Tourism Storytelling, Social Media and Mobile
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Inspired Storytelling: Engaging People & Moving Them To Action

Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data

Via José Carlos
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Future of Cloud Computing, IoT and Software Market
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How to develop an internet of things strategy

How to develop an internet of things strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it
Landscape analysis It all begins with a landscape analysis. You need to thoroughly understand your industry and competitors — strengths, weaknesses, opportunities and threats (SWOT). This will help you see the megatrends and forces at play in your market.

Via Fouad Bendris, massimo facchinetti
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Fouad Bendris's curator insight, February 20, 3:00 PM
The internet of things (IoT) may present the biggest opportunity to enterprises since the dawn of the internet age, and perhaps it will be bigger. Research firm Gartner predicts there will be nearly 20 billion devices on the IoT by 2020, and IoT product and service suppliers will generate $300 billion+ in revenue.
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A key way VR dribbles into mainstream - The 10 Best Virtual Reality Marketing Campaigns — YouVisit

A key way VR dribbles into mainstream - The 10 Best Virtual Reality Marketing Campaigns — YouVisit | Tourism Storytelling, Social Media and Mobile | Scoop.it
What do successful virtual reality marketing campaigns look like? Check out the 10 best VR marketing campaigns in recent memory.

Via Gary Hayes
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Gary Hayes's curator insight, February 20, 2:58 AM
Quote "In order to promote The North Face brand to its adventure-seeker audience, the company launched several VR experiences in 2015 at store locations in San Francisco, New York, and London. Its “The North Face: Climb” experience took users to new heights in Yosemite National Park and Moab, while “The North Face: Nepal” allowed users to experience winter in Nepal. The brand garnered lots of recognition as a leader in VR for the retail market."
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Virtual reality can – and will – be used for storytelling

Virtual reality can – and will – be used for storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair, John Rudkin, Jim Lerman
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The Digital Rocking Chair's curator insight, April 8, 2016 7:25 AM

 

Charlotte Cullen:  "How will viewers follow a story if they are able to look wherever they want? How will a director make scene cuts without making the user sick?"

Fabiana Garcia Marulanda's curator insight, February 22, 11:08 PM

First of all, lets imagine that in the classroom the students will be able to handle this resource in order to increase their speaking and reading skills in one tool. I know that this is something utopian in our context not only because of the price of the product and  the scarce technological resources that some schools face. However, this does not imply that the product can not be used.

 

Maybe, one day this kind of resources will be implemented here in Colombia.

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Chatbot Trends 2017

Bots are the new big thing in Social Media and quickly changing the way we interact with services. These bots or chatbots are lightweight apps which live withi…

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Rescooped by Andrea Rossi from Learning Technology News
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Create Immersive Virtual Reality with Storyspheres - EdTechTeacher

Create Immersive Virtual Reality with Storyspheres - EdTechTeacher | Tourism Storytelling, Social Media and Mobile | Scoop.it
Though impressive, the first Virtual Reality offerings in education primarily consisted of pre-created experiences where students could explore famous landmarks, geographic regions and unique locations.  For instance, thoughtfully developed tools such as Google Expeditions and Nearpod VR allow teachers to guide their students through … Read more

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Nik Peachey's curator insight, February 15, 4:53 AM

Interesting article on the use of Storysheres.

Ines Bieler's curator insight, February 15, 2:38 PM

Interesting article on the use of Storysheres.

Rescooped by Andrea Rossi from Digital Content Marketing
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Snapchat to create its own original series as it expands 'Shows' platform

Snapchat to create its own original series as it expands 'Shows' platform | Tourism Storytelling, Social Media and Mobile | Scoop.it
Snapchat has announced a deal with a US media company to make its first original series for its Shows platform.

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Rescooped by Andrea Rossi from Web Marketing and Social Media
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10 of the Best Free Keyword Research Tools for SEO [Video]

10 of the Best Free Keyword Research Tools for SEO [Video] | Tourism Storytelling, Social Media and Mobile | Scoop.it

In a new video, contributor AJ Ghergich outlines some of the best, free keyword research tools and how to use them.


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Rescooped by Andrea Rossi from Pervasive Entertainment Times
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Tourism 4.0: Try before you Fly - How About a Virtual ‘Test Drive’?

Tourism 4.0: Try before you Fly - How About a Virtual ‘Test Drive’? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Promotions featuring 360-degree videos have become an increasingly popular way for travel companies and tourism boards to entice clients.

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Gary Hayes's curator insight, February 13, 9:10 AM
Quote "In January 2016, Tourism Australia introduced a series of 360-degree films depicting aquatic and coastal travel experiences there, including snorkeling in the great barrier reef and watching the sun set over Sydney Harbor. “We have a very competitive landscape in destination marketing, with national tourist offices spending a lot of money,” said Lisa Ronson, the group’s chief marketing officer. “We need to be able to tell the story of Australia in new and engaging ways.”"
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Top 10 Hot Artificial Intelligence (AI) Technologies

Top 10 Hot Artificial Intelligence (AI) Technologies | Tourism Storytelling, Social Media and Mobile | Scoop.it
Based on Forrester’s analysis in its latest TechRadar report, here’s my list of the 10 hottest AI technologies.

Via Farid Mheir, massimo facchinetti
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prgnewshawaii's curator insight, February 11, 3:59 PM

The market for Artificial Intelligence (AI) is growing. According to a Narrative Service Summary, 38% of enterprises are already using some of AI for business and marketing. Some of the leading technologies include biometrics, machine learning platforms, natural language generation, speech recognition, and decision management. Thanks to reporter Farid Mheir for this story...fascinating stuff.

Russell Roberts

Hawaii Intelligence Digest

https://hawaiiintellilgencedigest.com

https://paper.li/f-1482109921

Rescooped by Andrea Rossi from On education
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20 Sites With Free Images for Your Blog or Social Media Posts

20 Sites With Free Images for Your Blog or Social Media Posts | Tourism Storytelling, Social Media and Mobile | Scoop.it
A list of handy resources for making your blog or Twitter feed look great, at absolutely no cost.

Via Elizabeth E Charles, Lars-Göran Hedström
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GwynethJones's curator insight, February 11, 10:20 AM

Who doesn't love FREE Images!? Great source!

David Alexander's curator insight, February 12, 6:20 AM
Sermons have to engage the eyes to engage the heart and mind.
Paul's curator insight, February 12, 12:19 PM

always need these

Rescooped by Andrea Rossi from Scriveners' Trappings
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Powerful Storytelling Secrets from National Geographic Travel

Powerful Storytelling Secrets from National Geographic Travel | Tourism Storytelling, Social Media and Mobile | Scoop.it
The strategic approach National Geographic Travel takes to storytelling and how that positively impacts the amazing results that they see on social media.

Via malek, steve batchelder, Jim Lerman
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malek's curator insight, February 6, 10:30 AM

National Geographic Travel is a poster child for the power of storytelling in marketing.

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Artificial intelligence: why marketers should care

"You’ve probably heard the buzz. The age of artificial intelligence has arrived. But what exactly will AI mean for marketers?"


Via Guillaume Decugis
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Guillaume Decugis's curator insight, February 8, 3:52 PM

AI is already here. Whether we notice it or not, a growing number of applications or websites are using AI technology behind the scenes. 

 

Marketers can not be ignorant of these changes that will deeply change the nature of the customer relationship. 

 

HubSpot's presentation gives a good and visual summary of the various areas AI will impact and why it matters for marketers.

Rescooped by Andrea Rossi from Documentary Evolution
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Emergent Principles for Digital Documentary

Emergent Principles for Digital Documentary | Tourism Storytelling, Social Media and Mobile | Scoop.it

Richard Lachman | VIEW Journal of European Television History and Culture


Via mirmilla
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Rescooped by Andrea Rossi from Scriveners' Trappings
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Writing Fiction? 22 Tips That Every Young Writer Should Do – Create Make Write

Writing Fiction? 22 Tips That Every Young Writer Should Do – Create Make Write | Tourism Storytelling, Social Media and Mobile | Scoop.it
When I was 21, I wanted to be a writer. But I only wanted to be a certain type of writer–like a journalist. I wanted to write a book one day, but not then. I remember reading Less Than Zero for a…
Via Dennis T OConnor, Jim Lerman
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Rescooped by Andrea Rossi from Innovation
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When Will Augmented Reality Get Real?

When Will Augmented Reality Get Real? | Tourism Storytelling, Social Media and Mobile | Scoop.it

Augmented reality, or AR, is technology that blends virtual content with real-world surroundings. Unlike virtual reality, which immerses you in a self-contained digital world, AR overlays 3D graphics and interactive characters into your everyday world.

In the hit game Pokémon Go, players use their smartphones to catch Pokémon characters in the local park or at the office. Released in July 2016, the game was downloaded faster than any mobile app in history and generated nearly $1 billion in revenue in its first six months.

Yet despite Pokémon Go's huge numbers, when surveyors asked average Americans what they thought about augmented reality, the majority of people didn't have a clue. In a ReportLinker survey conducted last September — the same month that Pokémon Go downloads topped 500 million — 58 percent of Americans said they were "not at all familiar with" augmented reality. Awareness was slightly higher among famously connected millennials.


Via Trudy Raymakers, Christian Bartosik
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Rescooped by Andrea Rossi from #transmediascoop
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The Collective Journey Story Model Comes to Television

The Collective Journey Story Model Comes to Television | Tourism Storytelling, Social Media and Mobile | Scoop.it
At the end of Season One of Game of Thrones, Ned Stark, the noble and just Lord of Winterfell (and closest thing to a hero the series had to offer) was shockingly beheaded at the whim of amoral…

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Simon Staffans's curator insight, February 17, 1:44 PM
On the Collective Journey in everyday entertainment
Rescooped by Andrea Rossi from Transmedia Storytelling for Business
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Pixar offers free online lessons in storytelling via Khan Academy

Pixar offers free online lessons in storytelling via Khan Academy | Tourism Storytelling, Social Media and Mobile | Scoop.it
There are few organizations in the world that can claim more expertise when it comes to storytelling than Pixar. The Disney-owned animation studio is known..

Via Soraia Ferreira, Ph.D.
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2017 Machine Learning Trends - DATAVERSITY

2017 Machine Learning Trends - DATAVERSITY | Tourism Storytelling, Social Media and Mobile | Scoop.it
Machine Learning builds algorithms, which when exposed to high volumes of data, can self-teach and evolve. When this unique technology powers Artificial Intelligence (AI) applications, the combination can be powerful. We can soon expect to see smart robots around us doing all our jobs – much quicker, much more accurately, and even improving themselves at every step. Will this world have intelligent humans anymore or shall we soon be outclassed by self-thinking robots? What are the most visible 2017 Machine Learning trends?

Via Nik Peachey
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Nik Peachey's curator insight, February 15, 4:41 AM

Interesting article with some really useful links.

Rescooped by Andrea Rossi from management tourism
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Tourisme: mon guide est dans le cloud

Tourisme: mon guide est dans le cloud | Tourism Storytelling, Social Media and Mobile | Scoop.it
Comment l’intelligence artificielle va-t-elle modifier la vie économique et même la vie tout court? Premier volet d’une série qui tente d’apporter des éléments de réponse.

Via luc Vandendriessche
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Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
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The Complete Guide to Facebook Ad Targeting [Infographic]

The Complete Guide to Facebook Ad Targeting [Infographic] | Tourism Storytelling, Social Media and Mobile | Scoop.it
Facebook advertising works because it allows you to hyper-target specific audiences. See this list of hundreds of Facebook ad targeting and audience segmentation choices, grouped into 5 categories.

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, February 13, 2:33 PM
Confused about Facebook ad targeting? Here are some useful guidelines.
Rescooped by Andrea Rossi from Future of Cloud Computing, IoT and Software Market
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Tech Trends 2017 - The kinetic enterprise (DELOITTE)

Tech Trends 2017 - The kinetic enterprise (DELOITTE) | Tourism Storytelling, Social Media and Mobile | Scoop.it
THOUGH BUSINESS APPLICATIONS FOR NANOTECHNOLOGIES, ENERGY SYSTEMS, biotechnology, and quantum technologies may seem light-years away, in reality they are approaching rapidly. In the next three to five years, expect to see business use cases emerge and pioneering deployments accelerate around these once-futuristic technologies.

Via Christian Bartosik, massimo facchinetti
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Rescooped by Andrea Rossi from Social Loyal Travel Tourism Revolution!
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Travel Photography Photo Examples and Tips in Practice

Travel Photography Photo Examples and Tips in Practice | Tourism Storytelling, Social Media and Mobile | Scoop.it
Here are some images from my recent photo tour to Nicaragua and some tips you can take from them to apply to your photography.

Via Fusion Tourism
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Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
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20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it

We took a close look to learn how these big names got it right. We fired up Talkwalker’s social listening tool and, using Interbrand for reference, chose 18 top brands from nine industries. To mix it up a bit, we added a couple of CEOs you may have heard of. We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers.

 

Below are some examples of what worked for these global giants on Twitter. You can read the full report of all 20 brands and discover how they rocked Twitter and find inspiration for your own Twitter marketing strategy....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, February 10, 2:40 AM

Learn how the best brands and CEOs use Twitter to execute successful, and personable, social media strategies.

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Playing with Reality | CCCB LAB

Playing with Reality | CCCB LAB | Tourism Storytelling, Social Media and Mobile | Scoop.it
Virtual reality and 360-degree video provide immersive experiences that are particularly suited to documentary and news reports.

Via mirmilla
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Rescooped by Andrea Rossi from Scriveners' Trappings
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The Storyteller’s Guide to the Virtual Reality Audience

The Storyteller’s Guide to the Virtual Reality Audience | Tourism Storytelling, Social Media and Mobile | Scoop.it

"As VR storytellers, we are charged with molding experience itself into story, and none of our storytelling tools have prepared us fully for that. As we stumble our way into this new, mysterious medium, we ask ourselves, “How do we tell a story for the audience when the audience is present within it?”

 

"Being bodily present in the story seeds the need to be active, to “do.” But how does the audience know what to do? And how do we take their needs and perspective into consideration? To even scratch the surface of these questions, we need to better understand the audience’s experience in VR — not just their experience of the technology, but the way that they understand story and their role within it."


Via Jim Lerman
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