Tourism Storytelling, Social Media and Mobile
2.5K views | +0 today
Follow
 
Rescooped by Andrea Rossi from Public Relations & Social Marketing Insight
onto Tourism Storytelling, Social Media and Mobile
Scoop.it!

16 Social Media Pinterest Boards You Should Be Following

16 Social Media Pinterest Boards You Should Be Following | Tourism Storytelling, Social Media and Mobile | Scoop.it

Pinterest is more than just cats, memes and recipes. It's also a fantastic resource for discovering and curating social media content.Chad On shares 16 of the best social media Pinterest boards you should be following. It's a useful resource.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 23, 2014 1:22 AM
Do follow these suggested social media Pinterest leaders.
Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
Your new post is loading...
Your new post is loading...
Rescooped by Andrea Rossi from SocialMoMojo Web
Scoop.it!

How to Create Content for Every Stage of the Buyer's Journey

How to Create Content for Every Stage of the Buyer's Journey | Tourism Storytelling, Social Media and Mobile | Scoop.it
How to build content that takes your audience through each stage of the buyers journey and answers their key buying questions.

Via Jessica Kelly
more...
Jessica Kelly's curator insight, October 18, 2:53 PM
Glad I found this given it's nearly a month old. Great infographic and great detailed text!
Rescooped by Andrea Rossi from Content Creation, Curation, Management
Scoop.it!

A Perfect Blog Post

A Perfect Blog Post | Tourism Storytelling, Social Media and Mobile | Scoop.it
Some people think blogging is easy: Write it and it will be read. If you’ve ever written a blog post, you know that’s not true, and it’s hard to craft a post people will read and share. This infographic will help you put together a share-worthy post.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Andrea Rossi from Content Marketing & Content Strategy
Scoop.it!

How to Benefit From Twitter: A Guide to Real-Time Engagement

How to Benefit From Twitter: A Guide to Real-Time Engagement | Tourism Storytelling, Social Media and Mobile | Scoop.it
Why are you including social media as part of your overall marketing strategy? Is it for generating leads? Are you building brand awareness or influence? Whichever goal you might have, there’s one…

Via Stefano Principato
more...
No comment yet.
Rescooped by Andrea Rossi from SocialMoMojo Web
Scoop.it!

Blockchain Might Lead the Next Social Media Revolution

Blockchain Might Lead the Next Social Media Revolution | Tourism Storytelling, Social Media and Mobile | Scoop.it
How Blockchain can heal social networks.

Via Jessica Kelly
more...
Jessica Kelly's curator insight, October 17, 2:22 PM
The cure to our social (media) ills?
Rescooped by Andrea Rossi from Social Media Marketing Does Not Replace SEO
Scoop.it!

A brief overview of social listening for small and personal brands: benefits, tools, and tips

A brief overview of social listening for small and personal brands: benefits, tools, and tips | Tourism Storytelling, Social Media and Mobile | Scoop.it
Hello Cendrine, I wanted to send a quick note to thank you for mentioning our company on your blog. Much appreciated, XXXX

Via Cendrine Marrouat - cendrinemarrouat.com, Angela Watkins
Andrea Rossi's insight:
more...
No comment yet.
Rescooped by Andrea Rossi from Web Marketing and Social Media
Scoop.it!

5 Prime Examples Of Brands Who Use Their Blogs To Increase Business

5 Prime Examples Of Brands Who Use Their Blogs To Increase Business | Tourism Storytelling, Social Media and Mobile | Scoop.it
Blogging is one of the most effective ways to drive new sales and revenue for your business. Here are five brands who are blogging brilliantly.

Via Sergio Prior
more...
No comment yet.
Scooped by Andrea Rossi
Scoop.it!

The rise of personal assistants

The rise of personal assistants | Tourism Storytelling, Social Media and Mobile | Scoop.it
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.
more...
No comment yet.
Rescooped by Andrea Rossi from Web Marketing and Social Media
Scoop.it!

What is SEO in 2017? How It's Changed, and Where We Are Now

What is SEO in 2017? How It's Changed, and Where We Are Now | Tourism Storytelling, Social Media and Mobile | Scoop.it

Welcome to a new era of search -- we're here, now. Find out how that answers the question, "What Is SEO today?"


Via Sergio Prior
more...
No comment yet.
Rescooped by Andrea Rossi from Content Marketing & Content Strategy
Scoop.it!

How to Do a Social Media Audit

How to Do a Social Media Audit | Tourism Storytelling, Social Media and Mobile | Scoop.it
If you’re looking to conduct a social media audit, know that you are ahead of many businesses when it comes to social media governance. As you probably already know, protecting your business from b…

Via Stefano Principato
more...
No comment yet.
Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
Scoop.it!

An Epic Guide For Creating Social Media Visuals

An Epic Guide For Creating Social Media Visuals | Tourism Storytelling, Social Media and Mobile | Scoop.it
You’ve likely heard before that 65 percent of people are visual learners and 90 percent of the information we absorb is visual.

Via massimo facchinetti
more...
Elizabeth Hutchinson's curator insight, September 8, 1:13 AM
Something to consider when posting social content. 
Rescooped by Andrea Rossi from Web Marketing and Social Media
Scoop.it!

August Social Media News: Facebook Watch, YouTube Messaging & More

August Social Media News: Facebook Watch, YouTube Messaging & More | Tourism Storytelling, Social Media and Mobile | Scoop.it

Catch up on what happened in social media news this month -- from Facebook's continuing push into video content to new capabilities on Instagram and Pinterest.


Via Sergio Prior
more...
No comment yet.
Rescooped by Andrea Rossi from Content Marketing & Content Strategy
Scoop.it!

How to Write a News Release in the Modern Age of Journalism

How to Write a News Release in the Modern Age of Journalism | Tourism Storytelling, Social Media and Mobile | Scoop.it
The past decade has brought many changes to the journalistic scene. Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. D…

Via Stefano Principato
more...
No comment yet.
Rescooped by Andrea Rossi from Content Creation, Curation, Management
Scoop.it!

Content Writing Tips: 5 Ways to Become a Better Researcher

Content Writing Tips: 5 Ways to Become a Better Researcher | Tourism Storytelling, Social Media and Mobile | Scoop.it
It’s a given that solid research skills are critical to successful content development. With that in mind, we did some research to learn how to do it better. Here’s what we found out: 1. Always b…

Via Stefano Principato, massimo facchinetti
more...
No comment yet.
Rescooped by Andrea Rossi from Public Relations & Social Marketing Insight
Scoop.it!

10 Video Marketing Metrics to Help Establish ROI | 60 Second Marketer @AskJamieTurner

10 Video Marketing Metrics to Help Establish ROI | 60 Second Marketer @AskJamieTurner | Tourism Storytelling, Social Media and Mobile | Scoop.it

For digital marketers, video represents a unique opportunity. Brand films don’t only attract and hold attentions far better than written or image based content, they also encourage a deeper and more meaningful engagement with audiences. With YouTube democratising the playing field, businesses big and small have the opportunity to grow huge audiences online.

 

When it comes to consumer engagement though, YouTube is only the tip of the iceberg. Social video gains a staggering 1200% more shares than text and image based content combined. Just look at this screenshot from Sprout Social’s Facebook stats to see how video puts other social content types in the shade.

 

Of course, video can be a tricky thing to pin down when it comes to ROI. Unlike search engine optimisation and paid advertising, video’s effects aren’t as easily trackable online and, along with the continuing misconception that it is prohibitively expensive, it’s perhaps no wonder that so many smaller companies are still resisting video.

 

Naturally, as a video marketer myself, I’d like to address these concerns, so in this article for the 60 Second Marketer, I’m going to walk you through the most common video marketing metrics to factors into your content strategy when establishing your goals and KPIs....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, Today, 1:08 AM

Valuable video marketing tips from Jamie Turner..

Rescooped by Andrea Rossi from Public Relations & Social Marketing Insight
Scoop.it!

ICFJ: Newsrooms Around the World Are Falling Behind in Digital Era - MediaShift

ICFJ: Newsrooms Around the World Are Falling Behind in Digital Era - MediaShift | Tourism Storytelling, Social Media and Mobile | Scoop.it

Despite great strides, journalists around the world are not keeping pace with the transformations of the digital era. That is the conclusion of the first-ever global study on how news media are adopting new technologies, conducted by the International Center for Journalists (ICFJ).

 

Against this background of immense challenges for the news industry, there is some good news: Digital news is making tremendous headway worldwide.

 

The journalism community has long discussed how the digital revolution is impacting news media. Our study, The State of Technology in Global Newsrooms, focuses on a missing link in this debate: What technologies are journalists around the world using and how?

 

We conducted the survey in 12 languages, and heard from more than 2,700 newsroom managers and journalists from 130 countries. This massive response identifies specific challenges the industry faces: a technology gap, unmet training needs, lack of audience engagement, concerns about building trust, an information security shortfall, and new revenue streams. The study also identifies the digital leaders and laggards....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 17, 10:09 AM

This piece is co-authored by Sharon Moshavi and Fatima Bahja. Despite great strides, journalists around the world are not keeping pace with the transformations of the digital era.

Rescooped by Andrea Rossi from Content Creation, Curation, Management
Scoop.it!

The Periodic Table of Link Building

The Periodic Table of Link Building | Tourism Storytelling, Social Media and Mobile | Scoop.it
As a small business owner or marketing specialist it will come as no shock to learn that your website has a better chance of ranking well in search engines depending on a quartet of SEO factors: thos…

Via Stefano Principato, massimo facchinetti
more...
No comment yet.
Rescooped by Andrea Rossi from Social Media Marketing Does Not Replace SEO
Scoop.it!

Content Marketing: The Definitive Guide

Content Marketing: The Definitive Guide | Tourism Storytelling, Social Media and Mobile | Scoop.it
Content marketing is the one of the highest impact forms of marketing today. You can use it to automate your lead generation and boost your sales and profits.In fact, according to the Content Marketing Institute, “
Via Jeff Domansky, Angela Watkins
more...
Jeff Domansky's curator insight, October 16, 10:52 AM
Content Marketing: The Definitive Guide is a useful resource for new marketers and small biz.
Daniel Watson's curator insight, October 16, 7:25 PM

 

Content marketing has become a key plank, in the arsenal of any business, looking to improve its online lead generation outcomes. More and more businesses, are now looking to content marketing as a means to grow their authority in the online arena, and boost their sales and profits. This guide is comprehensive, and will help anyone commencing the process of fully embracing content marketing, as a key lead generation strategy.

John Sean's curator insight, October 18, 7:22 AM
Content marketing also needs to look into cloud computing.
Scooped by Andrea Rossi
Scoop.it!

Are you ready for the next stage of virtual reality?

Are you ready for the next stage of virtual reality? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Before we can create a world that is truly indistinguishable from the real one, we will need to leave the age of virtual reality behind and enter a new era — the era of neuroreality.
more...
No comment yet.
Rescooped by Andrea Rossi from Transmedia Storytelling for Business
Scoop.it!

How to Develop a Content Strategy: A Start-to-Finish Guide

How to Develop a Content Strategy: A Start-to-Finish Guide | Tourism Storytelling, Social Media and Mobile | Scoop.it

The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.

 

In this post, we'll dive into why your business needs a content marketing plan and the exact steps you will need to take to create one....


Via Jeff Domansky, massimo facchinetti, Soraia Ferreira, Ph.D.
more...
Jeff Domansky's curator insight, September 10, 10:41 AM

Discover HubSpot's best steps, tips, and resources to develop a content strategy.

Therese Torris's curator insight, September 11, 10:04 AM
" it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong"
Couldn't agree more
 
Scooped by Andrea Rossi
Scoop.it!

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? | Tourism Storytelling, Social Media and Mobile | Scoop.it
If you've never heard of latent semantic indexing, you're not alone. Learn how this SEO tactic can take your marketing to the next level.
more...
No comment yet.
Rescooped by Andrea Rossi from Public Relations & Social Marketing Insight
Scoop.it!

3 Tools You Can Use to Create Custom Graphics for Your Website

3 Tools You Can Use to Create Custom Graphics for Your Website | Tourism Storytelling, Social Media and Mobile | Scoop.it

Images are a vital component of any website, and using the right ones can enhance both your content and design. The problem lies in finding the right graphics without resorting to the same free stock images everyone else uses.

 

If you really want to set your site apart, there’s an alternative to stock images – you can create your own. The best part is, you don’t need to be a designer to get it done. Nowadays, there are plenty of tools that can help you create stylish graphics with only a little practice, and they’re a great option if you don’t have the budget to hire a designer.

 

In this article, we’ll talk about why images are so important for any website, then we’ll introduce you to three tools that can help you create your own custom graphics. Let’s get started!...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 8, 1:13 AM

Some people think they're stuck using stock images for their designs, but you can always learn how to create custom graphics for your website. Three tools reviewed are Canva, Pixlr and PicMonkey -- I recommend each highly.

Jeff Domansky's curator insight, September 8, 1:22 AM

Some people think they're stuck using stock images for their designs, but you can always learn how to create custom graphics for your website. Three tools reviewed are Canva, Pixlr and PicMonkey -- I recommend each highly.

Crag Williams's curator insight, September 8, 7:42 AM
impressive
Rescooped by Andrea Rossi from Transmedia Storytelling for Business
Scoop.it!

27 - What is the role of the hero in a story? - StorySD

27 - What is the role of the hero in a story? - StorySD | Tourism Storytelling, Social Media and Mobile | Scoop.it
What is the role of the hero in a story? In this episode: • Steve Jobs iPhone Presentation • Recommended resource: Book Video Game Storytelling: What Every Developer Needs to Know about Narrative Techniques by Evan Skolnick At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira

Via Soraia Ferreira, Ph.D.
more...
No comment yet.
Rescooped by Andrea Rossi from Content Creation, Curation, Management
Scoop.it!

SEO: 10 Things Every Small Business Should Do

SEO: 10 Things Every Small Business Should Do | Tourism Storytelling, Social Media and Mobile | Scoop.it
Search engine optimisation isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To…

Via massimo facchinetti
more...
No comment yet.
Rescooped by Andrea Rossi from Transmedia Storytelling for Business
Scoop.it!

Analysis of character construction in transmedia advertising narrative

Analysis of character construction in transmedia advertising narrative | Tourism Storytelling, Social Media and Mobile | Scoop.it
Analysis of character construction in #transmedia #advertising narrative http://bit.ly

Via Emmanuel Bethoux, Soraia Ferreira, Ph.D.
more...
No comment yet.
Rescooped by Andrea Rossi from Content Marketing & Content Strategy
Scoop.it!

A Guide to Creating Content for Every Stage of Your Marketing Funnel

A Guide to Creating Content for Every Stage of Your Marketing Funnel | Tourism Storytelling, Social Media and Mobile | Scoop.it
A well-designed marketing funnel turns your site’s visitors into customers. The better you can improve that funnel, the better your profits will be.

Via Os Ishmael, massimo facchinetti, Stefano Principato
more...
Marc Kneepkens's curator insight, July 10, 1:10 PM

Watch this information, your results will go up either dramatically or incrementally... 

David Stapleton's curator insight, July 12, 12:53 AM
Whats best for business