Nearly every technology applied to business processes, from change management software to cyber security, now boasts a maturity model. They’re intended to point out how far a company has gone towards optimizing the use of the technology.
Some businesses are just flat-out good when it comes to content marketing. These are the businesses that basically define what content marketing is, how it looks, and how people respond.
What makes these businesses so awesome?
We need to make sure that we acknowledge a few simple things. Many of the companies that do awesome things with their content marketing also have other things going for them, such as:
A trending product or huge consumer interestA cool nicheWell-known brand evangelistsExperienced thought leadersProfessional content marketing leadersA lot of moneyYou may be in a niche that is tiny, unsexy, and downright boring. You may have zero in-house talent and no budget. So, the question is, can you still do content marketing like a boss?
The answer is yes. I’m going to give you a takeaway from each of these four organizations. To even the playing field, I’ve selected small, big, B2C, and B2B businesses. You’ll find something that fits your approach and some serious insight that will take your content marketing to the next level.
Lean, agile, iterative… we’re all trying to work smarter and faster.
Designers of games for learning and change are under the same hurry-up pressure, but with games inherently complex and arguably more so with an underlying intention to impact players, accelerating the pace of game design is tough.
That’s why we developed the Game Design Canvas — a tool for lean, agile game design that renders the essence of your concept on a single page, to make testing, validating and communicating the concept faster and easier.
While technology has given us all global reach with our messages, it's still the ancient bewitchery of storytelling that connects us with one another. The Business of Story podcast's goal is to help you craft and tell compelling stories that sell – online and off. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Host Park Howell promises that within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
A new show will be released every two weeks. Guests to the show’s website, TheBusinessofStory.com, will find a number of storytelling tools, including an interactive 10-step story cycle PDF, an e-book that explains the story cycle process and a worksheet that guides communications professionals in using the story cycle to craft a brand strategy. Additional tools will be added with the advent of newly released episodes.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.