Surfing through my daily content curation or checking out the latest, popular marketing stories, I’ll sometimes find strategies that sound completely fascinating—and entirely foreign. What do some of the biggest buzz words—remarketing, onboarding, CRO, etc.—even mean? And is it really possible for you to get these strategies happening for yourself? I’ve been really happy to dig in to all these intriguing new topics, and I’d love to explain 10 of these buzzworthy strategies—as well as some simple
When I was analysing the structures of CYOA works a few years back, I began to recognise some strong recurring design patterns. I came up with some home-brewed terminology, but didn't ever lay it out in a nice clear way. This is a non-exhaustive look at some of the more common approaches, somewhat-updated (a lot…
How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.
That’s why we use the term storytelling techniques in describing how the concepts of storytelling can be applied to business communications. It turns out that within the classic story arc, those who entertain like novelists and movie directors depend on certain techniques to bring their material to life....
As Executive Creative Director, Keri drives the evolution and execution of Second Story’s creative vision. For more than 15 years, she has specialized in developing and producing ambitious visual arts and design projects on the global stage. Her experience traverses public art, large-scale interactive installations, touring shows, and gallery works. She brings an artist’s sensibility to the studio, with a keen eye on the intersection of art and technology. Based in London prior to joining Second Story, she worked with a range of museums, festivals, galleries, and artists such as Universal Everything, United Visual Artists, Mira Calix, and Quayola.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.