As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost every marketing activity out there, with new ones popping up every week.
As helpful as such tools are, the sheer quantity available can make it overwhelming to figure out which ones you need.
This article is based on the recently published e-book, 20 Tools for Clever Marketers, including some the most popular tools used by marketers from brands such as Nike and L'Oréal.
the interactive doc is still a nascent form. Just as documentary cinema took decades to really come into its own, the interactive doc has just begun its journey. New forms of storytelling are emerging from one year to the next. Some are more likely to stand the test of time than others. Genres and subgenres are taking root and beginning to flourish. You can certainly debate the success of the interactive doc so far, but its enormous creative potential is undeniable.
Australia should brace for a horde of hungry international tourists heading down under on the back of the $40 million Restaurant Australia campaign. The well-fed and watered guests of the campaign, hosted by Tourism Australia, are now starting to spruik their foodie experiences to millions of followers worldwide. Leading the charge is three-star Michelin chef and author Eric Ripert whose 12-part series 'Avec Eric' recently premiered in the US. Six of the episodes were filmed around Australia during his visit as a guest of Tourism Australia last year. Another series partly funded by Tourism Australia is about to hit small screens in the UK. 'Jimmy's Australian Food Adventure' presented by farmer and foodie Jimmy Doherty is expected to be watched by four million British food lovers over three episodes. Focusing on the unexpected and inspirational tastes of South Australia, Western Australia and the Northern Territory, the series takes Jimmy out of the kitchen and into the natural landscape. Click here for more information.
Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.
These 9 free social media analytics tools are some of the best out there.
St. Patrick's Day began in Ireland as a serious religious event, but Irish immigrants in the U.S. helped transform it into a celebration of Irish culture that is now marked everywhere from Tokyo to Toronto.
Kantar Media vient de livrer son bilan annuel. Conclusion : 1,25 milliards d’euro ont été investis en référencement search en 2014 par les entreprises, selon la société. Parmi les plus grand investisseurs : le secteur du voyage. L’institut Kantar Media, éditeur d'une solution de stratégie média...
Dark social is digital sharing of content that is untraceable using traditional tracking methods. For example, when someone copies a URL and pastes it into a chat message or other direct communication tool such as SMS. Since analytics measures this as a direct link, there's not simple way to track its true origin. While this form of communication is not nearly as new as social media, it's far more challenging to measure the impact of digital marketing as direct communication tools proliferate. Just like face-to-face word of mouth, it's a challenge to track but worthy of the effort. According to a recent Radium One report, nearly nine in ten Internet users have shared content digitally via non-trackable means. This is a relatively consistent behaviour across demographics. Click here to view steps for leveraging dark social.
"Flash-back vidéo ! Il y a un peu plus d’un an, je vous présentais sur le blog Etourisme.info le projet #7stories. Une magnifique opération de promotion vidéo portée par les Îles Canaries qui avait réuni pour ce projet 7 réalisateurs d’envergure internationale jouissant d’une influence importante sur Vimeo afin de valoriser les paysages et les habitants des Canaries de manière originale et créative. Parmi ces réalisateurs se trouvait le réalisateur numérique français Günther Gheeraert (alias Mister Gü). Ce vidéaste de talent a récemment de nouveau été mis à contribution par une destination touristique (Terre et Côtes Basques). Sa dernière vidéo « By the Way », qui propose un magnifique voyage à travers les paysages du pays basque, est mon coup de cœur de ce mois de mars !
A découvrir également dans ce Best Of de mars, les dernières excellentes pérégrinations de Jean-Ba (Viens en Bretagne) et de Even Pim de Koel (Holland, the Original Cool).
A noter aussi la sortie des aventures cinématographiques d’Ardéchois Jones, une campagne lancée par l’Agence de Développement Touristique de l’Ardèche. N’hésitez à me dire ce que vous pensez de cette adaptation ardéchoise dans les commentaires de cet article. Pour ma part, les 2 premiers épisodes m’ont laissé assez dubitatif…"
Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.
To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.