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Tools for Digital Storytelling

Tools for Digital Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
Some good stuff and info about digital storytelling tools in this deck by the always fabulous Debra Askanase. (Thanks Maddie.
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Destination Twitter Marketing Study 2015

Destination Twitter Marketing Study 2015 | Tourism Storytelling, Social Media and Mobile | Scoop.it
Destination Twitter Marketing Study 2015 by Encore Alert | A comprehensive study with benchmarks and insights on how top destination marketers use Twitter to grow followers and engagement.
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Location Based Storytelling Authoring Tool

Location Based Storytelling Authoring Tool | Tourism Storytelling, Social Media and Mobile | Scoop.it

Location Based Authoring Tool, SDK, Hosting. Be The First - Join The Beta


Via Soraia Ferreira
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Interactive Games on Instagram – An Opportunity for Your Next Promotion?

Interactive Games on Instagram – An Opportunity for Your Next Promotion? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Wait, how do you play a game on Instagram? It’s just images and captions, there’s no way of doing, like, the things you need to do to play a game, right? You’d think so, but as part of a new promotion

Via Soraia Ferreira
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The 4 Elements of a Perfect Sponsored Content Campaign

The 4 Elements of a Perfect Sponsored Content Campaign | Tourism Storytelling, Social Media and Mobile | Scoop.it
The author of one of the most successful native ads of all time explains what makes sponsored content work.

Via luc Vandendriessche
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Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
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6 Simple Ways to Tap Into the Power of Influencer Marketing

6 Simple Ways to Tap Into the Power of Influencer Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it

Learn six must-try techniques for getting influencers to share your content to ensure that you get the most out of every asset you create.


Via Kamal Bennani, massimo facchinetti
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'Purpose Creates Movements And Builds Tribes,' Author Says

'Purpose Creates Movements And Builds Tribes,' Author Says | Tourism Storytelling, Social Media and Mobile | Scoop.it
Author Ty Bennett argues that finding and living your purpose will enable you to build success as a social entrepreneur.
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Colour In Storytelling - YouTube

or "Why is my Lightsaber Blue?" Press CC to see a list of the movies shown. TRACKLIST: 0:00-3:10 Aphex Twin - Avril 14th 3:15-8:49 Childish Gambino - Flight ...
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Le big data prédit très bien vos comportements (ceci n'est plus de la fiction)

Le big data prédit très bien vos comportements (ceci n'est plus de la fiction) | Tourism Storytelling, Social Media and Mobile | Scoop.it
Vos comportements sont (très) prévisibles. Désolé ! Ils sont tellement prévisibles que l'intelligence artificielle connait déjà votre personnalité, votre capacité à occuper un emploi et quand vous ...

Via luc Vandendriessche
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The Top Online Lead Generation Tactics and Metrics

The Top Online Lead Generation Tactics and Metrics | Tourism Storytelling, Social Media and Mobile | Scoop.it
Sales - Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.

Via massimo facchinetti, Os Ishmael, malek, Fred Zimny
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Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
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What Is Social Media Maturity? | Simply Measured

What Is Social Media Maturity? | Simply Measured | Tourism Storytelling, Social Media and Mobile | Scoop.it
Nearly every technology applied to business processes, from change management software to cyber security, now boasts a maturity model. They’re intended to point out how far a company has gone towards optimizing the use of the technology.

Via Stephen Walker, massimo facchinetti
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Tourism NZ heads to Facebook for new campaign - Business - NZ Herald News

Tourism NZ heads to Facebook for new campaign - Business - NZ Herald News | Tourism Storytelling, Social Media and Mobile | Scoop.it
Tourism New Zealand has launched a new campaign using a global partnership with Facebook. - New Zealand Herald
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Rescooped by Andrea Rossi from Content Creation, Curation, Management
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4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too) | Tourism Storytelling, Social Media and Mobile | Scoop.it
Some businesses are just flat-out good when it comes to content marketing. These are the businesses that basically define what content marketing is, how it looks, and how people respond.

What makes these businesses so awesome?

We need to make sure that we acknowledge a few simple things. Many of the companies that do awesome things with their content marketing also have other things going for them, such as:

A trending product or huge consumer interestA cool nicheWell-known brand evangelistsExperienced thought leadersProfessional content marketing leadersA lot of moneyYou may be in a niche that is tiny, unsexy, and downright boring. You may have zero in-house talent and no budget.
So, the question is, can you still do content marketing like a boss?

The answer is yes. I’m going to give you a takeaway from each of these four organizations. To even the playing field, I’ve selected small, big, B2C, and B2B businesses. You’ll find something that fits your approach and some serious insight that will take your content marketing to the next level.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Game Design Canvas | Richard Carey Digital Media

Game Design Canvas | Richard Carey Digital Media | Tourism Storytelling, Social Media and Mobile | Scoop.it
Lean, agile, iterative… we’re all trying to work smarter and faster.

Designers of games for learning and change are under the same hurry-up pressure, but with games inherently complex and arguably more so with an underlying intention to impact players, accelerating the pace of game design is tough.

That’s why we developed the Game Design Canvas — a tool for lean, agile game design that renders the essence of your concept on a single page, to make testing, validating and communicating the concept faster and easier.

Via Kim Flintoff, blaucloud, Soraia Ferreira
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HC's curator insight, July 29, 1:35 AM

The Game Design Canvas seems like a great storyboarding/planning tool to capture 'the essence' of your (game) concept on a single page

 

Rescooped by Andrea Rossi from management tourism
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La satisfaction client, nouveau cheval de bataille des marques sur les réseaux sociaux

La satisfaction client, nouveau cheval de bataille des marques sur les réseaux sociaux | Tourism Storytelling, Social Media and Mobile | Scoop.it
La satisfaction client, nouveau cheval de bataille des marques sur les réseaux sociaux

Via Miralles Richard, luc Vandendriessche
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Social media facts for travel, tourism and hospitality

This Slideshare presentation from Social Media Expert, Brian Carter, outlines social media facts for the travel, tourism and hospitality Industries. The content of the presentation includes:

 

The history of waves of disruption and opportunity.The most important social marketing channels.The benefits of social media marketing.The travel planning cycle online.


Via Tourism Australia , Soraia Ferreira
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Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Simon Staffans: Why you should give the audience a place in your story

Simon Staffans: Why you should give the audience a place in your story | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
Andrea Rossi's insight:

 

Simon Staffans:  "An engaged and loyal audience has become the holy grail in the TV industry. How can you create it?"

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The Digital Rocking Chair's curator insight, July 31, 4:18 PM


Simon Staffans:  "An engaged and loyal audience has become the holy grail in the TV industry. How can you create it?"

Rescooped by Andrea Rossi from Public Relations & Social Media Insight
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How to Boost Link Building With Influencer Marketing

How to Boost Link Building With Influencer Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it

So how do you go about finding such people or influencers? How do you build relationships with such people?

 

In this article, we will learn the following from 58 experts in the industry:The tools they use. Their tips for building relationships with influencers....


Via Jeff Domansky
Andrea Rossi's insight:

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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DKW Online's curator insight, July 31, 12:40 PM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

Frezanne Tasmin Broens's curator insight, July 31, 9:05 PM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

WIKIBLINKS's curator insight, Today, 12:29 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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Brian Reed - The Craft Of Storytelling

Brian Reed - The Craft Of Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
"A story should make a larger point about human experience and the world."Brian Reed is a producer at This American Life, the creators of the recent mega hit...
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​The 2015 Online Marketing Industry Survey

​The 2015 Online Marketing Industry Survey | Tourism Storytelling, Social Media and Mobile | Scoop.it

After sifting through more than 3,600 responses, we've painted a picture of the online marketing industry in 2015. Here's what we found.


Via Pedro Da Silva, massimo facchinetti
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Rescooped by Andrea Rossi from Pervasive Entertainment Times
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Machinima may come of age in VR - Most Important Movie of 2015 Is a VR Cartoon About a Hedgehog - Wired

Machinima may come of age in VR - Most Important Movie of 2015 Is a VR Cartoon About a Hedgehog - Wired | Tourism Storytelling, Social Media and Mobile | Scoop.it
Oculus Story Studio's new project is more than a cute animated short--it's a test case for narrative techniques that could change the way we watch movies.

Via Gary Hayes
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Gary Hayes's curator insight, July 28, 7:08 PM

Quote "It’s two weeks beforeHenry’s July 28 premiere, and the creative brain-trust of Story Studio is huddled in a dimly lit room (they do meditation in here in the mornings). Ramiro Lopez Dau, the director, is wearing the latest prototype of Oculus’ headset and watching the current version ofHenry—something he’s seen dozens of times. His supervising technical director, Max Planck, is at a computer console, his shoes off; he’s watching the feeds going into both of Lopez Dau’s eyes, while the handful of other employees in the room watch Planck’s display and point out glitches. A ladybug shows up in the wrong color? That’s a Post-it. One of Henry’s eyes looks wonky? That’s another."

Fausto Cantu's curator insight, July 30, 2:38 PM
La película más importante de 2015 es un dibujo animado VR Alrededor de un erizo
Rescooped by Andrea Rossi from How to find and tell your story
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The Business of Story Podcast | Convince and Convert

The Business of Story Podcast | Convince and Convert | Tourism Storytelling, Social Media and Mobile | Scoop.it

While technology has given us all global reach with our messages, it's still the ancient bewitchery of storytelling that connects us with one another. The Business of Story podcast's goal is to help you craft and tell compelling stories that sell – online and off. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Host Park Howell promises that within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.


A new show will be released every two weeks. Guests to the show’s website, TheBusinessofStory.com, will find a number of storytelling tools, including an interactive 10-step story cycle PDF, an e-book that explains the story cycle process and a worksheet that guides communications professionals in using the story cycle to craft a brand strategy. Additional tools will be added with the advent of newly released episodes.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, July 29, 1:52 AM

I've listened to all the episodes of this new podcast series - and have enjoyed them all.  You can access podcasts and resources a few different ways:



Here's an article excerpt providing a bit more background.

http://azbigmedia.com/ab/local-ad-exec-launches-business-storytelling-podcast

"Advertising executive Park Howell, founder and president of Park&Co, has partnered with digital and social marketing expert Jay Baer, founder and president of Convince & Convert, to create a podcast that showcases the power of storytelling for business. “The Business of Story” will explore a pragmatic approach to storytelling and how marketing and communications professionals can use universal story structure to better connect with customers and move people to action."

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Aruba Tourism Authority Launches New Digital Tool to Create Personalized Experience | Travel Agent Central

Aruba Tourism Authority Launches New Digital Tool to Create Personalized Experience | Travel Agent Central | Tourism Storytelling, Social Media and Mobile | Scoop.it
Aruba Tourism Authority (ATA) has launched a new interactive experience allowing visitors to share their perfect Aruba vacation before ever stepping foot on the popular Caribbean island.
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Brian Burke (Gartner) on the Future of Gamification at #GWC14

Brian Burke is the main Gamification analyst at Gartner, with a strong vision of the Gamification industry. We had the pleasure to have him as speaker at the...

Via Soraia Ferreira
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Developing a content marketing mindset – five skills to master

Developing a content marketing mindset – five skills to master | Tourism Storytelling, Social Media and Mobile | Scoop.it
It's not enough to start up a content marketing department: these skills and principles must permeate the entire organisation

Via massimo facchinetti
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