Our society is built upon stories. It is through them that we communicate and make sense of our environment. In today’s multi-screen world, storytelling has become increasingly complex, with storytellers having at their disposal a multitude of channels to engage with a more active, connected and multitasker audience.
Transmedia storytelling is blossoming in entertainment and marketing, however its role in tourism remains to be studied.
This research aims to understand the impact of the use of location based transmedia storytelling techniques in tourism, particularly the advantages, disadvantages and to identify the best practices.
It uses a mixed methods collection where several case studies are comprehensively examined and a pilot experience - TravelPlot Porto - is designed and implemented.
This exploratory investigation contributes to an emerging theoretical understanding of location based transmedia storytelling.
The findings reveal location based transmedia storytelling can solve, at some degree, the specific tourists needs. It can be used in the future of tourism communication and
marketing strategies since it directly increases the engagement and visibility of destinations
Value is in the eye of the beholder. But what influences the beholder in their perceptions? This infographic looks at the psychology behind our perceptions, noting trends, marketing practices and differing generational attitudes. Including:
How lobster went from prison food (at one time fetching $0.11/lb) to fine diningHow ‘ancient grains’ got priceyHow we experience more pleasure from a wine we’re told costs more
Since price positively influences perceptions of quality, and inversely influences perceptions of value, how do sellers of mundane products use history, story, exclusivity, and implied scarcity to change our appetites? Read on to find out a little more about the Perception of Value...
"Over the past eight years, I’ve read more than 100 books on storytelling, persuasion, copywriting, content marketing, and designing presentations. From Edward Tufte’s books on information design to Joseph Campbell’s The Hero’s Journey, to the neuroscience behind storytelling. This year, I've compiled the top 26 books that I think every leader, communicator, thought leader and business owner should read.
If you want to up your game and grow your business, elevate your platform, or become a better storyteller — read these books."
Read the full article to discover the storytelling books in this list. You'll find 14 recommendations under the categories:
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