Tourism Storytelling, Social Media and Mobile
2.2K views | +7 today
Follow
 
Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
onto Tourism Storytelling, Social Media and Mobile
Scoop.it!

Learning From Orson: Understanding "Audiences" in Transmedia & Web Series

Learning From Orson: Understanding "Audiences" in Transmedia & Web Series | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
Andrea Rossi's insight:

"Audiences, in the real sense of the word, are disappearing" (Orson Welles, 1979)

more...
The Digital Rocking Chair's curator insight, September 12, 2013 3:30 PM


Story Horizon:  "For web series, we can often see the effect of the studio audience in the analytics/statistics on the video itself. Oftentimes, viewers will give a video more of a chance when seeing the high view count or thumbs up, modelling the behaviour of the audience that preceded them and not unlike responding to the canned laughter of the now dead “audience” as Orson so morbidly pointed out in the clip" ....

Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
Your new post is loading...
Your new post is loading...
Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
Scoop.it!

Storytelling in Virtual Reality: The Basics

Storytelling in Virtual Reality: The Basics | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair, Soraia Ferreira, Ph.D.
more...
The Digital Rocking Chair's curator insight, June 20, 12:57 AM

 

Jesse Damiani:  "Virtual Reality! It's amazing! It's terrifying! It's the future! Nothing will ever be the same!"

Rescooped by Andrea Rossi from Web Marketing and Social Media
Scoop.it!

The importance of micro-moments: The mobile customer journey

The importance of micro-moments: The mobile customer journey | Tourism Storytelling, Social Media and Mobile | Scoop.it
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.

Via Sergio Prior
more...
No comment yet.
Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
Scoop.it!

How A Toronto-Based Storytelling App Is Becoming A Hollywood Idea Factory

How A Toronto-Based Storytelling App Is Becoming A Hollywood Idea Factory | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, June 14, 8:18 PM

 

Nicole LaPorte:  "Having established itself as a critical part of movie-marketing campaigns, Wattpad is now looking to produce its own entertainment."

Dr. Pamela Rutledge's curator insight, June 15, 12:56 PM

For those of you who believed the written word was dead, not so fast!  The unending appetite for good stories and Wattpad as a vehicle for storytellers (think YouTube for readers) provides an obvious entry point for marketers who can craft compelling brand narratives.  The value of storytelling in text is that is that it lets the reader supply the visual storyworld through their imagination, instantly turning them into stakeholders.

Rescooped by Andrea Rossi from Documentary Evolution
Scoop.it!

Storytelling and Social Change: A Strategy Guide

Storytelling and Social Change: A Strategy Guide | Tourism Storytelling, Social Media and Mobile | Scoop.it

"The guide [below] is for organizers, organizations, activists, artists, storytellers, social entrepreneurs, and anyone else who wants to create positive social change.

The guide is bookended by an introduction and an afterword. In between, you’ll find thirty-two short chapters divided into four color-coded sections. The strategy section is about how to use storytelling to best effect in service of your cause. The storytelling section offers ideas on how to tell a good story. The methods section covers some techniques in storytelling. And the structure section looks at practical questions of how to incorporate storytelling into your everyday work."


| Working Narratives


Via mirmilla
more...
mirmilla's curator insight, June 14, 11:48 AM
It seems well done, check it out
Rescooped by Andrea Rossi from Content Creation, Curation, Management
Scoop.it!

Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday

Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday | Tourism Storytelling, Social Media and Mobile | Scoop.it
The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable traffic to your site.
Via Rami Kantari, massimo facchinetti
more...
No comment yet.
Rescooped by Andrea Rossi from Megatrends
Scoop.it!

2016 Internet Trends Report

The 2016 edition of Mary Meeker's annual Internet Trends report.

 


Via Kenneth Mikkelsen
more...
Kenneth Mikkelsen's curator insight, June 6, 6:41 AM

Watch Mary Meeker's presentation of the Internet Trends at the Code Conference 2016 here

 

Some highlights from the presentation:

 
  • There are now about 3 billion global internet users, but user growth is stalling at about 9% year-on-year.
  • But internet use in India is skyrocketing—it’s now the second-largest market behind China, passing the US, with over 277 million users.
  • Smartphone sales are slowing, as is the yearly growth in the number of smartphone users, down to 21% from 31% last year.
  • Internet advertising in the US has grown by about 20% since last year, reaching $60 billion—two-thirds of that growth has come from an increase in spending on mobile ads.
  • Facebook’s yearly advertising revenue (up 59%) grew much more than Google’s (18%) last year.
  • Online video ads are ineffective: 81% of people surveyed mute video ads, 62% are annoyed by pre-roll ads, and 92% have considered using ad-blocking software.
  • Internet sales have increased from less than 2% of all retail sales in the US in 2000 to about 10% in 2015.
  • But there’s still some room to grow in real life too: Online glasses store Warby Parker now makes more money per square foot in its US retail stores than Tiffany’s or Michael Kors.
  • The time it takes retailers to get to $100 million in online sales is shrinking. It took Nike 14 years from the time its retail site launched, compared to nine years for Lululemon, and eight year for Under Armour.
  • The rising Snapchat generation: Millennials communicate with text, but Generation Z prefers to communicate with images.
  • The average Snapchat user plays with sponsored lenses for 20 seconds.
  • Brand power in Facebook Live: When “Chewbacca mom” mentioned retailer Kohl’s twice in her viral video, the store’s app shot to the top of the downloads chart on the US iOS App Store.
  • There are now over 3 billion images shared daily between Snapchat, Facebook, Facebook Messenger, Instagram, and WhatsApp—all but one of which are owned by Facebook.
  • 55% of Pinterest users use the site to find products they want to buy.
  • Messaging apps are moving from simple text tools to communicate with friends to platforms for commerce.
  • There are 10 million business accounts on WeChat, and about 80% of all users follow one.
  • Generation Y is the first generation to prefer chatting over the web or social media to talk to businesses, rather than over the phone.
  • Computer recognition of speech has gone from about 70% to 90% accuracy in the last five years.
  • 65% of US smartphone owners now use a voice assistant.
  • By 2020, at least 50% of all searches online will be through voice or image search, according to Baidu’s chief scientist Andrew Ng.
  • Only about 5% of US Amazon customers own an Amazon Echo—fewer than those that own a Fire TV streaming device.
  • It’s time for self-driving cars: The average urban US worker spends about 42 hours a year sitting in delays on their commute, and the average person’s car is only in use about 4% of the time.
  • Millennials don’t drive like their parents did: Only 77% of 16-44 year-olds have their licenses in the US today, compared with 92% in 1982.
  • 71% of the time spent on mobile in China is divided between properties owned by three companies: Tencent, Alibaba, and Baidu.
  • 31% of Chinese WeChat users purchase something from retailers though the chat app.
  • About 70% of the roughly 6.3 billion on-demand rides requested around the world in the first quarter of 2016 were requested in China.
  • There’s been a 263% increase in the last three years of non-technology companies acquiring and investing in tech companies, such as GM buying Cruise Automation, and Fox Sports investing in DraftKings.

 

Walter Gassenferth's curator insight, June 8, 7:19 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

10 Excellent Examples of Video Marketing on Facebook

10 Excellent Examples of Video Marketing on Facebook | Tourism Storytelling, Social Media and Mobile | Scoop.it
Check out these 10 examples of excellent video marketing campaigns on Facebook.

Via Kamal Bennani
Andrea Rossi's insight:
Share your insight
more...
No comment yet.
Rescooped by Andrea Rossi from Digital Content Marketing
Scoop.it!

11 Mind-Blowing Copywriting Hacks To Improve Your Website

11 Mind-Blowing Copywriting Hacks To Improve Your Website | Tourism Storytelling, Social Media and Mobile | Scoop.it
Words can dictate the success or failure of any brand in any market. These highly-actionable copywriting hacks will help you improve your website right now.
Via brandinmind
more...
No comment yet.
Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
Scoop.it!

How the story transforms the teller | Donald Davis | TEDxCharlottesville

This talk was given at a local TEDx event, produced independently of the TED Conferences. Storyteller Donald Davis was born in a Southern Appalachia

Via Soraia Ferreira, Ph.D.
more...
No comment yet.
Rescooped by Andrea Rossi from Médias sociaux et tourisme
Scoop.it!

10 reasons why Dynamic Ads for Travel from Facebook heralds a new era of travel marketing - Tnooz

10 reasons why Dynamic Ads for Travel from Facebook heralds a new era of travel marketing - Tnooz | Tourism Storytelling, Social Media and Mobile | Scoop.it
This week Facebook has launched Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers.

Via SL
more...
No comment yet.
Rescooped by Andrea Rossi from Just Story It! Biz Storytelling
Scoop.it!

Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning

Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning | Tourism Storytelling, Social Media and Mobile | Scoop.it
Brain maps constructed by MRI show that language meaning is distributed throughout the brain's outer layer. And it turns out that different people organize language in similar ways.

Via Karen Dietz
more...
Karen Dietz's curator insight, May 9, 12:10 PM

OK -- forget the old model of right and left brain functions. The latest research on language and the brain show that different areas our brains light up around different words and their meanings. Even more interesting, the same activity around words and meanings shows up in similar patterns between people.

 

The implications for storytelling are that even though we've always said people interpret a story in their own way, this article suggests that a group of people could interpret a story similarly. 

 

We've known this to be true, and now neuroscience is validating our experiences. True, the sample in this study is small, and lots more work needs to happen here. But it's a start!

 

Enjoy reading this short post.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Andrea Rossi from Pervasive Entertainment Times
Scoop.it!

Podcast: The social impact of virtual reality

Podcast: The social impact of virtual reality | Tourism Storytelling, Social Media and Mobile | Scoop.it
Jason Perlow speaks with the CEO of Sensics on the potential impact of VR and AR technologies on the human brain.

Via Gary Hayes
more...
Gary Hayes's curator insight, May 5, 7:13 PM
Quote "This feels also a lot more real than video games. Not just from an addiction perspective, but virtual reality affects centers of the brain that are completely different than in how we respond to video games. There's more of a sense of you are experiencing the real thing."
Scooped by Andrea Rossi
Scoop.it!

10 examples of great travel marketing campaigns

10 examples of great travel marketing campaigns | Tourism Storytelling, Social Media and Mobile | Scoop.it
Great marketing creative is always popular on the Econsultancy blog.
more...
No comment yet.
Rescooped by Andrea Rossi from Learning Technology News
Scoop.it!

Magic Leap Brings Your Favorite Star Wars Characters to Life (and it's amazing)

Magic Leap Brings Your Favorite Star Wars Characters to Life (and it's amazing) | Tourism Storytelling, Social Media and Mobile | Scoop.it
Aside from utilizing a mixed reality to trick your brain into believing digital images are truly present in your room,

Via Nik Peachey
more...
Nik Peachey's curator insight, June 17, 12:48 AM

A look into 'mixed reality'. It's actually more interesting the the Star Wars clip makes it look.

Viljenka Savli (http://www2.arnes.si/~sopvsavl/)'s curator insight, June 21, 3:48 AM
What future holds for us :) going from VR to MR ... Amazong ideas ...
Rescooped by Andrea Rossi from Mastering Facebook, Google+, Twitter
Scoop.it!

Social Media Marketing Tips: How to Use Facebook Audience Insights to Unlock Buyer Personas - Digital Information World

Social Media Marketing Tips: How to Use Facebook Audience Insights to Unlock Buyer Personas - Digital Information World | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via marketingIO, massimo facchinetti
more...
marketingIO's curator insight, June 14, 8:48 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Rescooped by Andrea Rossi from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

The Top 5 Apps For Your Next Social Media Contest

The Top 5 Apps For Your Next Social Media Contest | Tourism Storytelling, Social Media and Mobile | Scoop.it
Running a social media contest is a great way to build your email list and generate more engagement with customers. These apps will help you get started.

Via Kamal Bennani
more...
No comment yet.
Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
Scoop.it!

An Algorithm Wrote This Movie, and It's Somehow Amazing

An Algorithm Wrote This Movie, and It's Somehow Amazing | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, June 13, 1:39 AM

 

Emily Buder:  "A director's sci-fi algorithm wrote a brilliant sci-fi short film."

Scooped by Andrea Rossi
Scoop.it!

You’re a Media Company. Now What?

You’re a Media Company. Now What? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Four strategies that work in this dynamic new world.
Andrea Rossi's insight:
Share your insight
more...
No comment yet.
Rescooped by Andrea Rossi from #transmediascoop
Scoop.it!

Is storytelling the key to VR’s future?

Is storytelling the key to VR’s future? | Tourism Storytelling, Social Media and Mobile | Scoop.it
Virtual reality may be the closest to teleportation we will ever have in our lifetime.

Via Simon Staffans
more...
Simon Staffans's curator insight, May 30, 8:14 AM
Thoughts from the Collision conference on storytelling driving VR
Scooped by Andrea Rossi
Scoop.it!

PSFK Future of Advertising Report

Download a full version of the report at: www.psfk.com/report/future-of-advertising By examining a new class of immersive and interactive digital tools, PSFK'…
more...
No comment yet.
Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
Scoop.it!

Your Brain on Story

From the mediaX Seminar, Science Storytelling & the Power of Participation; Kendall Haven explains four major concepts from his “Story Influence Theory

Via Soraia Ferreira, Ph.D.
more...
No comment yet.
Rescooped by Andrea Rossi from Content Creation, Curation, Management
Scoop.it!

The Periodic Table of Storytelling

The Periodic Table of Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
The basic building blocks of storytelling. Which elements will you recognize?

Via Teacher Rose, massimo facchinetti
more...
No comment yet.
Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
Scoop.it!

Captain America: Civil War, Fandom, and the Viewing Experience

Captain America: Civil War, Fandom, and the Viewing Experience | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, May 17, 5:30 AM

 

Christy Admiraal:  "There’s no question that anyone who considers himself or herself part of a fandom will have a different read on a piece of media from someone on the outside—whether it’s due to taking in all supplemental material, shipping a certain pairing, participating in fan theorizing, or some combination thereof—but exactly how does their experience differ from a reader or regular viewer who’s never dived any deeper into non-canonical material?"

Rescooped by Andrea Rossi from Web Marketing and Social Media
Scoop.it!

14 Sites to Ignite Your Content Marketing

14 Sites to Ignite Your Content Marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it
Looking to heat up your content marketing and distribution? These 14 sites can help your SaaS, Ecommerce, or online business drive the inbound traffic that it needs to build its reputation and get the highest ROI on your content.

Via Sergio Prior
more...
No comment yet.
Rescooped by Andrea Rossi from Content Creation, Curation, Management
Scoop.it!

Reasons Why Content Marketing Was Made for Millennials

Reasons Why Content Marketing Was Made for Millennials | Tourism Storytelling, Social Media and Mobile | Scoop.it
Millennial without his/her device is probably very uncomfortable, maybe a little panicky. This is good news for a content marketer who depends upon his/her
Via massimo facchinetti
more...
No comment yet.