Destinations dressed up their content with holiday flair but didn’t go too overboard with tinsel and lights on Facebook, Twitter, Instagram, or YouTube.
The chart below on the Top 10 Destinations on Social Media for November 2014 contains both traditional destination marketing organizations and two park systems — Disney’s theme parks, and the U.S. National Park Service, as represented by the Department of the Interior. They’re grouped together based on how travelers experience and interact with them online rather than traditional categories that could see them listed separately.
Marketers at this year’s CES were united in their admission that the internet-of-things rush has not always prioritised the customer. Google, McDonald’s, Disney, Conde Nast and Fox shared five disruptive ways brands can harness technology to put the customer front and centre of cross-platform plans and personalise content at scale
"Take two minutes to watch this advert from IKEA. Those two minutes are guaranteed to change how you think about marketing your business. This video is more than just advertising designed to sell something, it’s a home run in brand storytelling."
Read the full article to find out more about these 10 things that Ikea did to make their story great:
Understood their customer’s worldview.Made the customer the hero.Started with his story.Changed how the customer felt and acted in the presence of their product.Understood what they are really selling.Helped us to see reflections of ourselves in the hero.Tapped into our emotions, creating a visceral connection with the brand.Created advertising that aligns with the company’s vision and brand personality.Backed up the story with the experience delivered in store and across all touchpoints with the brand.Gave potential customers something to believe in.
Skift interviewed 10 online travel agency and hotel CEOs, as well as an executive chairman to see what their companies are up to in terms of rolling out the next phase in mobile innovations. From dining reservations platform OpenTable to hotel-booker and review site TripAdvisor and La Quinta Inns & Suites, the CEOs of these companies and others are investing significant funds and people power into changing the way travellers use their smartphones and tablets to make trips more sleek and elegant. They are responding to the game-changing new ways consumers are using their mobile devices in order to provide new features and services to ease and speed various aspects of your planning and actual travel experiences. Click here to learn more about the future of consumer booking habits.