According to business owner, designer and author Brian Sooy, a business must know what it stands for to make a difference. In this episode of Work That Matters, Brian Sooy explains what the elements are to be a business that is clear on what it stands for - what it’s cause is.
Trailer of the fantasy-adventure film Elba Naploeon's Legacy. Coming soon (free) on the web, in Italian, English, German and French Trailer del film fantasti...
Andrea Rossi's insight:
“It’s a new approach to tourism storytelling, in which the destination is the hub of an experiential narrative, which we believe will engross adventure and good movies lovers. Working with the Licaoni has been very stimulating: we have integrated our skills of Tourist Experience Design with their great cinematic expertise, to produce an original and innovative product. The idea was born with the celebration of the Bicentennial of Napoleon’s disembarkation when he was exiled to the Island. We wanted to unite a strong tourist promotion asset with the creativity that a personality like Napoleon can unleash in the imagination of people all round the world. The goal is to do high profile, captivating and fascinating promotion - aimed at a very attentive audience - while at the same time highlighting the resources and great professional skills of this territory.”
Pinterest is more than just cats, memes and recipes. It's also a fantastic resource for discovering and curating social media content.Chad On shares 16 of the best social media Pinterest boards you should be following. It's a useful resource.
Diagon Alley won't officially open until July 8, but the first photos of Universal's new expansion of the Harry Potter Wizarding World show details that may as well put you inside the Leaky Cauldron. The theme park's Diagon Alley features the pub -- ...
Deep inside Google, a small team has been trying to solve a problem that's easy for any schmuck around the watercooler but frighteningly difficult for the world's most data-rich company: telling a story.
"The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand–whether that’s consumers, advocates, influencers, employees, agencies, retailers or the media."
To help you find your brand story, read the full article to find out more about these tips on using the basis of the Super Hero story usually starts with a conflict of Good versus Evil:
There is a substantial back story to explain what makes up the Super Hero.A good Super Hero story saves someone. A good brand should as well. Each story also has a distinct cry for help.A Super Hero is different than everyone else.There is some super power that makes them even better, without being vain.A good story is one that touches people in an emotional way.A Good Super Hero has to make difficult choices. They can’t do everything. It’s all about choices.A good story is well-organized, has a consistent tone throughout the story and has layers that support the story. No Super Hero goes alone. They always have help.
And find the story board format with the 15 questions that you can use to frame your story.
"Interest in transmedia and related forms of multiplatform production has increased significantly over the last few years, reflecting significant changes across all media forms in funding, production and delivery models" (cit)