After establishing itself as a lucrative platform for independent filmmakers, Apple’s iTunes is starting to get more access to their movies. The company started offering IFC Films’ “The Trip to Italy” earlier this week exclusively for two weeks before the Steve Coogan comedy is released on other digital platforms.
Should the film sell well, iTunes is likely to start getting even more exclusives from other independent distributors — which should prove especially beneficial to Apple as it faces increased competition from Amazon, Netflix, Walmart’s Vudu and VOD platforms run by cable and satellite operators. All are looking to tout exclusive titles to their customers as a way to attract more consumers and boost revenue.
As consumers plan their trips for the upcoming holiday season, airlines are in full force with share-worthy content and customer care on social media. Half of the list of top ten airlines on social media contains U.S. domestic low-cost carriers. The other half represent international airlines from The Netherlands, United Kingdom, Brazil, France ad New Zealand. Most of the content on the main account is in English with an exception of country specific accounts on Twitter and TAM Airlines on Instagram. The list has been calculated by Skift based on performance on an absolute basis, as well as relative to within a company's specific industry. Click here to view the complete list.
Demand for specialised skills in digital marketing will continue to increase in 2015 as more companies optimise their websites for mobile and IT and marketing departments work more closely together. Recruitment company Hays has put together a list of the top 10 talent trends for 2015. As business confidence rises and more companies invest in full-time hires, technology will be a major area in demand. Hays Australia and New Zealand managing director Nick Deligiannis says: “Digital marketing will also be a big area of jobs growth. As the technology and marketing worlds integrate, mobile optimisation will continue to be a significant priority for businesses." Click here to view the top ten talent trends for 2015.
According to a Right Source Marketing study (based on survey responses from a whopping 11 B2B-oriented companies) conducted in November 2014, you, Mr. or Ms. Marketing Leader, either have not finished your 2015 marketing plan, or… gasp…have not even started it.
If you’re not interested in building such a plan, or think it’s a waste of time, please stop reading. You and I are not meant to have an author-reader relationship, or for that matter any relationship at all. In my world, planners rule. Planners who can also execute are legends. Those who don’t think they need a plan? Destined for a career filled with mediocrity, probably with a good deal of complacency mixed in.
For those of you still seeking legendary status, you still have 19 business days to nail that 2015 B2B marketing plan, which, in today’s world, ought to include a heavy dose of content marketing. To help, I’ve assembled the B2B content marketing trends you should be paying special attention to as you build your plan.
4 trends developing in content marketing in 2015 Luxury Daily Brands are increasingly wary of traditional media advertising where their content was placed on sites that promised premium exposure, but too often saw their content distributed across...