Tourism Storytelling, Social Media and Mobile
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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

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Karen Dietz's curator insight, July 14, 2014 10:02 AM

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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What's lost when we photograph life instead of experiencing it?

What's lost when we photograph life instead of experiencing it? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Whether it’s through Facebook or Snapchat, images and videos are changing how we communicate. But as words become more trivial, our attention, our creativity, and even our empathy may be at stake.

Via Frank Delmelle, massimo facchinetti
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A startup is developing new technologies that let kids choose their own adventure as they learn how to read

A startup is developing new technologies that let kids choose their own adventure as they learn how to read | Tourism Storytelling, Social Media and Mobile | Scoop.it
A startup is developing a new technology that lets kids choose their own adventure as they learn how to read.

Via Soraia Ferreira, Ph.D.
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5 Ways to Find Great Content Topics and Titles

5 Ways to Find Great Content Topics and Titles | Tourism Storytelling, Social Media and Mobile | Scoop.it
Maintaining a regular content schedule can be tough, as you need to keep coming up with new and interesting topics all the time. In this post, contributor Samantha Ferguson outlines five ways to help spark new content ideas.

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Top 2016 B2B Marketing Case Studies

Top 2016 B2B Marketing Case Studies | Tourism Storytelling, Social Media and Mobile | Scoop.it
Are you meeting your marketing goals for your B2B business?Chances are that even if you’re meeting your benchmarks, you’d like to improve your marketing strategy to get even more results for your…
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Twitter is putting together a team focused on VR and AR

Twitter is putting together a team focused on VR and AR | Tourism Storytelling, Social Media and Mobile | Scoop.it
Twitter is beginning to devote resources toward building out a dedicated VR/AR-focused team. The social media company has hired former Apple..

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Gary Hayes's curator insight, June 30, 8:37 PM
Quote "Sabatelli spent more than five years at Apple working on interface design for the company’s suite of mobile products. Since leaving Apple, Sabatelli became CEO of IXOMOXI, a VR-driven startup focused on building the “future of music experience.” IXOMOXI put out a Gear VR app called Lucy earlier this year; it’s basically a series of trippy Snapchat-style filters that you can view through the VR headset using a phone’s passthrough camera. The company details that its app targets “millennials at music festivals.” With initiatives like Moments, Twitter has continually reiterated its intent to capture the experience of the here-and-now. Unfortunately, they’ve missed the boat in a lot of ways when it comes to using this general philosophy to boost user-generated media content at events."
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15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner | Tourism Storytelling, Social Media and Mobile | Scoop.it

Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.


But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.


For example, did you know that you can use Snapchat to make a live video call? Or that you can add emojis to your Snapchat videos -- and make it so they move and scale with specific objects? What about the trick where you can save data by turning the app on to "travel mode"?


There are a whole lot of cool things you can do with Snapchat that you may not have known about. But before we jump into them, it's important that you know the basics.


Already have the basics down? Read on for some more advanced tips and features.


Note: Before getting started, make sure you're operating on the latest version of Snapchat. At the time of posting, the latest version is 9.33.0.0....


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Jeff Domansky's curator insight, June 30, 2:57 AM

Here are 15 lesser-known tips and features in Snapchat that you may not know about, from live video chatting to "pinning" emojis to objects in videos.

dracomodulus's comment, June 30, 3:23 AM
good
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The Evolution of Vrse (To Within), and What It Means for VR Storytelling

The Evolution of Vrse (To Within), and What It Means for VR Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, June 30, 1:03 AM

 

Alejandro Dinsmore:  "Chris Milk, one of the leading creators in the VR space is moving away from thinking about VR as a medium in which the author tells a story, and toward thinking about it as a medium in which viewers can, for the first time, step directly into the world of the creator."

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Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights

Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights | Tourism Storytelling, Social Media and Mobile | Scoop.it

A quarter life crisis is something that most people can relate to. You wake up, look around, wonder what your purpose is, and come to grips with the idea of actually becoming an adult. Most twentysomethings leave it as that and take a bit of time to wallow, soul-search, and (more often than not) commiserate with friends. Not Samantha Jayne. In her mid-20’s, Jayne was working at an ad agency when she encountered her first taste of a quarter life crisis. She wasn’t happy and needed to decide what to do about it.

Jayne had always loved writing, so she started a Tumblr and Instagram chronicling her struggles. She made up poems about her everyday ups and downs and called her blog and Instagram, “Quarter Life Poetry.” The poems she came up with are about working, shopping, her love life, student loans, and other issues relevant to millennials.

Today, the 26-year-old has over 104,000 followers on her Instagram account, and recently released a book version of her project. One of the promotional videos for the book garnered over 10 million hits on Facebook alone. It’s safe to say that Jayne knows a thing or two about how to capture the attention of millennials. She recently spoke at the NewsCred 2016 #ThinkContent Summit and shared her thoughts on how to really speak to millennials....


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Jeff Domansky's curator insight, June 29, 4:35 PM

Lots of valuable marketing insight into millennials and the importance of connecting rather than injecting yourself into their lives.

dracomodulus's comment, June 30, 3:24 AM
wonderful
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What Will the Future of Storytelling Look Like?

What Will the Future of Storytelling Look Like? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Using YouTube stars, Astronauts Wanted are creating transmedia storytelling, across Vine, Snapchat, Facebook and social media.

Via Soraia Ferreira, Ph.D.
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Snapchat: How Brands Reach Millennials

Snapchat: How Brands Reach Millennials | Tourism Storytelling, Social Media and Mobile | Scoop.it
Snapchat offers advertisers a prime way to reach coveted “millennial” consumers on their home turf, with the app boasting 100 million daily active users.

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, June 28, 1:12 PM
Thinking about jumping into Snapchat? See this article for some ideas about how, including the use of sponsored lenses. 
Patricia Lynn's curator insight, June 29, 11:37 AM
Snap Chat see the potential and how brands reach Millennials
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Biology of Story :: Jeff Gomez

Biology of Story :: Jeff Gomez | Tourism Storytelling, Social Media and Mobile | Scoop.it
Aspirational Drivers Are The Hidden Code In Stories
Bringing An Interactive Methodology To Other Media
Creating Integral Story Worlds
The Emergence of Transmedia Storytelling
Inviting Fans To Become Part Of The Story
Population Activation Through Transmedia Storytelling
Story Worlds Are Becoming More Porous
The Trail of Breadcrumbs
Transmedia Population Activation: Colombia, Part 1
Transmedia Population Activation: Colombia, Part 2
Transmedia Storytelling Is The Gift That Keeps On Giving
We've Returned To A Communal Conversation

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8 principles of bot design

8 principles of bot design - Inside Intercom - Medium
Despite plenty of excitement it’s still unclear how conversational UIs can be made to work in a practical sense.

Via Mario K. Sakata, Fred Zimny
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The birth of virtual reality as an art form

The birth of virtual reality as an art form | Tourism Storytelling, Social Media and Mobile | Scoop.it
Chris Milk uses innovative technologies to make personal, interactive, human stories. Accompanied by Joshua Roman on cello and McKenzie Stubbert on piano, Milk traces his relationship to music and art — from the first moment he remembers putting on headphones to his current work creating breakthrough virtual reality projects. VR is the last medium for storytelling, he says, because it closes the gap between audience and storyteller. To illustrate, he brought the TED audience together in the world's largest collective VR experience. Join them and take part in this interactive talk by getting a Google Cardboard and downloading the experience at with.in/TED.

 

Recorded Feb. 2016


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Travel Brands Experiment With Virtual Reality as Consumer Adoption Lags

Travel Brands Experiment With Virtual Reality as Consumer Adoption Lags | Tourism Storytelling, Social Media and Mobile | Scoop.it
Interest in virtual reality (VR) content is surging in hospitality and tourism in 2016, even though very few travelers have access to quality VR equipment.

Via Wendy Forbes
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Diving for Pearls: A Guide to Long Tail Keywords - Next Level

Diving for Pearls: A Guide to Long Tail Keywords - Next Level | Tourism Storytelling, Social Media and Mobile | Scoop.it
Finding the right long tail keyword can be like searching for buried treasure.
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How to Design for Virtual Reality — Backchannel

How to Design for Virtual Reality — Backchannel | Tourism Storytelling, Social Media and Mobile | Scoop.it
Step 1: Think like a human.

Via Soraia Ferreira, Ph.D.
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#392: Combining Game & Story with ‘The London Heist’ + Reflections on Exclusive VR Content | Voices of VR Podcast

#392: Combining Game & Story with ‘The London Heist’ + Reflections on Exclusive VR Content | Voices of VR Podcast | Tourism Storytelling, Social Media and Mobile | Scoop.it

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How Sony Plans to Incorporate Virtual Reality Into Its Movie Business

How Sony Plans to Incorporate Virtual Reality Into Its Movie Business | Tourism Storytelling, Social Media and Mobile | Scoop.it
Sony Pictures Entertainment appointed Jake Zim to help lead and develop virtual reality content for the company’s motion picture group.

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Gary Hayes's curator insight, June 30, 6:49 PM
Quote "IMAX also wants in on the VR action, declaring in May that it will open virtual reality hubs in several U.S. cities where consumers can partake in so-called “VR experiences” lasting approximately 10 minutes and costing $7 to $10 per visit. IMAX also hinted that Hollywood director Michael Bay and Paramount Pictures could potentially create VR films for the upcoming entertainment hubs."
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Storytelling And The Anthropology of Collective Joy

Storytelling And The Anthropology of Collective Joy | Tourism Storytelling, Social Media and Mobile | Scoop.it
In these days of social, political, and ecological gloom, it's easy to become cynical. Everyday we are bombarded with news of racial prejudice

Via Karen Dietz
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Karen Dietz's curator insight, June 30, 12:00 PM

There's a long weekend coming up and for your reading pleasure I found this piece while perusing my anthropology feeds.

 

What I love about this post by anthropologist Paul Stoller is that he chose to discuss famous anthropologist Edith Turner and her work on narrative. In particular he focused on Turner's emphasis on narrative that generates collective joy.

 

Wow. Collective joy. What a concept. Particularly today when we are being pounded by narratives generating collective fear, angst, racism, and division.

 

Turner died in June and her final book was Communitas: The Anthropology of Collective Joy, which she published in 2011. As Stoller says, "Unlike most academic work, Edie Turner’s contributions to anthropology and to humanistic scholarship provide us a framework for thinking about well-being-in-the-world."

 

This isn't a long piece, but it is rich and feeds the soul. Read it and drink its insights.

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it

Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. For brands, this means a new opportunity to show off their culture, share knowledge, and connect with their audience in a new and exciting way.


After reporting more than 100 million daily active users, and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. And while we're still getting our feet wet, we've already learned a lot about executing and iterating a successful Snapchat business strategy.


To help you get started, we've detailed everything we've learned (so far) below. We'll start by going over the basics -- how to set up an account, create a Snap, leverage effects, etc. -- and jump into some tips after that. ...


Via Jeff Domansky, Marco Favero, massimo facchinetti
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Jeff Domansky's curator insight, June 30, 2:43 AM

Learn the basics of how to leverage Snapchat for your business -- along with tips from HubSpot's account.

dracomodulus's comment, June 30, 3:23 AM
excellent
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How to Recognize and Use the Six Major Types of Influencers

How to Recognize and Use the Six Major Types of Influencers | Tourism Storytelling, Social Media and Mobile | Scoop.it
Bryan Kramer, CEO of PureMatter, joins the Influence Pros Podcast to break down the six different types of influencers, how to use events to build content, and the importance of transparency.

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4 Tips for Journalists to Master Snapchat Stories

4 Tips for Journalists to Master Snapchat Stories | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, June 29, 6:08 AM

 

Mignon Fogarty:  "Snapchat is no longer just a private messaging tool for kids" ....

 

DRC:  These are useful tips for all Snapchat storytellers :)

Bart van Maanen's curator insight, June 29, 11:06 AM
Goed om te weten als je een Snapchat verhaal wilt maken. Zeker als je - zoals ik - er net mee begint. ;-)
Minna Kilpeläinen's curator insight, July 2, 5:36 AM
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Social Media Strategy in 8 Steps

Social Media Strategy in 8 Steps | Tourism Storytelling, Social Media and Mobile | Scoop.it

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media Strategy in 8 Steps (Summary)

One of the major theses we employ in our social media strategy process is this:

Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16

With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…


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Jeff Domansky's curator insight, June 28, 5:40 PM

Jay Baer captures the essence of social media strategy here.

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Interactive Content Is More Than Just an Attention-Grabber - eMarketer

Interactive Content Is More Than Just an Attention-Grabber - eMarketer | Tourism Storytelling, Social Media and Mobile | Scoop.it

Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.


Together the Content Marketing Institute (CMI) and ion interactive polled 341 content marketers in North America during February and March 2016 on the value of content that spurs readers to participate in a dialogue.


Four in five (81%) respondents concurred that interactive content was more effective in grabbing readers’ attention.


More interestingly, CMI uncovered other valuable benefits of interactive content for content marketers. For instance, 79% of respondents agreed that this type of content can be reused and subsequently encourage repeat visits. Another 79% said that interactive content, when combined with traditional content marketing, can help strengthen their company’s message....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 27, 11:38 AM

Interactive rules, static drools.

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Big travel winners at Cannes Lions Advertising Awards

Big travel winners at Cannes Lions Advertising Awards | Tourism Storytelling, Social Media and Mobile | Scoop.it

Each June, advertising executives from around the world descend on the south of France for the Cannes Lions International Festival of Creativity, the most coveted creative awards in the industry. This year, over 40,000 submissions were entered into competition in 23 different categories. Travel brands haven't traditionally had a strong presence at the awards, but with big moves such as Airbnb hiring Jonathan Mildenhall from Coke, we'll be seeing a new standard of creative work. Among the notable examples include:

 

The Swedish Number - Swedish Tourist Association: The first country in the world with its own phone number. Get connection to a random Swede and talk about anything.Giga Selfie - Tourism Australia: Australia, the land of giga, where everything is gigantic. Tourism Australia created the world's largest selfie service to better fit the country's vast natural landscapes into a single shot.Don't Go There, Live There - Airbnb: Airbnb is supplying the means to connect people; homes is where it is starting but going forward we want to look at that end to end journey.

 

 

Find out more.


Via Tourism Australia
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