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Google Glass Grand Theft Auto Hack Offers A Second Screen Experience

Google Glass Grand Theft Auto Hack Offers A Second Screen Experience | Tourism Storytelling | Scoop.it
An app for GTA 3 allows players to hack into a virtual reality.

Via Soraia Ferreira
Andrea Rossi's insight:

"a whole new way to experience video games for players"

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Tourism Storytelling
tourism storytelling: tourism is the medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Simon Staffans: Cross-platform content is coming in 2015 [#Transmedia]

Simon Staffans: Cross-platform content is coming in 2015 [#Transmedia] | Tourism Storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 22, 12:27 PM


"What will be next year's biggest transmedia trends? MediaCity's Simon Staffans asked a selection of cross-platform experts"

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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | Tourism Storytelling | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...

Via Karen Dietz
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BLUENSCOTTISH's curator insight, December 19, 1:05 PM

Thank you Karen Dietz

Art Jones's curator insight, December 19, 8:22 PM

Modern marketing remains a dynamic pursuit, always evolving. We are continually learning how our brains work and as such we know more today than ever before about how to engage people and move them to take an action.


The author of this post Bob Deutsch says "Whatever the offering—dinner entrée, smartphone, a piece of clothing, or what have you—to be successful a product or brand story must feed people's appetite for self-expansion. Self-expansion isn't just a business driver, it’s a life driver. Self-expansion moves everything forward."


#TheFutureofBusiness #Storytelling

Stephen Dale's curator insight, December 21, 5:33 AM

If I could summarise this article in just a few words it would be:


Brands (marketing) need to make a paradigm shift from targeting their messages at monochrome "consumers", and realise that consumers are in fact people, all of us different, and all of us on different journeys. People (not consumers) are more likely to use a product if they perceive the 'brand' understands some things about them. 


Reading time 5mins.

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Web reality series 'Okinawa: Journey of Discovery' proves popular

Web reality series 'Okinawa: Journey of Discovery' proves popular | Tourism Storytelling | Scoop.it
Proving the new tourism trend that Okinawa is the next travel destination in Japan, followed by Tokyo and Kyoto, Be.Okinawa,…
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Why storytelling matters | Garr Reynolds | TEDxKyoto

This talk was given at a local TEDx event, produced independently of the TED Conferences. Using Zen sensibilities of simplicity and clarity as his guide, Gar...

Via José Carlos
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Rescooped by Andrea Rossi from Tracking Transmedia
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Attention, Filmmakers: Here's How to Self-Distribute Your Film

Attention, Filmmakers: Here's How to Self-Distribute Your Film | Tourism Storytelling | Scoop.it
From crowdfunding to publicity, the filmmakers of "The Discoverers" share their must-read tips for successful self-distribution.

Via siobhan-o-flynn
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Apple Gets Two-Week Exclusive to 'Trip to Italy' as iTunes Becomes More Valuable to Indie Filmmakers

Apple Gets Two-Week Exclusive to 'Trip to Italy' as iTunes Becomes More Valuable to Indie Filmmakers | Tourism Storytelling | Scoop.it
After establishing itself as a lucrative platform for independent filmmakers, Apple’s iTunes is starting to get more access to their movies. The company started offering IFC Films’ “The Trip to Italy” earlier this week exclusively for two weeks before the Steve Coogan comedy is released on other digital platforms.

Should the film sell well, iTunes is likely to start getting even more exclusives from other independent distributors — which should prove especially beneficial to Apple as it faces increased competition from Amazon, Netflix, Walmart’s Vudu and VOD platforms run by cable and satellite operators. All are looking to tout exclusive titles to their customers as a way to attract more consumers and boost revenue.

Via siobhan-o-flynn
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The Future of Storytelling

The Future of Storytelling | Tourism Storytelling | Scoop.it
Priya’s Shakti, Ram Devineni’s new comic book, follows a mortal woman and the goddess Parvati as they fight gender-based sexual violence in India and around the world.
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29 Must-Read Content Marketing Articles of 2014

29 Must-Read Content Marketing Articles of 2014 | Tourism Storytelling | Scoop.it
Content - As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
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The art of ordinary life: Why storytelling nights are suddenly everywhere - Model D

The art of ordinary life: Why storytelling nights are suddenly everywhere - Model D | Tourism Storytelling | Scoop.it
In Cleveland, Detroit, Pittsburgh, Chicago and other cities, storytelling nights are growing in popularity.
Andrea Rossi's insight:

See also: http://www.theguardian.com/lifeandstyle/2014/mar/22/10-storytelling-nights

 

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Mobile Trends for Destination Marketing, 2015

What's are the key changes we can expect from the technological landscape, that will have great effect on travel marketing. This presentation focusses on mobi…
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2015 forecast requires heavier brand investment into mobile

2015 forecast requires heavier brand investment into mobile | Tourism Storytelling | Scoop.it

Via Eric_Determined / Eric Silverstein, SL
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Eric_Determined / Eric Silverstein's curator insight, December 5, 3:08 AM

"Consumers are looking at shopping now as an activity they can do anytime and anywhere."


Is your company focused on greater #Mobile engagement for 2015?

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Storytelling and User Experience Are on a Collision Course

Storytelling and User Experience Are on a Collision Course | Tourism Storytelling | Scoop.it
storytelling and user experience can no longer be treated separately, adam kleinberg writes. here's how to integrate storytelling into user design.
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The future of digital storytelling, according to industry professionals

The future of digital storytelling, according to industry professionals | Tourism Storytelling | Scoop.it
Mashable hosted a Twitter chat to discuss the future of digital storytelling in advance of the Mashable Media Summit this Friday.
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Top 10 airlines on social media

Top 10 airlines on social media | Tourism Storytelling | Scoop.it

As consumers plan their trips for the upcoming holiday season, airlines are in full force with share-worthy content and customer care on social media. Half of the list of top ten airlines on social media contains U.S. domestic low-cost carriers. The other half represent international airlines from The Netherlands, United Kingdom, Brazil, France ad New Zealand. Most of the content on the main account is in English with an exception of country specific accounts on Twitter and TAM Airlines on Instagram. The list has been calculated by Skift based on performance on an absolute basis, as well as relative to within a company's specific industry. Click here to view the complete list.


Via Tourism Australia
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Biz Storytelling Skills: How Do You Close A Presentation?

Biz Storytelling Skills: How Do You Close A Presentation? | Tourism Storytelling | Scoop.it
Five ways to end a speech that don't bore the audience to death.

Via Karen Dietz
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Karen Dietz's curator insight, December 16, 12:04 PM

Author Nick Morgan writing for Forbes Magazine offers us 5 ways to close a presentation.


Having tried them all out, I like them all and they all work. But from the storytelling world there is one that's left out: simply ending your story or storied presentation with your key message and/or a quote and leaving it at that.


We are most uncomfortable with that kind of ending and it takes practice to learn how to be in the silence after you've delivered such a powerful end (and every well crafted storied presentation should aim for this).


If you watch trained performance storytellers you'll see how it's done. Find your local storytelling group (www.storynet.org) and get hooked up.


There are 2 basic kinds of presentations:

  1. Those where you deliver a speech, like a keynote, and then are off the stage. Ending with your inspiring key message is a natural way to close.
  2. Then there are the types of presentations -- during meetings for example -- where discussion follows. This is where you want to deliver your key message and then use one of Morgan's techniques for engaging the audience afterwards.


In either case however, develop a strong ending that supports your well-crafted story. Deliver it. Stop. Let your message sink in. Then take your next step -- either off the stage or into a group discussion.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Krista Finstad-Milion's curator insight, December 17, 3:51 AM

I personally am frustrated when a presentation ends with "Any questions?" which usually falls flat as it does not stimulate the audience to engage in a dialogue. These tips offer real alternatives.

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6 Preliminary Questions to Design a Successful Social Media Strategy

It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 16, 6:48 PM

If you follow us, you might have seen this piece from Mark Schaefer on how social media engagement is not a strategy. Building on the experience from his successful consulting practice, this presentation lists 6 fundamental questions to design your social media strategy - and therefore answer the previous slideshare. 


One of theses questions is something I'd like to develop on: "what is our source of rich content?" As Mark puts it, content will be the fuel of your social media strategy so you better have plenty if you want to go far, regardless of how great your car is. 


This can be a challenge for many businesses who feel their content creation options are limited. By time, by budget or by inspiration. But as [url=/u/2007 x-already-notified=1]Marc Rougier[/url] pointed our recently on our blog, you might be sitting on a content gold mine without knowing it. Think about it: you're already reading a lot of content on your industry or your market. Curating it is a way to bootstrap your content fuel. And scale it while also informing your own content creation.

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Demand for digital marketing specialists to increase in 2015

Demand for digital marketing specialists to increase in 2015 | Tourism Storytelling | Scoop.it

Demand for specialised skills in digital marketing will continue to increase in 2015 as more companies optimise their websites for mobile and IT and marketing departments work more closely together. Recruitment company Hays has put together a list of the top 10 talent trends for 2015. As business confidence rises and more companies invest in full-time hires, technology will be a major area in demand. Hays Australia and New Zealand managing director Nick Deligiannis says: “Digital marketing will also be a big area of jobs growth. As the technology and marketing worlds integrate, mobile optimisation will continue to be a significant priority for  businesses." Click here to view the top ten talent trends for 2015.


Via Tourism Australia
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Transmedia Literacy: Expanding the Media Literacy Frontier

Transmedia Literacy: Expanding the Media Literacy Frontier | Tourism Storytelling | Scoop.it

Via Dr. Pamela Rutledge, The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, December 13, 5:13 PM

Transmedia literacy implies engaging critically in nonlinear narratives of all kinds, from entertainment and branding to journalism.  We build mental models unconsciously, to create a holistic understanding.  In entertainment, we revel in narratives of choice--we can actively pursue and evaluate content based on enjoyment, relevance, and identity.  Many other narratives are more subtle, news, commercial and social stories can be equally immersive and persuasive without our awareness.  Transmedia literacy emphasizes the need for mindful attention to the narrative construction that create larger ideaworlds in our off and online environments.

The Digital Rocking Chair's curator insight, December 14, 4:17 PM


Dr. Pamela Rutledge:  "Transmedia storytelling goes beyond the need to segment such skills as search and collaboration.  It demands the ability to recognize, understand, and interact with narrative threads across multiple modalities, not just within them."

Debbie Elicksen 's curator insight, December 21, 11:52 AM

"Mass media producers are scrambling because they can no longer take viewers’ attention for granted.  Audiences have choice and are psychologically and technologically empowered to seek content worth their most valuable asset—attention."

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Best Of Vidéo et Tourisme [novembre 2014]

Best Of Vidéo et Tourisme [novembre 2014] | Tourism Storytelling | Scoop.it
J'ai opté ce mois-ci pour  "Crete the island inside you". Une série de vidéos assez bien ficelée qui mettent en avant différentes facettes de la Crète.
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Rescooped by Andrea Rossi from Just Story It! Biz Storytelling
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Failure Has Never Been More Successful

Failure Has Never Been More Successful | Tourism Storytelling | Scoop.it
With Fuck Up Nights and other storytelling venues, people are sharing stories of business disaster like never before.

Via Karen Dietz
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Karen Dietz's curator insight, December 8, 1:53 PM

One of the most uncomfortable stories for anyone to share are failure stories. You know -- the time when you really screwed up.


When jobs and careers depend on us putting our best foot forward it seems counter-intuitive to share big mistakes we've made.


Yet people are so hungry for authentic relationships we want to both hear, and share, our failure stories. It makes us human, validates that even when we make mistakes we are still worthy of belonging. And these stories teach us that yes, we can recover.


They are also a terrific antidote for the cascade of sugar-coated 'success' stories we are continually bombarded with.


This article is all about failure stories and how they've even spawned live storytelling evenings -- called "F-Up Nights" like the Moth. Fabulous! Read about how this got started, where events are, and insights about sharing these kinds of stories.


All of this will make you more comfortable sharing your own. Right on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Valuing branded entertainment | The Big Idea | Te Aria Nui

Valuing branded entertainment | The Big Idea | Te Aria Nui | Tourism Storytelling | Scoop.it

Brent KennedyFiona Milburn talks with Brent Kennedy of Camaraderie about compelling storytelling, audience engagement, and values integration in the fast evolving world of branded entertainment.


Via The Digital Rocking Chair
Andrea Rossi's insight:

Branded entertainment: compelling storytelling, audience engagement and values integration

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The Digital Rocking Chair's curator insight, December 7, 1:01 PM


Fiona Milburn talks with Brent Kennedy of Camaraderie about compelling storytelling, audience engagement, and values integration in the fast evolving world of branded entertainment.

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Digital Storytelling and Authentic Assessments

Digital Storytelling and Authentic Assessments | Tourism Storytelling | Scoop.it
Children love telling stories, and these apps will keep them creatively engaged, as well as providing means for assessing and sharing their products.

Via Becky Roehrs
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Becky Roehrs's curator insight, December 8, 2:27 PM

According to the article: "Digital storytelling can be used to connect students to local and global audiences, and provide a sense of purpose for their work."


The article provides links to lots of apps and tools you can use to create your digital stories.

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Six Heartfelt Truths of Social Media

These are 6 hard earned heart felt truth I've learned about Social and Digital Media.

Via Fred Zimny
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Rescooped by Andrea Rossi from Content Creation, Curation, Management
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5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan | Tourism Storytelling | Scoop.it

#

According to a Right Source Marketing study (based on survey responses from a whopping 11 B2B-oriented companies) conducted in November 2014, you, Mr. or Ms. Marketing Leader, either have not finished your 2015 marketing plan, or… gasp…have not even started it.

If you’re not interested in building such a plan, or think it’s a waste of time, please stop reading. You and I are not meant to have an author-reader relationship, or for that matter any relationship at all. In my world, planners rule. Planners who can also execute are legends. Those who don’t think they need a plan? Destined for a career filled with mediocrity, probably with a good deal of complacency mixed in.

For those of you still seeking legendary status, you still have 19 business days to nail that 2015 B2B marketing plan, which, in today’s world, ought to include a heavy dose of content marketing. To help, I’ve assembled the B2B content marketing trends you should be paying special attention to as you build your plan.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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4 trends developing in content marketing in 2015 - Luxury Daily

4 trends developing in content marketing in 2015 - Luxury Daily | Tourism Storytelling | Scoop.it
4 trends developing in content marketing in 2015 Luxury Daily Brands are increasingly wary of traditional media advertising where their content was placed on sites that promised premium exposure, but too often saw their content distributed across...
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