Tourism Storytelling, Social Media and Mobile
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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New realities are imminent: how VR reframes big questions in philosophy

The virtual reality (VR) industry is currently in its infancy, but in just a few decades it’s possible that virtual environments will be nearly indistinguishable from reality. Along with transforming everyday life, a VR revolution could fundamentally change how we understand and define what is real. In this installment of Aeon In Sight, the renowned Australian philosopher and cognitive scientist David Chalmers considers how VR is reframing and shedding new light on some of philosophy’s most enduring questions about cognition, epistemology and the nature of reality.

Via Ana Cristina Pratas
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The Rise of Micro-Communities in 2016 - Social Media Week

The Rise of Micro-Communities in 2016 - Social Media Week | Tourism Storytelling, Social Media and Mobile | Scoop.it
The days of massive communication are no longer as appealing as they once were.

Via Soraia Ferreira, Ph.D.
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Rescooped by Andrea Rossi from Learning Technology News
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What Snapchat Tells Us About The Future Of News And Information Gathering - Forbes

What Snapchat Tells Us About The Future Of News And Information Gathering - Forbes | Tourism Storytelling, Social Media and Mobile | Scoop.it
There are other differences that set Snapchat apart from Facebook, for example the complex algorithms and procedures that have led to accusations that Zuckerberg’s company is editorializing; Snapchat Discover is essentially a feed reader or news aggregator, the magic tool that many of us consider to be the beating heart of our information systems, but that few adults who haven’t grown up with the internet still don’t really understand and thus fail to use. If you don’t use a feed reader you aren’t informing yourself, you’re being informed. Think about it.

Via Nik Peachey
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Nik Peachey's curator insight, June 22, 12:32 PM

Really interesting article.

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20 free ebooks for designers

20 free ebooks for designers | Tourism Storytelling, Social Media and Mobile | Scoop.it
We've done some extensive research and found these brilliant free ebooks for you to download and read – but let us know in the comments if you've come across a good book we've missed!
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Storytelling in Virtual Reality: The Basics

Storytelling in Virtual Reality: The Basics | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair, Soraia Ferreira, Ph.D.
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The Digital Rocking Chair's curator insight, June 20, 12:57 AM

 

Jesse Damiani:  "Virtual Reality! It's amazing! It's terrifying! It's the future! Nothing will ever be the same!"

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The importance of micro-moments: The mobile customer journey

The importance of micro-moments: The mobile customer journey | Tourism Storytelling, Social Media and Mobile | Scoop.it
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.

Via Sergio Prior
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How A Toronto-Based Storytelling App Is Becoming A Hollywood Idea Factory

How A Toronto-Based Storytelling App Is Becoming A Hollywood Idea Factory | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, June 14, 8:18 PM

 

Nicole LaPorte:  "Having established itself as a critical part of movie-marketing campaigns, Wattpad is now looking to produce its own entertainment."

Dr. Pamela Rutledge's curator insight, June 15, 12:56 PM

For those of you who believed the written word was dead, not so fast!  The unending appetite for good stories and Wattpad as a vehicle for storytellers (think YouTube for readers) provides an obvious entry point for marketers who can craft compelling brand narratives.  The value of storytelling in text is that is that it lets the reader supply the visual storyworld through their imagination, instantly turning them into stakeholders.

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Storytelling and Social Change: A Strategy Guide

Storytelling and Social Change: A Strategy Guide | Tourism Storytelling, Social Media and Mobile | Scoop.it

"The guide [below] is for organizers, organizations, activists, artists, storytellers, social entrepreneurs, and anyone else who wants to create positive social change.

The guide is bookended by an introduction and an afterword. In between, you’ll find thirty-two short chapters divided into four color-coded sections. The strategy section is about how to use storytelling to best effect in service of your cause. The storytelling section offers ideas on how to tell a good story. The methods section covers some techniques in storytelling. And the structure section looks at practical questions of how to incorporate storytelling into your everyday work."


| Working Narratives


Via mirmilla
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mirmilla's curator insight, June 14, 11:48 AM
It seems well done, check it out
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Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday

Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday | Tourism Storytelling, Social Media and Mobile | Scoop.it
The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable traffic to your site.
Via Rami Kantari, massimo facchinetti
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2016 Internet Trends Report

The 2016 edition of Mary Meeker's annual Internet Trends report.

 


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, June 6, 6:41 AM

Watch Mary Meeker's presentation of the Internet Trends at the Code Conference 2016 here

 

Some highlights from the presentation:

 
  • There are now about 3 billion global internet users, but user growth is stalling at about 9% year-on-year.
  • But internet use in India is skyrocketing—it’s now the second-largest market behind China, passing the US, with over 277 million users.
  • Smartphone sales are slowing, as is the yearly growth in the number of smartphone users, down to 21% from 31% last year.
  • Internet advertising in the US has grown by about 20% since last year, reaching $60 billion—two-thirds of that growth has come from an increase in spending on mobile ads.
  • Facebook’s yearly advertising revenue (up 59%) grew much more than Google’s (18%) last year.
  • Online video ads are ineffective: 81% of people surveyed mute video ads, 62% are annoyed by pre-roll ads, and 92% have considered using ad-blocking software.
  • Internet sales have increased from less than 2% of all retail sales in the US in 2000 to about 10% in 2015.
  • But there’s still some room to grow in real life too: Online glasses store Warby Parker now makes more money per square foot in its US retail stores than Tiffany’s or Michael Kors.
  • The time it takes retailers to get to $100 million in online sales is shrinking. It took Nike 14 years from the time its retail site launched, compared to nine years for Lululemon, and eight year for Under Armour.
  • The rising Snapchat generation: Millennials communicate with text, but Generation Z prefers to communicate with images.
  • The average Snapchat user plays with sponsored lenses for 20 seconds.
  • Brand power in Facebook Live: When “Chewbacca mom” mentioned retailer Kohl’s twice in her viral video, the store’s app shot to the top of the downloads chart on the US iOS App Store.
  • There are now over 3 billion images shared daily between Snapchat, Facebook, Facebook Messenger, Instagram, and WhatsApp—all but one of which are owned by Facebook.
  • 55% of Pinterest users use the site to find products they want to buy.
  • Messaging apps are moving from simple text tools to communicate with friends to platforms for commerce.
  • There are 10 million business accounts on WeChat, and about 80% of all users follow one.
  • Generation Y is the first generation to prefer chatting over the web or social media to talk to businesses, rather than over the phone.
  • Computer recognition of speech has gone from about 70% to 90% accuracy in the last five years.
  • 65% of US smartphone owners now use a voice assistant.
  • By 2020, at least 50% of all searches online will be through voice or image search, according to Baidu’s chief scientist Andrew Ng.
  • Only about 5% of US Amazon customers own an Amazon Echo—fewer than those that own a Fire TV streaming device.
  • It’s time for self-driving cars: The average urban US worker spends about 42 hours a year sitting in delays on their commute, and the average person’s car is only in use about 4% of the time.
  • Millennials don’t drive like their parents did: Only 77% of 16-44 year-olds have their licenses in the US today, compared with 92% in 1982.
  • 71% of the time spent on mobile in China is divided between properties owned by three companies: Tencent, Alibaba, and Baidu.
  • 31% of Chinese WeChat users purchase something from retailers though the chat app.
  • About 70% of the roughly 6.3 billion on-demand rides requested around the world in the first quarter of 2016 were requested in China.
  • There’s been a 263% increase in the last three years of non-technology companies acquiring and investing in tech companies, such as GM buying Cruise Automation, and Fox Sports investing in DraftKings.

 

Walter Gassenferth's curator insight, June 8, 7:19 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
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10 Excellent Examples of Video Marketing on Facebook

10 Excellent Examples of Video Marketing on Facebook | Tourism Storytelling, Social Media and Mobile | Scoop.it
Check out these 10 examples of excellent video marketing campaigns on Facebook.

Via Kamal Bennani
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11 Mind-Blowing Copywriting Hacks To Improve Your Website

11 Mind-Blowing Copywriting Hacks To Improve Your Website | Tourism Storytelling, Social Media and Mobile | Scoop.it
Words can dictate the success or failure of any brand in any market. These highly-actionable copywriting hacks will help you improve your website right now.
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How the story transforms the teller | Donald Davis | TEDxCharlottesville

This talk was given at a local TEDx event, produced independently of the TED Conferences. Storyteller Donald Davis was born in a Southern Appalachia

Via Soraia Ferreira, Ph.D.
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10 of the best virtual reality apps for your smartphone

10 of the best virtual reality apps for your smartphone | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 22, 5:18 PM

 

Stuart Dredge:  "Get started with VR on your iPhone or Android phone with these 100 apps, spanning films, games, news and 360-degree photo-sharing" ....

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Study: What Motivates Facebook Users to Share Content

Study: What Motivates Facebook Users to Share Content | Tourism Storytelling, Social Media and Mobile | Scoop.it

What motivates people to share content? This is one of the key questions all content marketers would love to understand more about. And while sharing, in itself, is rarely the end goal, shares do help spread the message and connect your content with a wider audience.


To get a better understanding of what motivates content shares, content strategy group Fractl has conducted a study of what motivates Facebook users, specifically, to share a post.


Fractl surveyed more than 2000 Facebook users to gain insight into what inspires them to click Like or Share on The Social Network. Among their key findings, Fractl's researchers found that: 


- Only 1 out of 10 respondents noted that their primary reason for sharing content was to educate their network, though more than half (55%) noted they do want to share useful content


- Women are 26% more likely to share content more than once a day compared to men, while Baby Boomers are 19% more likely to share more than once per day than any other generation


- 40% of respondents admitted to sharing content to make themselves look good. 


- Users with larger networks (over 500 friends) are 7% more likely to share content that maintains a certain image of themselves....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 12:58 AM

A new infographic by Fractl aims to provide some new insight into the motivations behind shares on The Social Network.

Jeff Domansky's curator insight, June 23, 1:30 AM

A new infographic by Fractl aims to provide some new insight into the motivations behind shares on The Social Network.

Iliana Bussell's curator insight, June 23, 12:16 PM
We try to vary our posts....useful info and tips, educational info and entertaining posts....but shares and likes are hard to come by!  Please help us out and share our content if you find it useful or entertaining.
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La psychologie du consommateur numérique en 65 stats

La psychologie du consommateur numérique en 65 stats | Tourism Storytelling, Social Media and Mobile | Scoop.it
Design de site web, utilisation des médias sociaux, affichage de vidéos, temps de chargement... Quels éléments ont le plus d'impact sur l'e-commerce ?

Via luc Vandendriessche
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The birth of virtual reality as an art form

The birth of virtual reality as an art form | Tourism Storytelling, Social Media and Mobile | Scoop.it
Chris Milk uses innovative technologies to make personal, interactive, human stories. Accompanied by Joshua Roman on cello and McKenzie Stubbert on piano, Milk traces his relationship to music and art -- from the first moment he remembers putting on headphones to his current work creating breakthrough virtual reality projects. VR is the last medium for storytelling, he says, because it closes the gap between audience and storyteller. To illustrate, he brought the TED audience together in the world's largest collective VR experience. Join them and take part in this interactive talk by getting a Google Cardboard and downloading the experience at with.in/TED.
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Magic Leap Brings Your Favorite Star Wars Characters to Life (and it's amazing)

Magic Leap Brings Your Favorite Star Wars Characters to Life (and it's amazing) | Tourism Storytelling, Social Media and Mobile | Scoop.it
Aside from utilizing a mixed reality to trick your brain into believing digital images are truly present in your room,

Via Nik Peachey
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Nik Peachey's curator insight, June 17, 12:48 AM

A look into 'mixed reality'. It's actually more interesting the the Star Wars clip makes it look.

Viljenka Savli (http://www2.arnes.si/~sopvsavl/)'s curator insight, June 21, 3:48 AM
What future holds for us :) going from VR to MR ... Amazong ideas ...
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Social Media Marketing Tips: How to Use Facebook Audience Insights to Unlock Buyer Personas - Digital Information World

Social Media Marketing Tips: How to Use Facebook Audience Insights to Unlock Buyer Personas - Digital Information World | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, June 14, 8:48 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Top 5 Apps For Your Next Social Media Contest

The Top 5 Apps For Your Next Social Media Contest | Tourism Storytelling, Social Media and Mobile | Scoop.it
Running a social media contest is a great way to build your email list and generate more engagement with customers. These apps will help you get started.

Via Kamal Bennani
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An Algorithm Wrote This Movie, and It's Somehow Amazing

An Algorithm Wrote This Movie, and It's Somehow Amazing | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 13, 1:39 AM

 

Emily Buder:  "A director's sci-fi algorithm wrote a brilliant sci-fi short film."

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You’re a Media Company. Now What?

You’re a Media Company. Now What? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Four strategies that work in this dynamic new world.
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Is storytelling the key to VR’s future?

Is storytelling the key to VR’s future? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Virtual reality may be the closest to teleportation we will ever have in our lifetime.

Via Simon Staffans
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Simon Staffans's curator insight, May 30, 8:14 AM
Thoughts from the Collision conference on storytelling driving VR
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PSFK Future of Advertising Report

Download a full version of the report at: www.psfk.com/report/future-of-advertising By examining a new class of immersive and interactive digital tools, PSFK'…
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Your Brain on Story

From the mediaX Seminar, Science Storytelling & the Power of Participation; Kendall Haven explains four major concepts from his “Story Influence Theory

Via Soraia Ferreira, Ph.D.
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