A 360-degree filming of NBC’s “Saturday Night Live” 40th Anniversary Special will allow viewers to shift the direction of the camera at will. Some have used the feature to train the camera away from performers like Jerry Seinfeld so they can ogle famous audience members like Larry David and Michael Douglas whispering to each other and fixing their hair. “Maybe this is a little film-geeky, but VR is really challenging the language of cinema in a big way,” says Ingrid Kopp, director of interactive at the Tribeca Film Institute. “It takes away the frame, it takes away the edits,” Kopp said. ‘This is the time when the future Martin Scorseses are going to be testing the waters and showing some of their early work in VR.”
Any travel brand that expects to do well on social media has a strong presence on at least half of the Facebook, Instagram, Twitter, and YouTube platforms.
But how do they connect with travelers on the more tricky social networks?
Skift took a quick look at the brands that drive the highest social activity activity within the most active social sectors (as measured on SkiftIQ), and compared this to what they’re doing on image-dependent platforms like Pinterest, Vine, and Tumblr. Of the top five airline, booking sites, destinations, hotels and media brands we found that 75 percent are on Pinterest; 70 percent are on Vine; and 30 percent are on Tumblr.
If you’re a US-based filmmaker, you may not have considered co-production funding before because there are zero co-production treaties between the USA and Europe. (In comparison, Canada has 50. Thanks American studio system!) However, with a tiny bit of creativity, you can actually tap into hundreds of European film funds who actually want to invest in your movie.
In today’s connected world, where consumers can use social media to immediately share their experiences and opinions with friends and followers, a key objective for advertisers can be to turn paid media into earned media. For Microsoft, this meant optimizing its TV advertising to drive social activity around its brand.
"Today’s digital natives have grown up online and consequently consider the online world to be primary while the physical world is secondary, the exact opposite of their parents’ priorities. No matter how much the older generation moralises against this shift of world view, the younger generation will win out simply because it has become more rewarding and relevant to view the virtual world as the real one. And learning from history, there is no turning back. However this does not mean that the physical world is of no interest to the digital natives. Rather it is now viewed with a completely different set of glasses, mainly as a playground where virtual fantasies can be be staged..."
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