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Rescooped by Andrea Rossi from Televisión Social y transmedia
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The 15 Things I've Learned about Transmedia Storytelling

The 15 Things I've Learned about Transmedia Storytelling | tourism storytelling | Scoop.it
Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.

Via Alberto Gago
Andrea Rossi's insight:

1. Stories are important
2. Technology has always changed how we see and talk about the world
3. Collaboration is hard
4. The audience are makers and the audience has an audience
5. Authorship vs Openness is a challenge
6. Fail Fast Forward
7. Transmedia can amplify local voices
8. User Experience Design is now part of what we do as storytellers
9. Stories can be both software and hardware
10. We need to show interactive work, not just talk about it
11. Learn to listen. Storytelling is as much about listening as telling
12. Make the interaction the story
13. Be clear about your indicators for success. If you don’t know what success means for your project, you may lose your way.
14. Sometimes you should just delight your audience. Give them things to do that make them feel wonderful
15. You may need an exit strategy

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Alberto Gago's curator insight, October 16, 2013 5:50 PM

Que interesante articulo. 

tourism storytelling
tourism storytelling: tourism is the medium, tourist experience is the message
Curated by Andrea Rossi
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MIPTV, MIPFormats and MIP Digital – a reflection

MIPTV, MIPFormats and MIP Digital – a reflection | tourism storytelling | Scoop.it
Things seemed a bit quieter this time around. Where there’s usually a throng of busy TV industry people, elbows being of better use than feet for propelling oneself forward, this time there was amp...

Via Simon Staffans
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Simon Staffans's curator insight, April 13, 8:05 AM

Some thoughts on the action in Cannes last week.

Rescooped by Andrea Rossi from Transmedia Landscapes
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Tribeca Film Festival: Jane Rosenthal on the Future of Film and Why Story Still Matters

Tribeca Film Festival: Jane Rosenthal on the Future of Film and Why Story Still Matters | tourism storytelling | Scoop.it
We talk to Tribeca Film Festival co-founder and CEO Jane Rosenthal about how the festival has embraced technology and new forms of storytelling.

Via Justin Nalepa
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10 viewing trends for 2014 that will change the way we watch TV

10 viewing trends for 2014 that will change the way we watch TV | tourism storytelling | Scoop.it

Via The Digital Rocking Chair, Alberto Gago
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The Digital Rocking Chair's curator insight, April 14, 12:07 AM


Stuart Dredge:  "From Twitter's 'social soundtrack' to self-made YouTube stars and Amazon turning future viewers into commissioners: the latest in interactive television trends" ...

Roger Ellman's curator insight, April 14, 4:45 AM

Worth a glance and then...add your own ideas...keeps the breahting channels for new ideas open!

Debbie Elicksen 's curator insight, April 18, 5:19 PM

It's not just television, it's television made better.

 

Love #6. I'm good with "Samantha" taking the lead.

Rescooped by Andrea Rossi from Digital Cinema - Transmedia
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Transforming Hollywood: The Future of Television Conference Videos (Part One)

Transforming Hollywood: The Future of Television Conference Videos (Part One) | tourism storytelling | Scoop.it
Today, we are releasing the first batch of videos from our April 4 conference, Transforming Hollywood: The Future of Television, jointly hosted by Denise Mann (UCLA) and myself (USC) and held in UCLA’s James Bridges Theater.

Via Digital Cinema in Transition
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Rescooped by Andrea Rossi from Lean Content
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7 Tools for Lean Content Marketing

7 Tools for Lean Content Marketing | tourism storytelling | Scoop.it

hat tools do you Last week, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content.


Via Ally Greer
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Ally Greer's curator insight, March 6, 9:31 PM

What tools do you use to keep your content strategy lean?

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Transmedia Shows Are Winning the Internet

Transmedia Shows Are Winning the Internet | tourism storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 11, 2:49 AM


Fruzsina Eördögh:  "Bernie Su's interactive storytelling is winning Emmys and raking in revenue, thanks to its die-hard fangirls."

Rescooped by Andrea Rossi from #transmediascoop
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It's All About Community and Fan Engagement

It's All About Community and Fan Engagement | tourism storytelling | Scoop.it
Our guest is transmedia strategist Lara Hoefs (Story Disruptive), who chats with Steve about her work on the Twilight Saga film series and how fans and community are shaping projects like The Veronica Mars Movie. Also, we're once again joined by Michael Anderson (ARGNet) who shares the current goings-on in the Alternate Reality world. And…

Via Simon Staffans
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Simon Staffans's curator insight, March 27, 4:47 PM

A new Storyforward podcast!

Rescooped by Andrea Rossi from Transmedia
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Henry Jenkins. The Transmedia Imagination | CCCB LAB

Henry Jenkins. The Transmedia Imagination | CCCB LAB | tourism storytelling | Scoop.it
Transmedia narrative thrives in a networked culture. Stories are now told across multiple media platforms, relying on readers to connect the dots. Popular fiction is increasingly organized around immersive story worlds.

Via David Griggs
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Thoughts on the T – SXSW14 Re-Cap: 5 Lessons Learned from Movie Studios on How to Market Your Movie

Thoughts on the T – SXSW14 Re-Cap: 5 Lessons Learned from Movie Studios on How to Market Your Movie | tourism storytelling | Scoop.it

Via Simon Staffans, Fausto Cantu
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Simon Staffans's curator insight, March 18, 3:42 AM

Some good insights from SXSW (make sure to read Christine's other posts from SXSW as well!)

Rescooped by Andrea Rossi from Televisión Social y transmedia
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What Games Are: The Future Of Pervasive Games

What Games Are: The Future Of Pervasive Games | tourism storytelling | Scoop.it

Via The Digital Rocking Chair, Alberto Gago
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The Digital Rocking Chair's curator insight, October 28, 2013 12:25 AM


Tadhg Kelley: "Pervasiveness forms the meat of transmedia and gamification. The former is interested in using it as a way to tell stories, going from one format to another. The latter is more concerned with ways that games and behavior usefully coincide."

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Procedural Versus Strategic Approaches to Social Media | MIT Sloan Management Review

Procedural Versus Strategic Approaches to Social Media | MIT Sloan Management Review | tourism storytelling | Scoop.it
Younger employees often have procedural understanding of social media but need strategic vision.
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Rescooped by Andrea Rossi from Transmedia online
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Why 'Frozen' Became The Biggest Animated Movie Of All Time

Why 'Frozen' Became The Biggest Animated Movie Of All Time | tourism storytelling | Scoop.it
The film has generated more than $1 billion worldwide. (Why 'Frozen' Became The Biggest Animated Movie Of All Time http://t.co/jMvUUtPIpS)

Via Jose Nevarez
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Rescooped by Andrea Rossi from Travel Tech and Innovation
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Content Strategy Resources: The Ultimate Curated Collection

Content Strategy Resources: The Ultimate Curated Collection | tourism storytelling | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!

Via Robin Good, Luis Costa
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Robin Good's curator insight, November 24, 2013 4:21 AM



If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for.


Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online. 


From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy.



Free to use.


Check it out: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ 





Lynnette Van Dyke's curator insight, November 24, 2013 8:37 AM

A wonderful resource.  Many thanks to Robin for  this alert!

Brad Tollefson's curator insight, December 1, 2013 5:33 PM

So are Content Marketing and Content Strategy the same? No, but they are clearly related, so a better question to ask might be: are these two practices compatible with each other? Definitely!...

Rescooped by Andrea Rossi from Just Story It Biz Storytelling
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Fab Visual Storytelling Tools for Going Viral

Fab Visual Storytelling Tools for Going Viral | tourism storytelling | Scoop.it
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …

Via Karen Dietz
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Karen Dietz's curator insight, April 16, 1:27 PM

Hi Folks -- visual storytelling is becoming more and more critical for driving traffic, gaining customers, and engaging fans.


So I went through this curation to find the best articles on visual storytelling tools. I put this together in an article I wrote last week for Curatti.com. Duh -- I'm finally sharing it with you (where does my mind go?)!


This is a terrific companion piece to the other article I curated this morning for you on 5 principles for visual storytelling that will make it more shareable. The principles and the tools are a winning combo.


Talk with us about your favorite tools and don't forget to add a link to a visual story piece you want to share (place in comments). Thanks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 17, 12:21 PM

Scoop for keeps

massimo scalzo's curator insight, April 18, 8:37 AM

Very Useful Tools !!! - Storytelling helps you going Viral. This is How To Make Your Stories Come Alive - Have a Look !

Rescooped by Andrea Rossi from #transmediascoop
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The 8 Key Elements of Transmedia Storytelling | Halogen Filmshop

The 8 Key Elements of Transmedia Storytelling | Halogen Filmshop | tourism storytelling | Scoop.it
the ONE STOP FILMSHOP

Via Simon Staffans
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Simon Staffans's curator insight, April 17, 7:47 AM

A Prezi on the eight parts of transmedia.

Nicoletta Gay's curator insight, April 22, 6:08 AM

A useful Prezi on transmedia storytelling

Jean Fabien's curator insight, April 22, 7:16 AM

What Transmedia is…

Rescooped by Andrea Rossi from Stories - an experience for your audience -
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Walt Disney's Storytelling Secrets - Storytelling School - YouTube

In today's episode of Storytelling School we examine one of the world's greatest storytellers, Walt Disney. For more information on this episode, check out h...

Via Hans Heesterbeek
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Rescooped by Andrea Rossi from Public Relations & Social Media Insight
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8 Digital Tools Every Journalist Should Try | Mediashift | PBS

8 Digital Tools Every Journalist Should Try | Mediashift | PBS | tourism storytelling | Scoop.it

...There’s nothing wrong with the classic tools; they just aren’t the latest ones. So I turned to Ben Wirz, who a couple of digital lifetimes ago joined Knight as director of business consulting. Ben helps lead the Knight Enterprise Fund, which invests in startup companies.

 

Here are his notes on tools journalists and news organizations should try....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 16, 11:43 AM

Great tools for PR and marketing too.

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Design, philosophy art and business

Design, philosophy art and business | tourism storytelling | Scoop.it
What do arts, design and philosophy have to do with business?
It is about opportunity through anthropological performance, through co-creating our futures, the “new normal”. It is Near Future Desi...
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Rescooped by Andrea Rossi from Transmedia Landscapes
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“Transmedia is a word for old people”

“Transmedia is a word for old people” | tourism storytelling | Scoop.it

As a relative newbie to transmedia, I’ve been feeling psyched about the possibilities, particularly when it comes to storytelling for non-profits. Think of the possibilities for engaging donors and volunteers, bringing organizations’ missions to life in a visceral way.

But when a friend of mine shared my obsession with her 17-year-old daughter, this was her response:

“Transmedia is a word for old people.”


Via The Digital Rocking Chair, Justin Nalepa
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Ivon Prefontaine's curator insight, March 29, 11:40 PM

Interestingly, not every young person lives the way the author's friend's daughter suggested. And not every old person needs a word to describe this practice.

Sadim MR's curator insight, March 31, 3:22 AM

"My friend’s daughter explained that young people don’t need a word to describe transmedia because this is how they live every day. The narrative of their own lives unfolds across different social media platforms and they consciously create identities for themselves depending on where, what, how and with whom they share information."

Justin Nalepa's curator insight, March 31, 11:01 AM

Love the comment posted below the article: "The word represents an attack on the institutional tendency to retain control and ownership of cultural vitality... I think your friend's daughter is absolutely right and only slightly wrong because transmedia is another word for power, and sharing control of culture is not the primary objective of the folks who are presently in control of the definition of transmedia."

Rescooped by Andrea Rossi from Social Media Content Curation
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VideoGenie Launches StoryBox, A Product That Aggregates All Kinds Of Content About A Brand

VideoGenie Launches StoryBox, A Product That Aggregates All Kinds Of Content About A Brand | tourism storytelling | Scoop.it

Excerpt from the review article by TechCrunch:
"VideoGenie has launched a new product that it calls StoryBox, which aggregates all kinds of content about a brand. The company says the testimonials can include tweets, YouTube videos, Instagram photos, and more, all presented in what Nassiri (VideoGenie's CEO) called “a rich, visual environment” on the brand’s site, and with the option for visitors to add their own stories directly from the site.

Naturally, brands can curate the content, so that a tweet with the wrong message doesn’t end up in the StoryBox. At the same time, Nassiri said the product offers analytics showing which content is getting the most engagement and (when relevant) driving the most sales. StoryBox can automatically prioritize the best-performing content and display it prominently on the site..."

Read full original article by TechCrunch:
http://techcrunch.com/2014/03/03/videogenie-launches-storybox

More Info about StoryBox:
http://www.videogenie.com/solutions

The product is already live on the Mountain Hardwear site:
http://www.findingwinter.com/

 


Via Giuseppe Mauriello
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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 


Via Guillaume Decugis
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Paula Silva's comment, March 3, 3:54 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
b2interactive's comment, March 6, 11:38 AM
Establishing quality should be the first step. If you start fast and focus on production, the quality will suffer and might not ever catch up. Less is more here.
Bertrand Marouzé's curator insight, April 22, 12:43 PM

Le lean est partout / lean is everywhere

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Documentary filmmaker explores the new visual language of virtual reality

Documentary filmmaker explores the new visual language of virtual reality | tourism storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 9, 3:59 PM


Stephen Kleckner:  "It’s alluring to see this 360-degree medium as limitless, but this borderless world is not as free of structure as it first appears. Artists face a new set of rules to play by if they intend on creating an intentional, visual, virtual-reality composition."

i-Docs's curator insight, April 10, 6:19 AM

“All we know is that traditional rules of filmmaking no longer apply,” Danfung said. “We’re focused on the technical aspect to begin with as there are still big challenges in the capture, workflow, and playback … but I think the even bigger challenge is the new visual language that is going to emerge.”

Rescooped by Andrea Rossi from Excellent Business Blogs
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How to Avoid a Social Media Fiasco

How to Avoid a Social Media Fiasco | tourism storytelling | Scoop.it

A panel at the 2014 South by Southwest festival highlighted five ways to avoid a social media crisis.

 

1. Do not try to capitalize on catastrophic events

2. Plan ahead for social media fiascos

3. Train employees to use social media in the context of your business

4. Recognize that the world is eagerly waiting for you to make a mistake

5. Remember that fiascoes can also present opportunities

 


Via Kenneth Mikkelsen
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Rescooped by Andrea Rossi from Stories - an experience for your audience -
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Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia]

Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia] | tourism storytelling | Scoop.it

Via The Digital Rocking Chair, Hans Heesterbeek
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The Digital Rocking Chair's curator insight, April 16, 3:43 PM


Jeff Gomez:  "More than another action-packed superhero romp, “Winter Soldier” serves as a primer in successfully structuring and steering a sprawling franchise, and stands as a warning to rival Warner Bros. and its DC superheroes that old school one-off tent pole development is becoming a thing of the past."

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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10 viewing trends for 2014 that will change the way we watch TV

10 viewing trends for 2014 that will change the way we watch TV | tourism storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 14, 12:07 AM


Stuart Dredge:  "From Twitter's 'social soundtrack' to self-made YouTube stars and Amazon turning future viewers into commissioners: the latest in interactive television trends" ...

Roger Ellman's curator insight, April 14, 4:45 AM

Worth a glance and then...add your own ideas...keeps the breahting channels for new ideas open!

Debbie Elicksen 's curator insight, April 18, 5:19 PM

It's not just television, it's television made better.

 

Love #6. I'm good with "Samantha" taking the lead.