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Rescooped by Andrea Rossi from Digital Cinema - Transmedia
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After a Year of Experimentation, BitTorrent Bundle Wants to Make Artists (and Itself) Money

After a Year of Experimentation, BitTorrent Bundle Wants to Make Artists (and Itself) Money | Tourism Storytelling, Social Media and Mobile | Scoop.it
After hitting the '100 million' milestone, BitTorrent, the data transfer protocol long associated with piracy, continues to try and clear its name

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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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6 Rules for Making Movies in the VR Age

6 Rules for Making Movies in the VR Age | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, August 28, 5:14 AM


Angela Watercutter:  "Making movies for virtual reality is unlike any previous kind of filmmaking. You can’t “frame” a 360-degree shot. There are no cuts. And, weirdly enough, the characters can know you’re there."

Fausto Cantu's curator insight, August 29, 11:03 AM

6 reglas para hacer películas en tiempos de la realidad virtual

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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LA Philharmonic Brings Beethoven to the Masses with Virtual Reality

LA Philharmonic Brings Beethoven to the Masses with Virtual Reality | Tourism Storytelling, Social Media and Mobile | Scoop.it
Touring this fall, the VAN Beethoven truck will be a mobile orchestral experience, using virtual reality to deliver a LA Philharmonic performance.

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Old Spice crée une aventure dont vous êtes le héros sur Instagram

Old Spice crée une aventure dont vous êtes le héros sur Instagram | Tourism Storytelling, Social Media and Mobile | Scoop.it
Dans sa dernière campagne, la marque a utilisé les tags Instagram pour proposer une aventure de science-fiction interactive.
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Burn It Down, Start From Scratch And Build a Social Media Strategy That Works — Medium

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works — Medium | Tourism Storytelling, Social Media and Mobile | Scoop.it
There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The past seven years have been so full of mistaken beliefs, poor assumptions and outright misinformation that the time has come to reassess completely what social media is, how it works, how consumers use it and what it means for brands.

The fact is that much of the social media dogma we take as gospel has been wrong from the start. As a result, brands are wasting good money to chase irrelevant or even damaging social media outcomes, and the required improvements are not minor adjustments. In many cases, the wrong departments have hired the wrong people to do the wrong things evaluated with the wrong measures.

Together we will burn social media to the ground and rebuild it from scratch. We will do this with data. Data will provide the spark and accelerant that destroys today’s social media strategies, and data will also be the bricks and mortar to build a credible and accurate understanding of consumers’ social behaviors and the legitimate opportunities available to business.

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Jeff Domansky's curator insight, August 23, 3:40 PM

Augie Ray takes a hard look at some social media assumptions that we just shouldn't make.

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6 Lessons In Storytelling From Steven Spielberg | Newscred Blog

6 Lessons In Storytelling From Steven Spielberg | Newscred Blog | Tourism Storytelling, Social Media and Mobile | Scoop.it
We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has allowed marketers to develop truly unique content. But storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly

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Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
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The Top 10 Tools and Apps for Instagram Marketing

The Top 10 Tools and Apps for Instagram Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it

Instagram is an underutilized tool for business - only 28% of marketers currently use Instagram. With the image-based platform on the rise, now's the time to get started with Instagram marketing. These Instagram tools and apps will help you make the most of your Instagram effortts, whether it's creating captivating posts, monitoring your Instagram analytics or coverting your Instagram followers to customers. Here are the top 10 tools and apps you need to create a fool-proof Instagram marketing plan....


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Jeff Domansky's curator insight, August 24, 1:11 AM

Now's the time to get started with these Instagram tools you can use.

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Digging Deeper: Virtual Reality and Immersive Entertainment

Digging Deeper: Virtual Reality and Immersive Entertainment | Tourism Storytelling, Social Media and Mobile | Scoop.it

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Getting Started in Transmedia Storytelling - 2nd Edition

This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platfor…

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Vittorio Canavese's curator insight, August 20, 5:30 AM

222 pages, but we now should be more ...

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Huge virtual reality entertainment center debuts in Australia

Huge virtual reality entertainment center debuts in Australia | Tourism Storytelling, Social Media and Mobile | Scoop.it
A new "free-roam" gaming center in Melbourne, Australia called Zero Latency has opened to the public, designed to offer a genuinely immersive virtual reali

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Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
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A Complete Checklist for Social Media Managers (Infographic)

A Complete Checklist for Social Media Managers (Infographic) | Tourism Storytelling, Social Media and Mobile | Scoop.it
Although we know this social media checklist is not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities.

Via Bonnie Burns, massimo facchinetti
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Lorinda Forrest's curator insight, August 18, 9:54 AM

Great starting checklist - love the detox item

Carol Hancox's curator insight, August 28, 9:44 PM

effectively manage your SNS pages

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How The Collapse Of The Cable Business Model Will Bring A New Era Of Television

How The Collapse Of The Cable Business Model Will Bring A New Era Of Television | Tourism Storytelling, Social Media and Mobile | Scoop.it

Ever since the commercial Internet emerged, content has been at the center.  Bill Gates, quite famously, declared that content is king and called it the “killer app” of the Internet age.  Inspired, media executives and internet entrepreneurs alike sought to marry content and distribution to create the perfect business model.

 

The problem is, as I’ve noted before, that content is crap.  Nobody walks out of a great movie and says, “Wow! That was some great content.”  Nobody listens to content on their way to work in the morning.  We never call anything we like “content,” the term is a mere fantasy in the minds of business planners.

 

That, in essence, is why despite the predictions of digital pundits, the TV industry has continued to prosper.  Through a series of disruptions—cable, DVD and now streaming video—programing has continued to evolve.  Now, with the cable business model starting to unravel, we can expect an explosion of creative energy that will usher in a new golden age of TV....


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Jeff Domansky's curator insight, August 17, 4:48 PM

Gregg Satell looks at the new age of TV coming soon. Recommended reading. 9/10

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91 Free Twitter Tools and Apps to Fit Any Need

We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter …


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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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The Biggest Mistake Brands Make When Trying to Tell Stories

The Biggest Mistake Brands Make When Trying to Tell Stories | Tourism Storytelling, Social Media and Mobile | Scoop.it
As brand storytellers we’re trying to engage consumers and convince them to buy our products. Yes, that’s the bottom line goal. The challenge (and most often, failure) of brand storytelling is that we

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Content Marketing Tools for Blog Writing

Content Marketing Tools for Blog Writing | Tourism Storytelling, Social Media and Mobile | Scoop.it

Are you writing blog posts that (almost) nobody is reading? Are you spending hours writing the ultimate post for your startup and the only people reading or sharing it are your boss, your colleague and your parents?

 

Ever wondered why?

 

Because your content is boring.Sorry, but it’s true…..

 

Get this: There are over 2 million blog posts being written every single day. That means that the challenge isn’t writing a blog, it’s writing a blog that someone is actually going to read. It needs to be relevant, timely, colourful and well presented. You may think you already know that, but high are chances that  there are strategies and stages that you skipping over when creating your content. But do not fear. There are tools out there that can help you....


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Jeff Domansky's curator insight, August 26, 3:50 AM

5 reasons why your blogs are boring and the best content tools available to fix them.

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Oculus and film: why virtual reality is the new silver screen

Oculus and film: why virtual reality is the new silver screen | Tourism Storytelling, Social Media and Mobile | Scoop.it

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Fausto Cantu's curator insight, August 27, 8:16 AM

Porque Oculus se convertirá en la nueva pantalla de plata

Dominique Taste's curator insight, August 28, 11:28 AM

La technologie Oculus, qui appartient à Facebook, poursuit ses développements hors du jeu, vers le cinéma. Oculus Story Studio a déjà présenté 2 premiers courts métrages au festival Sundance 2015 et prépare actuellement 5 fictions qui devraient être visibles en 2016.

Our Movie Talk's curator insight, August 28, 3:03 PM

The future is now.

Rescooped by Andrea Rossi from Public Relations & Social Media Insight
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5 Questions a content marketing strategist doesn't want you to ask

5 Questions a content marketing strategist doesn't want you to ask | Tourism Storytelling, Social Media and Mobile | Scoop.it

The content marketing space is an ever-evolving environment. Staying abreast of what’s on the SEO horizon is essential to being successful on the web. As a content marketing strategist, I need to know what works now, and what hasn’t work in the past, so I can provide my clients with the most up to date recommendations that will generate the highest value.

 

In reality, I’m often the go-to resource on all things SEO for my busy clients. And sometimes, I get cringe-worthy questions about marketing practices I know my clients shouldn’t be using. To be clear: These questions aren’t unwelcome because it’s a nuisance to answer them or provide information, but because it ignites a concern that marketers are investing in content marketing for the wrong reasons.

 

Here are five questions a strategist never wants you to ask (and what they should tell you if they’re looking out for your best marketing interests!)...


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Jeff Domansky's curator insight, August 25, 2:18 AM

Well, those are tough questions and Brafton also suggests the answers.

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Dirty Secret: Social Media Analytics Are Failing Marketers | Newscred

Dirty Secret: Social Media Analytics Are Failing Marketers | Newscred | Tourism Storytelling, Social Media and Mobile | Scoop.it

“Measuring KPIs depends hugely on the client and their specific goals,” says Mangiaforte. “We also go deeper for clients, identifying and reporting on the number of influencers who participate in campaigns and breaking down their demographics to give our clients an enormous amount of intelligence about their social audience.” She completes this measurement through a mix of proprietary software and tools such as Keyhole and on-platform analytics, using this assortment of tools to, “identify influencers and measure their impact in terms of reach and engagement once we deploy them for our clients.”

It is important to consider the big picture when choosing the specific data to collect. Ask yourself, does this directly contribute to my company’s bottom line? How can we correlate brand awareness to lead generation or conversions? Once you have taken a step back to establish priorities, you can take a deeper, more informed dive into the data that matters most – ultimately, benefitting you and your team. Collecting data points for data’s sake isn’t going to solve anything....


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Jeff Domansky's curator insight, August 23, 4:12 PM

Useful tips on how to measure what matters in social marketing.

Philippe Hassel's curator insight, August 25, 9:39 AM
"Decode the Verbiage"  est aussi un frein à l'analyse...
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The Brain and The Stories We Tell: Top Reasons Why Stories Change Our Behavior

The Brain and The Stories We Tell: Top Reasons Why Stories Change Our Behavior | Tourism Storytelling, Social Media and Mobile | Scoop.it

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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | Tourism Storytelling, Social Media and Mobile | Scoop.it
This list of digital storytelling tools comes from Julie Greller's blog. It features lots of digital storytelling tools from some of the best on the Web.

Via Cindy Rudy, massimo facchinetti, Soraia Ferreira
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Cédric Mainil's curator insight, August 23, 7:21 AM

Une mine d'or !

Laurence Tranchand Granger's curator insight, August 24, 10:43 AM

Outils inédits !

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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21 Free Learning Resources for Game Developers

21 Free Learning Resources for Game Developers | Tourism Storytelling, Social Media and Mobile | Scoop.it

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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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89 Bancos de Imagens Free

89 Bancos de Imagens Free | Tourism Storytelling, Social Media and Mobile | Scoop.it
Aqui está minha coleção completa de banco de imagens grátis. Alguns comercializam fotos também, mas tem uma opção de free photos. São 89 bancos de imagens do

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Rescooped by Andrea Rossi from Content Creation, Curation, Management
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20 Amazing Writing Tools That Will Rock Your Content Marketing

20 Amazing Writing Tools That Will Rock Your Content Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it
If you’re a blogger, writer or content marketer…
You need to adapt.
New technology and on-the-go expectations from your audience have led to a growing need to ‘systemize’ your life and increase your efficiency.
The field of personal effectiveness and productivity is fueled by an increasing number of low cost (or free) software tools, available all over the world.
If you don’t adapt, you will fall behind.
The following list of writing tools dig deep into your writing habits. They will show you what resonates with your audience and help you create better, more consistent co

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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(MBASkills.IN) Overview of the 6 Principles of Influence

Overview of the 6 Principles of Influence
Andrea Rossi's insight:

* Liking:

http://www.slideshare.net/ProfessorMathur/mbaskillsin-liking-from-the-book-the-psychology-of-persuasion-by-robert-cialdini

* Social Proof:
http://www.slideshare.net/ProfessorMathur/mbaskillsin-social-proof-from-the-book-the-psychology-of-persuasion-robert-cialdini

* Commitment and Consistency:
http://www.slideshare.net/ProfessorMathur/mbaskillsin-commitment-consistency-from-influence-the-psychology-of-persuasion-robert-cialdini

* Reciprocity:

http://www.slideshare.net/ProfessorMathur/mbaskillsin-reciprocity-influence-the-psychology-of-persuasion-robert-cialdini

 

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