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How Twitter killed the official movie website

How Twitter killed the official movie website | Tourism Storytelling, Social Media and Mobile | Scoop.it
Ali Gray: Online promotion of films used to be so simple: a few gifs and a grainy clip and you were set. Today, hashtags and social media rule. But what have we lost in the process?

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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Interview: How One Italian Tourism Board Banks on Local Products and Food

Interview: How One Italian Tourism Board Banks on Local Products and Food | Tourism Storytelling, Social Media and Mobile | Scoop.it
Editor’s Note: Skift is publishing a series of interviews with CEOs of destination marketing organizations where we discuss the future of their organizatio

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The Top 50 Marketing, Social Media and Productivity Blogs

The Top 50 Marketing, Social Media and Productivity Blogs | Tourism Storytelling, Social Media and Mobile | Scoop.it
We rounded up our top 50 favourite blogs across marketing, social media and productivity, and presented them in one handy list

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20 Must-Have Tools for Clever Marketers

20 Must-Have Tools for Clever Marketers | Tourism Storytelling, Social Media and Mobile | Scoop.it
As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost every marketing activity out there, with new ones popping up every week.

As helpful as such tools are, the sheer quantity available can make it overwhelming to figure out which ones you need.

This article is based on the recently published e-book, 20 Tools for Clever Marketers, including some the most popular tools used by marketers from brands such as Nike and L'Oréal.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Patrick Findlay's curator insight, March 17, 4:46 PM

Some tools are a bit tricky to master but a good list all the same. Never forget, BEEF (BEnefits vs. EFforts).

Cédric Caldo's curator insight, March 18, 4:51 AM

La boîte à outils de marketeur ! Incontournable ... Thank you Brian for this article, i scoop it !

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Transmedia Storytelling: It’s the Story, Stupid

Transmedia Storytelling: It’s the Story, Stupid | Tourism Storytelling, Social Media and Mobile | Scoop.it
In transmedia storytelling, the locus of control is with the audience

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Wandering through the Labyrinth: An Interview with USC’s Marsha Kinder (Part One)

Wandering through the Labyrinth: An Interview with USC’s Marsha Kinder (Part One) | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, March 15, 4:00 PM


Henry Jenkins:  "What began as an interview about her [Marsha Kinder's] new book has turned into an amazing retrospective on her body of work in the digital humanities, which, true to her vision, is presented here in a multimedia fashion."


DRC:  A must read interview with Marsha Kinder who first coined the term 'transmedia' in her 1991 book, Playing with Power.  The interview is in several parts: One, Two, Three, Four

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Interactive Docs for the Nonbelievers

Interactive Docs for the Nonbelievers | Tourism Storytelling, Social Media and Mobile | Scoop.it
the interactive doc is still a nascent form. Just as documentary cinema took decades to really come into its own, the interactive doc has just begun its journey. New forms of storytelling are emerging from one year to the next. Some are more likely to stand the test of time than others. Genres and subgenres are taking root and beginning to flourish. You can certainly debate the success of the interactive doc so far, but its enormous creative potential is undeniable.

– Point of View Magazine


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'House of Cards' And Video Games: Product Placement Or Plot Point?

'House of Cards' And Video Games: Product Placement Or Plot Point? | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, March 12, 12:09 AM


Paul Tassi:  "Unlike many out there, I don’t believe the validity of video gaming as an adult pastime lives and dies by its depiction in other forms of media, especially television. And yet, there is something to be said about a nuanced portrayal of a non-traditional gamer in a show like House of Cards, even if it only gets it right some of the time."

Christophe Peckeu's curator insight, March 12, 5:11 AM

The Digital Rocking Chair's insight:

 

Paul Tassi:  "Unlike many out there, I don’t believe the validity of video gaming as an adult pastime lives and dies by its depiction in other forms of media, especially television. And yet, there is something to be said about a nuanced portrayal of a non-traditional gamer in a show like House of Cards, even if it only gets it right some of the time."

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3 Transmedia Tips From The Most Addictive Mobile Game Ever

3 Transmedia Tips From The Most Addictive Mobile Game Ever | Tourism Storytelling, Social Media and Mobile | Scoop.it
Spring…Field? For anyone who is still unaware of the game (if that’s even possible) The Simpsons Tapped Out (TSTO) is a mobile application game available on iOS and Android devices that requires yo...

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The Digital Rocking Chair's curator insight, March 12, 3:36 PM


Lee Robinson:  "In essence, the game [The Simpsons Tapped Out] allows the show’s creators to transcend their narratives from one media platform (TV) to the other (Mobile Game)."

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[1/3] Le Community Management en Chine : focus sur le secteur du Tourisme

[1/3] Le Community Management en Chine : focus sur le secteur du Tourisme | Tourism Storytelling, Social Media and Mobile | Scoop.it
Bonjour à toutes et à tous. Chose rare, je laisse aujourd’hui la parole à un rédacteur invité, Olivier, qui m...

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Eve-Line Boulle's curator insight, March 11, 10:47 AM

Une sélection de réseaux sociaux en Chine utilisés par les chinois dont l'envie de partager s'est accrue avec le développement du smartphone...

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44 Social Media Tools Recommended by the Pros

44 Social Media Tools Recommended by the Pros | Tourism Storytelling, Social Media and Mobile | Scoop.it
Are you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your marketing tasks?

We asked a group of social media pros for the hottest social media tools they use today.

Check out these social media tools to see if they’re a good fit for you!

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Karen Williams's curator insight, March 15, 12:46 AM

Collection of tools to make social media marketing more efficient and effective.  Outlines simplified processes.

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Australian food takes a starring role in new TV series

Australian food takes a starring role in new TV series | Tourism Storytelling, Social Media and Mobile | Scoop.it

Australia should brace for a horde of hungry international tourists heading down under on the back of the $40 million Restaurant Australia campaign. The well-fed and watered guests of the campaign, hosted by Tourism Australia, are now starting to spruik their foodie experiences to millions of followers worldwide. Leading the charge is three-star Michelin chef and author Eric Ripert whose 12-part series 'Avec Eric' recently premiered in the US. Six of the episodes were filmed around Australia during his visit as a guest of Tourism Australia last year. Another series partly funded by Tourism Australia is about to hit small screens in the UK. 'Jimmy's Australian Food Adventure' presented by farmer and foodie Jimmy Doherty is expected to be watched by four million British food lovers over three episodes. Focusing on the unexpected and inspirational tastes of South Australia, Western Australia and the Northern Territory, the series takes Jimmy out of the kitchen and into the natural landscape. Click here for more information.


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Going Viral: Secrets of Writing Smart, Long Form Storytelling

Going Viral: Secrets of Writing Smart, Long Form Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
Going deep with the founders of Wait But Why, who show that thoughtful, long-form content is king.

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Karen Dietz's curator insight, March 9, 3:11 PM

What a great article! The data is now in -- long form storytelling goes viral and bucks the myth that we all have the attention spans of a gnat.


What I love about this post is how thorough it is. And thoughtful. Author Michael Grothaus @michaelgrothaus features long-form bloggers Tim Urban and Andrew Finn and their site Wait But Why. Grothaus digs deep into why their blog has been such a run-away success with its long form stories, and what it means. Plus he shares numbers with us:

  1. Average length of their article (3,000 words)
  2. Traffic in 19 months: 31 million unique visitors, 87 million page views, 106,000 newsletter subscribers
  3. Average shares: 300,000 to 600,000 shares per article
  4. Posting frequency: one article/week on average


Gotta love those numbers! Next Grothaus shares Urban and Finn's philosophy about writing such long posts. The he delves into 4 elements that make their posts go viral that you, too, can follow.


May all your business stories bring you numbers like those above!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Marco Favero's curator insight, March 10, 2:55 AM

aggiungi la tua intuizione ...

Lachlan Brown's curator insight, March 11, 6:27 AM

Some excellent advice for creating valuable and quality long form content.  Key takeaways include writing on what you're passionate about, being authentic, working hard, and using images to support the words, not the other way around.

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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Tourism Storytelling, Social Media and Mobile | Scoop.it

Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

These 9 free social media analytics tools are some of the best out there.




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Marco Favero's curator insight, February 24, 4:17 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 25, 3:06 AM

9 of the Best Free Social Media Analytics Tools

Bart van Maanen's curator insight, February 25, 7:23 AM

Met dit online gereedschap krijg je een beter beeld over wat er gebeurt met je social media berichten en die van anderen. Daardoor kun je uitvinden wat voor jou goed werkt en hoe je je posts kunt verbeteren.

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Handbook of Digital Storytelling

Handbook of Digital Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
The Digital Commmonwealth team have been working on producing a resource which helps people develop digital storytelling skills. The handbook is intended for use by the participants of the project,...

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Joyce Valenza's curator insight, March 18, 8:34 AM

Great tips for digital storytelling in all media from our friends at the University of the West of Scotland.

Nerina Finetto's curator insight, March 20, 2:33 PM

A short introduction to digital storytelling:
Blogging, audio,video, social media & "How to stay involved".

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St. Patrick's Day Story: From A Religious Event To A Global Party

St. Patrick's Day Story: From A Religious Event To A Global Party | Tourism Storytelling, Social Media and Mobile | Scoop.it
St. Patrick's Day began in Ireland as a serious religious event, but Irish immigrants in the U.S. helped transform it into a celebration of Irish culture that is now marked everywhere from Tokyo to Toronto.

Via Karen Dietz
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Karen Dietz's curator insight, March 17, 12:03 PM

Happy St. Patrick's Day everyone! I'm wearing my green and sipping coffee from my favorite green mug this morning. In searching for something fun to share with you today, I found this article about how St. Patricks Day has turned into a global party.


Hey -- I love a great party but how did this one turn out to be so big? The answers await you here in this backstory.


Enjoy the post along with my favorite Irish Blessing:

May you be blessed with warmth in your home,
love in your heart,
peace in your soul
and joy in your life


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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The World's Friendliest Social Media Influencers

The World's Friendliest Social Media Influencers | Tourism Storytelling, Social Media and Mobile | Scoop.it
The world's friendliest influential social media experts that we looked at had conversations with thousands of people. Some had more than 1,900 discussions.

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Guillaume Decugis's curator insight, March 16, 3:13 PM

We've all seen rankings like these but Twtrland had an interesting approach: they ranked influencers based on how many conversations they had on social media. Forget the broadcasters who play hard-to-get and never reply: these are the nice guys you can talk to. 

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Virtual reality is not the (immediate) future of film

Virtual reality is not the (immediate) future of film | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, March 16, 1:55 PM


Jessica Conditt:  "Virtual reality was the belle of this year's Sundance Film Festival. Immersive exhibitions displayed on face-hugging headsets told powerful stories in lifelike worlds, in 360 degrees and with the viewer in control of the camera. [ ... ]  But, now, the buzz is fading and a question remains: Do filmmakers in Hollywood think that virtual reality is the future of cinema?"

Feng Haoxuan's curator insight, March 22, 8:42 PM



Virtual reality as a new technology have be know by more people these year, with more money and attritions be taken for on this technology, virtual reality will not only be limited on games or movies filed, it will give user more reality experiences.

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The Marketing Department of the Future - Moz

The Marketing Department of the Future - Moz | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via iNeoMarketing, massimo facchinetti
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How 3 Businesses Use Pinterest To Learn What Their Customers Covet

How 3 Businesses Use Pinterest To Learn What Their Customers Covet | Tourism Storytelling, Social Media and Mobile | Scoop.it
By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn't get without the social bookmarking service.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, March 12, 3:41 AM

aggiungi la tua intuizione ...

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This makes sense: 4 Levels of Story Listening

This makes sense: 4 Levels of Story Listening | Tourism Storytelling, Social Media and Mobile | Scoop.it
Follow links for: Chinese - Español People often ask scribes how we do what we do. There is the short answer: "We draw while people talk..." And then there is another way of thinking about it, whic...

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Karen Dietz's curator insight, March 11, 5:55 PM

Here's an very interesting blog post that friend and colleague Mary Alice Arthur in Denmark pointed me to. It's a blog talking about scribing -- or graphic facilitation. Scribing is where trained professionals visually capture the proceedings of a meeting or conference in real time on whiteboards or long panels of paper on the wall. It's amazing to watch and is a fantastic way to capture all that happened in a meeting.


This particular post presents Otto Scharmer's 4 levels of listening and talks about the connection to storytelling. I've always talked about "deep listening" in my client workshops and coaching. This is what I mean by that.


The author also constructs the 4 levels of scribing which actually maps the experience of storytelling. Awesome!


This is a short post but really good. I hope you get several "ah-hah's" by reading it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Le tourisme, l'un des plus grands investisseurs dans le search en 2014

Le tourisme, l'un des plus grands investisseurs dans le search en 2014 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Kantar Media vient de livrer son bilan annuel. Conclusion : 1,25 milliards d’euro ont été investis en référencement search en 2014 par les entreprises, selon la société. Parmi les plus grand investisseurs : le secteur du voyage. L’institut Kantar Media, éditeur d'une solution de stratégie média...

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Eve-Line Boulle's curator insight, March 11, 10:28 AM

"Les grands acteurs du tourisme apparaissent parmi les plus gros investisseurs."

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Is dark social destroying your travel marketing strategy?

Is dark social destroying your travel marketing strategy? | Tourism Storytelling, Social Media and Mobile | Scoop.it

Dark social is digital sharing of content that is untraceable using traditional tracking methods. For example, when someone copies a URL and pastes it into a chat message or other direct communication tool such as SMS. Since analytics measures this as a direct link, there's not simple way to track its true origin. While this form of communication is not nearly as new as social media, it's far more challenging to measure the impact of digital marketing as direct communication tools proliferate. Just like face-to-face word of mouth, it's a challenge to track but worthy of the effort. According to a recent Radium One report, nearly nine in ten Internet users have shared content digitally via non-trackable means. This is a relatively consistent behaviour across demographics. Click here to view steps for leveraging dark social.


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Best Of Vidéo et Tourisme [Mars 2015]

Best Of Vidéo et Tourisme [Mars 2015] | Tourism Storytelling, Social Media and Mobile | Scoop.it

Le Weboskop : 

"Flash-back vidéo ! Il y a un peu plus d’un an, je vous présentais sur le blog Etourisme.info le projet #7stories. Une magnifique opération de promotion vidéo portée par les Îles Canaries qui avait réuni pour ce projet 7 réalisateurs d’envergure internationale jouissant d’une influence importante sur Vimeo afin de valoriser les paysages et les habitants des Canaries de manière originale et créative.
Parmi ces réalisateurs se trouvait le réalisateur numérique français Günther Gheeraert (alias Mister Gü). Ce vidéaste de talent a récemment de nouveau été mis à contribution par une destination touristique (Terre et Côtes Basques). Sa dernière vidéo « By the Way », qui propose un magnifique voyage à travers les paysages du pays basque, est mon coup de cœur de ce mois de mars !

 

A découvrir également dans ce Best Of de mars, les dernières excellentes pérégrinations de Jean-Ba (Viens en Bretagne) et de Even Pim de Koel (Holland, the Original Cool).

 

A noter aussi la sortie des aventures cinématographiques d’Ardéchois Jones, une campagne lancée par l’Agence de Développement Touristique de l’Ardèche. N’hésitez à me dire ce que vous pensez de cette adaptation ardéchoise dans les commentaires de cet article. Pour ma part, les 2 premiers épisodes m’ont laissé assez dubitatif…"


Via Julien Dos Reis Pedro
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13 Easy-to-Use Tools for Creating Killer Visual Stories

13 Easy-to-Use Tools for Creating Killer Visual Stories | Tourism Storytelling, Social Media and Mobile | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.

 

To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky, Karen Dietz
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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 3:14 PM
Good article to help anyone wanting to create better content.