Tourism Storytelling, Social Media and Mobile
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Rescooped by Andrea Rossi from How to find and tell your story
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How to create and tell the story of your Brand | beloved brands

How to create and tell the story of your Brand | beloved brands | Tourism Storytelling, Social Media and Mobile | Scoop.it

"The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand–whether that’s consumers, advocates, influencers, employees, agencies, retailers or the media."

 

To help you find your brand story, read the full article to find out more about these tips on using the basis of the Super Hero story usually starts with a conflict of Good versus Evil:

There is a substantial back story to explain what makes up the Super Hero.A good Super Hero story saves someone. A good brand should as well.  Each story also has a distinct cry for help.A Super Hero is different than everyone else.There is some super power that makes them even better, without being vain.A good story is one that touches people in an emotional way.A Good Super Hero has to make difficult choices. They can’t do everything. It’s all about choices.A good story is well-organized, has a consistent tone throughout the story and has layers that support the story. No Super Hero goes alone.  They always have help.

And find the story board format with the 15 questions that you can use to frame your story.


Via Kim Zinke (aka Gimli Goose)
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
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Top 10 Social Media Marketing Trends

Top 10 Social Media Marketing Trends | Tourism Storytelling, Social Media and Mobile | Scoop.it
Social media has redefined marketing & it has continued to evolve. Here are the top social media marketing trends to keep an eye on as you refine your marketing

Via massimo facchinetti
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Rescooped by Andrea Rossi from Social Loyal Travel Tourism Revolution!
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6 Powerful Social Media Lessons from Tourism that will Boost Your Brand - Socially Sorted

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand - Socially Sorted | Tourism Storytelling, Social Media and Mobile | Scoop.it
We can learn a lot from the tourism industry when it comes to social media. Here are 6 Powerful Social Media Lessons from Tourism to boost your brand.
Via Fusion Tourism
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Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

How to Create an Engaging Snapchat Story: A Start-to-Finish Guide | Tourism Storytelling, Social Media and Mobile | Scoop.it

In this guide, we’ll dive into the nitty-gritty of how to create a Snapchat Story and why it’s a social media tool you should be leveraging.


Via Kamal Bennani
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Rescooped by Andrea Rossi from Business Strategy and Business Intelligence Trends
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The 12 Best Competitive Intelligence and Benchmarking Tools

The 12 Best Competitive Intelligence and Benchmarking Tools | Tourism Storytelling, Social Media and Mobile | Scoop.it

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Top compeititve research, intelligence and benchmarking toolsThere are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.


Via Bonnie Hohhof, Dejan Nikolic, malek, massimo facchinetti
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Six Essentials for Good Storytelling—and Great Content Marketing

Six Essentials for Good Storytelling—and Great Content Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it
Content - Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories liv

Via Russ Merz, Ph.D., massimo facchinetti, Soraia Ferreira, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 18, 1:02 PM
Looking for clear guidelines you can immediately use to produce an engaging brand story? See this article that also includes some good case examples.
Anuj Saxena's curator insight, August 30, 1:02 AM
Content marketing with visual aids drive more traffic rather text one. Conveying messages through graphics and visual aids, video is best way to market.
Rescooped by Andrea Rossi from Personal and Corporate Branding
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Top 10 Brand Monitoring Tools for 2016

Top 10 Brand Monitoring Tools for 2016 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Brand monitoring is an important yet often overlooked aspect of online marketing. You might be doing a great job identifying the right keywords and employing the right strategies to rank for them, bu…

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Rescooped by Andrea Rossi from marketing personale
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Essential Digital Marketing Tools 2016 

Essential Digital Marketing Tools 2016  | Tourism Storytelling, Social Media and Mobile | Scoop.it
150 strumenti - gratuiti, freemium e/o a pagamento - per la comprensione del pubblico di riferimento e la gestione del marketing digitale

Via Stefano Principato
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Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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5 Free Content Marketing Idea Generation Tools That Work

5 Free Content Marketing Idea Generation Tools That Work | Tourism Storytelling, Social Media and Mobile | Scoop.it

Fresh out of ideas for content marketing? These free content topic ideation tools can help you generate hundreds of ideas in minutes.


Via Kamal Bennani
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Rescooped by Andrea Rossi from Online Marketing Resources
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An Essential Training Task List for Junior SEOs

An Essential Training Task List for Junior SEOs | Tourism Storytelling, Social Media and Mobile | Scoop.it
With 5 detailed projects that drag you through the technical trenches, this customizable training program for Junior SEOs should put you on the road to skill mastery (and a nice career edge) in just a couple of months.

Via Pedro Da Silva
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Rescooped by Andrea Rossi from Pervasive Entertainment Times
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AR vs. VR: What today’s HoloLens, Vive and Rift tell us about our virtual future

AR vs. VR: What today’s HoloLens, Vive and Rift tell us about our virtual future | Tourism Storytelling, Social Media and Mobile | Scoop.it
We recently got our paws on a pre-release Microsoft HoloLens​, by far the most advanced AR headset, and we have some thoughts on the pros and cons of its augmented worlds, how they size up next to VR and where this could all be heading.​

Via Gary Hayes
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Gary Hayes's curator insight, August 18, 12:10 AM
Quote "Once you mentally get past its laughably tiny field of view, HoloLens can transform your office into a crime scene ripe for investigation, your living room into a 3D design lab or your bedroom into a home theater with a virtual 60-inch screen for Netflix or YouTube. And remember this is a developer device with scant available software. Give app-makers another year or two and the number of experiences will dwarf what we have today."
Rescooped by Andrea Rossi from Tourism Social Media
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Travel Brands Experiment With Virtual Reality as Consumer Adoption Lags

Travel Brands Experiment With Virtual Reality as Consumer Adoption Lags | Tourism Storytelling, Social Media and Mobile | Scoop.it
Interest in virtual reality (VR) content is surging in hospitality and tourism in 2016, even though very few travelers have access to quality VR equipment.

Via Wendy Forbes
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Rescooped by Andrea Rossi from Online Marketing Resources
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Diving for Pearls: A Guide to Long Tail Keywords - Next Level

Diving for Pearls: A Guide to Long Tail Keywords - Next Level | Tourism Storytelling, Social Media and Mobile | Scoop.it
Finding the right long tail keyword can be like searching for buried treasure.
Via Pedro Da Silva
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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How to Design for Virtual Reality — Backchannel

How to Design for Virtual Reality — Backchannel | Tourism Storytelling, Social Media and Mobile | Scoop.it
Step 1: Think like a human.

Via Soraia Ferreira, Ph.D.
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6 Visual Storytelling Trends That Will Forever Change The Way You Do Digital Marketing

6 Visual Storytelling Trends That Will Forever Change The Way You Do Digital Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it
Storytelling has been a buzzword in the marketing world since the origin of advertising. From John Deere’s first edition of “The Furrow” published in 1895 to the story of childhood friends reun…
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Rescooped by Andrea Rossi from Scriveners' Trappings
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6 Things Alfred Hitchcock Can Teach You About Writing

6 Things Alfred Hitchcock Can Teach You About Writing | Tourism Storytelling, Social Media and Mobile | Scoop.it
“ Alfred Hitchcock was an English film director and producer who worked closely with screenwriters on his films. The master storyteller, born 13 August 1899, died 29 April 1980.”

Via CM Elias, Shannon Bolithoe , Penelope, Jim Lerman
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Penelope's curator insight, August 16, 12:44 PM
Alfred Hitchcock had the scream theme down pat. These tips, however, could apply to any writing genre to give it a new heartbeat. Great ideas!

***This review was written by Penelope Silvers for her curated content on "Writing Rightly" ***

Rescooped by Andrea Rossi from The Insight Files
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Build social relationships with influencer marketing

Build social relationships with influencer marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it

An influencer is someone who has an active following and can move their followers to take action. Influencer marketing involves connecting with these thought leaders to build a mutually beneficial relationship. Influencers can be social media experts, bloggers, YouTube users and celebrities. The benefits of influencer marketing include access to larger audiences, user-generated content and more credibility. The infographic above highlights why influencer marketing can be so effective. Find out more.


Via Tourism Australia
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Vagabond Lifestyles's curator insight, August 24, 10:10 AM
Influence Marketing
Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
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7 Digital Agencies That Are Transforming Social Media

7 Digital Agencies That Are Transforming Social Media | Tourism Storytelling, Social Media and Mobile | Scoop.it
Digital agencies are fast becoming a major factor in the growth of businesses. This is surpassing the simple sales factor, and becoming a situation where a digital agency can jump in and literally he…

Via massimo facchinetti
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Rescooped by Andrea Rossi from SocialMoMojo Web
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98 Personal Data Points That Facebook Uses to Target Ads to You | WaPo

98 Personal Data Points That Facebook Uses to Target Ads to You | WaPo | Tourism Storytelling, Social Media and Mobile | Scoop.it
Facebook built the world's best ad platform by tracking your behavior online and off it.

Via Jessica Kelly
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Jessica Kelly's curator insight, August 22, 5:39 PM
Hey, all you mothers out there. Doncha just love #29? :/
Rescooped by Andrea Rossi from Documentary Evolution
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Designing Structured Stories

Designing Structured Stories | Tourism Storytelling, Social Media and Mobile | Scoop.it

"Stories are everywhere, from newspapers to TV drama, fact to fiction. By deconstructing stories into fundamental, structured building blocks we can present them in new and powerful ways."

— Medium


Via mirmilla
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Barbara Ganley's curator insight, September 21, 8:08 AM
Useful for The Art of Storytelling workshop
Rescooped by Andrea Rossi from Documentary Evolution
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YES - A Mid-Production VR Case Study

"YES is a documentary about creative partnerships, love, trust, struggles, and the belief that human celebration can help us find joy in the darkest moment"

- Part 1


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Rescooped by Andrea Rossi from Pervasive Entertainment Times
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Heating up, still need AAA content #VR Market In China Is "Crazy, Like Really Crazy"

Heating up, still need AAA content #VR Market In China Is "Crazy, Like Really Crazy" | Tourism Storytelling, Social Media and Mobile | Scoop.it
As Nokia launches its $45,000 VR camera in China, the market for virtual reality there is exploding, and may surpass that of the U.S.

Via Gary Hayes
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Gary Hayes's curator insight, August 18, 6:08 PM
Quote "Many recent data points back up that prediction. Earlier this month, California’s NextVR, a leading producer and distributor of live-streamed pro sports and music events in VR, announced tens of millions of dollars in new funding from Chinese investors. Jaunt VR, a maker of a high-end VR camera and the developer of an end-to-end VR production and distribution system, set up a joint venture this spring aiming to bring cinematic virtual reality to China. Also this month, Bloomberg wrote that Chinese investors are hot on numerous types of VR apps."
Rescooped by Andrea Rossi from Documentary Evolution
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Jessica Brillhart - Getting Real with Virtual Reality

Jessica Brillhart - Getting Real with Virtual Reality | Tourism Storytelling, Social Media and Mobile | Scoop.it
Jessica Brillhart is the principal filmmaker for VR at Google. In 2009, she joined Google's Creative Lab where she spearheaded numerous award winnin

Via mirmilla
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Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
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What's lost when we photograph life instead of experiencing it?

What's lost when we photograph life instead of experiencing it? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Whether it’s through Facebook or Snapchat, images and videos are changing how we communicate. But as words become more trivial, our attention, our creativity, and even our empathy may be at stake.

Via Frank Delmelle, massimo facchinetti
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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A startup is developing new technologies that let kids choose their own adventure as they learn how to read

A startup is developing new technologies that let kids choose their own adventure as they learn how to read | Tourism Storytelling, Social Media and Mobile | Scoop.it
A startup is developing a new technology that lets kids choose their own adventure as they learn how to read.

Via Soraia Ferreira, Ph.D.
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Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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5 Ways to Find Great Content Topics and Titles

5 Ways to Find Great Content Topics and Titles | Tourism Storytelling, Social Media and Mobile | Scoop.it
Maintaining a regular content schedule can be tough, as you need to keep coming up with new and interesting topics all the time. In this post, contributor Samantha Ferguson outlines five ways to help spark new content ideas.

Via Kamal Bennani
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