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The Seven Deadly Sins of Telling Stories in Business

The Seven Deadly Sins of Telling Stories in Business | Tourism Storytelling | Scoop.it
Daniel Pink, author of Drive, writes, “Right-brain dominance is the new source of competitive advantage.” Tapping the right side of the brain allows for deeper engagement by uniting an idea with an...
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Tourism Storytelling
tourism storytelling: tourism is the medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Digital Cinema - Transmedia
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BBC3 move from broadcast to online will 'pioneer how channels work in the future', says annual report

BBC3 move from broadcast to online will 'pioneer how channels work in the future', says annual report | Tourism Storytelling | Scoop.it

'BBC3’s move from a linear broadcast channel to online service will “pioneer how channels work in the future”, according to the BBC’s 2013/14 annual report.

 

BBC director-general Tony Hall said the iPlayer was a “key part” of the BBC’s future, and the broadcaster detailed plans to personalise its online services through a significantly increased use of data analytics.

Speaking to The Drum ahead of the report’s release at the Ericsson Executive Media Summit in Sweden, the BBC’s director of future media Ralph Rivera said the broadcaster was moving into the “next phase” of its online plan....'

 


Via siobhan-o-flynn, Digital Cinema in Transition
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Art, Inc.: A Field Guide to the Psychology and Practicalities of Becoming a Successful Artist ~ Brain Pickings

Art, Inc.: A Field Guide to the Psychology and Practicalities of Becoming a Successful Artist ~ Brain Pickings | Tourism Storytelling | Scoop.it

by Maria Popova

 

"How to master the business of art without buying into the toxic myth that doing so makes you a lesser artist."

"“Art is a form of consciousness,” Susan Sontagwrote in her diary. But for many working artists, who straddle the balance between creativity and commerce, art swells into a form of uncomfortable self-consciousness — something compounded by a culture that continually pits the two as a tradeoff. Cartoonist Hugh MacLeod captured this perfectly in proclaiming that “art suffers the moment other people start paying for it.” Such sentiments, argues artist Lisa Congdonin Art, Inc.: The Essential Guide for Building Your Career as an Artist (public library), are among the most toxic myths we subscribe to as a culture and reflect a mentality immeasurably limiting for creative people."


Via Jim Lerman
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Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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The DeanBeat: The best video games are becoming part of something larger

The DeanBeat: The best video games are becoming part of something larger | Tourism Storytelling | Scoop.it

Via siobhan-o-flynn, The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 17, 9:12 PM


Dean Takahashi:  "The biggest game companies are thinking bigger when it comes to transmedia entertainment."

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The art of storytelling in 6 content marketing context questions

The art of storytelling in 6 content marketing context questions | Tourism Storytelling | Scoop.it
Do brands create stories? Or do stories create brands? The power of storytelling for brands and branding. (Art of storytelling: 6 content mktg context questions. Uno de los artículos que + me gustó.
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Using the Power of Storytelling to Create Impact August 2014

If you really want to change the world, you must become a powerful storyteller.
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The New TV Pilot Season: Bringing YouTube Stars, Channels And Bloggers To TV Screens

The New TV Pilot Season: Bringing YouTube Stars, Channels And Bloggers To TV Screens | Tourism Storytelling | Scoop.it

 

 


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 9, 12:43 PM


Nuno Bernardo:  "Hollywood is in love with YouTube. Last year, DreamWorks Animation paid $33 million for YouTube channel AwesomenessTV, Warner Bros. invested $18 million in the YouTube channel Machinima and most recently, Disney purchased Maker Studios for $500 million" ...

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New Limerick City of Culture film aiming to reach millions of potential visitors worldwide

New Limerick City of Culture film aiming to reach millions of potential visitors worldwide | Tourism Storytelling | Scoop.it
Tourism Ireland has launched a new online film specially created to highlight the flagship event of this year’s Limerick City of Culture programme – ‘The Giant’s Journey’.
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How Newcastle University graduate is making a business from hyperlapse film technology

How Newcastle University graduate is making a business from hyperlapse film technology | Tourism Storytelling | Scoop.it
22-year-old Jack Fisher who wowed the city with a video of iconic Tyneside sites discusses how his business is growing rapidly
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These Wristbands Could Predict The Future Of Advertising

These Wristbands Could Predict The Future Of Advertising | Tourism Storytelling | Scoop.it
In anticipation of tonight's Saatchi & Saatchi New Directors Showcase New York premiere, we take a look inside the revolutionary wearable technology they commissioned in order to make audiences 'Feel

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Second Screen Applications for Interactive TV

Second Screen Applications for Interactive TV | Tourism Storytelling | Scoop.it
Here are the slides for our presentation from ACM SIGCHI TVX 2014  .   Companion Apps for Long Arc TV Series Supporting New Viewers in Complex Storyworlds with Tightly Synchronized Context-Sensitiv...

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Rescooped by Andrea Rossi from Just Story It Biz Storytelling
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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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massimo scalzo's curator insight, July 27, 5:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 9:22 AM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

Martin (Marty) Smith's curator insight, August 6, 1:09 PM

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

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Why Businesses Must Stand Up for What They Believe

Why Businesses Must Stand Up for What They Believe | Tourism Storytelling | Scoop.it

According to business owner, designer and author Brian Sooy, a business must know what it stands for to make a difference. In this episode of Work That Matters, Brian Sooy explains what the elements are to be a business that is clear on what it stands for - what it’s cause is.


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, July 15, 3:03 AM

Interview Topics:

  • Communicating your cause to create alignment
  • Aligning your communications to your business’s calling
  • Reconnecting with your business’s mission
  • The four personalities of a cause


Additional Resources

  • The 2014 Deloitte Core Beliefs & Culture survey also found that focusing on purpose rather than profits builds business confidence and drives investment. You can read more about the survey here
  • In the May 2014 edition of Harvard Business Review Nick Craig and Scott Snook wrote this brilliant article: From Purpose to Impact.
  • In the spring edition 2014 of MIT Sloan Management Review Julian Birkinshaw, Nicolai J. Foss and Siegwart Lindenberg wrote this excellent article: Combining Purpose With Profits.
  • In the January 2011 edition of Harvard Business Review Michael Porter and Mark Kramer wrote this important article: Creating shared value


Rescooped by Andrea Rossi from Just Story It Biz Storytelling
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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | Tourism Storytelling | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Karen Dietz
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Karen Dietz's curator insight, July 14, 7:02 AM

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood

5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood | Tourism Storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 26, 3:07 PM


Jeff Gomez:  "What Hollywood is learning from the blockbuster that stars a sitcom second banana, a pro wrestler, a walking tree and a talking raccoon" ...

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The 7 Models of #Storytelling for Brands - #digitalstorytelling

The 7 Models of #Storytelling for Brands - #digitalstorytelling | Tourism Storytelling | Scoop.it
Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that

Via José Carlos
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Tim Brook's curator insight, August 18, 1:47 PM

Not sure what my story should be though...

Jens Peter Madsen's curator insight, August 19, 12:44 AM

looks very good i´ll come back for that article

Rescooped by Andrea Rossi from DESIGN THINKING | methods & tools
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9 Creative Storytelling Methods

9 Creative Storytelling Methods | Tourism Storytelling | Scoop.it

 

 


Via The Digital Rocking Chair, Creativity For Life, Michael Sabah
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The Digital Rocking Chair's curator insight, August 11, 1:17 AM


Eli Epstein:  "When an author set out to tell a story in years past, he or she typically did so on paper, a typewriter or by typing at a computer. But today, storytellers find imaginative ways to share their ideas with interactive and visual elements. On modern mediums like Twitter, Vine, YouTube and other mobile applications, storytellers are crafting tales in ways that would have been unfathomable a decade ago."

Christophe Peckeu's curator insight, August 11, 4:58 AM

add your insight...

 

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Storytelling Games That Will Get Your Kids Thinking Out of the Box - Imagination Soup

Storytelling Games That Will Get Your Kids Thinking Out of the Box - Imagination Soup | Tourism Storytelling | Scoop.it
Here are three delightfully engaging storytelling games to try with your kids: The Storymatic Kids!, Rory's Story Cubes, and StoryPlay Cards. Get kids telling stories out loud and it will improve their written stories.
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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Tourism Storytelling | Scoop.it
Over 50 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need.
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VisitBritain banks on silver screen to spark Japanese tourist influx

VisitBritain banks on silver screen to spark Japanese tourist influx | Tourism Storytelling | Scoop.it
UK tourism body VisitBritain is hoping the emerging popularity of TV dramas
such as Downton Abbey and Sherlock in Japan will lead to a surge of new
visitors to the UK.
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‘Game of Thrones’ spurs Croat tourism, film industry

‘Game of Thrones’ spurs Croat tourism, film industry | Tourism Storytelling | Scoop.it
The wildly popular "Game of Thrones" TV series could also help re-establish Croatia's reputation as a location for film making.
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Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | Tourism Storytelling | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.

 

I was already boring myself to death and I hadn’t even begun to write.


Via Gregg Morris, Karen Dietz
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Ken Schneider's curator insight, July 23, 8:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Karen Dietz's curator insight, July 23, 3:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

A.K.Andrew's curator insight, July 27, 9:02 AM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

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How to Teach Google What a Story Is

How to Teach Google What a Story Is | Tourism Storytelling | Scoop.it
Deep inside Google, a small team has been trying to solve a problem that's easy for any schmuck around the watercooler but frighteningly difficult for the world's most data-rich company: telling a story.

Via Soraia Ferreira
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A storyFirst Approach to Human-Centered Design | Installment #2 @ the…

When we design for experience, subtle and peculiar shifts come into play that demand a uniquely empathic way of thinking about our practice. We’re no longer de…

Via Fred Zimny, Michael Sabah
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How to create and tell the story of your Brand | beloved brands

How to create and tell the story of your Brand | beloved brands | Tourism Storytelling | Scoop.it

"The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand–whether that’s consumers, advocates, influencers, employees, agencies, retailers or the media."

 

To help you find your brand story, read the full article to find out more about these tips on using the basis of the Super Hero story usually starts with a conflict of Good versus Evil:

There is a substantial back story to explain what makes up the Super Hero.A good Super Hero story saves someone. A good brand should as well.  Each story also has a distinct cry for help.A Super Hero is different than everyone else.There is some super power that makes them even better, without being vain.A good story is one that touches people in an emotional way.A Good Super Hero has to make difficult choices. They can’t do everything. It’s all about choices.A good story is well-organized, has a consistent tone throughout the story and has layers that support the story. No Super Hero goes alone.  They always have help.

And find the story board format with the 15 questions that you can use to frame your story.


Via Kim Zinke (aka Gimli Goose)
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Storybird - Read, write, discover, and share the books you'll always remember.

Storybird - Read, write, discover, and share the books you'll always remember. | Tourism Storytelling | Scoop.it
Creative digital story-building tool for readers, writers and educators. Used in 300,000+ K-12 classrooms worldwide. Works with any classroom and on any device, and is free for teachers.

Via Heiko Idensen, Lars-Göran Hedström
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