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Rescooped by Andrea Rossi from Digital Cinema - Transmedia
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After a Year of Experimentation, BitTorrent Bundle Wants to Make Artists (and Itself) Money

After a Year of Experimentation, BitTorrent Bundle Wants to Make Artists (and Itself) Money | Tourism Storytelling, Social Media and Mobile | Scoop.it
After hitting the '100 million' milestone, BitTorrent, the data transfer protocol long associated with piracy, continues to try and clear its name

Via Digital Cinema in Transition
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from eTourism Trends and News
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Top 10 Travel Destinations on Social Media for December 2014

Top 10 Travel Destinations on Social Media for December 2014 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Destinations dressed up their content with holiday flair but didn’t go too overboard with tinsel and lights on Facebook, Twitter, Instagram, or YouTube.

The chart below on the Top 10 Destinations on Social Media for November 2014 contains both traditional destination marketing organizations and two park systems — Disney’s theme parks, and the U.S. National Park Service, as represented by the Department of the Interior. They’re grouped together based on how travelers experience and interact with them online rather than traditional categories that could see them listed separately.

Via Roland Schegg
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Rescooped by Andrea Rossi from Personal and Corporate Branding
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40+ Social Tools for Personal Branding Success

40+ Social Tools for Personal Branding Success | Tourism Storytelling, Social Media and Mobile | Scoop.it
I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you.

Via Jeff Domansky, massimo facchinetti
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Marco Favero's curator insight, January 18, 6:27 AM

aggiungi la tua intuizione ...

Comunicologos.com's curator insight, January 18, 10:39 AM

Personal Branding

Rachel Turner Dool's curator insight, January 22, 11:40 PM

Know who you are and shout it from the rooftops!!

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5 Things Brands Can Learn From Frozen

5 Things Brands Can Learn From Frozen | Tourism Storytelling, Social Media and Mobile | Scoop.it
Frozen has proved to be the master of storytelling - but what can brands learn from the magical movie?
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Rescooped by Andrea Rossi from Content Creation, Curation, Management
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Five Content Marketing Metrics You Don’t Know But Should

Five Content Marketing Metrics You Don’t Know But Should | Tourism Storytelling, Social Media and Mobile | Scoop.it
These five content marketing metrics can act as leading indicators of your campaigns success, but unfortunately, too many companies tend to ignore them.

Via Alessandro Rea, Marco Favero, massimo facchinetti
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Explore Filmmaking: from Script to Screen — Free online course

Explore Filmmaking: from Script to Screen — Free online course | Tourism Storytelling, Social Media and Mobile | Scoop.it
Learn from award-winning filmmakers about how films get from script to screen with this course from the NFTS and BFI Film Academy.

Via Soraia Ferreira
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Rescooped by Andrea Rossi from Just Story It! Biz Storytelling
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Storytelling: How To Get People To Read Your Content -- By 300% More!

Storytelling: How To Get People To Read Your Content -- By 300% More! | Tourism Storytelling, Social Media and Mobile | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.

Via Karen Dietz
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Karen Dietz's curator insight, January 12, 2:06 PM

OK -- we all know that business storytelling can deliver impressive results. Yet it's hard to find hard numbers to support our experience. That's why I'm always on the hunt for quantified results. And we've got it here.


The author, Alex Turnbull, shares his story of doing A/B testing with a blog post. One test lead with a story, the other one did not.


Read about how it happened, the 300% increase in readers of the post with a story, and his storytelling advice for how to achieve the same results for yourself. Yahoo!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jane Dunnewold's comment, January 14, 3:16 PM
I love reading such great tips on incorporating stories - but my take is definitely how I am going to segue the advice into my workshop setting. I'm positive adding stories will help my students remember the all-important parts of what they're learning because of the opportunity I have to provide frames of reference that will make the information "real!"
Rescooped by Andrea Rossi from Digital Storytelling
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Leadership storytelling and "Circle of the 9 Muses"

#Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...


Via José Carlos
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Rescooped by Andrea Rossi from Actualité du tourisme chinois 中国游客
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Les touristes chinois hyper connectés

Les touristes chinois hyper connectés | Tourism Storytelling, Social Media and Mobile | Scoop.it
En 2013, la Chine a été le principal pays émetteur de touristes avec 98 millions de chinois à avoir voyagé autour du monde. Un chiffre qui devrait doubler d’ici 2020 selon le cabinet CLSA Asia-

Via SL
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Rescooped by Andrea Rossi from Digital Content Marketing
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Content Strategy for Compelling Messaging | Sprout Social

Content Strategy for Compelling Messaging | Sprout Social | Tourism Storytelling, Social Media and Mobile | Scoop.it
The VENT Method: a system of checks and balances that fits all aspects of branding and messaging, from content marketing to graphic design any beyond.

Via brandinmind
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Jeroen Lugtigheid's curator insight, January 13, 3:01 AM

Weer een nieuwe strategische methode rondom content in het woud aan modellen en social theorieën. Wel een interessante dus lees dit vooral eens door en pak eruit wat je kunt gebruiken. 

Rescooped by Andrea Rossi from Public Relations & Social Media Insight
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Five CES 2015 takeaways for disruptive marketers

Five CES 2015 takeaways for disruptive marketers | Tourism Storytelling, Social Media and Mobile | Scoop.it
Marketers at this year’s CES were united in their admission that the internet-of-things rush has not always prioritised the customer. Google, McDonald’s, Disney, Conde Nast and Fox shared five disruptive ways brands can harness technology to put the customer front and centre of cross-platform plans and personalise content at scale

Via Jeff Domansky
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Jeff Domansky's curator insight, January 11, 11:11 PM

Valuable insights into the disruptions ahead for marketers in the future.

Media Marketing Mgmt.'s curator insight, January 13, 4:30 PM

CES was great I will be attending every year

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5 Cool Digital Trends in 2015 for All Social Media Marketers

5 Cool Digital Trends in 2015 for All Social Media Marketers | Tourism Storytelling, Social Media and Mobile | Scoop.it
We put together a list of compelling digital trends that will shape the future of social marketing in 2015 (and beyond).
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Rescooped by Andrea Rossi from Designing design thinking driven operations
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The Mobile Internet Economy in Europe - BCG

The Connected World The Mobile Internet Economy in Europe

Via Fred Zimny
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Rescooped by Andrea Rossi from Tracking Transmedia
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A Videogame That Teaches You to Write Poetry, Even if It Intimidates You | WIRED

A Videogame That Teaches You to Write Poetry, Even if It Intimidates You | WIRED | Tourism Storytelling, Social Media and Mobile | Scoop.it
Elegy For a Dead World lets players write prose and poetry as they explore distant planets and dead civilizations.

Via siobhan-o-flynn
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Gamification Does Not Mean Playing Games

Gamification Does Not Mean Playing Games | Tourism Storytelling, Social Media and Mobile | Scoop.it

Gamification is less about games than it is about a fun-filled incentivization program. And the good news is the tools to help have been advancing quickly.


Via David W. Deeds, Kim Flintoff, blaucloud, Soraia Ferreira
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Rescooped by Andrea Rossi from Email Marketing Today and Tomorrow
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G2 Crowd announces Winter 2015 rankings of the best email marketing tools, based on user reviews

G2 Crowd announces Winter 2015 rankings of the best email marketing tools, based on user reviews | Tourism Storytelling, Social Media and Mobile | Scoop.it
Five platforms earn Leader status while Salesforce Marketing Cloud tops overall satisfaction rankings in crowdsourced report


CHICAGO, Jan.

Via massimo facchinetti
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Rescooped by Andrea Rossi from 3D animation transmedia
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Back to School Special: Transmedia, New Media, and Strategic Communication

Back to School Special: Transmedia, New Media, and Strategic Communication | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair, Fausto Cantu
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The Digital Rocking Chair's curator insight, January 14, 1:30 PM


Henry Jenkins:  "Last time, I shared with you the syllabus for my course on Cultural Studies of Communication. Today, I wanted to share the other class I am teaching this term — a class that explores contemporary forms of branding and PR strategies, for the Masters students in our Strategic Communication Program."

Rescooped by Andrea Rossi from management tourism
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One view on the top trends in travel advertising [INFOGRAPHIC]

One view on the top trends in travel advertising [INFOGRAPHIC] | Tourism Storytelling, Social Media and Mobile | Scoop.it
The fastest growth in travel advertising spend will come from social and video commercials, says recent Expedia Media Solutions/Phocuswright research.

Via luc Vandendriessche
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Rescooped by Andrea Rossi from Marketing and Lead Generation
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10 Ways Location-Based Marketing Will Evolve in 2015

10 Ways Location-Based Marketing Will Evolve in 2015 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Using technology built into today's mobile devices, marketers are finding innovative ways to reach out to customers. Here are 10 ways location-based marketing will shape business in 2015....

Via Jesús Hernández, ThePinkSalmon, massimo facchinetti
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Rescooped by Andrea Rossi from Just Story It! Biz Storytelling
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How GE Has Business Storytelling Right: You Can Do The Same

http://futureofstorytelling.org/video/mind-share/ See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrA...

Via Karen Dietz
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Karen Dietz's curator insight, January 12, 1:47 PM

This is a terrific 4.22 minute video by Beth Comstock at General Electric (GE) explaining how and why they do storytelling. GE does a masterful job at business storytelling and are a great example to follow.


GE has their heads on straight about what makes an effective business story, which Comstock goes over here. Watch this video and take notes on what they are doing. Then do the same for an awesome 2015.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

José Antônio Carlos - O Professor Pepe's curator insight, January 13, 7:13 AM

Storytelling levada a sério, por quem leva a inovação a sério. Vale a pena assistir com atenção. 

Miklos Szilagyi's curator insight, January 13, 10:07 AM

Excellente model (even an ad) for storytelling...:-)))

Rescooped by Andrea Rossi from 3D animation transmedia
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Virtual reality breathes life into immersive storytelling

Virtual reality breathes life into immersive storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair, Fausto Cantu
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The Digital Rocking Chair's curator insight, January 12, 4:22 PM


Kate Abrosimova:  "The craft of storytelling is experiencing a sea-change in its development. Putting a viewer in the event directly with the help of virtual reality technology is what journalists are likely to be doing in the next decade."

Minna Kilpeläinen's curator insight, January 12, 4:35 PM

If journalists want to raise real awareness of what is going on in the world, they can´t just offer the audience facts and images.  They also have to give possibilities to feel the reality. Nonny de la Peña´s Project Syria is a great example of it.

Mervi Rauhala's curator insight, January 13, 1:42 AM

A truly interesting project which could increase sense of empathy and understanding. 

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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The psychology of why little kids are completely obsessed with ‘Frozen’

The psychology of why little kids are completely obsessed with ‘Frozen’ | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 11, 12:45 PM


Maryam Kia-Keating and Yalda T. Uhls:  "The movie perfectly captures what it's like to be in preschool."

Maria Claudia Londoño D.'s curator insight, January 22, 5:31 PM

Don´t like the word obsessed  :(

Rescooped by Andrea Rossi from How to find and tell your story
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10 Brand Storytelling Lessons In 2 Minutes | The Story of Telling

10 Brand Storytelling Lessons In 2 Minutes | The Story of Telling | Tourism Storytelling, Social Media and Mobile | Scoop.it

"Take two minutes to watch this advert from IKEA. Those two minutes are guaranteed to change how you think about marketing your business. This video is more than just advertising designed to sell something, it’s a home run in brand storytelling."

 

Read the full article to find out more about these 10 things that Ikea did to make their story great:

 

Understood their customer’s worldview.Made the customer the hero.Started with his story.Changed how the customer felt and acted in the presence of their product.Understood what they are really selling.Helped us to see reflections of ourselves in the hero.Tapped into our emotions, creating a visceral connection with the brand.Created advertising that aligns with the company’s vision and brand personality.Backed up the story with the experience delivered in store and across all touchpoints with the brand.Gave potential customers something to believe in.

 


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, January 11, 6:09 PM

It's so much easier to adopt default thinking and lead by telling people what we do—which is why most do it.  Try breaking the routine and utilizing these tips the next time you tell your story.

Rescooped by Andrea Rossi from The Insight Files
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What top travel CEOs say about mobile booking habits

What top travel CEOs say about mobile booking habits | Tourism Storytelling, Social Media and Mobile | Scoop.it

Skift interviewed 10 online travel agency and hotel CEOs, as well as an executive chairman to see what their companies are up to in terms of rolling out the next phase in mobile innovations. From dining reservations platform OpenTable to hotel-booker and review site TripAdvisor and La Quinta Inns & Suites, the CEOs of these companies and others are investing significant funds and people power into changing the way travellers use their smartphones and tablets to make trips more sleek and elegant. They are responding to the game-changing new ways consumers are using their mobile devices in order to provide new features and services to ease and speed various aspects of your planning and actual travel experiences. Click here to learn more about the future of consumer booking habits.


Via Tourism Australia
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Rescooped by Andrea Rossi from Documentary Evolution
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TimeWave: Transmedia Lab

TimeWave: Transmedia Lab | Tourism Storytelling, Social Media and Mobile | Scoop.it
TimeWave Tipi: new international programme on digital storytelling and the fusion of art, theatre & technology. Produced by LoNyLa and J. Dakota Powell.

 

The "best of", in my opinion, is here: "Lectures  on dramatic narratives" http://bit.ly/1KwbvGI


Via mirmilla
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mirmilla's curator insight, January 10, 1:20 PM

Great online "workshop" mainly reserved for a small number of people already registered, but also useful for everyone interested in.

 

Have a look at the section <Schedule Overview> and find out lots of good resources.

 

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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TV, TiVo, OTT: How television-watching has evolved

TV, TiVo, OTT: How television-watching has evolved | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair, Soraia Ferreira
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The Digital Rocking Chair's curator insight, January 6, 1:42 PM


Elisha Hartwig:  "A timeline of the technology behind how we watch television."