Tourism Storytelling, Social Media and Mobile
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Real-Life Diagon Alley Is A Harry Potter Nerd's Dream Come True

Real-Life Diagon Alley Is A Harry Potter Nerd's Dream Come True | Tourism Storytelling, Social Media and Mobile | Scoop.it
Diagon Alley won't officially open until July 8, but the first photos of Universal's new expansion of the Harry Potter Wizarding World show details that may as well put you inside the Leaky Cauldron. The theme park's Diagon Alley features the pub -- ...

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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Storytelling and Social Change: A Strategy Guide

Storytelling and Social Change: A Strategy Guide | Tourism Storytelling, Social Media and Mobile | Scoop.it

"The guide [below] is for organizers, organizations, activists, artists, storytellers, social entrepreneurs, and anyone else who wants to create positive social change.

The guide is bookended by an introduction and an afterword. In between, you’ll find thirty-two short chapters divided into four color-coded sections. The strategy section is about how to use storytelling to best effect in service of your cause. The storytelling section offers ideas on how to tell a good story. The methods section covers some techniques in storytelling. And the structure section looks at practical questions of how to incorporate storytelling into your everyday work."


| Working Narratives


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mirmilla's curator insight, June 14, 11:48 AM
It seems well done, check it out
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Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday

Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday | Tourism Storytelling, Social Media and Mobile | Scoop.it
The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable traffic to your site.
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2016 Internet Trends Report

The 2016 edition of Mary Meeker's annual Internet Trends report.

 


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Kenneth Mikkelsen's curator insight, June 6, 6:41 AM

Watch Mary Meeker's presentation of the Internet Trends at the Code Conference 2016 here

 

Some highlights from the presentation:

 
  • There are now about 3 billion global internet users, but user growth is stalling at about 9% year-on-year.
  • But internet use in India is skyrocketing—it’s now the second-largest market behind China, passing the US, with over 277 million users.
  • Smartphone sales are slowing, as is the yearly growth in the number of smartphone users, down to 21% from 31% last year.
  • Internet advertising in the US has grown by about 20% since last year, reaching $60 billion—two-thirds of that growth has come from an increase in spending on mobile ads.
  • Facebook’s yearly advertising revenue (up 59%) grew much more than Google’s (18%) last year.
  • Online video ads are ineffective: 81% of people surveyed mute video ads, 62% are annoyed by pre-roll ads, and 92% have considered using ad-blocking software.
  • Internet sales have increased from less than 2% of all retail sales in the US in 2000 to about 10% in 2015.
  • But there’s still some room to grow in real life too: Online glasses store Warby Parker now makes more money per square foot in its US retail stores than Tiffany’s or Michael Kors.
  • The time it takes retailers to get to $100 million in online sales is shrinking. It took Nike 14 years from the time its retail site launched, compared to nine years for Lululemon, and eight year for Under Armour.
  • The rising Snapchat generation: Millennials communicate with text, but Generation Z prefers to communicate with images.
  • The average Snapchat user plays with sponsored lenses for 20 seconds.
  • Brand power in Facebook Live: When “Chewbacca mom” mentioned retailer Kohl’s twice in her viral video, the store’s app shot to the top of the downloads chart on the US iOS App Store.
  • There are now over 3 billion images shared daily between Snapchat, Facebook, Facebook Messenger, Instagram, and WhatsApp—all but one of which are owned by Facebook.
  • 55% of Pinterest users use the site to find products they want to buy.
  • Messaging apps are moving from simple text tools to communicate with friends to platforms for commerce.
  • There are 10 million business accounts on WeChat, and about 80% of all users follow one.
  • Generation Y is the first generation to prefer chatting over the web or social media to talk to businesses, rather than over the phone.
  • Computer recognition of speech has gone from about 70% to 90% accuracy in the last five years.
  • 65% of US smartphone owners now use a voice assistant.
  • By 2020, at least 50% of all searches online will be through voice or image search, according to Baidu’s chief scientist Andrew Ng.
  • Only about 5% of US Amazon customers own an Amazon Echo—fewer than those that own a Fire TV streaming device.
  • It’s time for self-driving cars: The average urban US worker spends about 42 hours a year sitting in delays on their commute, and the average person’s car is only in use about 4% of the time.
  • Millennials don’t drive like their parents did: Only 77% of 16-44 year-olds have their licenses in the US today, compared with 92% in 1982.
  • 71% of the time spent on mobile in China is divided between properties owned by three companies: Tencent, Alibaba, and Baidu.
  • 31% of Chinese WeChat users purchase something from retailers though the chat app.
  • About 70% of the roughly 6.3 billion on-demand rides requested around the world in the first quarter of 2016 were requested in China.
  • There’s been a 263% increase in the last three years of non-technology companies acquiring and investing in tech companies, such as GM buying Cruise Automation, and Fox Sports investing in DraftKings.

 

Walter Gassenferth's curator insight, June 8, 7:19 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
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10 Excellent Examples of Video Marketing on Facebook

10 Excellent Examples of Video Marketing on Facebook | Tourism Storytelling, Social Media and Mobile | Scoop.it
Check out these 10 examples of excellent video marketing campaigns on Facebook.

Via Kamal Bennani
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11 Mind-Blowing Copywriting Hacks To Improve Your Website

11 Mind-Blowing Copywriting Hacks To Improve Your Website | Tourism Storytelling, Social Media and Mobile | Scoop.it
Words can dictate the success or failure of any brand in any market. These highly-actionable copywriting hacks will help you improve your website right now.
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How the story transforms the teller | Donald Davis | TEDxCharlottesville

This talk was given at a local TEDx event, produced independently of the TED Conferences. Storyteller Donald Davis was born in a Southern Appalachia

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10 reasons why Dynamic Ads for Travel from Facebook heralds a new era of travel marketing - Tnooz

10 reasons why Dynamic Ads for Travel from Facebook heralds a new era of travel marketing - Tnooz | Tourism Storytelling, Social Media and Mobile | Scoop.it
This week Facebook has launched Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers.

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Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning

Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning | Tourism Storytelling, Social Media and Mobile | Scoop.it
Brain maps constructed by MRI show that language meaning is distributed throughout the brain's outer layer. And it turns out that different people organize language in similar ways.

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Karen Dietz's curator insight, May 9, 12:10 PM

OK -- forget the old model of right and left brain functions. The latest research on language and the brain show that different areas our brains light up around different words and their meanings. Even more interesting, the same activity around words and meanings shows up in similar patterns between people.

 

The implications for storytelling are that even though we've always said people interpret a story in their own way, this article suggests that a group of people could interpret a story similarly. 

 

We've known this to be true, and now neuroscience is validating our experiences. True, the sample in this study is small, and lots more work needs to happen here. But it's a start!

 

Enjoy reading this short post.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Podcast: The social impact of virtual reality

Podcast: The social impact of virtual reality | Tourism Storytelling, Social Media and Mobile | Scoop.it
Jason Perlow speaks with the CEO of Sensics on the potential impact of VR and AR technologies on the human brain.

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Gary Hayes's curator insight, May 5, 7:13 PM
Quote "This feels also a lot more real than video games. Not just from an addiction perspective, but virtual reality affects centers of the brain that are completely different than in how we respond to video games. There's more of a sense of you are experiencing the real thing."
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10 examples of great travel marketing campaigns

10 examples of great travel marketing campaigns | Tourism Storytelling, Social Media and Mobile | Scoop.it
Great marketing creative is always popular on the Econsultancy blog.
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IBM's real-life Sword Art Online: The Beginning #SAOtheBeginning

IBM's real-life Sword Art Online: The Beginning #SAOtheBeginning | Tourism Storytelling, Social Media and Mobile | Scoop.it
After a 3D body scan, VRMMO gamers are transformed into avatars of themselves that live inside "Sword Art Online" for a real life virtual reality experience.
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Your Media Business Will Not Be Saved

Your Media Business Will Not Be Saved | Tourism Storytelling, Social Media and Mobile | Scoop.it
Video will not save your media business. Nor will bots, newsletters, or Slack integration.
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5 Tips to Make Your Marketing Experiences More Personalized

5 Tips to Make Your Marketing Experiences More Personalized | Tourism Storytelling, Social Media and Mobile | Scoop.it
Are you thinking to personalize your marketing experience? Here is a good 5 ideas that can help to personalize it for the target audience.

Via Soraia Ferreira, Ph.D.
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An Algorithm Wrote This Movie, and It's Somehow Amazing

An Algorithm Wrote This Movie, and It's Somehow Amazing | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, June 13, 1:39 AM

 

Emily Buder:  "A director's sci-fi algorithm wrote a brilliant sci-fi short film."

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You’re a Media Company. Now What?

You’re a Media Company. Now What? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Four strategies that work in this dynamic new world.
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Is storytelling the key to VR’s future?

Is storytelling the key to VR’s future? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Virtual reality may be the closest to teleportation we will ever have in our lifetime.

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Simon Staffans's curator insight, May 30, 8:14 AM
Thoughts from the Collision conference on storytelling driving VR
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PSFK Future of Advertising Report

Download a full version of the report at: www.psfk.com/report/future-of-advertising By examining a new class of immersive and interactive digital tools, PSFK'…
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Your Brain on Story

From the mediaX Seminar, Science Storytelling & the Power of Participation; Kendall Haven explains four major concepts from his “Story Influence Theory

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The Periodic Table of Storytelling

The Periodic Table of Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
The basic building blocks of storytelling. Which elements will you recognize?

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Captain America: Civil War, Fandom, and the Viewing Experience

Captain America: Civil War, Fandom, and the Viewing Experience | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, May 17, 5:30 AM

 

Christy Admiraal:  "There’s no question that anyone who considers himself or herself part of a fandom will have a different read on a piece of media from someone on the outside—whether it’s due to taking in all supplemental material, shipping a certain pairing, participating in fan theorizing, or some combination thereof—but exactly how does their experience differ from a reader or regular viewer who’s never dived any deeper into non-canonical material?"

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14 Sites to Ignite Your Content Marketing

14 Sites to Ignite Your Content Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it
Looking to heat up your content marketing and distribution? These 14 sites can help your SaaS, Ecommerce, or online business drive the inbound traffic that it needs to build its reputation and get the highest ROI on your content.

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Reasons Why Content Marketing Was Made for Millennials

Reasons Why Content Marketing Was Made for Millennials | Tourism Storytelling, Social Media and Mobile | Scoop.it
Millennial without his/her device is probably very uncomfortable, maybe a little panicky. This is good news for a content marketer who depends upon his/her
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Publishers Are Going All-In With VR

Publishers Are Going All-In With VR | Tourism Storytelling, Social Media and Mobile | Scoop.it
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.

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Karen Dietz's curator insight, May 2, 6:43 PM

Get ready -- virtual reality storytelling is going mainstream. Here's an article hot off the press from Ad Week.

 

As the author Lauren Johnson says, "But with Facebook and YouTube building 360-degree videos into their platforms and with headsets like Oculus Rift and Samsung Gear available to consumers, heavy hitters such as The New York Times, AOL and PopSugar are betting that brands are ready now to get on board."

 

Strap in and get ready for take off! Read more about who is doing what -- and when (like now) -- and follow the links to see what kind of VR storytelling is going on.

 

Now where did I put my Google Cardboard?!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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5 Groundbreaking Ways to Tell Stories in the Future of Filmmaking

5 Groundbreaking Ways to Tell Stories in the Future of Filmmaking | Tourism Storytelling, Social Media and Mobile | Scoop.it
Creators from Tribeca 2016's interactive showcases offer insights from the edge of modern storytelling.

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Susan Cardillo's curator insight, April 29, 11:14 AM
This is great stuff.
Jérémy Pradier's curator insight, May 4, 8:14 AM
Inspiring
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Dancing on the point of a needle – the art of stitching stories together

Dancing on the point of a needle – the art of stitching stories together | Tourism Storytelling, Social Media and Mobile | Scoop.it
Recently I’ve been involved in evaluating and consulting on a number of projects touching on transmedia storytelling as well as virtual reality and generally striving to explore new territories and new ways of telling stories and reaching people. A discussion I had with one of the projects led to an analogy that feels truer the…

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Simon Staffans's curator insight, April 27, 6:14 AM
Some thoughts on how we create stories and work with the audience