In today’s connected world, where consumers can use social media to immediately share their experiences and opinions with friends and followers, a key objective for advertisers can be to turn paid media into earned media. For Microsoft, this meant optimizing its TV advertising to drive social activity around its brand.
"Today’s digital natives have grown up online and consequently consider the online world to be primary while the physical world is secondary, the exact opposite of their parents’ priorities. No matter how much the older generation moralises against this shift of world view, the younger generation will win out simply because it has become more rewarding and relevant to view the virtual world as the real one. And learning from history, there is no turning back. However this does not mean that the physical world is of no interest to the digital natives. Rather it is now viewed with a completely different set of glasses, mainly as a playground where virtual fantasies can be be staged..."
There is a reason why customer experience is so widely discussed and on top of every marketer's agenda - positive customer experiences keep customers coming back. There are many components to creating positive experiences. However, social media is often overlooked as an important aspect of a company's customer experience strategy. Social consumers are on the rise, and they expect companies to engage with them on social channels. Many consumers use social media for all aspects of customer service, from beginning to end. Notably, 67% of consumers have used a company's social media site for servicing, compared with 33% for social marketing. Furthermore, 33% of users prefer to contact brands using social media rather than the telephone. This article details tips on how to improve customer experiences on social.
H&M shares marketing content it knows its consumer will enjoy Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media,...
A 360-degree filming of NBC’s “Saturday Night Live” 40th Anniversary Special will allow viewers to shift the direction of the camera at will. Some have used the feature to train the camera away from performers like Jerry Seinfeld so they can ogle famous audience members like Larry David and Michael Douglas whispering to each other and fixing their hair. “Maybe this is a little film-geeky, but VR is really challenging the language of cinema in a big way,” says Ingrid Kopp, director of interactive at the Tribeca Film Institute. “It takes away the frame, it takes away the edits,” Kopp said. ‘This is the time when the future Martin Scorseses are going to be testing the waters and showing some of their early work in VR.”
Any travel brand that expects to do well on social media has a strong presence on at least half of the Facebook, Instagram, Twitter, and YouTube platforms.
But how do they connect with travelers on the more tricky social networks?
Skift took a quick look at the brands that drive the highest social activity activity within the most active social sectors (as measured on SkiftIQ), and compared this to what they’re doing on image-dependent platforms like Pinterest, Vine, and Tumblr. Of the top five airline, booking sites, destinations, hotels and media brands we found that 75 percent are on Pinterest; 70 percent are on Vine; and 30 percent are on Tumblr.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.