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Rescooped by Andrea Rossi from Communication narrative & Storytelling
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The story as gateway to knowledge (and revenue)

The story as gateway to knowledge (and revenue) | tourism storytelling | Scoop.it
TweetBe Sociable, Share! Tweet Related columns: The success story of a technology-enhanced media brand Tweet‘A fan of ours wrote an iPhone application, just for the sake of it.’ How many media companies can make such a bragging statement?

Via Pierre Levy, Sémio PUB
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Pierre Levy's curator insight, October 20, 2013 4:35 PM

[What is an article in digital journalism?]

tourism storytelling
tourism storytelling: tourism is the medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Just Story It Biz Storytelling
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Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | tourism storytelling | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.

 

I was already boring myself to death and I hadn’t even begun to write.


Via Gregg Morris, Karen Dietz
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Joseph McCaleb's curator insight, July 23, 11:18 AM

Julie Neumark curates “over 25 TED talks” into 3 faves by Andrew Stanton, JJ Abrams, & Nancy Duarte with themes of “wonder, mystery, possibility, connection, and engagement.”

Ken Schneider's curator insight, July 23, 11:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Karen Dietz's curator insight, July 23, 6:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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How to Teach Google What a Story Is

How to Teach Google What a Story Is | tourism storytelling | Scoop.it
Deep inside Google, a small team has been trying to solve a problem that's easy for any schmuck around the watercooler but frighteningly difficult for the world's most data-rich company: telling a story.

Via Soraia Ferreira
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Rescooped by Andrea Rossi from DESIGN THINKING | methods & tools
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A storyFirst Approach to Human-Centered Design | Installment #2 @ the…

When we design for experience, subtle and peculiar shifts come into play that demand a uniquely empathic way of thinking about our practice. We’re no longer de…

Via Fred Zimny, Michael Sabah
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Rescooped by Andrea Rossi from How to find and tell your story
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How to create and tell the story of your Brand | beloved brands

How to create and tell the story of your Brand | beloved brands | tourism storytelling | Scoop.it

"The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand–whether that’s consumers, advocates, influencers, employees, agencies, retailers or the media."

 

To help you find your brand story, read the full article to find out more about these tips on using the basis of the Super Hero story usually starts with a conflict of Good versus Evil:

There is a substantial back story to explain what makes up the Super Hero.A good Super Hero story saves someone. A good brand should as well.  Each story also has a distinct cry for help.A Super Hero is different than everyone else.There is some super power that makes them even better, without being vain.A good story is one that touches people in an emotional way.A Good Super Hero has to make difficult choices. They can’t do everything. It’s all about choices.A good story is well-organized, has a consistent tone throughout the story and has layers that support the story. No Super Hero goes alone.  They always have help.

And find the story board format with the 15 questions that you can use to frame your story.


Via Kim Zinke (aka Gimli Goose)
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Rescooped by Andrea Rossi from On education
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Storybird - Read, write, discover, and share the books you'll always remember.

Storybird - Read, write, discover, and share the books you'll always remember. | tourism storytelling | Scoop.it
Creative digital story-building tool for readers, writers and educators. Used in 300,000+ K-12 classrooms worldwide. Works with any classroom and on any device, and is free for teachers.

Via Heiko Idensen, Lars-Göran Hedström
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Rescooped by Andrea Rossi from Pervasive Entertainment Times
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8% of metro homes have no TV. Rise of The Cord-Cutter [Infographic]

8% of metro homes have no TV. Rise of The Cord-Cutter [Infographic] | tourism storytelling | Scoop.it
This infographic from ZAPP BOX predicts the future of Television and where you might play a big role in its vast entertainment landscape.

Via Gary Hayes
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Gary Hayes's curator insight, July 15, 12:52 AM

Quote "This infographic from ZAPP BOX predicts the future of Television and where you might play a big role in its vast entertainment landscape"

Rescooped by Andrea Rossi from Digital Cinema - Transmedia
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Is This the TV of the Future?

Is This the TV of the Future? | tourism storytelling | Scoop.it
LG Display unveiled a paper thin 18-inch television panel prototype that can be rolled up into the shape of a thin cylinder -- making television portable.

Via TechinBiz, Digital Cinema in Transition
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Rescooped by Andrea Rossi from Digital Cinema - Transmedia
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10 Social Media Tips for Filmmakers (Especially When Crowdfunding)

10 Social Media Tips for Filmmakers (Especially When Crowdfunding) | tourism storytelling | Scoop.it
10 Great Social Media Tips for Filmmakers

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Rescooped by Andrea Rossi from Designing design thinking driven operations
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[SIS] The Psychology of Objects

lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design


Via Fred Zimny
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Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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In search of the audience

In search of the audience | tourism storytelling | Scoop.it

Via The Digital Rocking Chair
Andrea Rossi's insight:

"Interest in transmedia and related forms of multiplatform production has increased significantly over the last few years, reflecting significant changes across all media forms in funding, production and delivery models" (cit)

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The Digital Rocking Chair's curator insight, July 1, 1:50 AM


"Anna Jackson takes a look at local [New Zealand] film and transmedia projects taking an innovative approach to hunting the elusive and all-important audience (featuring Loading Docs, What We Do in the Shadows, Everything We Loved and The Generation of Z)."

Justin Nalepa's curator insight, July 2, 11:08 AM

I saw The Jump recently and thought it was an excellent short doc piece. Looking forward to seeing the rest from Loading Docs as well. 

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Brand Marketers: Think Like Storytellers

Brand Marketers: Think Like Storytellers | tourism storytelling | Scoop.it

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What’s new for agencies in 2014?

What’s new for agencies in 2014? | tourism storytelling | Scoop.it
Last week we published our Top 100 Digital Agencies Report, detailing the who's who of those in the digital marketing industry.
Andrea Rossi's insight:
A great customer experience is the key to building customer lifetime value
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Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | tourism storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 23, 1:47 AM


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Henrik Safegaard - Cloneartist's curator insight, June 24, 3:50 AM

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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These Wristbands Could Predict The Future Of Advertising

These Wristbands Could Predict The Future Of Advertising | tourism storytelling | Scoop.it
In anticipation of tonight's Saatchi & Saatchi New Directors Showcase New York premiere, we take a look inside the revolutionary wearable technology they commissioned in order to make audiences 'Feel

Via Soraia Ferreira
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Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Second Screen Applications for Interactive TV

Second Screen Applications for Interactive TV | tourism storytelling | Scoop.it
Here are the slides for our presentation from ACM SIGCHI TVX 2014  .   Companion Apps for Long Arc TV Series Supporting New Viewers in Complex Storyworlds with Tightly Synchronized Context-Sensitiv...

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Rescooped by Andrea Rossi from Just Story It Biz Storytelling
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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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Damien Colmant's curator insight, Today, 9:58 AM

Les 5 erreurs commises en Storytelling

Vincent Martinet's curator insight, Today, 10:35 AM

Pour ceux qui ont manqué cet excellent Slideshare sur le Storytelling :

 

http://fr.slideshare.net/kkapp/gamification-creating-engaged-learners-lten-keynote-slides?ref=http://karlkapp.com/keynote-slides-from-my-lten-address-on-gamification/

MichaelJDay's curator insight, Today, 1:30 PM

If you don't think you use storytelling just stop and think for a moment, other than questions and commands our lives our made up of a microcosm of stories. Selling is storytelling. Sharing experiences in our lives is storytelling. The list goes on..

Rescooped by Andrea Rossi from LeadershipABC
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Why Businesses Must Stand Up for What They Believe

Why Businesses Must Stand Up for What They Believe | tourism storytelling | Scoop.it

According to business owner, designer and author Brian Sooy, a business must know what it stands for to make a difference. In this episode of Work That Matters, Brian Sooy explains what the elements are to be a business that is clear on what it stands for - what it’s cause is.


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, July 15, 6:03 AM

Interview Topics:

  • Communicating your cause to create alignment
  • Aligning your communications to your business’s calling
  • Reconnecting with your business’s mission
  • The four personalities of a cause


Additional Resources

  • The 2014 Deloitte Core Beliefs & Culture survey also found that focusing on purpose rather than profits builds business confidence and drives investment. You can read more about the survey here
  • In the May 2014 edition of Harvard Business Review Nick Craig and Scott Snook wrote this brilliant article: From Purpose to Impact.
  • In the spring edition 2014 of MIT Sloan Management Review Julian Birkinshaw, Nicolai J. Foss and Siegwart Lindenberg wrote this excellent article: Combining Purpose With Profits.
  • In the January 2011 edition of Harvard Business Review Michael Porter and Mark Kramer wrote this important article: Creating shared value


Rescooped by Andrea Rossi from Just Story It Biz Storytelling
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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | tourism storytelling | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Karen Dietz
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Karen Dietz's curator insight, July 14, 10:02 AM

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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Awesome Game Story Gene 1 - Deep Characterization

Awesome Game Story Gene 1 - Deep Characterization | tourism storytelling | Scoop.it

 

 


Via The Digital Rocking Chair, Soraia Ferreira
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The Digital Rocking Chair's curator insight, July 12, 7:26 AM


Edwin McRae:  "Essentially it's about having everything in the game MATTER to the characters involved."


[Part II of this post can be found here:  Awesome Game Story Gene 2 - A responsive, narrative-rich Game World]

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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From Sherlock to cult movies, audiences get in on interactive act

From Sherlock to cult movies, audiences get in on interactive act | tourism storytelling | Scoop.it

 

 

 


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The Digital Rocking Chair's curator insight, July 13, 1:44 AM


Vanessa Thorpe:  "Theme parks and heritage attractions join the booming new market for immersive theatre"

Henrik Safegaard - Cloneartist's curator insight, July 13, 11:29 AM

Great idea. I would love to go there -

Mattia Nicoletti's curator insight, July 14, 4:04 AM

In the whole world of entertainment immersive experience (even social tv and second screen may be considered a kind of immersive experience) is getting more and more important. Transmedia is taking place and creativity, good writying (and a good budget) is all you need to leverage storytelling to the next level.

Rescooped by Andrea Rossi from Digital Cinema - Transmedia
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10 Social Media Do's and Don'ts for Filmmakers

10 Social Media Do's and Don'ts for Filmmakers | tourism storytelling | Scoop.it
Attention, filmmakers: You must read these social media do's and don'ts.

Via Digital Cinema in Transition
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Rescooped by Andrea Rossi from Digital Cinema - Transmedia
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After a Year of Experimentation, BitTorrent Bundle Wants to Make Artists (and Itself) Money

After a Year of Experimentation, BitTorrent Bundle Wants to Make Artists (and Itself) Money | tourism storytelling | Scoop.it
After hitting the '100 million' milestone, BitTorrent, the data transfer protocol long associated with piracy, continues to try and clear its name

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Rescooped by Andrea Rossi from Documentary Evolution
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// 3 x 3 Basics | Transmedia Storytelling

// 3 x 3 Basics | Transmedia Storytelling | tourism storytelling | Scoop.it
At the International Summerschool of  the CCCLab I introduced already some years ago transmedia storytelling (TMS) as a creative way to communicate the issues of climate change. Here again and upda...

Via mirmilla
Andrea Rossi's insight:

“ …the story-universe does not limit itself to one single medium but takes advantage of the strengths of every medium to create something new out of their symbiosis.”

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mirmilla's curator insight, June 27, 4:37 AM

A sprinkle to a few concepts now taken for granted

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A new approach to #tourism #storytelling - ELBA :: Napoleon's Legacy :: Trailer

Trailer of the fantasy-adventure film Elba Naploeon's Legacy. Coming soon (free) on the web, in Italian, English, German and French Trailer del film fantasti...
Andrea Rossi's insight:

“It’s a new approach to tourism storytelling, in which the destination is the hub of an experiential narrative, which we believe will engross adventure and good movies lovers. Working with the Licaoni has been very stimulating: we have integrated our skills of  Tourist Experience Design with their great cinematic expertise, to produce an original and innovative product. The idea was born with the celebration of the Bicentennial of Napoleon’s disembarkation when he was exiled to the Island. We wanted to unite a strong tourist promotion asset with the creativity that a personality like Napoleon can unleash in the imagination of people all round the world. The goal is to do high profile, captivating and fascinating promotion - aimed at a very attentive audience - while at the same time highlighting the resources and great professional skills of this territory.”

www.elbamovie.com

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Rescooped by Andrea Rossi from Public Relations & Social Media Insight
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16 Social Media Pinterest Boards You Should Be Following

16 Social Media Pinterest Boards You Should Be Following | tourism storytelling | Scoop.it

Pinterest is more than just cats, memes and recipes. It's also a fantastic resource for discovering and curating social media content.Chad On shares 16 of the best social media Pinterest boards you should be following. It's a useful resource.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 1:22 AM
Do follow these suggested social media Pinterest leaders.