"Interest in transmedia and related forms of multiplatform production has increased significantly over the last few years, reflecting significant changes across all media forms in funding, production and delivery models" (cit)
Marketers need a measurement approach that blends art and science, story and technology, and that looks more deeply at experience. We need a new model: ‘Return on Experience’ (RoX), say John Cain, Todd Cherkasky and Rick Robinson from SapientNitro.
Recently, I was in Singapore for the second Transmedia SG, giving a Masterclass on Native & Indie, & I had the opportunity to connect with two fellow Transmedia Alliance co-founders, Anita Ondine & Marco Sparmberg.
Crowdfund marketing for your Kickstartercampaign is heavily reliant upon your social media efforts and those of others that you can enlist or hire.
For the sake of example in this article, I will assume that you are planning to launch a new Kickstarter campaign to promote your app. These techniques should work for other popular crowdfunding platforms like indiegogo just as well.
The steps are laid out in the same order as your crowdfunding campaign plan should reflect as pre-launch, launch and post-launch....
Trailer of the fantasy-adventure film Elba Naploeon's Legacy. Coming soon (free) on the web, in Italian, English, German and French Trailer del film fantasti...
Andrea Rossi's insight:
“It’s a new approach to tourism storytelling, in which the destination is the hub of an experiential narrative, which we believe will engross adventure and good movies lovers. Working with the Licaoni has been very stimulating: we have integrated our skills of Tourist Experience Design with their great cinematic expertise, to produce an original and innovative product. The idea was born with the celebration of the Bicentennial of Napoleon’s disembarkation when he was exiled to the Island. We wanted to unite a strong tourist promotion asset with the creativity that a personality like Napoleon can unleash in the imagination of people all round the world. The goal is to do high profile, captivating and fascinating promotion - aimed at a very attentive audience - while at the same time highlighting the resources and great professional skills of this territory.”
Pinterest is more than just cats, memes and recipes. It's also a fantastic resource for discovering and curating social media content.Chad On shares 16 of the best social media Pinterest boards you should be following. It's a useful resource.
Diagon Alley won't officially open until July 8, but the first photos of Universal's new expansion of the Harry Potter Wizarding World show details that may as well put you inside the Leaky Cauldron. The theme park's Diagon Alley features the pub -- ...