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How Twitter killed the official movie website

How Twitter killed the official movie website | Tourism Storytelling | Scoop.it
Ali Gray: Online promotion of films used to be so simple: a few gifs and a grainy clip and you were set. Today, hashtags and social media rule. But what have we lost in the process?

Via siobhan-o-flynn, Digital Cinema in Transition
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Tourism Storytelling
tourism storytelling: tourism is the medium, tourist experience is the message
Curated by Andrea Rossi
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Transmedia storytelling

How I Stopped Worrying and Learned to Love Transmedia...

by Benjamin Hoguet - Racontr


Via mirmilla
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Growth Through Expert Storytelling | Inc

Growth Through Expert Storytelling | Inc | Tourism Storytelling | Scoop.it

"Have you crafted your story so well that others are likely to share it over cocktails at a dinner party? If you're like most entrepreneurs, you probably haven't. Most founders take the time to think about their company's mission and purpose, and that's hard enough. But having a mission and a purpose is not the same thing as expert storytelling.

 

Write a story you could tell to anyone, anywhere. Make it so simple that anyone from a child in kindergarten to the Chairman of the Board can understand."

 

Read the full article to find out more about these tips on how to break storytelling down into a 5-step process:

Who are you talking about?Define the problem or opportunity in simple termsWhat is it that [your company] can do to help solve that problem?What does solving this problem do? Or what does our client think solving this problem will do for them?What's the customer's customer story?


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, Today, 12:42 AM

I love that the focus of this process is about telling a simple and easy to remember/repeat story.  The article includes examples of 5 organizations with a great simple story.

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The Setting as a Character in Destination Marketing

The Setting as a Character in Destination Marketing | Tourism Storytelling | Scoop.it
Traveling around the world provides life-changing experiences. Experiencing a new country, its culture, its food, its people and its history is powerful, eye opening and inspiring.  Yet, there is a challenge with utilizing our digital advertising units to convey this to customers.  How do you communicate 2 ½ millennia of Roman history in a banner…

Via Luis Costa
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Interlude, A New World of Storytelling

Interlude, A New World of Storytelling | Tourism Storytelling | Scoop.it
Interlude is a digital media company that designs, develops & markets interactive video technology, defining a new video standard for the digital age.

Via Soraia Ferreira
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1 Step closer to the Holodeck? RoomAlive transforms living room into augmented reality game

1 Step closer to the Holodeck? RoomAlive transforms living room into augmented reality game | Tourism Storytelling | Scoop.it
Breaking news from the global game development industry

Via Gary Hayes
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Gary Hayes's curator insight, October 7, 3:35 AM

Quote "The tech projects a virtual environment across the room which the user can interact with, whether through touch, shooting and avoiding.

RoomAlive works by using projectors and depth camera units that automatically calibrate, localise and create a model of the room. Projections of the game are then displayed across the floor and walls, as well as various objects."

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Transmedia is Still So Young: Femke Wolting and Tommy Pallotta on Last Hijack Interactive

Transmedia is Still So Young: Femke Wolting and Tommy Pallotta on Last Hijack Interactive | Tourism Storytelling | Scoop.it

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The Digital Rocking Chair's curator insight, October 4, 1:09 PM


Randy Astle:  "Access is always an issue with documentary, creating unique challenges in war zones or similar areas where filmmakers would be in physical danger or simply cannot go. The documentary Last Hijack, produced by Submarine Channel and directed by Femke Wolting and Tommy Pallotta, doesn’t just deal with these issues but makes them one of the film’s greatest strengths."

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7 Storytelling Techniques and How To Apply Them

7 Storytelling Techniques and How To Apply Them | Tourism Storytelling | Scoop.it

“Storytelling is one of the marketing world’s new darlings. It’s a marketing strategy that has made it’s way into everywhere fromboard rooms to mom and pop stores. Storytelling is even ...”


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Transmedia Card Deck


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The Digital Rocking Chair's curator insight, September 9, 1:53 PM


Robert Pratten:  "We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of the Transmedia Playbook and intended to serve several purposes:

  • show how stories can be told with audience participation
  • develop creative muscles so that it becomes easier to include participation from the beginning."
siobhan-o-flynn's curator insight, September 10, 8:45 AM

Robert Pratten:  "We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of theTransmedia Playbook and intended to serve several purposes:

show how stories can be told with audience participationdevelop creative muscles so that it becomes easier to include participation from the beginning."
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Best Of Vidéo et Tourisme (été 2014)

Best Of Vidéo et Tourisme (été 2014) | Tourism Storytelling | Scoop.it

"On fait une petite pause et on se prend 10 minutes pour regarder tranquillement la petite rétrospective estivale des meilleures vidéos de destinations touristiques concoctée par LeWeboskop !

Mon coup de cœur de cet été est 100 % espagnol et revient ex æquo aux Iles Canaries pour cette vidéo drôle et originale et à la Catalogne pour cette vidéo de Barcelone en hyperlapse réalisée par Rob Witworth.

Allez, bonne séance et bon courage à tous pour cette reprise !"


Via Julien Dos Reis Pedro
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Science of storytelling: why and how to use it in your marketing

Science of storytelling: why and how to use it in your marketing | Tourism Storytelling | Scoop.it
A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing

Via massimo facchinetti, Soraia Ferreira
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Anji plans film-themed industrial parks

Anji plans film-themed industrial parks | Tourism Storytelling | Scoop.it
Anji county in Zhejiang province plans to develop film industry by introducing domestic and foreign investors to establish film-themed industrial parks.
Andrea Rossi's insight:

"The park, with total investment of 17 billion yuan, will have a complete film industry, including filming base, post production center, film museum, film college and theme park. The construction will be completed in six years.

 

This is one of three film industrial investment Anji county has recently attracted. On July 21, it announced its cooperation with renowned French film venue Cannes to establish a film city.

 

The program, expected to cost $1 billion, aims at introducing the Cannes Film Festival mode to China. Initiated by the city of Cannes, the China Film Exchanges and Cooperation Association and the Asia Pacific Exchange and Cooperation Foundation, it is intended to establish a French-style zone that can provide film, cultural and tourism services to Chinese citizens." (cit)

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Jungle Book movies set to boost Sussex tourist spot

Jungle Book  movies set to boost Sussex tourist spot | Tourism Storytelling | Scoop.it
HOLLYWOOD'S brightest stars are set to go head-to-head as movie behemoths Disney and Warner Bros announced the release two new versions of Sussex author Rudyard Kipling's The Jungle Book. Benedict...
Andrea Rossi's insight:
“We have story telling events where children can get their faces painted and dress up and all sorts of other special days for kids revolving around The Jungle Book.” (cit)
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Film shoots on the rise : TTR Weekly

Film shoots on the rise : TTR Weekly | Tourism Storytelling | Scoop.it
Andrea Rossi's insight:

"Promoting film shoots is a Ministry of Tourism and Sports’ priority based on the belief that films provide positive tourism awareness that encourages travel without a major investment in media or advertising."

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Secrets to Making Good Interactive Films by FoST Prize-Winners Daniels

Secrets to Making Good Interactive Films by FoST Prize-Winners Daniels | Tourism Storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 21, 10:39 PM


Yelena Rachitsky:  "Many filmmakers testing out the waters of interactive film understand the inherent murkiness of the medium: the challenge in giving your audience agency while maintaining enough control over the narrative to let it take shape."

Tim Brook's curator insight, Today, 6:33 AM

...not that films aren't already interactive of course...

Rescooped by Andrea Rossi from How to find and tell your story
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Storytelling Workshop: Techinques, Models, Tools & Resources | Darin Eich

Storytelling Workshop: Techinques, Models, Tools & Resources | Darin Eich | Tourism Storytelling | Scoop.it

"This is a list of story models, techniques, tools, & resources from our storytelling workshop. There are different models that can help you to piece your story together."

 

Read the full article to find out more about these models:

Lead with Story CAR ModelMade to Stick SUCCES ModelJoseph Campbell’s Hero’s Journey ModelIra Glass on StorytellingPixar’s 22 Rules to Phenomenal StorytellingStory Workshop Development Activities


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, October 20, 12:47 AM

A nice collection of models and techniques to tell short and long stories.

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ARGs FTW: Niantic Labs' John Hanke: alternate reality games are the future of storytelling | Stuff

ARGs FTW: Niantic Labs' John Hanke: alternate reality games are the future of storytelling | Stuff | Tourism Storytelling | Scoop.it
I think a watch in some ways has fewer barriers than Google Glass. And I love the watch form factor for wearables, I don't want to knock it. But with every step forward, you don't want to be constrained by what's existed previously. You can make an automobile look like a horse and buggy because people are more comfortable with it, but it might not be optimal for an automobile.

A certain amount of that might be helpful in the early adoption phases, but ultimately we will want these technologies, wherever they are on your body, to be totally optimised based on the job they're doing, not on what is more socially acceptable at that first moment of creation, just because it reminds people of something they've seen in the past. But if a watch helps us get there, that's fine with me.

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Gary Hayes's curator insight, October 12, 10:34 PM

Quote "

I think a watch in some ways has fewer barriers than Google Glass. And I love the watch form factor for wearables, I don't want to knock it. But with every step forward, you don't want to be constrained by what's existed previously. You can make an automobile look like a horse and buggy because people are more comfortable with it, but it might not be optimal for an automobile.

A certain amount of that might be helpful in the early adoption phases, but ultimately we will want these technologies, wherever they are on your body, to be totally optimised based on the job they're doing, not on what is more socially acceptable at that first moment of creation, just because it reminds people of something they've seen in the past. But if a watch helps us get there, that's fine with me."

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The Challenge of Integrating User-Generated Content Into Travel Advertising

The Challenge of Integrating User-Generated Content Into Travel Advertising | Tourism Storytelling | Scoop.it

"There is a wealth of incredible, authentic photos of destinations and hotels on social media today, and smart brands are learning what it takes to turn those uploads into campaigns that spread brand awareness beyond individual customers’ and visitors’ social media circles."


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Chi Vo's curator insight, October 10, 3:08 AM

Integrating user-generated content is rapidly gaining traction as an input into the consumer purchase decision making process. Developing web 2.0 is a phenomenon for travel business. Ideally, analyzing of these user-generated content helps to identify causes of satisfaction and dissatisfaction among reviewers. Many hotel companies have been including links to or part of these contents on their own company’s website as a marketing tool. The most popular website among this type of content is TripAdvisor. Realizing the important of this type of content in gaining more purchases from customers,  tourism and hospitality companies are taking this to the next step. They ask customers to be part of the company’s marketing campaign. This is where websites / phone applications such as Pinterest, Instagram, Facebook come into the game. It’s brilliant but if not managed well, it can become a curse. Digital Law has become stricter over the time and will keep being made tighter. Companies have to be smart not being caught on these illegal actions. With the right usage and well management, integrating user-generated content can have a big impact of the purchase decision of customer.

Stephen Crewson's comment, October 13, 8:33 AM
I recommend listening to Social Media Examiner's Michael Stelzner interview Jesse Desjardins on how Tourism Australia integrates user generated content. It is a worthwhile interview: http://www.socialmediaexaminer.com/fan-content-with-jesse-desjardins/
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Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care?

Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | Tourism Storytelling | Scoop.it

Jeff Gomez, founder of Starlight Runner, chats about the ingredients that make 'transmedia' unlike the standard cross-platform content, and explains how the discipline applies to brands, Hollywood movies, and even population activation projects for governments. 


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Simon Staffans's curator insight, October 6, 5:18 PM

Good interview with Jeff.

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Why 'Microsoft Stories' is one of the best brand storytelling sites

Why 'Microsoft Stories' is one of the best brand storytelling sites | Tourism Storytelling | Scoop.it

“Personal stories, magazine-quality imagery, and a laser focus on content make Microsoft's storytelling site a standout.”


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15 Storytelling Techniques | Business 2 Community

15 Storytelling Techniques | Business 2 Community | Tourism Storytelling | Scoop.it

"In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. In short, they don’t get the opportunity to understand who you are and what your brand stands for.

 

Storytelling helps to solve that problem by sharing real experiences of your brand, or even fictional pieces that help your visitors understand what you do, with your visitors. It’s the only way to tell your story’s brand online."

 

Read the full article to find out more about these 15 highly effective storytelling techniques:

Be Authentic

Remember that Everything Reflects on Your Brand

Be “Up Close and Personal” When it Fits

Be Professional When it Fits

Incorporate Brand History

Show the Expert Behind the Brand

Don’t Forget the Future

Use Statistics

Tell it Everywhere

Use Different Forms of Media

Profile Your Employees

Use Your Customer Persona

Cut What Needs Cutting

Give it a Plot

Use Appropriate Tenses


Via Kim Zinke (aka Gimli Goose)
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The 12 “C’s” of Building Authentic Conversations on Social Media

The 12 “C’s” of Building Authentic Conversations on Social Media | Tourism Storytelling | Scoop.it
Social media is a phenomenal way to communicate and ultimately, conduct business, with people that you would never in the ordinary course of life meet, much less be able to do business with!

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Once Upon a Tweet: How to Define Your Brand Through Story Telling on Social Media

Once Upon a Tweet: How to Define Your Brand Through Story Telling on Social Media | Tourism Storytelling | Scoop.it
Embrace storytelling for your social media channels with a defined strategy, not nebulous guff.

 

Marketing has moved on, the traditional sales funnel on the verge of extinction. Instead, consumers are using social media to engage with your customer services team, to research products and services and to share opinions about you with other consumers.

It’s the customer’s journey now. 

 


Via Brian Yanish - MarketingHits.com, massimo facchinetti, Soraia Ferreira
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Tourism Australia beckons Indians with food and wine - The Times of India

Tourism Australia beckons Indians with food and wine - The Times of India | Tourism Storytelling | Scoop.it
Tourism Australia’s new campaign focuses on exceptional food and wine experiences in the region.
Andrea Rossi's insight:

"From a successful media partnership of 'MasterChef Australia' over the past two years, Tourism Australia also recently collaborated with noted chef Sanjeev Kapoor, to film a 15 part series 'Out of Australia' for the channel Food Food." (cit)

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Film to promote disability tourism in Port Stephens

Film to promote disability tourism in Port Stephens | Tourism Storytelling | Scoop.it
RAYMOND Terrace personality Robert Harper has spent plenty of time in front of the camera fighting for disability access and equality, but now he plans to step behind the lens.
Andrea Rossi's insight:

"Mr Harper, who is wheelchair-bound, aims to make a film called Come see my backyard, which will promote disability tourism in Port Stephens." (cit)

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Hopes for tourism boost from Connolly movie

Hopes for tourism boost from Connolly movie | Tourism Storytelling | Scoop.it
A NEW romantic comedy starring Billy Connolly and David Tennant is to be used by the nation's tourism agency to promote Scotland as a family holiday location.
Andrea Rossi's insight:

"The new partnership between VisitScotland and Lionsgate UK will involve joint marketing and PR activity designed to showcase Scotland "to the family market". "

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