Tourism Storytelling, Social Media and Mobile
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Future of advertising

I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies …

Via Soraia Ferreira, Ph.D., Luis Costa
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Five Things You Don't Know About Influencer Marketing - eMarketer

Five Things You Don't Know About Influencer Marketing - eMarketer | Tourism Storytelling, Social Media and Mobile | Scoop.it
Experts share tips on getting primo results

Via Marylene Delbourg-Delphis
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Rescooped by Andrea Rossi from Documentary Evolution
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7 Tips For Using Virtual Reality in the New Year - MediaShift

7 Tips For Using Virtual Reality in the New Year - MediaShift | Tourism Storytelling, Social Media and Mobile | Scoop.it
There are three ways to view the videos in this post. 1) View in Google Chrome and use your cursor to travel through the video; 2) With a VR headset, use the YouTube App, click the Google Cardboard logo on the bottom-right corner, and insert your mobile device into VR glasses; 3) Usin

Via mirmilla
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Rescooped by Andrea Rossi from Content Marketing & Content Strategy
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Your Video Creation, Editing, and Marketing Guide for 2017

Your Video Creation, Editing, and Marketing Guide for 2017 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Shooting videos with a smartphone camera and uploading on YouTube are passé. The new darling of the digital marketing world, “video marketing” is a preferred brand marketing and exposure strateg…

Via massimo facchinetti, Stefano Principato
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Rescooped by Andrea Rossi from Future of Cloud Computing, IoT and Software Market
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Bots: What you need to know

Bots: What you need to know | Tourism Storytelling, Social Media and Mobile | Scoop.it
Bots are made possible by recent advances in artificial intelligence, user interface, and communication.

Via Vladimir Kukharenko, massimo facchinetti
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Business Frontiers's curator insight, February 22, 4:32 AM
How they connect to us.
Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns | Tourism Storytelling, Social Media and Mobile | Scoop.it
Are you targeting the best audience for your ad campaigns? Use these data-backed strategies to build a more targeted approach.

Via Kamal Bennani
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Rescooped by Andrea Rossi from Marketing, Sales and Lead Generation
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Top 10 Trends That Will Transform Digital Marketing In 2017

Top 10 Trends That Will Transform Digital Marketing In 2017 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017.
Via Pedro Da Silva, massimo facchinetti
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Top 13 Digital Trends 2017 | Altimeter

Top 13 Digital Trends 2017 | Altimeter | Tourism Storytelling, Social Media and Mobile | Scoop.it
Altimeter analysts share 13 insights on what are the top digital trends for business and technology in 2017 & how leaders should leverage the opportunities.
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Be A Person, Not A Personal “Brand”

Be A Person, Not A Personal “Brand” | Tourism Storytelling, Social Media and Mobile | Scoop.it

Cows are branded. Unhealthy drinks are branded. Toothpaste has 4 out of 5 dentists recommending it. 

That 5th dentist ended up with a gag in his mouth, handcuffed to concrete at the bottom of the river. He had three kids. They miss him. If you see him call me. Then the ultimate brand. The Master.

 

 


Via Stefano Principato, massimo facchinetti
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Rescooped by Andrea Rossi from Marketing, Sales and Lead Generation
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How to Create a 360-Degree Digital Marketing Strategy

How to Create a 360-Degree Digital Marketing Strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it
Eight essentials of a digital marketing strategy, and how small businesses can use each to their advantage.
Via Pedro Da Silva, massimo facchinetti
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Rescooped by Andrea Rossi from Future of Cloud Computing, IoT and Software Market
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2017 Predictions in the context of exponential growth and impact of technology in business

2017 Predictions in the context of exponential growth and impact of technology in business | Tourism Storytelling, Social Media and Mobile | Scoop.it

My 2016 predictions focused on the shifting world of customer experience. I have viewed experience through a next generation lens, realizing that our interaction paradigms will change considerably in the next five years (conversational systems, ecosystems, virtual reality, augmented reality, etc.). Rather than expand on that theme this year, I am shifting my lens to purpose. At the end of the day, it’s about human well-being. The experiences that business and government create are in some way linked to our own life experiences – and ultimately our well-being. History tells us that we experienced great improvements in the standard of living of developed countries during a special century between 1870 and 1970 – but there has been little change since.


Via Farid Mheir, massimo facchinetti
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Farid Mheir's curator insight, January 18, 2:57 PM

Another set of predictions for the year but in the context of exponential growth.

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Skyscraper Technique: How to Improve Your Content 

Skyscraper Technique: How to Improve Your Content  | Tourism Storytelling, Social Media and Mobile | Scoop.it
The best way to outperform your competition is to produce better content. Here's how to do just that using the Skyscraper Technique.

Via Kamal Bennani
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Rescooped by Andrea Rossi from Marketing, Sales and Lead Generation
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An Insight Into My Digital Marketing Automation Machine

An Insight Into My Digital Marketing Automation Machine | Tourism Storytelling, Social Media and Mobile | Scoop.it
The rise of the digital marketing machine is now a reality. Here are some insights into how I use marketing automation on the social web

Via massimo facchinetti
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Rescooped by Andrea Rossi from Documentary Evolution
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A Year in 360: Lessons from Shooting Spherical Video Across the Globe

A Year in 360: Lessons from Shooting Spherical Video Across the Globe | Tourism Storytelling, Social Media and Mobile | Scoop.it
It’s not every day you get to experiment with new forms of media. We have seen astonishing new ways to move the camera from drones to gimbals which can pus

Via mirmilla
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5 Simple Tricks to Follow When Making an Interactive Story 

5 Simple Tricks to Follow When Making an Interactive Story  | Tourism Storytelling, Social Media and Mobile | Scoop.it

"Little Black Book, 5 Simple Tricks to Follow When Making an Interactive Story. UNIT9 director Anrick Bregman shares some tricks he learned the hard way" | LBBOnline


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Email Marketing Best Practices in 2017: 5 Tips to Improve Your Emails

Email Marketing Best Practices in 2017: 5 Tips to Improve Your Emails | Tourism Storytelling, Social Media and Mobile | Scoop.it
More emails will reach the inbox in 2017. Use these email marketing best practices to increase engagement and make your emails stand out from the rest.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, January 14, 11:18 AM

Email marketing 2017 style - place your call to action at the top of the email and more changes you should know about.

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A Quick Guide To Split Testing Facebook Ads

A Quick Guide To Split Testing Facebook Ads | Tourism Storytelling, Social Media and Mobile | Scoop.it
We completely understand if you missed this one, and to be honest, not every brand has been allowed to take part. But split testing is out there for some Facebook business accounts, and this means th…

Via Sergio Prior
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Rescooped by Andrea Rossi from Innovation
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Storytelling And Bot Making

Storytelling And Bot Making | Tourism Storytelling, Social Media and Mobile | Scoop.it
Chatbot frameworks, toolkits and the rest make it easy to build bots these days. And everyone seems to building some kind of bot or the other. How do you design a good chatbot? How does that have…

Via Christian Bartosik
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Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
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Social Media Strategy in 2017: How to Create an Extraordinary Strategy

Social Media Strategy in 2017: How to Create an Extraordinary Strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it
This post guides you through 5 simple steps to help you create a remarkable social media strategy for 2017.

Via Kamal Bennani
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drula eric's curator insight, January 23, 7:05 AM
Ils se réveillent quand ils veulent, se connecter à leurs ordinateurs ou téléphones, l'envoi de messages de marketing, l'affichage des annonces et plus important encore ... Vérification de leurs comptes bancaires pour les bénéfices. Et puis, ils sourient dans leurs tasses de café et de se demander pourquoi ils ne commencent une activité en ligne plus tôt. Voulez-vous pas juste pour être l'un d'entre eux? https://dexeril.com/2016/06/03/choosing-the-perfect-web-hosting-for-your-affiliate-sites/
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26 Digital Marketing Statistics to Guide You to Success in 2017

26 Digital Marketing Statistics to Guide You to Success in 2017 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Get the insight you need to plan a successful 2017 with this roundup of insightful digital marketing statistics from around the web.
Via Gina Tucker, massimo facchinetti
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'Sansar' Opens in First Half of 2017 with a New Approach to Virtual Worlds

'Sansar' Opens in First Half of 2017 with a New Approach to Virtual Worlds | Tourism Storytelling, Social Media and Mobile | Scoop.it
Virtual spaces built on Sansar will be self-contained experiences that users jump around to, rather than one big virtual world that could be traversed continuously from end to end. Instead of ‘traveling’ from one place to another, like in Second Life, you’ll just hop in and out of experience at will, like jumping from one webpage to another with links.

Via Nik Peachey
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Nik Peachey's curator insight, January 19, 4:35 AM

Some interesting developemnts from LindinLabs - Worth reading the comments on this too.

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Ultimate List of Free Content Creation Tools & Resources

Ultimate List of Free Content Creation Tools & Resources | Tourism Storytelling, Social Media and Mobile | Scoop.it

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job.


That being said, there are plenty of tools out there to make creating content much easier.


Below, you'll find a list of 36 fantastic tools and resources to help you research, write, edit, and design content more easily.


(You'll notice there are a lot of design tools in here -- that's because visual content is often the part of the content creation process where people get the most nervous and frustrated. So don't worry, we've got a ton in there for you.)...


Via Jeff Domansky, Lars-Göran Hedström
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Jeff Domansky's curator insight, December 21, 2016 10:52 AM

Make content creation easier (and more fun) with these 35 free tools and resources from Lindsay Kolowich at HubSpot. I thought I knew all the tools but she's updated the list and you'll find several social media tools you didn't know before. Christmas comes early. Highly recommended! 11/10. ;-)

Mike McCallister's curator insight, December 22, 2016 10:59 AM

I use several of these tools regularly, and can recommend every one of them. I suspect I'll be investigating some of the visual/design options heading into the new year. Use this list to expand your reach in 2017!

Nevermore Sithole's curator insight, January 19, 5:06 AM
Ultimate List of Free Content Creation Tools & Resources
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Do I Really Need a Personal Brand?

Do I Really Need a Personal Brand? | Tourism Storytelling, Social Media and Mobile | Scoop.it
You've got a personal brand whether you want one or not.

Via Stefano Principato, massimo facchinetti
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Rescooped by Andrea Rossi from management tourism
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La génération Z préfère faire ses achats en magasin

La génération Z préfère faire ses achats en magasin | Tourism Storytelling, Social Media and Mobile | Scoop.it
98% des Millennials favorisent l'achat en point de vente mais exigent des interactions hautement personnalisées. Mais d'après IBM, qui a réalisé cette étude, les marques ne sont pas armées pour répondre à cette demande.

Via Jérôme MONANGE, luc Vandendriessche
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Lénaïg VAN DEN DYCK @neata.fr's curator insight, January 18, 4:40 AM
Attentes des millenials dans leurs achats
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Le top 20 des sites internet dans le tourisme en matière de référencement naturel en 2016 - infographie | Etourisme.info

Le top 20 des sites internet dans le tourisme en matière de référencement naturel en 2016 - infographie | Etourisme.info | Tourism Storytelling, Social Media and Mobile | Scoop.it
Le référencement naturel continue d’occuper une place non négligeable en matière de visibilité pour les sites Internet. Il peut en effet représenter de 25-30 % du trafic d’un site web. A ce sujet, Yooda a réalisé une infographie sur le Top 100 des sites internet et des marques qui ont le plus progressé en SEO

Via luc Vandendriessche
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Design Through the Looking Glass: Reflections on the Future of Technology in 2017

Design Through the Looking Glass: Reflections on the Future of Technology in 2017 | Tourism Storytelling, Social Media and Mobile | Scoop.it
This past year we experienced breakthroughs in AI, video, Internet of Things, voice technology and much more. Yet 2017 is already proving to be the year where many of these new technologies truly…

Via Christian Bartosik
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Art Jones's curator insight, January 19, 2:22 PM

The list within this article suggest some pretty amazing things forecasted for 2017.  The most interesting 2017 event may be a proposed competition between man and machine. I hope this competition happens, when it does, I want to watch it live streamed on my mobile.

 

The Race of Man versus Machine

"Formula E (or maybe The Grand Tour) will stage a race between a Human Driver and an Autonomous vehicle. Like the horse versus steam carriage races of last century, the match will answer the question that is on a lot of people’s mind: is AI capable of replacing us behind the wheel?"