Tourism Storytelling, Social Media and Mobile
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What’s new for agencies in 2014?

What’s new for agencies in 2014? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Last week we published our Top 100 Digital Agencies Report, detailing the who's who of those in the digital marketing industry.
Andrea Rossi's insight:
A great customer experience is the key to building customer lifetime value
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Are you ready for the next stage of virtual reality?

Are you ready for the next stage of virtual reality? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Before we can create a world that is truly indistinguishable from the real one, we will need to leave the age of virtual reality behind and enter a new era — the era of neuroreality.
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How to Develop a Content Strategy: A Start-to-Finish Guide

How to Develop a Content Strategy: A Start-to-Finish Guide | Tourism Storytelling, Social Media and Mobile | Scoop.it

The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.

 

In this post, we'll dive into why your business needs a content marketing plan and the exact steps you will need to take to create one....


Via Jeff Domansky, massimo facchinetti, Soraia Ferreira, Ph.D.
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Jeff Domansky's curator insight, September 10, 10:41 AM

Discover HubSpot's best steps, tips, and resources to develop a content strategy.

Therese Torris's curator insight, September 11, 10:04 AM
" it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong"
Couldn't agree more
 
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What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? | Tourism Storytelling, Social Media and Mobile | Scoop.it
If you've never heard of latent semantic indexing, you're not alone. Learn how this SEO tactic can take your marketing to the next level.
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3 Tools You Can Use to Create Custom Graphics for Your Website

3 Tools You Can Use to Create Custom Graphics for Your Website | Tourism Storytelling, Social Media and Mobile | Scoop.it

Images are a vital component of any website, and using the right ones can enhance both your content and design. The problem lies in finding the right graphics without resorting to the same free stock images everyone else uses.

 

If you really want to set your site apart, there’s an alternative to stock images – you can create your own. The best part is, you don’t need to be a designer to get it done. Nowadays, there are plenty of tools that can help you create stylish graphics with only a little practice, and they’re a great option if you don’t have the budget to hire a designer.

 

In this article, we’ll talk about why images are so important for any website, then we’ll introduce you to three tools that can help you create your own custom graphics. Let’s get started!...


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Jeff Domansky's curator insight, September 8, 1:13 AM

Some people think they're stuck using stock images for their designs, but you can always learn how to create custom graphics for your website. Three tools reviewed are Canva, Pixlr and PicMonkey -- I recommend each highly.

Jeff Domansky's curator insight, September 8, 1:22 AM

Some people think they're stuck using stock images for their designs, but you can always learn how to create custom graphics for your website. Three tools reviewed are Canva, Pixlr and PicMonkey -- I recommend each highly.

Crag Williams's curator insight, September 8, 7:42 AM
impressive
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27 - What is the role of the hero in a story? - StorySD

27 - What is the role of the hero in a story? - StorySD | Tourism Storytelling, Social Media and Mobile | Scoop.it
What is the role of the hero in a story? In this episode: • Steve Jobs iPhone Presentation • Recommended resource: Book Video Game Storytelling: What Every Developer Needs to Know about Narrative Techniques by Evan Skolnick At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira

Via Soraia Ferreira, Ph.D.
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SEO: 10 Things Every Small Business Should Do

SEO: 10 Things Every Small Business Should Do | Tourism Storytelling, Social Media and Mobile | Scoop.it
Search engine optimisation isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To…

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Analysis of character construction in transmedia advertising narrative

Analysis of character construction in transmedia advertising narrative | Tourism Storytelling, Social Media and Mobile | Scoop.it
Analysis of character construction in #transmedia #advertising narrative http://bit.ly

Via Emmanuel Bethoux, Soraia Ferreira, Ph.D.
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A Guide to Creating Content for Every Stage of Your Marketing Funnel

A Guide to Creating Content for Every Stage of Your Marketing Funnel | Tourism Storytelling, Social Media and Mobile | Scoop.it
A well-designed marketing funnel turns your site’s visitors into customers. The better you can improve that funnel, the better your profits will be.

Via Os Ishmael, massimo facchinetti, Stefano Principato
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Marc Kneepkens's curator insight, July 10, 1:10 PM

Watch this information, your results will go up either dramatically or incrementally... 

David Stapleton's curator insight, July 12, 12:53 AM
Whats best for business
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How to Engage Millennials on Facebook and Instagram 

How to Engage Millennials on Facebook and Instagram  | Tourism Storytelling, Social Media and Mobile | Scoop.it
Trying to reach the 18- to 34-year-olds in your customer base? Discover which Facebook and Instagram features help you reach and engage with Millennials.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, June 17, 9:35 AM

To reach millenials on Facebook and Instagram, Mari Smith suggests that you use disappearing messages, stream live video, apply augmented reality filters to entertain, add a Jobs tab on your Facebook page to attract millennial employees.

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15 Ways To Increase Engagement Without Being Too Self-Promotional

15 Ways To Increase Engagement Without Being Too Self-Promotional | Tourism Storytelling, Social Media and Mobile | Scoop.it
Create value for your customers.

Via Daniel Watson, massimo facchinetti
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Daniel Watson's curator insight, June 20, 3:35 AM

 

Many businesses promoting their products or services online, make the common mistake of over-promoting themselves and their offerings, and wonder why they do not get the engagement they expect from their target audience. The evergreen 80/20 rule applies in this situation as everywhere else; 80% of published content not about you, and no more than 20% promotional content spruiking yourself or your products or services. This tip is just one of 15 provided in this article, that should prove useful to any business not receiving the engagement they expect, from their content marketing endeavours.

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Rise of the machines: who is the ‘internet of things’ good for?

Rise of the machines: who is the ‘internet of things’ good for? | Tourism Storytelling, Social Media and Mobile | Scoop.it
The long read: Interconnected technology is now an inescapable reality – ordering our shopping, monitoring our cities and sucking up vast amounts of data along the way. The promise is that it will benefit us all – but how can it?

Via Ana Cristina Pratas, massimo facchinetti
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How airlines can connect destination content to bookings

How airlines can connect destination content to bookings | Tourism Storytelling, Social Media and Mobile | Scoop.it
Time is precious, meaning it needs to be used in a worthwhile way - not least when it comes looking for ideas for a trip.

Via Wendy Forbes
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How to Build a Social Media Marketing Funnel for Bloggers  

How to Build a Social Media Marketing Funnel for Bloggers   | Tourism Storytelling, Social Media and Mobile | Scoop.it
Are you using your blog for business? Discover how to use blog posts to create social media content at every stage of your marketing funnel.

Via Stefano Principato
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5 Prime Examples Of Brands Who Use Their Blogs To Increase Business

5 Prime Examples Of Brands Who Use Their Blogs To Increase Business | Tourism Storytelling, Social Media and Mobile | Scoop.it
Blogging is one of the most effective ways to drive new sales and revenue for your business. Here are five brands who are blogging brilliantly.

Via Sergio Prior
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The rise of personal assistants

The rise of personal assistants | Tourism Storytelling, Social Media and Mobile | Scoop.it
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.
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What is SEO in 2017? How It's Changed, and Where We Are Now

What is SEO in 2017? How It's Changed, and Where We Are Now | Tourism Storytelling, Social Media and Mobile | Scoop.it

Welcome to a new era of search -- we're here, now. Find out how that answers the question, "What Is SEO today?"


Via Sergio Prior
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How to Do a Social Media Audit

How to Do a Social Media Audit | Tourism Storytelling, Social Media and Mobile | Scoop.it
If you’re looking to conduct a social media audit, know that you are ahead of many businesses when it comes to social media governance. As you probably already know, protecting your business from b…

Via Stefano Principato
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An Epic Guide For Creating Social Media Visuals

An Epic Guide For Creating Social Media Visuals | Tourism Storytelling, Social Media and Mobile | Scoop.it
You’ve likely heard before that 65 percent of people are visual learners and 90 percent of the information we absorb is visual.

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Elizabeth Hutchinson's curator insight, September 8, 1:13 AM
Something to consider when posting social content. 
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August Social Media News: Facebook Watch, YouTube Messaging & More

August Social Media News: Facebook Watch, YouTube Messaging & More | Tourism Storytelling, Social Media and Mobile | Scoop.it

Catch up on what happened in social media news this month -- from Facebook's continuing push into video content to new capabilities on Instagram and Pinterest.


Via Sergio Prior
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How to Write a News Release in the Modern Age of Journalism

How to Write a News Release in the Modern Age of Journalism | Tourism Storytelling, Social Media and Mobile | Scoop.it
The past decade has brought many changes to the journalistic scene. Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. D…

Via Stefano Principato
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Content Writing Tips: 5 Ways to Become a Better Researcher

Content Writing Tips: 5 Ways to Become a Better Researcher | Tourism Storytelling, Social Media and Mobile | Scoop.it
It’s a given that solid research skills are critical to successful content development. With that in mind, we did some research to learn how to do it better. Here’s what we found out: 1. Always b…

Via Stefano Principato, massimo facchinetti
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How a Top Consultant for Google, Disney, and IBM uses Email Marketing

How a Top Consultant for Google, Disney, and IBM uses Email Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it

When it comes to email marketing, Chris Brogan literally owns a day of the week.

The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend.

And what's most fascinating is that Brogan's approach to email marketing isn't one many would consider emulating, let alone on the scale he does each week. Also, his views on the size of one's email list seem to go against what many consider the Holy Grail of email marketing - the bigger the list, the better the results.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 21, 11:45 PM

Chris Brogan's unconventional email approach and tips for the rest of us..

Everett Bowes's curator insight, June 24, 5:04 PM

Chris Brogan's unconventional email approach and tips for the rest of us..

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Les 4 principaux thèmes du storytelling du tourisme

Les 4 principaux thèmes du storytelling du tourisme | Tourism Storytelling, Social Media and Mobile | Scoop.it

Le storytelling permet de capter l’attention des visiteurs en créant de l’émotion en parlant d'une destination, d'une aventure, d'un acteur du tourisme.


Via Murice Rodolphe, Eve-Line Boulle
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Eve-Line Boulle's curator insight, June 19, 9:50 AM
"Le storytelling est une méthode de communication construite à partir d’une structure narrative du discours qui s’apparente à celle des contes, des récits. Ce mode de communication consiste à « raconter une histoire » et convient à tous les produits et services et plus particulièrement dans le secteur du tourisme."
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The Big Top: A New SEO and Content Marketing Model | TopRank

The Big Top: A New SEO and Content Marketing Model | TopRank | Tourism Storytelling, Social Media and Mobile | Scoop.it
Learn how to create an SEO-driven content marketing “big tent,” with tentpole content supported by smaller “stakes” to create a solid structure.

Via Jessica Kelly
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Jessica Kelly's curator insight, June 8, 1:30 PM
"Come one, come all!" What marketer doesn't want that? :)
urinehilarious's comment, June 9, 12:40 AM
Extremely good...!!
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Interactive Content Fuels Customer Experiences [Research] - CMI

Interactive Content Fuels Customer Experiences [Research] - CMI | Tourism Storytelling, Social Media and Mobile | Scoop.it
Discover the latest research on interactive content and marketing, including the top reason for using it – Content Marketing Institute

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, June 8, 4:28 PM

Surprised that it is used at all during BOFU.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing