search Engine Journal

Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers - Search Engine Journal | Tourism Storytelling, Social Media and Mobile | Scoop.it
Google released a list of the top 3 tech trends marketers should watch in 2015, which are predictions based on information about consumer intentions gather

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Pamphyl Kapaya Pambi's curator insight, January 6, 4:10 PM

Google's Top tech Trends, what does it mean to  digital marketers?

Hannah Kramer's curator insight, January 6, 11:20 PM

Has your marketing gone mobile yet? http://attractionmarketing.realstew.com

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15 Digital Marketing and Social Media Trends That Will Shape 2015

15 Digital Marketing and Social Media Trends That Will Shape 2015 | Tourism Storytelling, Social Media and Mobile | Scoop.it
What I love about social media is that is really levels the playing field and allows small businesses to connect one on one with their customers in an intimate way.

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Don Dea's curator insight, January 5, 12:27 AM

 Influencers Are More Important Than Ever
With declining social reach and increased competition, Influencers will be the best way to help spread the word in a trusted fashion. Empower the influencers and ambassadors you have and turn new fans into loyalists through engagement.

Milena Mitova's curator insight, January 8, 11:51 AM

15 Social Media predictions that make sense

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How Marketing Will Change In 2015: The Creative Forecast

How Marketing Will Change In 2015: The Creative Forecast | Tourism Storytelling, Social Media and Mobile | Scoop.it
Top agency and brand players weigh in on the year to come in brand creativity.

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The Internet of Things needs to be more about you

The Internet of Things needs to be more about you | Tourism Storytelling, Social Media and Mobile | Scoop.it
In order for the Internet of Things to live up to its possibilities, it needs to be centered on the user and what they want.

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Competitive intelligence: new year brings fresh storytelling by tourism marketers.

Competitive intelligence: new year brings fresh storytelling by tourism marketers. | Tourism Storytelling, Social Media and Mobile | Scoop.it
A new year brings fresh perspectives and new opportunities. International tourism marketers have itchy feet, waiting to show off their new wares to eager travellers. The Canadian Tourism Commission(CTC) has some innovative plans for Canada for 2015 to keep our country ahead of the chasing pack.

However, we like to keep one eye on our competitors (it is a busy marketplace). Thanks again to our auld acquaintances, colleagues and partners for the information that built this CTC Newsround-up.

Snow joke: The Utah Office of Tourism has made a big push with its latest winter promotion. The “Find Your Greatest” campaign looks to inspire winter-sports enthusiasts to head to Utah to find “the greatest snow on earth.” The campaign website features testimonies from pro skiers, snowboarders, models and locals.

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Tourism in Portugal: sun, food and guess what? Startups!

Tourism in Portugal: sun, food and guess what? Startups! | Tourism Storytelling, Social Media and Mobile | Scoop.it
We introduce you to the Tourism Startups in Portugal, and lets see if 2015 is the year when tourism takes the lead in the ecosystem
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10 essential everyday online tools

10 essential everyday online tools | Tourism Storytelling, Social Media and Mobile | Scoop.it
It was a little hard to pick out 10 everyday go to online tools out of many that I regularly use. However I have decided on giving you these 10 to study and use. I truly hope that they will save you increasing amounts of time and enhance your internet experience. I get a lot... View Article

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donhornsby's curator insight, January 7, 8:00 AM

I am always on the look out for good tools to use online. Here's a great list from Michael Q. Todd which includes Scoop.it. What would you add to the list?

 

(From the article): I will give you a brief overview of how and why I use each tool and then send you to a more comprehensive explanation of how they work. The links for each tool will take you to pages about the tool in The Web Tools Wiki. The Web Tools Wiki is a collaboration of information about online tools. Like Wikipedia contributors can edit and update information. Right now the wiki has pages about 2000 or so tools. 

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The Best Online Storytelling and Journalism of 2014

The Best Online Storytelling and Journalism of 2014 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Each year I post a round-up of the best online journalism of the year. Here are more than 30 imersive journalism project…

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9 best storytelling blogs to read.

9 best storytelling blogs to read. | Tourism Storytelling, Social Media and Mobile | Scoop.it
Here are ten of our favorite blogs to bookmark that refresh our
understanding of technique, inspire our creativity and expand our
storytelling consciousness.

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12 Awesome Marketing Tools You've Never Heard Of

12 Awesome Marketing Tools You've Never Heard Of | Tourism Storytelling, Social Media and Mobile | Scoop.it
Here are 12 excellent business marketing tools that you can use to improve brand awareness, streamline marketing campaigns, and increase business intelligence

Via Stefano Principato
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Marco Favero's curator insight, January 5, 8:54 AM

aggiungi la tua intuizione ...

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A 10-Step Blueprint to Content Marketing Success

58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? Click here to view a presentation that details the ten steps to content marketing success for marketers considering a content strategy as well as those who already have a content marketing system in place but are struggling with the strategy and process.


Via Frank Delmelle, massimo facchinetti, Soraia Ferreira, Tourism Australia
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The Neurochemistry of Empathy, Storytelling, and the Dramatic Arc, Animated

The Neurochemistry of Empathy, Storytelling, and the Dramatic Arc, Animated | Tourism Storytelling, Social Media and Mobile | Scoop.it
What cortisol and oxytocin have to do with a 19th-century German playwright.

From Future of Storytelling summit and neuroeconomics pionee
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2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC]

2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC] | Tourism Storytelling, Social Media and Mobile | Scoop.it
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective.

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Don Dea's curator insight, January 5, 12:34 AM
Brands Will Become Publishers

Brand publishing is the new content marketing. It's more authentic, it's more transparent and it keeps consumers engaged for longer periods of time by building relationships. And, unlike content marketing, brand publishing requires a little more tending to. Foolishly, some marketers believe content marketing exists solely to sell a product. AdWeek insists that all content exists to tell a story, no matter the platform—from tweet or blog post. So, 2014s content marketers will evolve into content publishers in 2015.

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28 Social Media Marketing Predictions for 2015 From the Pros

28 Social Media Marketing Predictions for 2015 From the Pros | Tourism Storytelling, Social Media and Mobile | Scoop.it
Are you wondering what 2015 might look like for social media marketing?
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The Future Of Digital Media In 2015

The Future Of Digital Media In 2015 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Editor's Note: Peter Csathy is the chief executive officer and an investor for the business accelerator and development firm Manatt Digital Media.The firm..
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Adaptive Storytelling: An In-Depth Look at 4 Social Innovation Projects

Adaptive Storytelling: An In-Depth Look at 4 Social Innovation Projects | Tourism Storytelling, Social Media and Mobile | Scoop.it
In other posts, I’ve talked a bit about adaptive storytelling and how we can think beyond ‘content’ or ‘engagement’ or ‘…

Via mirmilla, Soraia Ferreira
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Find Missing Masterpieces Inside the Museum of Stolen Art

Find Missing Masterpieces Inside the Museum of Stolen Art | Tourism Storytelling, Social Media and Mobile | Scoop.it
“If you come across any of these pieces outside of a museum please report immediately to the International Police."

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An Actor’s Guide to Better Storytelling | Medium

An Actor's Guide to Better Storytelling - Captivate Us - Medium

"What exactly is a story?

 

Let me give you a hint: a quote from Steve Jobs is not a story. A customer testimonial is not necessarily a story. A picture of a dog in the rain may or may not be a story.

 

A true story — one that carries the full impact a story promises — contains certain fundamental elements."

 

Read the full article to find out more about these fundamental building blocks for crafting a simple, effective story:

Story at workCharacters countEmotion fuels storiesFocus is essentialEverybody can tell a story


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Kim Zinke (aka Gimli Goose)'s curator insight, January 8, 1:58 AM

Good explanations and examples.  You can easily see the difference between the story of the gum factory and corporate rhetoric.

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Digital content trends for 2015

Digital content trends for 2015 | Tourism Storytelling, Social Media and Mobile | Scoop.it
From better targeted content to joined-up comms channels, our expert panel predicts the big talking points for next year

Via David Blundell
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David Blundell's curator insight, January 2, 2:25 AM

Content marketing will get ever more sophisticated in 2015 - find out the opinion of five industry experts . . .

Kanti Kumar's comment, January 17, 3:06 PM
I think the inevitable trend is that digital content has to be more personal and customised, and content creators and providers have to be more strategic and targeted in their marketing.
Kanti Kumar's curator insight, February 1, 8:09 AM

This article compiles the view of content marketing experts in the private sector. Some of these trends will apply to non-profits as well, especially targeted content and integrated digital channels. But there will be some other important trends, namely curation of content and increased engagement with audience, both of which will help non-profits in raising awareness about the issues on which they are working. What other trends do you foresee for non-profits?

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A Manifesto for Building Relationships in the Digital Era by Brian Solis

In partnership with Vocus and Cision, Brian Solis and @gapingvoid released their new e-book, “What If PR Stood for People and Relationships?."
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When Co-Creation Becomes the Beating Heart of Marketing, Companies Win

When Co-Creation Becomes the Beating Heart of Marketing, Companies Win | Tourism Storytelling, Social Media and Mobile | Scoop.it

Advertising and marketing are changing and more than ever, and it's the customers who are pulling the strings. The Internet has given customers ever-increasing powers to research, compare, and review brands, enabling both good and bad customer experiences to be broadcast to the world. This is proving challenging for many companies, who've always exercised so much control over their brand messages.

 

But many brands are harnessing the power of the Internet and "social proof" by optimizing user-generated content (UGC). These are the brands that understand the power of co-creating their brand together with consumers and tapping into the creativity of their biggest fans. For most companies, this also means encouraging—and actively participating in—reviews of their products/services and conversations around them, either on their own, or on third party websites....


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Jeff Domansky's curator insight, January 7, 1:20 AM

Oh say, can you see? It's UGC! And if you're not testing the waters of user-generated content, you may be missing out on powerful results.

Nicole-Savvina K. Kotronarou's curator insight, January 7, 3:57 PM

Successful Brand Marketing: Engagement Content+Active Users 

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A Blueprint to Jump-Start Your Content Marketing Strategy

A Blueprint to Jump-Start Your Content Marketing Strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it
In 2014, CMI published a series of posts to help marketers get back to the basics of content marketing. In case you missed it, here is a quick 10-step primer with practical tips to jump-start your content marketing blueprint in 2015.

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