Tourism Storytelling, Social Media and Mobile
2.5K views | +0 today
Follow
 
Scooped by Andrea Rossi
onto Tourism Storytelling, Social Media and Mobile
Scoop.it!

Tools for Digital Storytelling

Tools for Digital Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
Some good stuff and info about digital storytelling tools in this deck by the always fabulous Debra Askanase. (Thanks Maddie.
more...
No comment yet.
Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
Your new post is loading...
Your new post is loading...
Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
Scoop.it!

How to Engage Millennials on Facebook and Instagram 

How to Engage Millennials on Facebook and Instagram  | Tourism Storytelling, Social Media and Mobile | Scoop.it
Trying to reach the 18- to 34-year-olds in your customer base? Discover which Facebook and Instagram features help you reach and engage with Millennials.

Via Peg Corwin, massimo facchinetti
more...
Peg Corwin's curator insight, June 17, 9:35 AM

To reach millenials on Facebook and Instagram, Mari Smith suggests that you use disappearing messages, stream live video, apply augmented reality filters to entertain, add a Jobs tab on your Facebook page to attract millennial employees.

Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
Scoop.it!

15 Ways To Increase Engagement Without Being Too Self-Promotional

15 Ways To Increase Engagement Without Being Too Self-Promotional | Tourism Storytelling, Social Media and Mobile | Scoop.it
Create value for your customers.

Via Daniel Watson, massimo facchinetti
more...
Daniel Watson's curator insight, June 20, 3:35 AM

 

Many businesses promoting their products or services online, make the common mistake of over-promoting themselves and their offerings, and wonder why they do not get the engagement they expect from their target audience. The evergreen 80/20 rule applies in this situation as everywhere else; 80% of published content not about you, and no more than 20% promotional content spruiking yourself or your products or services. This tip is just one of 15 provided in this article, that should prove useful to any business not receiving the engagement they expect, from their content marketing endeavours.

Rescooped by Andrea Rossi from Future of Cloud Computing, IoT and Software Market
Scoop.it!

Rise of the machines: who is the ‘internet of things’ good for?

Rise of the machines: who is the ‘internet of things’ good for? | Tourism Storytelling, Social Media and Mobile | Scoop.it
The long read: Interconnected technology is now an inescapable reality – ordering our shopping, monitoring our cities and sucking up vast amounts of data along the way. The promise is that it will benefit us all – but how can it?

Via Ana Cristina Pratas, massimo facchinetti
more...
No comment yet.
Rescooped by Andrea Rossi from Tourism Social Media
Scoop.it!

How airlines can connect destination content to bookings

How airlines can connect destination content to bookings | Tourism Storytelling, Social Media and Mobile | Scoop.it
Time is precious, meaning it needs to be used in a worthwhile way - not least when it comes looking for ideas for a trip.

Via Wendy Forbes
more...
No comment yet.
Rescooped by Andrea Rossi from Content Marketing & Content Strategy
Scoop.it!

How to Build a Social Media Marketing Funnel for Bloggers  

How to Build a Social Media Marketing Funnel for Bloggers   | Tourism Storytelling, Social Media and Mobile | Scoop.it
Are you using your blog for business? Discover how to use blog posts to create social media content at every stage of your marketing funnel.

Via Stefano Principato
more...
No comment yet.
Rescooped by Andrea Rossi from Email Marketing Today and Tomorrow
Scoop.it!

The 3 Most Effective Ways to Grow Your Email List

The 3 Most Effective Ways to Grow Your Email List | Tourism Storytelling, Social Media and Mobile | Scoop.it
The newsletter is the most effective channel for reaching your audience, but growing an email list can be a daunting task.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Andrea Rossi from Social Media Marketing Does Not Replace SEO
Scoop.it!

The Web Is Basically One Giant Targeted Ad Now

The Web Is Basically One Giant Targeted Ad Now | Tourism Storytelling, Social Media and Mobile | Scoop.it

Ads used to just be ads. They were signs on the side of the road, or in our browsers. They were something that could be ignored. Visually loud, sure, but they weren’t a fundamental part of our conversations, relationships, or entertainment.


But on the internet today, ads aren’t just part of the content or interface, they are the content and the interface. From what photos you see on Facebook, to the music you listen to on Spotify, to the videos you watch on Snapchat–it’s all served by algorithms that have quantified your response well enough to exploit your tastes, showing you things that you will almost certainly click on.


By using these apps and services, we’re feeding the companies that control them immense amounts of data that, in turn, tailors the medium to fit our tastes. The difference between an ad and a piece of content, these days, is becoming technical. It’s an insight that echoes throughout Mary Meeker’s 2017 Internet Trends report, which she and Kleiner Perkins Caufield & Byers published yesterday afternoon.


The report, which is heavily anticipated every year, contains hundreds of slides breaking down digital culture and business–everything from emerging markets in China to the rise of unboxing culture. But the trend that stuck out most to us this year? That the internet is now playing every user in one giant game we cannot escape. Here’s how....


Via Jeff Domansky, Angela Watkins
more...
Jeff Domansky's curator insight, June 1, 11:33 AM

Mary Meeker’s annual Internet Trends report shows how apps and interfaces leverage data to exploit our weaknesses. A must-read, long read for all. 10/10

GLOBALHACKERS.RU's curator insight, June 5, 1:10 AM


GET HACKED PAYPAL transfer,hacked WESTERN UNION transfer, BANK TRANSFER, MONEYGRAM TRANSFER/LOGINS, CCTOP UP visit www.wubugz.net

100% LEGIT HACKED PAYPAL ACCOUNTS/transfers,WESTERN UNION transfers,BANK TRANSFER,MONEYGRAM TRANSFER/LOGINS,CCTOP UP,

>> WWW.WUBUGZ.NET

**** WE PROVIDE LIVE SCREEN SHARE OR VIDEO PROOF OF ACCOUNTS OR TRANSFERS BEFORE PAYMENT IS MADE!.

****WE DO NOT SELL ANY FAKE WU BUG SOFTWARE, NO DUMB PAYPAL MONEY ADDERS, NO PAID TO CLICK, FOREX,HYIP...

****WE DEAL STRICTLY ON TRANSFERS AND LOGINS.

ALL transfers are legit and backed by secure dedicated offshore servers..

****no charge back or trace backs.

we have moneyback and Rienburstment policy with 24/7 support.

official website---visit http://www.wubugz.net

contact email _____ wubugs58@gmail.com
contact skype ______ wu hackerz
contact website_____ www.wubugz.net
contact icq ______ 701247445
contact phone ______ +1(251-589-7809
contact fb ______ wubugz

OR
blogs---http://wubugz.blogspot.com/

https://turbopurchase.wordpress.com/

>>>>>>> *** www.wubugz.net*** <<<<<<<>>>>>>>>> Visit *** www.wubugz.net *** for real screenshot proof of accounts and transfers.

 

Rescooped by Andrea Rossi from SocialMoMojo Web
Scoop.it!

Beginner's Guide to Data-Driven Marketing | GlobalWebIndex

Beginner's Guide to Data-Driven Marketing | GlobalWebIndex | Tourism Storytelling, Social Media and Mobile | Scoop.it

"Data analytics and marketing go hand in hand. We look at how to get started with data-driven marketing in 2017 to make the most of your campaigns."


Via Jessica Kelly
more...
Jessica Kelly's curator insight, June 6, 7:07 PM
"Companies are now realizing that a greater investment in skilled data analysts and data scientists is a necessity in today’s marketing landscape."

I do hope this is true. I love numbers, I'd love to deepen my knowledge in the area of analytics, but at this point, I'm not seeing full-on respect for these roles within many organizations. 
Shebrisbane's comment, June 13, 2:17 AM
nice
Rescooped by Andrea Rossi from SocialMoMojo Web
Scoop.it!

The Future Model for Content Marketing and Media Are Identical | CMI

The Future Model for Content Marketing and Media Are Identical | CMI | Tourism Storytelling, Social Media and Mobile | Scoop.it

"A content business model is about the business, not just about marketing. Learn why it should be considered by most brands."


Via Jessica Kelly
more...
Jessica Kelly's curator insight, June 6, 7:19 PM
Yep, marketing is marketing... 

"The same model...Maybe, instead of hawking a product, your goal as a marketing executive is to build a real relationship with your buyers, which then has the potential of making markets (isn’t that the purpose of marketing?)."
Rescooped by Andrea Rossi from Public Relations & Social Marketing Insight
Scoop.it!

Meet 26 Trailblazers Revolutionizing the Field of Marketing Technology

Meet 26 Trailblazers Revolutionizing the Field of Marketing Technology | Tourism Storytelling, Social Media and Mobile | Scoop.it

In recent years, marketing technology—or simply “mar tech,” in industry parlance—has gone from fledgling to flourishing, growing from a niche that once included a few hundred players to a vast universe of 5,000-plus companies. Their offerings include software for social media, email, search engine optimization, e-retail targeting, video, consumer rewards, campaign measurement and creative workflow, just to name a few.


But behind all this magical cognitive content are brilliant, forward-thinking women and men who are rapidly reimagining marketing and advertising technology (since major cloud players are increasingly blurring the line), pitching a new world order where CRM and digital ads work hand in hand. Here, Adweek salutes the leading figures and trailblazers in the burgeoning field of mar tech....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 23, 9:52 AM

26 people who matter in marketing technology.

Scooped by Andrea Rossi
Scoop.it!

Singapore Tourism Board crowdsourcing innovative solutions to address key issues in hotel and travel agent industries

Singapore Tourism Board crowdsourcing innovative solutions to address key issues in hotel and travel agent industries | Tourism Storytelling, Social Media and Mobile | Scoop.it
The Singapore Tourism Board (STB) announced a Call-for-Proposal (CFP) for two Tourism Innovation Challenges, one targeted at hotels and the other at travel agents. The challenges seek to crowdsource innovative solutions to address key issues and opportunities in the hotel and travel agent (TA) industries. Mr. Lionel Yeo, Chief Executive of STB had revealed the plans for the challenge at the Tourism Industry Conference on April 13. The Tourism Innovation Challenges aim to take forward the business transformation, technology adoption and manpower optimisation agenda on . . .
more...
No comment yet.
Rescooped by Andrea Rossi from Scriveners' Trappings
Scoop.it!

The Shapes of Stories, a Kurt Vonnegut Infographic

The Shapes of Stories, a Kurt Vonnegut Infographic | Tourism Storytelling, Social Media and Mobile | Scoop.it

Maya Eilam is a freelance New York City graphic designer making digital and printed works that bring creativity to communication. Including websites, logos, social media graphics, custom lettering, illustration, photography, infographics, and more.


Via Penelope, Jim Lerman
more...
Penelope's curator insight, April 21, 10:19 AM
Visuals are wonderful learning tools, and this beautiful infographic is a keeper. Created by an artist to depict "The Shapes of Stories" by Kurt Vonnegut, the pictures are worth a thousand words.

***This review was written by Penelope Silvers for her curated content on "Writing Rightly"*** 
Ivon Prefontaine, PhD's curator insight, May 20, 12:38 PM
This would be an interesting way to teach writing in school. There are certain basic literary archetypes that teachers could focus on. this is not an exhaustive list, but is a great place to begin
Rescooped by Andrea Rossi from Digital Storytelling
Scoop.it!

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted - Duarte

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted - Duarte | Tourism Storytelling, Social Media and Mobile | Scoop.it
Learn to improve your storytelling presentation skills and engage and move your audience using contrast, the hero's journey, and a gripping narrative.

Via José Carlos
more...
No comment yet.
Rescooped by Andrea Rossi from Public Relations & Social Marketing Insight
Scoop.it!

How a Top Consultant for Google, Disney, and IBM uses Email Marketing

How a Top Consultant for Google, Disney, and IBM uses Email Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it

When it comes to email marketing, Chris Brogan literally owns a day of the week.

The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend.

And what's most fascinating is that Brogan's approach to email marketing isn't one many would consider emulating, let alone on the scale he does each week. Also, his views on the size of one's email list seem to go against what many consider the Holy Grail of email marketing - the bigger the list, the better the results.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 21, 11:45 PM

Chris Brogan's unconventional email approach and tips for the rest of us..

Rescooped by Andrea Rossi from News on Tourism
Scoop.it!

Les 4 principaux thèmes du storytelling du tourisme

Les 4 principaux thèmes du storytelling du tourisme | Tourism Storytelling, Social Media and Mobile | Scoop.it

Le storytelling permet de capter l’attention des visiteurs en créant de l’émotion en parlant d'une destination, d'une aventure, d'un acteur du tourisme.


Via Murice Rodolphe, Eve-Line Boulle
more...
Eve-Line Boulle's curator insight, June 19, 9:50 AM
"Le storytelling est une méthode de communication construite à partir d’une structure narrative du discours qui s’apparente à celle des contes, des récits. Ce mode de communication consiste à « raconter une histoire » et convient à tous les produits et services et plus particulièrement dans le secteur du tourisme."
Rescooped by Andrea Rossi from SocialMoMojo Web
Scoop.it!

The Big Top: A New SEO and Content Marketing Model | TopRank

The Big Top: A New SEO and Content Marketing Model | TopRank | Tourism Storytelling, Social Media and Mobile | Scoop.it
Learn how to create an SEO-driven content marketing “big tent,” with tentpole content supported by smaller “stakes” to create a solid structure.

Via Jessica Kelly
more...
Jessica Kelly's curator insight, June 8, 1:30 PM
"Come one, come all!" What marketer doesn't want that? :)
Vinny Spade's curator insight, June 8, 4:02 PM

#SEO

urinehilarious's comment, June 9, 12:40 AM
Extremely good...!!
Rescooped by Andrea Rossi from Content Creation, Curation, Management
Scoop.it!

Interactive Content Fuels Customer Experiences [Research] - CMI

Interactive Content Fuels Customer Experiences [Research] - CMI | Tourism Storytelling, Social Media and Mobile | Scoop.it
Discover the latest research on interactive content and marketing, including the top reason for using it – Content Marketing Institute

Via marketingIO, massimo facchinetti
more...
marketingIO's curator insight, June 8, 4:28 PM

Surprised that it is used at all during BOFU.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

Rescooped by Andrea Rossi from Personal Branding & Leadership Coaching
Scoop.it!

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Personal Branding: Authenticity vs Transparency – Do You Know the Difference? | Tourism Storytelling, Social Media and Mobile | Scoop.it
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do…

Via Stefano Principato
more...
2DiFore Marketing Solutions's curator insight, June 9, 8:02 AM

Are you truly real or does your brand have two messages? Think about that before you respond....make it a great Friday!

Rescooped by Andrea Rossi from Social Media Marketing Does Not Replace SEO
Scoop.it!

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe) | Tourism Storytelling, Social Media and Mobile | Scoop.it

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “Will Robots Take My Job?”


We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I breathed a sigh of relief that writing has only a 3.8% chance of being automated, it made me think about job roles that weren’t so lucky.


If you think job disruption by AI is limited to the assembly lines, think again: AI is doing a better job than humans at some aspects of sales and marketing, too....


Via Jeff Domansky, Angela Watkins
more...
Jeff Domansky's curator insight, June 1, 11:18 AM

The age of artificial intelligence, or AI, is here. Learn which jobs it will replace and which jobs are safe ... for now.

Gianluca Pirraglia's curator insight, June 4, 5:29 AM

The age of artificial intelligence, or AI, is here. Learn which jobs it will replace and which jobs are safe ... for now.

Rescooped by Andrea Rossi from The Insight Files
Scoop.it!

How cross-device marketing is changing the way brands engage travellers

How cross-device marketing is changing the way brands engage travellers | Tourism Storytelling, Social Media and Mobile | Scoop.it

Cross-device marketing is transforming how brands engage with consumers, leveraging a more personalised approach across the entire customer journey. New machine learning and systems integration is moving beyond the traditional customer journey process and favouring a more engaged and assisted marketing approach. The ability for marketing organisations to continually target and customise promotions during the entire customer journey favours high customer conversion rates. Find out more.


Via Tourism Australia
more...
No comment yet.
Rescooped by Andrea Rossi from SocialMoMojo Web
Scoop.it!

What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight | CMI

What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight | CMI | Tourism Storytelling, Social Media and Mobile | Scoop.it
Want to read your customers’ minds? Get as close as possible by using these resources hiding in plain sight – Content Marketing Institute

Via Jessica Kelly
more...
Jessica Kelly's curator insight, June 6, 7:16 PM
This is a great post, top to bottom -- and I'd specifically call out Answer the Public!
manishmediinnovation's comment, June 7, 5:38 AM
http://www.manishmediinnovation.net/urology-product-manufacturers/
Rescooped by Andrea Rossi from Transmedia Storytelling for Business
Scoop.it!

Superpositioning – Collective Journey #Storytelling

Superpositioning – Collective Journey #Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
In previous Collective Journey blog entries, we talked about how the old broadcast model of mass communication is giving way to a new kind of pervasive communication that in many ways harkens back to…

Via Simon Staffans, Soraia Ferreira, Ph.D.
more...
Simon Staffans's curator insight, May 23, 6:07 AM
Good article from Jeff on one of the key aspects of how we've changed as a communicating species over the past few years.
Rescooped by Andrea Rossi from Public Relations & Social Marketing Insight
Scoop.it!

Content Curation in Action: Ten Great Examples

Content Curation in Action: Ten Great Examples | Tourism Storytelling, Social Media and Mobile | Scoop.it

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.

 

To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 23, 10:33 PM

Lots of learning from these 10 leading content curation sites.

Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
Scoop.it!

15 Social Media Tools That Will Instantly Increase Your Engagement

15 Social Media Tools That Will Instantly Increase Your Engagement | Tourism Storytelling, Social Media and Mobile | Scoop.it
Nothing could be more demanding and time-consuming than manually running a business. When you keep having to do everything manually, you will often spend lots of time without achieving very much. Blogging has many branches, and I bet you already know that all of these branches take time to perfect, especially if you're someone who values quality (like me). The primary reason people succeed at internet marketing is that they have all of their tedious tasks systemized with tools. Social media marketing, for example, takes up a hell of a lot of time. How can you possibly do all of it manually? You

Via Tom D'Amico (@TDOttawa) , massimo facchinetti
more...
Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
Scoop.it!

The Top Social Media Trends In 2017 (And How They Can Help You)

The Top Social Media Trends In 2017 (And How They Can Help You) | Tourism Storytelling, Social Media and Mobile | Scoop.it
Social media is one of the fastest changing industries out there. Here are some of the biggest trends that will dominate Facebook and Instagram in 2017.
Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
No comment yet.