"Have you crafted your story so well that others are likely to share it over cocktails at a dinner party? If you're like most entrepreneurs, you probably haven't. Most founders take the time to think about their company's mission and purpose, and that's hard enough. But having a mission and a purpose is not the same thing as expert storytelling.
Write a story you could tell to anyone, anywhere. Make it so simple that anyone from a child in kindergarten to the Chairman of the Board can understand."
Read the full article to find out more about these tips on how to break storytelling down into a 5-step process:
Who are you talking about?Define the problem or opportunity in simple termsWhat is it that [your company] can do to help solve that problem?What does solving this problem do? Or what does our client think solving this problem will do for them?What's the customer's customer story?
Traveling around the world provides life-changing experiences. Experiencing a new country, its culture, its food, its people and its history is powerful, eye opening and inspiring. Yet, there is a challenge with utilizing our digital advertising units to convey this to customers. How do you communicate 2 ½ millennia of Roman history in a banner…
"On fait une petite pause et on se prend 10 minutes pour regarder tranquillement la petite rétrospective estivale des meilleures vidéos de destinations touristiques concoctée par LeWeboskop !
Mon coup de cœur de cet été est 100 % espagnol et revient ex æquo aux Iles Canaries pour cette vidéo drôle et originale et à la Catalogne pour cette vidéo de Barcelone en hyperlapse réalisée par Rob Witworth.
Allez, bonne séance et bon courage à tous pour cette reprise !"
Anji county in Zhejiang province plans to develop film industry by introducing domestic and foreign investors to establish film-themed industrial parks.
Andrea Rossi's insight:
"The park, with total investment of 17 billion yuan, will have a complete film industry, including filming base, post production center, film museum, film college and theme park. The construction will be completed in six years.
This is one of three film industrial investment Anji county has recently attracted. On July 21, it announced its cooperation with renowned French film venue Cannes to establish a film city.
The program, expected to cost $1 billion, aims at introducing the Cannes Film Festival mode to China. Initiated by the city of Cannes, the China Film Exchanges and Cooperation Association and the Asia Pacific Exchange and Cooperation Foundation, it is intended to establish a French-style zone that can provide film, cultural and tourism services to Chinese citizens." (cit)
"Promoting film shoots is a Ministry of Tourism and Sports’ priority based on the belief that films provide positive tourism awareness that encourages travel without a major investment in media or advertising."
I think a watch in some ways has fewer barriers than Google Glass. And I love the watch form factor for wearables, I don't want to knock it. But with every step forward, you don't want to be constrained by what's existed previously. You can make an automobile look like a horse and buggy because people are more comfortable with it, but it might not be optimal for an automobile.
A certain amount of that might be helpful in the early adoption phases, but ultimately we will want these technologies, wherever they are on your body, to be totally optimised based on the job they're doing, not on what is more socially acceptable at that first moment of creation, just because it reminds people of something they've seen in the past. But if a watch helps us get there, that's fine with me.
"There is a wealth of incredible, authentic photos of destinations and hotels on social media today, and smart brands are learning what it takes to turn those uploads into campaigns that spread brand awareness beyond individual customers’ and visitors’ social media circles."
Jeff Gomez, founder of Starlight Runner, chats about the ingredients that make 'transmedia' unlike the standard cross-platform content, and explains how the discipline applies to brands, Hollywood movies, and even population activation projects for governments.
"In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. In short, they don’t get the opportunity to understand who you are and what your brand stands for.
Storytelling helps to solve that problem by sharing real experiences of your brand, or even fictional pieces that help your visitors understand what you do, with your visitors. It’s the only way to tell your story’s brand online."
Read the full article to find out more about these 15 highly effective storytelling techniques:
Embrace storytelling for your social media channels with a defined strategy, not nebulous guff.
Marketing has moved on, the traditional sales funnel on the verge of extinction. Instead, consumers are using social media to engage with your customer services team, to research products and services and to share opinions about you with other consumers.
Tourism Australia’s new campaign focuses on exceptional food and wine experiences in the region.
Andrea Rossi's insight:
"From a successful media partnership of 'MasterChef Australia' over the past two years, Tourism Australia also recently collaborated with noted chef Sanjeev Kapoor, to film a 15 part series 'Out of Australia' for the channel Food Food." (cit)