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// 3 x 3 Basics | Transmedia Storytelling

// 3 x 3 Basics | Transmedia Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
At the International Summerschool of  the CCCLab I introduced already some years ago transmedia storytelling (TMS) as a creative way to communicate the issues of climate change. Here again and upda...

Via mirmilla
Andrea Rossi's insight:

“ …the story-universe does not limit itself to one single medium but takes advantage of the strengths of every medium to create something new out of their symbiosis.”

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mirmilla's curator insight, June 27, 2014 4:37 AM

A sprinkle to a few concepts now taken for granted

From around the web

Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Top Analytical Tools to Monitor Social Media Popularity

Top Analytical Tools to Monitor Social Media Popularity | Tourism Storytelling, Social Media and Mobile | Scoop.it
Web analytics gives data and data make decisions. With the growing importance of social media signals in determining consumer buying behavior models, business owners in the ecommerce space have truly

Via Soraia Ferreira
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12 Basic Principles of Animation in Motion Design - HOW Design

12 Basic Principles of Animation in Motion Design - HOW Design | Tourism Storytelling, Social Media and Mobile | Scoop.it
James Pannafino outlines 12 principles of animation in motion design with a collection of supporting videos.
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Rescooped by Andrea Rossi from UX Design : user experience and design thinking
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What we mean by meaning: new structural properties of information architecture #ias15

Conference session: What we mean by meaning: new structural properties of information architecture. Presented at The Information Architecture Summit 2015, Minn…

Via Mario K. Sakata, yannick grenzinger
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Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Latin America's growing appetite for digital storytelling #Transmedia

Latin America's growing appetite for digital storytelling #Transmedia | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, April 28, 8:16 PM


"Amid Latin America's flourishing digital scene, there are two hot trends – multimedia and transmedia documentaries. Argentine documentary-maker Alvaro Liuzzi takes a look at the developing genre."

Fausto Cantu's curator insight, April 29, 9:23 AM

El creciente apetito de Latinoamérica por narrativas digitales

Debbie Elicksen 's curator insight, May 1, 5:34 PM

It's a huge audience. Bigger than the rest of North America realizes.

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Virual Reality Films and Transmedia Psychology

Virual Reality Films and Transmedia Psychology | Tourism Storytelling, Social Media and Mobile | Scoop.it
Virtual reality is really taking hold of the filmmaking industry – and this fantastic TED talk by Chris Milk explains why. From virtual reality to fluid reality, check out TStoryteller’s breakdown ...

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Simon Staffans's curator insight, April 29, 3:56 AM

Interesting stuff (and links) on VR, fluid reality, transmedia etc.

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68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands | Tourism Storytelling, Social Media and Mobile | Scoop.it
If website traffic matters, these SEO tools and tips can help you make better decisions and use your marketing dollars well – Content Marketing Institute

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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Earning Our Attention: How Paid Media Helped Microsoft Boost Earned Media

Earning Our Attention: How Paid Media Helped Microsoft Boost Earned Media | Tourism Storytelling, Social Media and Mobile | Scoop.it
In today’s connected world, where consumers can use social media to immediately share their experiences and opinions with friends and followers, a key objective for advertisers can be to turn paid media into earned media. For Microsoft, this meant optimizing its TV advertising to drive social activity around its brand.

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5 New Questions for the Coming Age of Digital Storytelling (With Answers from the Digital Vanguards at TFI Interactive Day)

5 New Questions for the Coming Age of Digital Storytelling (With Answers from the Digital Vanguards at TFI Interactive Day) | Tourism Storytelling, Social Media and Mobile | Scoop.it
Liz Nord reports from the Tribeca Film Institute's third annual Interactive Day.

| POV Blog | PBS


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Writing the Future of Virtual Production Girish Balakrishnan

Writing the Future of Virtual Production Girish Balakrishnan | Tourism Storytelling, Social Media and Mobile | Scoop.it
Girish Balakrishnan is a prodigy in the virtual production field and is currently the virtual production technical director at Digital Domain

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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Vine Experiments With Expanded Storytelling At Coachella

Vine Experiments With Expanded Storytelling At Coachella | Tourism Storytelling, Social Media and Mobile | Scoop.it
This weekend, Vine debuted a channel dedicated entirely to Coachella, but did so in a very different way. Instead of opening it up to the masses of content..

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The Layman’s Guide To Virtual Reality

The Layman’s Guide To Virtual Reality | Tourism Storytelling, Social Media and Mobile | Scoop.it
So many companies, so many technologies. Who can keep it all straight? We can! Here's a plainspeak FAQ to get you up to speed.

Via siobhan-o-flynn, Fausto Cantu
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David W. Deeds's curator insight, April 13, 11:47 AM

This is an excellent introduction. 

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From Burning Man to StoryDrive: participatory festivals are the next big wave of digitisation | The Frankfurt Book Fair Blog

From Burning Man to StoryDrive: participatory festivals are the next big wave of digitisation | The Frankfurt Book Fair Blog | Tourism Storytelling, Social Media and Mobile | Scoop.it

"Today’s digital natives have grown up online and consequently consider the online world to be primary while the physical world is secondary, the exact opposite of their parents’ priorities. No matter how much the older generation moralises against this shift of world view, the younger generation will win out simply because it has become more rewarding and relevant to view the virtual world as the real one. And learning from history, there is no turning back. However this does not mean that the physical world is of no interest to the digital natives. Rather it is now viewed with a completely different set of glasses, mainly as a playground where virtual fantasies can be be staged..."


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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Children and robots work and write together

Children and robots work and write together | Tourism Storytelling, Social Media and Mobile | Scoop.it
Researchers from the Ecole Polytechnique Fédérale de Lausanne (EPFL) in Switzerland have developed a system for that encourages children and robots to learn together.

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Rescooped by Andrea Rossi from Content Creation, Curation, Management
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16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy

16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it

Being able to distinguish and put your finger on what your competitors are doing, especially when they’re outperforming you, is a huge plus. This list of individual methods will allow you to do that.


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, May 4, 2:57 AM

aggiungi la tua intuizione ...

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Pardon My Bluntness, The Future of Marketing is Screwed...But It Doesn't Have To Be - Brian Solis

Pardon My Bluntness, The Future of Marketing is Screwed...But It Doesn't Have To Be - Brian Solis | Tourism Storytelling, Social Media and Mobile | Scoop.it

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Rescooped by Andrea Rossi from Content Creation, Curation, Management
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Content Curation Tools - International Journalism Festival 2015

My personal selection of content curation tools that I like and use the most for my own work. Presented at International Journalism Festival of Perugia on Apr…

Via Juan Jesús Baño Egea, Vladimir Kukharenko, massimo facchinetti
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Marco Favero's curator insight, April 28, 3:01 PM

aggiungi la tua intuizione ...

Alessio Carciofi's curator insight, April 29, 4:21 AM

A great collection 's tool  for Content Curation Marketing by @Robin Good via @Juan Jesús Baño Egea

Rescooped by Andrea Rossi from The Insight Files
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Improving customer experiences on social media

Improving customer experiences on social media | Tourism Storytelling, Social Media and Mobile | Scoop.it

There is a reason why customer experience is so widely discussed and on top of every marketer's agenda - positive customer experiences keep customers coming back. There are many components to creating positive experiences. However, social media is often overlooked as an important aspect of a company's customer experience strategy. Social consumers are on the rise, and they expect companies to engage with them on social channels. Many consumers use social media for all aspects of customer service, from beginning to end. Notably, 67% of consumers have used a company's social media site for servicing, compared with 33% for social marketing. Furthermore, 33% of users prefer to contact brands using social media rather than the telephone. This article details tips on how to improve customer experiences on social. 


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H&M shares marketing content it knows its consumer will enjoy

H&M shares marketing content it knows its consumer will enjoy | Tourism Storytelling, Social Media and Mobile | Scoop.it

H&M shares marketing content it knows its consumer will enjoy Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media,...


Via Jeff Domansky, Soraia Ferreira
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Jeff Domansky's curator insight, April 29, 2:20 AM

H&M stays in style with curated lists on social media. This is stylish curation that works and a good example of content marketing that builds engagement and sales.

Aptaris's curator insight, April 29, 8:44 AM

What a great example of knowing your audience and giving them exactly what they want, when they want it, how they want it. Listening is the future of retail.

Mahmoud Khalifa's curator insight, May 1, 10:42 AM

http://www.akfilm.com.tr/

http://www.akfilm.com.tr/photo-production-services-istanbul-turkey/

http://www.akfilm.com.tr/photo-film-coproduction-turkey/

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Building the Perfect Content Marketing Mix

Building the Perfect Content Marketing Mix - Part II - Execution Tactics Feel like it's time to mix up your marketing playlist? While there’s a lot you could b…

Via Soraia Ferreira, Luis Costa
Andrea Rossi's insight:

Here is part I:
http://www.slideshare.net/CMI/building-the-perfect-content-marketing-mix-top-priorities-for-2015-part-1 ;

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Rescooped by Andrea Rossi from digital art and media
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55 Great Websites To Download Free Sound Effects

55 Great Websites To Download Free Sound Effects | Tourism Storytelling, Social Media and Mobile | Scoop.it
Sound effects are used to emphasize artistic or other content of films, television shows, live performance, animation, video games, music, or

Via José Carlos, Fausto Cantu
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Fausto Cantu's curator insight, April 27, 9:01 AM

55 lugares de donde descargar efectos de audio

Rescooped by Andrea Rossi from Tracking Transmedia
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Virtual reality enhances the big screen at Tribeca Film Festival

Virtual reality enhances the big screen at Tribeca Film Festival | Tourism Storytelling, Social Media and Mobile | Scoop.it
A 360-degree filming of NBC’s “Saturday Night Live” 40th Anniversary Special will allow viewers to shift the direction of the camera at will. Some have used the feature to train the camera away from performers like Jerry Seinfeld so they can ogle famous audience members like Larry David and Michael Douglas whispering to each other and fixing their hair.
“Maybe this is a little film-geeky, but VR is really challenging the language of cinema in a big way,” says Ingrid Kopp, director of interactive at the Tribeca Film Institute.
“It takes away the frame, it takes away the edits,” Kopp said. ‘This is the time when the future Martin Scorseses are going to be testing the waters and showing some of their early work in VR.”

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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Meerkat versus Periscope: Live Streaming Twitter Revolution

Meerkat versus Periscope: Live Streaming Twitter Revolution | Tourism Storytelling, Social Media and Mobile | Scoop.it

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Rescooped by Andrea Rossi from eTourism Trends and News
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How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr

How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr | Tourism Storytelling, Social Media and Mobile | Scoop.it
Any travel brand that expects to do well on social media has a strong presence on at least half of the Facebook, Instagram, Twitter, and YouTube platforms.

But how do they connect with travelers on the more tricky social networks?


Skift took a quick look at the brands that drive the highest social activity activity within the most active social sectors (as measured on SkiftIQ), and compared this to what they’re doing on image-dependent platforms like Pinterest, Vine, and Tumblr. Of the top five airline, booking sites, destinations, hotels and media brands we found that 75 percent are on Pinterest; 70 percent are on Vine; and 30 percent are on Tumblr.

Via Roland Schegg
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Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
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10 Essential Social Media Tools for Social Media Managers

10 Essential Social Media Tools for Social Media Managers | Tourism Storytelling, Social Media and Mobile | Scoop.it
Arm your social media tool box with these 10 essential social media tools that every social media manager should be using.

Via The Fish Firm, massimo facchinetti
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Marco Favero's curator insight, April 14, 2:02 AM

aggiungi la tua intuizione ...

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Packing a transmedia punch...

Packing a transmedia punch... | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 10, 3:40 PM


Transmedia NZ's Fiona Milburn takes a look at three ongoing transmedia projects using comic books to great effect.